charm

attractiveness that interests or pleases or stimulates; "his smile was part of his appeal to her"

a verbal formula believed to have magical force; "he whispered a spell as he moved his hands"; "inscribed around its base is a charm in Balinese"

something believed to bring good luck

(physics) one of the six flavors of quark

attract; cause to be enamored; "She captured all the men's hearts"

control by magic spells, as by practicing witchcraft

protect through supernatural powers or charms

induce into action by using one's charm; "She charmed him into giving her all his money"