Roger Ebert's Journal: Archives
http://blogs.suntimes.com/ebert/2009/06/the_oreilly_procedure.html

Roger Ebert discusses Bill O'Reily

Glenn Beck

The same techniques were used during the late 1930s to study another prominent voice in a war-era, Father Charles Coughlin. His sermons evolved into a darker message of anti-Semitism and fascism, and he became a defender of Hitler and Mussolini. In this study, O'Reilly is a heavier and less-nuanced user of the propaganda devices than Coughlin. * Name calling -- giving something a bad label to make the audience reject it without examining the evidence; * Glittering generalities -- the opposite of name calling; * Card stacking -- the selective use of facts and half-truths; * Bandwagon -- appeals to the desire, common to most of us, to follow the crowd; * Plain folks -- an attempt to convince an audience that they, and their ideas, are "of the people"; * Transfer -- carries over the authority, sanction and prestige of something we respect or dispute to something the speaker would want us to accept; and * Testimonials --

"Clearly he preferred oral sex... to oral hygeine."

Those Who Trespass audiobook Author: Bill O'Reilly Publisher: Random House Audio Date: 2001 (book was published in 1998) Discovered at: Goodwill