How to Reach Baby Boomers with Social Media - ReadWriteWeb
http://www.readwriteweb.com/archives/how_to_reach_baby_boomers_with_social_media.php

baby boomers and social media

Baby Boomers and Social Networking stats

apparently Baby Boomers aren't exactly the technology Luddites that people think they are.

We're not as active as the Millennials in creating content, especially blog writing, but neither are we Luddites.

For a campaign for tutoring

Note to @Mashable: Baby boomers start at age 45, not just ovr 55 set (focus of yr "Baby Boom" quitting FB article) http://bit.ly/EpCZ4 [from http://twitter.com/markivey/statuses/1940778411]

Users Over 55 Quitting Facebook: The Baby Boom Times Over? http://bit.ly/13D1D5 [from http://twitter.com/digital_capital/statuses/1941662067]

stats on FB demographics