PR Squared: Blogger Relations (and Social Media Release!) Case Study
http://www.pr-squared.com/2009/02/blogger_relations_and_social_m.html

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.pr-squared.com%2F2009%2F02%2Fblogger_relations_and_social_m.html

We created unique angles and pitches for each and every blogger, helping them to see how and why their specific reader community would use slydial. RESULTS: In one month of blogger relations outreach, MobileSphere’s slydial service was covered in 381 blog posts. These results were the direct result of SHIFT’s blogger relations outreach, combined with the viral effect of the initial, high-profile posts.