preference

a strong liking; "my own preference is for good literature"; "the Irish have a penchant for blarney"

a predisposition in favor of something; "a predilection for expensive cars"; "his sexual preferences"; "showed a Marxist orientation"

the right or chance to choose; "given my druthers, I'd eat cake"

grant of favor or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties)