New research: B2B buyers have very high social participation
http://blogs.forrester.com/groundswell/2009/02/new-research-b2.html

Winning In A World Transformed By Social Technologies

Social media usage for B2B

Non-consumer companies realize there are clear benefits to implementing a social media strategy, but what do they need to do to achieve success? The truth is, the social media strategy, processes, and principles, don’t really change much depending on your company type and size. Here are a few rules to live by when implementing your social media strategy.

I've categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. I've suggested which type of brand works best in each channel.

wondering if makes sense to look at social sites in terms of G2C (government to citizen) or G2B (government to business) lens?

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration.

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration. ...

10 Essential Social Media Tips for B2B Marketers

Pak vás možná zaujmou tipy na vhodné nástroje pro sociální média

Het zat er al een tijdje aan te komen maar op 1 juli is het zover. Op die datum wordt namelijk de nieuwe wetgeving rondom e-mailcommunicatie effectief. In dit artikel zetten we op een rij wat dit voor jouw organisatie betekent en wat je moet doen om aan deze wetgeving te voldoen.

A B2B target audience is usually narrower in scope than a B2C audience. So your use of social media needs to be narrower and more focused. People buy expertise. If I had to choose a core difference between how most B2B business operate versus B2C companies, this would be it. While you might buy a box of cookies or even a digital camera because of features or taste, most B2B sales are based on demonstrating some type of expertise either in a type of service or in the category of a product that you are providing. Once you realize this fact, the lesson for using social media effectively is clear: if you can demonstrate your expertise through social media, you can have a measurable impact on your sales efforts.

The opportunity, then, is not to insist that your customers get more rational, but instead to embrace just how irrational they are. Give them what they need. Help them satisfy their needs at the same time they get the measurable, rational results your product can give them in the long run.

"The opportunity, then, is not to insist that your customers get more rational, but instead to embrace just how irrational they are."

The problem is that your prospect doesn't care about any of those things. He cares about his boss or the story you're telling or the risk or the hassle of making a change. He cares about who you know and what other people will think when he tells them what he's done after he buys from you.

The problem is that your prospect doesn't care about any of those things. He cares about his boss or the story you're telling or the risk or the hassle of making a change. He cares about who you know and what other people will think when he tells them what he's done after he buys from you. The opportunity, then, is not to insist that your customers get more rational, but instead to embrace just how irrational they are. Give them what they need. Help them satisfy their needs at the same time they get the measurable, rational results your product can give them in the long run.

Note to self: Never forget - people buy emotionally and justify rationally

Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. Become an industry resource Expand beyond your wall Lighten up Engage the community

RT @Mike_Stelzner: 4 Tips for B2B Marketing on Facebook http://bit.ly/cros90 via @Mashable – B2B Online Marketing (B2BOnlineMktg) http://twitter.com/B2BOnlineMktg/statuses/14461326742

While many business-to-business (B2B) companies have gotten turned on to the value of social media marketing and find it helpful for tasks like prospecting and lead generation, inbound social marketin

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LinkedIn and Wikipedia users were more likely to browse around company Websites before leaving. LinkedIn users, however, tended to be interested in “careers” pages, suggesting the business-oriented social network refers many job seekers. It was visitors from Wikipedia who were most likely to be carrying out product research.