affect

the conscious subjective aspect of feeling or emotion

have an effect upon; "Will the new rules affect me?"

act physically on; have an effect upon; "the medicine affects my heart rate"

connect closely and often incriminatingly; "This new ruling affects your business"

make believe with the intent to deceive; "He feigned that he was ill"; "He shammed a headache"

have an emotional or cognitive impact upon; "This child impressed me as unusually mature"; "This behavior struck me as odd"