patronage

the act of providing approval and support; "his vigorous backing of the conservatives got him in trouble with progressives"

customers collectively; "they have an upper class clientele"

a communication that indicates lack of respect by patronizing the recipient

(politics) granting favors or giving contracts or making appointments to office in return for political support

the business given to a commercial establishment by its customers; "even before noon there was a considerable patronage"

support by being a patron of

be a regular customer or client of; "We patronize this store"; "Our sponsor kept our art studio going for as long as he could"