40 of the Best Twitter Brands and the People Behind Them
http://mashable.com/2009/01/21/best-twitter-brands/

"Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge I learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quiet like Twitter."

A good overview of what's effective on Twitter, and how some brands are managing to have authentic conversations with the community.

We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter.

Some really good examples

世界のデザイン名刺を集めてみたサイト。

名刺

Logos

:o Yes, no wonder this is the best collection of logos ever you saw on internet. Hopefully you are going to bookmark this article and get the maximum use of its

Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a

from Identity design to websites and exhibition design as well... these guys rock at Communication Design big time

based in sheffield

nice yorkshire creative/comms consultancy

Estudio de diseño gráfico majete

BuzzGain is an online service for discovering and engaging with the people who will help your business thrive in today's social economy - where attention is a precious commodity. It empowers businesses to identify the previously hidden communities who are actively defining and shaping its future, including blogs, Flickr, youtube, Twitter, and traditional media. Much more than a Social Media monitoring solution, BuzzGain reveals influential voices and corresponding conversations so that companies can listen, learn, and engage in the connection of mutually beneficial relationships. BuzzGain provides socially networked suite that connects companies to the conversations that will help foster valuable relationships, increase customer acquisition and loyalty, and garner invaluable market intelligence. It is ideal DIY solution for marketing, public relations, advertising, sales, and customer service.

nu ştiu ce contine

A series of professional observations about package design practices within specific product categories

Consumer product/placement/positioning patterns via http://www.37signals.com/svn/posts/1546-patterns-great-self-promotion

from Mashable

As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.

Brands on Twitter. @TheHomeDepot mentioned

Twitter, as used by some big brands. Marketing? Relation building? Who cares.

another good roundup of brands on twitter

Gary Vaynerchuk (Wine Library)

Inspirational Gary V in NY Web 2.0 Expo

The creator of Wine Library on Building Personal Brand Within the Social Media Landscape

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape; Oreilley

Building Personal Brand Within the Social Media Landscape. Note: This presentation contains adult language.

twitter

Pepsi logo redesign is bad. This is good.

Lawrence Yang sums up beautifully why I think the new Pepsi logo is a bust.

Business Resource

Personal Branding 102: How to Communicate & Maintain Your Brand Personal Branding PersonalBranding brand brandbrand

Personal Branding 102

Put on your personal PR hat and start to promote your materials. Before you go crazy with self-promotion, realize that the most successful people are able and trained to promote the work of others as well. Here are some proven personal PR tactics:

twitter history

Sitting in the Flickr archives is a nearly 10-year-old document uploaded a couple of years ago by its author, Jack Dorsey (@jack), who started Twitter in 2006 along with co-founders Evan Williams (@ev) and Biz Stone (@biz).

Twitter creator Jack Dorsey illuminates the site's founding document. Part I

The business and culture of our digital lives, from the L.A. Times

Could you define yourself with only 5 brands?

Logo design, identity design and branding. A place for logo design inspiration, discussion, resources, tips & more!

Google is the dominant search engine, with over 63% market share. Aside from it being a place to discover product reviews and corporate information, it is the personal brand destination of choice.

some great links to social networks for major newspaper sites

the natural media company

for steve

Green advertising promotion

Google is a permanent record

"Google doesn't forget." Could be useful in further discussing (with kids) the implications of this...

Seth's Blog: Personal

A quick lesson on dirt laundry

Seth makes some great points about life in these modern times. Great to share with students, very concise.

"Google never forgets."/ "Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are."

家政婦で面接者をGoogleで検索。ひどい3人

people would be wise to recognize that there is no privacy in the online world - be aware that what you say and write in facebook or the like will be 'googlable' for years - operate accordingly - this is a version of big brother that george orwell didn't necessarily think of but certainly exists - in fact, there is no 'one big brother' - everyone can be big brother with google and the death of privacy due to social computing

Last fall, Facebook launched a major site redesign that primarily impacted the profile page, home page, and application developers. With the redesign, the Facebook profile page changed from a “box-oriented” design to a “Wall and tabs” design to make sharing more prominent and viral. Now, Facebook is preparing advertisers and brand managers for a similar redesign to its Pages product for businesses that could launch as soon as sometime in the next few weeks.

Redesigned Pages for Businesses

See more Popular bookmarks

Taste the Rainbow

Skittles goes full twitter

TwitterBot: twaddington: RT @johnbattelle Skittles has a really interesting homepage. Mashup of user-generated content (such as Twitter): (TwitterFox)

vellly intelllesting

SocialMediaMonitoring

This may be a 101 level post for some, but I think it still bears putting out there. One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming. With so many different services, blogs, and sites out there, small business owners and other marketers who are usually already stretched thin often figure that monitoring and participating in social media will require a time commitment and technical savvy that they just don’t have. Not true. It’s better to participate at a level you can manage than to ignore social media altogether. So here is a quick and dirty guide to setting up basic social media monitoring, using free tools and only a half hour or less per day.

Social Media Explorer explores social media, public relations and marketing through commentary and analysis.

Suggestions on whether to use Group or Pages as well as discussion of posted policies for comments therein.

KONGEARTIKKEL!

tracking the popularity ranking of brands, celebrities, news organizations on Twitter

I want to a Track on Twitter

Good info

1. Social media drives complete transparency 2. Social media drives quality product 3. Social media can be a great customer service channel 4. Social Media creates products that we want 5. You control the relationship 7. Big brands have interesting stories to tell 8. Users drive the content and conversation

See My Starbucks Idea Community Manager respond in the blog comments

i've had this tab open for a week now. i WILL eventually read this.

Great insights into the difference between getting your name in the news, and getting people excited about your products/company.

cardboard office

nice website, great illustration of Fiodor Sumkin

coca cola ♥ ..

Il mistero del successo di una delle innumerevoli pagine spontanee della Coca-Cola

Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer

Web Design, Development, and Business

ブランドデザイン刷新アワード「ReBrand」の受賞企業一覧。刷新前後が見ることができまくりで見ごたえありまくり。

designer especializada em restaurantes

A close relative and co-author of a handful of books with Steven Heller, Louise Fili's portfolio is well worth the 20 minutes I spent digging.

mashable

For many companies a Facebook (Facebook reviews) fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.

Drawing Inspiration From Creative Logos

5 Tips for Optimizing Your Brand’s Facebook Presence

ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.

How to optimise facebook

1. Know your audience -------------------------------------------------------------------------------- Too many people are sharing information to the wrong audiences. Your manager doesn’t want to know if you just went to the bathroom and, although your parents would love to eavesdrop on your relationship with your girlfriend or boyfriend, you might not want to share those details. Since our lives are starting to converge more and more every day, you need to decide what audiences you want to connect with on Facebook. 2. Decide on your branding strategy 3. Set your privacy settings 4. Fill out your profile completely 5. Import contacts and grow your network 6. Update your status 7. Start a group or a page 8. Join or start an event in your area 9. Link out to your Facebook profile 10. Feed your social networks

erful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter (Twitter reviews) data for better measurement of brand activity.

In this article I will guide you through the process of creating the identity & logo design for one of my recent clients, UKE, offering insights into not only the thought process behind creating the logo but also the creation of the logo itself. Also keep an eye out in the May edition of Layers magazine for a feature on the UKE web site design.

logo design from start to finish...gud one.......

How to design a logo.

great site for logo design inspiration, one color logo design inspiration

If it's important enough for you to spend your time finding and connecting with new people online, it's important enough to get the first impression right. If you use any online social network tool, the single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny picture. In the social group I run, part of my job is to pick the featured members. As a result, I spend a lot of time looking at little pictures. Here's one person's take on the things you can do to avoid wrecking that first impression:

your social network face is important

airly lengthy process of weeding through hundreds upon hundreds of examples of social media marketing done by companies to find the best for a client presentation. It was tedious beyond belief because there’s actually quite a lot of crap. I’m guessing there’s probably a similar search or two going on out there at the moment, so I thought I’d share our best of list, You may not agree but at least it might save you some time.

Interesting review of a range of sites which utilise social networking - often for marketing

Good article about a business plan, taking offers and for freelancers

With its recent redesign and a slew of new features, Facebook has been moving to make Pages a focal point of the site. Personally, I recently described these changes as “the business model that moves [the company] from a successful social network to a highly profitable business.

With its recent redesign and a slew of new features, Facebook has been moving to make Pages a focal point of the site. Personally, I recently described these

OMG I'm such a failure because I don't have a "cool" business card.

Love this guy. He adds a third dimension to the discussion on business cards and make the arguments in the book (and film) American Psycho look... eggshell white.

Cue music. I took me 25 years to make this card. What do you do guaranteed?

"It doesn't belong in a Rolodex, because it doesn't FIT in a Rolodex!"

"Do you want the people visiting this site to notice it?"

Great example of what sort of site a client would need.

De eerste vraag die een designer aan een klant moet stellen is, volgens Seth, "Wil je dat je site opvalt?" En dat is, hoe vreemd het ook klinkt een goede vraag die verschillend beantwoord kan worden.

Not for nothing, but I've been saying this for years.

From David @armano's Logic+Emotion

ner at Dachis Corp. This my

Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet.

Another good article on Mashable for companies trying to figure out how to leverage twitter

The program offers people control over their search appearance only in as much as they are willing to give Google more information about themselves. Google's Joe Kraus explained to us that up to four Google Profiles will appear at the bottom of a results page.

Twitter

Being online is like being in public. Nearly anything that gets posted can come back to haunt you. Here is a guide to protecting your online identity.

Note to read later.

Very simplistic javascript-based portfolio site. Worth investigating its mechanics.

portfolio design

Graphic design studio based in Amsterdam

bonzão, link do Adriel

Nice body of work.

Better by Adobe.

About your personal brand.

Five easy and initial steps you can take to start building your brand today. These will help you control your online identity, protect your future, centralize your digital assets, safeguard your brand from threats and more.

With a bad economy, more pressure at work and overwhelming competition, investing in yourself and your future is crucial. There are a lot of new trends and tricks that you can take advantage of now. Below are five easy and initial steps you can take to start building your brand today. These will help you control your online identity, protect your future, centralize your digital assets, safeguard your brand from threats and more. Tell us how you’ve taken control of your personal brand in the comments below.

Earlier this week, we posed the question “Where has the old Facebook gone?” to address the frustrating experience that many users are having with the latest homepage design. The post attracted tons of feedback, most of which agreed with the sentiment that the new homepage is less personal, less informative, and less attractive to application users and developers.

YOU might not love the new Facebook, but brands should ~via @mashable http://bit.ly/gQdt [from http://twitter.com/sbeckham/statuses/1355500301]

brands should love new facebook

Earlier this week, we posed the question “Where has the old Facebook gone?” to address the frustrating experience that many users are having with the latest

Users aside though, there is one audience that appears to be benefitting greatly from Facebook’s new design: brands. Not only are Facebook Pages – the network’s competitive play against celebrity Twitter (Twitter reviews) users – revamped and more social, but their updates are taking up space on member’s homepages, and in turn, as our data shows, driving lots of traffic and engagement for brands.

effective-strategy-for-choosing-right-domain-names

Naming is linguistic design, and a good domain name is an important part of the overall design of a website. A name plays a prominent role when people discover, remember, think about, talk about, search for, or navigate to a website. It establishes a theme for the branding of a website before people even visit it for the first time. Coming up with a good domain name requires a combination of strategy, imagination and good linguistic design practice. You’ll find some basic pieces of advice all over the Web, and it’s worth mentioning those right away. Ideally, your domain name should be: * Short * Catchy and memorable, * Easy to pronounce, * Easy to spell, * Not too similar to competing domain names, * Not a violation of someone else’s trademark.

branding web design tips

Building Brand communities - promoted by Guy Kawasaki

In the days of old: circa 2007, social-media marketing meant monitoring the blogosphere and managing forums, but today marketers are jumping in by actively creating and managing brand communities. Dave Balter is the founder and CEO of BzzAgent, a word-of-mouth media network headquartered in Boston. I asked him what it takes to create a truly exceptional brand community, and these are his top ten tips

Cheese of Nazareth is such a great name.

Links to tools for building your Twitter background

** Posted using Viigo: Mobile RSS, Sports, Current Events and more ** Since the early days of Twitter, users have had the ability to upload their own background images. From photos of cute kittens to

Places where you can find awesome backgrounds. It's not a really how-to post though

From Mashable: This guide goes step-by-step into the rationale for creating a personalized Twitter background, takes a look at some amazing Twitter designers, and provides a list of useful Twitter design tools and resources.

Facebook Pages, which let people become “fans” of their favorite brands, people, and places - have become an important piece of the social media strategy for lots of companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing.

Tool to measure fan growth

MUST READ THIS

RT @mashable: What Are the Top Performing Brands on Facebook? ( http://zz.gd/bc3ff4 ) [from http://twitter.com/jcookaz/statuses/1152520266]

udarbejdelse af brochure i photoshop.

งานออกแบบ และจัดทำโบชัวร์ อย่างละเอียด ทีละขั้นตอน น่าศึกษามาก

túristabrot í PS

Design a Ready to Print Brochure in Photoshop

This time I'll help you to create a ready to print three-fold brochure from scratch using only Photoshop. This tutorial is ideal for beginners and for people who want to know more about print design. Let's get it started!

Print Brochure in Photoshop

One thing is becoming apparent: The brands that achieve long-term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. Here are some of the standout brands that have created a strong position on YouTube by understanding the zeitgeist of collective content generation and some of the clever marketing tactics they are using to build their presence on the site.

Psicologia de los colores a la hora de hacer un logo.

Color Psychology in Logo Design - Free Logo Critiques - http://www.logocritiques.com/resources/color_psychology_in_logo_design/

Trying to figure out the best way to brand yourself or establish your company’s brand identity on social media sites?

fomes

Dublin-based branding studio

Dublin Ireland

Design, Branding, Advertising

In this Illustrator CS4 tutorial I'll show you how to create an Identity Package including: business cards, letterhead, and envelopes, all in Illustrator. In

Read about using comments

How to Build a Strong Reputation With Comments

This is one of Dennis' long held ideas, having even done this for some time on usability and web dev blogs and articles, giving tips when possible (and not giving away too much IP) and always linking back to the IE site. Combine this with the social media cheatsheet idea and comments can be left on the most popular blogs and articles of any topic.

Twitter

something you might want to check out if you haven't found this already

collection of marketing campaigns and other stuff curated by the facbook folks.

The Internet landscape has changed over the past few years, and the rules of online marketing have changed with it. In this excerpt from his latest book, Brandon spells out how to create and distribute an effective press release.

60 rare and unusual vintage signs

Rare and Unusual Vintage Sign

In my case, [chrisbrogan.com] is my home base. The goals of this base are fourfold:

Great blog post by Chris Brogan summing up a basic strategy for social media presence/engagement

Reputations are created and destroyed online in the speed of 140 characters. Seven tools to earn you a thumbs-up.

The Inside Scoop on Design: Ten Questions with Hartmut Esslinger

Nice design interview.

If a young person wants to be a great designer, what should he or she do? “Design” isn’t a clear-cut talent profession, but one of coordination and catalyst between human needs, science and technology, business and economy, as well as sociology and ecology. The artistic talent required is more of an enabler at the end of rational and emotional analysis as well as strategic conceptualization. Therefore, it is vital to learn and study as much as possible about business, technology and human nature. In the end, there are flavors in design which are more esthetic—see New York Times “Style Magazine”—but design is only relevant when it improves human lives by appealing both to the mind and the heart. Finally, a young person with the right talents needs to have infinite desire and never give up. I apply a simple test with young students: smash a teapot into pieces and then hand out the glue. Those who rebuild the teapot won’t make it, those who create phantasy animals will.

Guy Kawasaki interviews Hartmut Esslinger, the founder of Frog Design on his new book "A Fine Line: How Design Strategies Are Shaping the Future of Business."

Want to get Internet users to visit your Website or follow your brand? The best way to accomplish those tasks, according to ARAnet, based on polling by Opinion Research Corporation, may not be advertising. Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act.

Content rules.

Idées pour impliquer sa marque sur les réseaux sociaux

With social media, the cost of media has in effect been eliminated. This elimination of cost means that brands can now share much more of themselves, of their story, than ever before.

Here are 10 best practices for brands on Twitter.

The Art of Branding | Small Business Marketing Guide - Brought to you by HP

In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just

In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just because something can be done doesn’t mean it should be done. All branding, no matter whether it’s on a billboard, blog, website, or Twitter, should adhere to these simple principles. Here are nine keys to the art of branding

In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just because something can be done doesn’t mean it

ロゴまとめ

The Alltop “advertising” justifies and pays for my tweeting—you can think of my tweets as PBS content and the accompanying Alltop promotion as the fundraising telethon. Question: Okay, but what if I don’t want to see Alltop promotions?

Habla de los ghostwriters, que es el equipo de personas que tweetean por él.

“AC, “GR,” “NC,” and “LF”

e-business becoming social, new trend in marketing, web 2.0 marketing

Most Mashable readers have probably heard of the online retail company, Zappos. You may have learned of them via TwitterTwitterTwitter and count yourself among the 400,000+ people that follow the CEO, Tony Hsieh (pronounced Shay but who people refer to as Tony), or from a friend after she had one of the best customer experiences in her life. No matter how you heard of them, we wager to guess that you did so through word-of-mouth. And word about Zappos has been spreading. . . . They did $3 million dollars in gross sales the day before our recent visit, and surpassed $1 billion last year. They are one of the companies forging a new era of business that emphasizes, in their words, “making personal and emotional connections.”

Worth checking out -- they TRAIN their employees in Twitter?

great article on mashable.com

Great article on luxury consumers and social media.

Attività sui media sociali con marchi di lusso

Far from being interesting (unless you enjoy following mutually referencing bloggers who blog about blogging), social media is just an excuse. It is... the old marketing industry's latest excuse to waste more money on bad ideas and lazy thinking.

Artigo de Matt Jones no Advertising Age

designers, twitter

50+ Pro Logo Designers to Follow on Twitter

The Nielsen Company, News, Press Releases, Nielsen Media Research, Nielsen Online, Nielsen Mobile

Online reviews -- here we come.

What big brands do the best job with social media? A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ...

What big brands do the best job with social media? A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement. You can find the report embedded below or on ENGAGEMENTdb, which was presumably created with Wetpaint’s site-creation software.

Ranks the top 100 brands by social media engagement - claims level is tied to revenue growth (correlation does not mean causation?)

A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement. Contains report

World's first report ranking the top brands' use of and engagment with social media tools.

Social media database showing customer engagement by brand.

interesting chart might have more info

A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums. Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

La première étude qui montre qu'il y a un lien entre l'utilisation des social medias et les résultats financiers des entreprises. A montrer aux marques pour les motiver à s'impliquer dans la plateforme

A comprehensive guide to help you build your personal brand on LinkedIn.

Dan Schwabel/mashable

Great site called Mashable - Social Media Guide with blogs and much more.

cups bags napkins with witty text

Social Media Best Practices - eMarketer

"In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic."

With the bio in full bloom right now, it pays to take some time to write yours in a way that that reflects how you want to be perceived. Perhaps you want to show a sense of humor or wit. Maybe you want to show your technical prowess by delivering your bio in a video format. And while you're at it, why not let your bio accomplish some personal branding for you.

Designing for your worst client: yourself

Saw this in a tweet the other day, subsequently brought it up in a conversation last night. Coca-cola is alien good.

An interesting historical look at the branding for competing brands - coke and pepsi.

Seth Godin sums up the sentiment that when it comes to the brand you work for, the buck always stops with you...even if the true responsibility for your brand's shortcomings arise from a different team/divison/location/etc.

Advice for both employees and employers

buildabrand.com is an online branding system that allows entrepreneurs, businesses and individuals to create, manage and apply instant and personalised branding to their business.

From Web Strategy by Jeremiah Owyang

Future of PR? When agencies represent communities, not brands: http://twurl.nl/p1js6t [from http://twitter.com/markivey/statuses/1418258374]

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

Communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands? With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

twitter socialmedia

Building a Twitter book

Less B.S.

'Have someone cursing about your product? Talk to them and find out why they’re so frustrated. In the past we used to pay for focus groups, now we get real-world feedback for free. Quite a bargain, isn’t it?'

New study: Deep brand engagement correlates with financial performance

Here are 10 things you must do to earn the trust of your online audience. While written from a crowdfunding perspective, this advice applies to anyone working in social media.

Lincoln once said, “With the public trust, anything is possible. Without it, nothing is possible”. Social media is now a daily activity that millions of people around the world consume and participate in. This is the first time in human history that anyone, no matter who you are or where you are has an opportunity to create, share, and prosper, and if you’re going to succeed and stand out in a heavily crowded social media ocean, you need to earn your audience’s trust.

http://www.problogdesign.com/inspiration/45-creative-logo-designs-for-inspiration/

** Posted using Viigo: Mobile RSS, Sports, Current Events and more **

Intervjuu Apple logo disaineriga

se now more than ever before there are so many people trying to become designers and work for agencies just because the tools that are available. So, it's harder and harder to get work. And, the way some people have to get work is by apprenticing and working for nothing for somebody until they get that job, because there is so much competition.

There are many theories about this logo and many of them are just that. Find out the truth, read the interview with Rob Janoff, the designer of the original Apple logo, who will tell you all about his design.

Fantastic interview with the designer of the original Apple Logo

60+ Unusual Business Card

EXCELLENT business cards design

reading Real-Time Conversations Hasten Social CRM - In the world of business, social media, led by Twitter, is forc... http://ow.ly/15HvW5 [from http://twitter.com/ploked/statuses/2596380995]

Social CRM is no longer an option. It necessitates brand involvement to proactively share answers, solve problems, establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a time.

los 10 mandamientos de medios sociales

Great article and subsequent comments, 10 commandments of social media.

social media religion lol, the 10 commmand ments of social media

add this to the social media matrix and you have a recipe for life

In this article, we’ll get down to the nitty gritty of what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity.

There have been numerous creative logo design showcases, logo design resources and logo design tutorials posted across the Web. While these help you to create

18 questions to help on research for logo designing.

Ikea Catalog from 1965 - awesome

I was doing my daily dose of ffffound surfing the other day and I came across these really cool packaging designs and I thought I'd share them with you.

Chris Brogan tries (and succeeds) in offering a general primer on social media for business. A solid read

Recommendations from Chris Brogan on how businesses can and should engage in social media

review of a book

also contains info about the Thesis Theme for WordPress

TO READ

Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer lo

May 2009 survey—52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).

Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).

5 Tips on How to Write a Killer Slogan (with Interactive Examples)

A few weeks ago, we showed you some very good logo design tutorials and techniques. Now it's time for some logo design inspiration. Here are 30 very good

All of this has potentially massive repercussions for how marketers view Facebook chatter. By really digging deep into how Facebook is searching internal content, you’ll be tapping into the next level of the web’s development, uncovering a gold mine of data about what people are talking about, what they like and dislike, and how they are influencing the opinions of others. This is clearly an important search frontier.

4zine

nice website

Logo Design Processes Revealed

A very good article on how to be a social-media-friendly business

Trends in social media and how savvy businesses are adapting to the new era - circa Sept 2009

Read later

philosophically, advertising and social media are very different. Creatives, client services folks, account planners and the like are being asked to undertake a new method of communications that runs counter to everything they’ve ever been taught.

Also, some editing would help.

Great examples of logo design

"A Logo is a graphical element that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. "

Another breakthrough idea from Seth Godin. Brands In Public should be huge. I'll keep an eye on it, that's for sure. Hopefully I'll have a business/organization/something that will need to use it.

You can't control what people are saying about you. What you can do is organize that speech. You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff. You can organize it by embracing the people who love your brand and challenging them to speak up and share the good word. And you can respond to it in a thoughtful way, leaving a trail that stands up over time.

"Squidoo has built several hundred pages, each one about a major brand. Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. If your brand wants to be in charge of developing this page, it will cost you $400 a month. And once you take the page over, the left hand column belongs to you. You can post responses, highlight blog posts, run contests or quizzes."

h saying tha

twitterstorm. An idea (one that's negative to the brand)

Multi-disciplinary design studio | Melbourne

More than a year into the age of the iPhone app, brands are starting to get on board -- and best practices are emerging. Here are 12 lessons.

Punctuation Inspired Logo Designs

We use punctuation everyday when writing articles, blog posts and emails. We're all aware that using the wrong punctuation can completely change the meaning of a sentence or even a whole document. So, where else do people use punctuation? In logo design of course! The 34 logos showcased in the post use punctuation as a design element. Some logos feature commas, colons and semicolons while others use exclamation marks, question marks, brackets and parentheses. I found they were very creative and thought I'd share them with you. Enjoy!

Here are three new strategies for building, promoting, and expanding your personal brand using Facebook.

Includes tips to make fan pages interesting

Just as it is for big corporations, successful branding is essential to the success of a freelancing business and to just one self-employed web worker. It is

This is a fantastic read for any freelancer - Brand yourself

* 1 Oct The Art of Branding Yourself and Your Freelancing Business

Get alerted when someone tweets about your company, your product or anything that interests you.

Get alerted when someone tweets about your company, your product or anything that interests you.

Sugar Grove Sugar Grove Library SG Library

With tweetalarm, you will get alerted when someone tweets about your company, your product or anything that interests you.

Logolicious

Bonne source d'inspiration pour logos

ciekawe logoski zestawienie no

***

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60 verschillende logo sites.. waar de meest opvallende logo's verzameld worden!

coleccion de logos para inspiración

This is the ultimate logo inspiration post packed with 25 amazing logo collections. Many designers put together collections of their logo designs each year or a few times a year depending on how many they do as a way to showcase their work and inspir

Below are some tips for "reputation management": influencing how you're perceived online, and what information is available relating to you

The first step in reputation management is preemptive: Think twice before putting your personal information online. Remember that although something might be appropriate for the context in which you're publishing it, search engines can make it very easy to find that information later, out of context, including by people who don't normally visit the site where you originally posted it. Translation: don't assume that just because your mom doesn't read your blog, she'll never see that post about the new tattoo you're hiding from her.

These are websites within the design community that allow user submitted content. There are a couple of larger sites / blogs with good content that allow this — a simple tagline with a link that can direct visitors to your site. This can drive traffic to popular posts, and convert some other people’s traffic to your RSS subscription.

List of popular sites to submit articles.

Great page of design resources.

The first thing that I do when I'm promoting a particularly good piece of content is to scope out the websites within the design community that allow user

Logos de A a Z

designer-daily.com

30 amazing packaging designs for your inspiration

One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. I suspect you’ve even used it liberally!! : ) Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I’m a PC ads from Microsoft (and I am a proud PC!). I loved the Wario Land: Shake It ad from Nintendo on YouTube (now that’s creative!). I love a good billboard ad, Budweiser does good ones. My absolute favorite branding campaign of all time: Think Different.

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Admit it, you've heard it. I suspect you've even used it liberally!! : ) Before we go any further I must clarify that I love bra

Brand Measurement: Analytics & Metrics for Branding Campaigns

Brand = User Experience: The Interface of a Cheeseburger

Visual Identities

awesome branding

Social media is a big place, and navigating the many networks and tools can be tough. Here are 10 great ways small businesses can make the most of social media.

50 Most mentioned brands on twitter

TweetedBrands - The most mentioned brands on Twitter

50 Most mentioned brands on twitter.

In this article we’ll take a logo at the logos of over 50 popular airlines. The list is by no means a complete list of all airlines and is just intended for inspiration for your own projects. Noteworthy is the lack of any depiction of an airplane in most of these logos, but a tendency to suggest flying through the use of curved shapes that resemble wings. The fonts used tend to be sans serif for the most part, although there’s a fair share of serif typefaces as well. The colors vary a lot, but there appears to be a clear tendency towards reds and blues. Now fasten your seatbelt and let’s take off!

Every day thousands of people take it to the air... With so many airlines to choose from, branding is extremely important and at its core lies logo

50 Clever, Creative Logos

If you’ve browsed through any logo design galleries, you’ve probably noticed some that take a very creative approach. In this post we’ll feature 50 clever logos for your design inspiration.

A guide on how to create a custom look to your youtube page.

Use for Capstone

Excellent tools for using youtube properly

reaosns, news etc

By http://bit.ly/Tweets2Delicious

Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers." The survey is focused on online consumer behavior. This year Facebook and ...

40% of People "Friend" Brands on Facebook

[Follow for the deals/discounts... instread of a love for them. Is that really so surprising?] This year Facebook and Twitter feature prominently. 40% of respondents "friended" brands on Facebook, while 25% reported following brands on Twitter. What's more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.

Art of the Trench is a living celebration of the trench coat and the people who wear it, created by Burberry, some of the world's leading image makers, and you.

Love this. Great facebook connect integration.

Good points, but you don't need to tell designers.

"What a logo does not have to be or do" http://j.mp/14WuMy

"Stop Googling Me!" --T-shirt seen in SoHo…

making a profile on google so when people search for me, they see that first.

Who owns color? Trends in limiting color usage and the rights that brands have to trademark colors is a difficult road to navigate.

ใช้สีนำเสนอข้อมูล เข้าใจง่าย

What really isn’t being discussed by the design world at large though are the limitations being set on color. Color is as free for us to use as the air we breathe… or is it?

"Last year Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced: Breathtaking bullshit."

FACETIOUSLY POSITIONING HIMSELF AS A "LAZY" DESIGNER, MICHAEL BIERUT, THE PROLIFIC FOUNDER OF DESIGN OBSERVER AND PARTNER AT PENTAGRAM’S NEW YORK OFFICE, SHARES HIS SEVEN STEPS TO SUCCESS.

Beautiful, professionally designed websites for you and your personal brand in a matter of minutes.

online Visitenkarte

Non-consumer companies realize there are clear benefits to implementing a social media strategy, but what do they need to do to achieve success? The truth is, the social media strategy, processes, and principles, don’t really change much depending on your company type and size. Here are a few rules to live by when implementing your social media strategy.

graphic design.

Marketers may be adopting social media in droves, but are consumers reciprocating by following or becoming a fan of companies and brands on social media sites?

A study published today by eMarketer, more than half of social networking users have become a fan or follower of a brand online. Moreover, users are far more likely to say something positive about a brand than something negative.

The Gentlemen Purveyors of Andrews & Dunham Damnably Superior Herbal Remedies announce their intention to present, in person and for a fair price, a contest of strength and stamina between JACKEE MUNTZ & THOMAS SAMPSON.

This is one hardcore piece of Twitter for Business 101. Great way to put a training guide online!

Twitter guide

From AllFacebook.

In this collection, you’ll find some impressive vCard sites for inspiration, templates, themes for WordPress and tutorials on how to create your vCard portfolio.

Portfolio Design Trends: vCard Websites | WebDesignFan.com - http://webdesignfan.com/portfolio-design-trends-vcard-websites/

Lista de melhores e piores projetos de identidade do ano de 2009 - EUA, EUROPA

Useful for my friends looking for jobs

In this post you will learn how to bypass the “virtual gatekeeper” (the company’s career page) and get the attention of the recruiter you need for the job you want by using Linkedin. Here is what to do. 1. Create your Linkedin profile page. Dan Schawbel wrote a nice post on using Linkedin to promote your personal brand. Go read it for some tips on creating a good Linkedin profile. 2. Go to the Linkedin homepage and click the Advanced Link at the top right by the Search People box.

9 consigli per impostare il tuo metodo di marketing come freelance

*Blog

March 2nd, 2009 | by Stan Schroeder

article about skittles site redesign

Many companies are starting to realize that whatever content they offer online still can’t match the various social media offerings out there, where the community contributes to the whole. Few, however, have taken it so far as candy maker Skittles, which replaced its entire homepage with its Twitter stream. The only thing that’s left is a widget-like navigation console in the upper left part of the screen, but lo and behold: instead of pointing you to some company PR nonsense, it sends you to the Skittles entry on other popular social destinations: WikipediaWikipedia reviewsWikipedia reviews, YouTube, Flickr.

Reading: Skittles Site Receives an Extreme Social Makeover http://bit.ly/keuQw [from http://twitter.com/sandroalberti/statuses/1270542887]

Skittles replaced its entire homepage with its Twitter stream.

A consultancy dedicated to helping clients create a clear sense of their own identity through strong, simple and meaningful communication.

En form för logoprocess

Great ex of co (Target) using its Facebook Page to give $$ to charity while brand blding via @John_Bailey (thnx!) http://bit.ly/om487 [from http://twitter.com/markivey/statuses/3375105856]

Retail chain Target already gives 5 percent of its income to charity. For the next couple weeks, they are going to be allocating those funds – which come out

Retail chain Target already gives 5 percent of its income to charity. For the next couple weeks, they are going to be allocating those funds – which come out to $3 million every week – to charities selected by Facebook users. The company has launched the “Bullseye Gives” campaign on Facebook, which is essentially a voting application connected to the brand’s existing Facebook page.

What is the best way to generate sales online? While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search. Forty-e

Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.

tins ::: Rick Klau's weblog: Eight Lessons Learned as a Brand on Twitter

@geekygirldawn came across this article, 8 Lessons Learned as a Brand on Twitter, thought it'd be of interest 2 u http://is.gd/plLo [from http://twitter.com/eighteyes/statuses/1465882491]

Article describing how a brand has used Twitter for business.

Back in January, we set up the official Blogger account on Twitter. We had a general idea of what we hoped to accomplish - better interaction with passionate users, quick communication of known issues, bug fixes, etc. - but this was not a long planned deliberate move by us. If anything, it was a bit of an experiment.

akes monitoring Twitter much easier. This was a particularly acute problem for Blogger, since "blogger" is a pretty generic term. Setting up a persistent query for "blogger" yielded far too many hits per minute to be worthwhile... weeding through all of them to find the few that were specifically about big-B

mportancia de la red, de as rrpp y de escuchar al consumidor interesante la evolucionde : cotillear en la carniceria a chatear a face book lo mismo pero mas sofisticado y. cn más alcance.... ejemplo de dove y contra ejemplo de greenpeace estrategia de corporate brand

CAUSE MARKETING AS DESCRIBED BY UNILEVER CMO

Clift chides marketers for not recognizing their brands are not their own.

Dieser Beitrag betrifft nicht nur Marketing, sondern auch PR–bemerkenswert vor allem die "Five new rules of [PR]: "Listening to consumers is more important than talking at them."

BATAVIA, Ohio (AdAge.com) -- Brands aren't simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media, said Unilever Chief Marketing Officer Simon Clift, who warned that marketers who do not recognize that -- and adapt their marketing -- are in grave peril. Unilever Chief Marketing Officer Simon Clift Unilever Chief Marketing Officer Simon Clift Photo Credit: Gary He "No matter how big your advertising spending, small groups of consumers on a tiny budget might hijack the conversation," he said. "So this internet thing is much bigger and more interesting than just finding successors to TV advertising." Mr. Clift was speaking to a packed house at Ad Age's Digital Conference last week, in an address that did much to define an internet-driven sea change that's put consumers in control and at times threatened to overwhelm marketers and their agencies, who -- despite frequent protestations to the contrary -- are still rather p

great logo article

So the long and short of this story is that if you want to make sure that Google understands your blog to be your primary beacon on the web, then you should add the words rel=”me” to a relevant link on your blog. I’ve added that tag to the link on my sidebar that goes to my feedback page, because that’s a good page for me. It’s as simple as making the link text read a href=”http://marshallk.com/feedback” rel=”me”.

100 brands of interest

This article is the sequel to 100 brands of interest, published on the dacheboard on December 4, 2008. After the last article and the feedback received, it was clear that another article of this nature was in order so, here it is! Over the past few months, I have been compiling another 100 brands of interest and have been very lucky to have such a selection to choose from. The standard really is very high.

众多知名设计公司

The Most Relevant Identity Work of the Decade - Brand New - http://www.underconsideration.com/brandnew/archives/the_most_relevant_identity_work_of_the_decade.php

O Brand New fez um apanhado das identidades visuais/logos mais importantes e relevantes da década. Aquelas que realmente fizeram diferença no mercado mundial, aquelas que mexeram com a cabeça dos designers e dos consumidores.

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

ave when you begin trying to connect with the community, you. Your unique perspective and take on the various areas that you operate in, have not been and cannot be offered by anyone other than you, so use that to your advantage. Given that this is the case, making it a point to seek out and nurture your own voice will help ensure that when you start sharing that voice with the community, that it will resonate and connect with other members in the collective.

Mashable explains that authenticity, content, control and promotion are the keys to success on Facebook.

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

For the past seven days, MashableMashable has provided resources and analysis of FacebookFacebook through a series we called Facebook Week. From building a

If you’re trending towards Facebook, here are nine articles from the talented crew at Mashable covering everything from creating successful fan pages, to optimizing your brands presence on the platform.

For the past seven days, MashableMashable reviews has provided resources and analysis of FacebookFacebook reviews through a series we called Facebook Week.

Tweet plans help businesses to brand their Twitter presence with keywords for stronger social media marketing.

Are you using Twitter and trying to figure out whether it’s doing anything for your biz?

Are you currently using Twitter and trying to figure out whether it’s doing anything at all for your biz?

tweet must be unique content because Twitter does not allow duplicate tweets. This next step of writing a series of unique tweets is simple if, for each tweet, you: * Keep your preferred audience in mind * Use one of your keywords

Do you have a strategy planned out? Or are you finding yourself haphazardly tweeting at random hrs. of the day about everything from what you had for breakfast to news in your industry?

RT @adellecharles: The Art And Science Of The Email Signature http://j.mp/9IZT6i

Tips on email signature

To Increase Engagement, Brands to Allow Users To Login With Facebook, MySpace, Twitter In a recent report titled the "Future of the Social Web" we found that we are entering the era of social colonization, every webpage and experience will be social

Jeremiah Owyang

A continued thought... the other part of Jeremiah's "Pollination" post. In that case, corps are putting their content out there... beyond their walls to make sure they are part of the unstructured/controlled conversation. In this case, corps are aggregating the other information onto their own site to bring the conversation closer to their home. Push/Pull at it's finest when taken together.

15 Design Tips to Learn From Apple

Winning In A World Transformed By Social Technologies

The key with boring brands is to get people talking about their problems, since they won’t talk about your brand

Good background for both ends of the spectrum.

Cookie cutter web sites | Carsonified - http://carsonified.com/blog/design/cookie-cutter-web-sites/

Atencion en "Details with personality"

Weber Clients include Microsoft, Microsoft Windows, Microsoft XBox, General Motors,

Keeping up with online conversations can be a daunting task. As a freelance consultant, I not only need to keep up with what people are saying about me and my company, but I also need to monitor the latest industry trends to learn new skills and stay relevant. While wearing my blogging hat, I also have to keep up with conversations that would be interesting to web workers for this blog, or relevant for people building online communities for my own blog.

The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation.

Twitter tops the list

Programing the social web around a brand requires a consistent flow of engaging social objects. Here's why smart social content should be a major priority.

The element of secrecy that's been required to maintain Apple's mystique has incurred an increasingly costly price.

Apple is justifiably revered in the worlds of technology and culture for creating one of the most powerful brands in the world based on the combination of some key elements: Great user experience and design, and an extraordinary secrecy punctuated by surprising reveals.

But the element of secrecy that's been required to maintain Apple's mystique has incurred an increasingly costly price. Apple must transform itself and leave its history of secrecy behind, not just to continue being innovative and to protect the fundamentals of its business, but because the cost of keeping these secrets has become morally and ethically untenable.

44 Awesome Business Card Designs that Will Inspire You http://bit.ly/96MYQ2 /via @saurabshah

Business-minded people are into creating ways to advertise and get in touch with important and influential people in the society. Handing out business cards is a great way to get noticed and remembered. Traditionally, business cards are small pieces

既然微網誌上人氣有限，企業為什麼還要經營它？此文提供了一個觀點

brands have to participate directly in these online discussions or face growing irrelevance, says Razorfish. But they have to bring credible voices that "need to be more engaging, personal, humble, authentic and participatory than traditional advertising images," advises the report.

great summary of the interesting new research from razorfish

Social media sites aren't where most people go to get recommendations on products and services. Even so, marketers must still try to reach consumers through social media since that's where conversations about brands are increasingly taking place. That's one of the key conclusions of a new study on social influence marketing by interactive agency Razorfish. The report released today also includes a new index developed by the firm which scores brands based on how they're being discussed online.

Revolution teamed up with i-level's social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz. Brand Mentions Followers Twitter 1 Starbucks 3.37m 120,868 @Starbucks 2 Google 1.01m 307,342 @Google 3 BBC 703,000 15.777 @bbcnews 4 Apple 512,110 None 5 AIG 455,000 None 6 Amazon 245,760 1007 @amazon 7 Microsoft 221,000 None 8 Guardian 211,000 14,913 @guardiannews 9 Dell 185,000 287,575 10 Coca-Cola 135,600 None 11 Ford 130,000 2,256 @ford 12 Sony PlayStation 117,550 20,651 @SonyPlayStation 13 eBay 107,000 1329 @ebayUK 14 Sony 107,000 None 15 Disney 106,000 7,354 @wdwnews 16 Yahoo! 94,500 9,541 @yahoo 17 Sky 74,370 10,248 @SkyNews 18 IKEA 72,300 None 19 IBM 70,400 1,180 @ibmevents 20 Nokia 68,100 None 21 Ford Scott Monty 62,600 16,562 @scottmonty 22 Guinness 59,700 None 23 HP 56,720 1,682 @hpnews 24 ComCast 50,400 14,688 @comcastcares 25 Skittles 48,600 None 26 Canon 48,200 605 @canon 27 McDonald's 45,340 234 @MON

Las 100 marcas más mencionadas en Twitter

De evolutie van de logo's van pepsi en coka cola

Pepsi's logos vs. Coca Cola's

logos of the two companies over the years

I’m often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur.

Companies who don’t have iconic brands with millions of adoring fans, often have to resort to other ways to get the attention of the market. This isn’t evil, nor is it uncommon, it’s just business, and was here before the web, and will be afterwards. Don’t get mad or emotional about it, let’s break it down to understand how it’s going to work, if you’re a concerned user, use this post to figure out how to beat it. If you’re a marketer, figure out what works –and throw away what doesn’t.

38 new Business Cards – Best of Jan-Feb-Mar 2009 - FrancescoMugnai.com

Logo is a symbol or emblem commonly used by companies and individuals to aid and promote instant public recognition.

Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?" Start with these, The Five P's of Social Media. The Five P's are

Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?" Start with these, The Five P's of Social Media. The Five P's are; Profiles, Propagate, Produce, Participate, and Progress.

"Through more than forty case studies, nearly twenty interviews with experienced professionals, and a series of (nonscientific) surveys, Flaunt is a resource for design students as well as young, experienced, freelance, and independent designers."

Flaunt: Designing effective, compelling and memorable portfolios of creative work design

Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships with them that are long lasting, personal and relevant.

If youre currently branding yourself as a social media expert, this post is mandatory reading for you. I, for one, am branded as a social media expert at EMC corporation, but thats not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, my name comes into their minds first because its my job title, but not my personal brand. Were living in a world where everyone is starting to learn best practices in social media, whether youre in school or youre in the workforce. In the US, social networking is up 83% from a year ago.

If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, my name comes into their minds first because it’s my job title, but not my personal brand. We’re living in a world where everyone is starting to learn best practices in social media, whether you’re in school or you’re in the workforce. In the US, social networking is up 83% from a year ago.

τι πρεπει να προσεξεις ασχολουμενος επαγγελματικα με τα social media ***

If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me.

How to build engaging Facebook fan pages

Techcrunch article on how to personalize your facebook fan pages

I like these logos - well most of them

full

inspiracion

Viral isn't everything after all... interesting. http://bit.ly/bkXehM - How Mint.com Acquired 1.5M+ Users

Bra beskrivning av hur Mint lyckades locka 1,5 miljoner användare

Our process was to query data from hundreds of our brand clients to see what testable truths emerged -- and here's what we found: 10 rules that hold up across category and time.

social media great reference for measuring success

* Haven't read yet...

10 rules that hold up across category and time.

* Tip #1: Learn how to monitor your brand * Tip #2: Learn from your brand community * Tip #3: Have a game plan * Tip #4: Promote, promote, promote * Tip #5: Allow open, yet governed access for your employees

Seznam zdrojů

A smorgasbord of ideas and executions in the world of marketing and beyond.

In terms of its social media presence, Domino's Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile. What Domino's could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would severely damage the company's brand. Since the video first appeared, Domino's has quickly stepped up its social media presence in order to regain some positive momentum.

Domino's: How One YouTube Video Can Ruin a Brand http://tinyurl.com/cnu2ms [from http://twitter.com/AdNerds/statuses/1540990281]

RT @Avinio: How to Make Your Employees the Voice of Your Brand Online http://bit.ly/hXHHV [from http://twitter.com/lekahe/statuses/2468109740]

BBQ chain created a site where employees ares hostess - facebook and myspace

Big Business should take a page from this highly effective integrated social web program playbook - great stats!

Smokey Bones, a BBQ restaurant chain, has given some of its employees second jobs -- as its social marketers.

Attempting to command, as well as deal with, the on the internet status has become increasingly hard.

But the nonsense we’re all worried about today? I just don’t think it will carry the same weight in a few years. Because if there are pictures of the person hiring you smoking pot in college online, and there are pictures of every other candidate smoking pot in college online, it just won’t be a big deal any more. And the kind of accusations that can kill a career today will likely be seen as a badge of honor, and a sign of an ambitious individual who has pissed off a few people along the way. At least that’s what I hope will happen. Because there are a few pictures of me in high school and college that I’m tired of trying to keep off the Internet. Let’s just get it all out there sooner rather than later, and move on.

by Michael Arrington, TechCrucnh - March 28, 2010

Trying to manage, or even control, the on the web status has become progressively difficult.

Trying to handle, or maybe deal with, ones on-line popularity has become significantly hard.

Attempting to command, and even manage, the on-line popularity is now increasingly tough.

Trying to command, or even manage, the online standing is now more and more challenging.

Brands and twitter again

twitter media

On Twitter, what really matters is how you play the game. It's still early in the first inning, and if you haven't already, now is the time to get off the bench. Here's how.

The Basics of Business Card Design | Design Informer - http://designinformer.com/basics-business-card-design/

Less-annoying packaging coming to Target

The old-school Kix box is crazy sexy.

Mahalo CEO Jason Calacanis, who is no Twitter slouch himself with 61,266 hard-earned followers, thinks that being one of the top 20 on the suggested list will be worth as much as a Superbowl ad within five years. He is offering Twitter $250,000 to lock in a spot on the suggested list for two years, or $120,000 for one year. I emailed Calacanis (who is our partner in putting on the TechCrunch 50 conference) and he confirms the offer is dead serious. In fact, he contacted Twitter co-founders Jack Dorsey and Evan Williams last week about it, and is lobbying investor Fred Wilson.

Showcase Of 30 Sweet Email Newsletter Designs - http://bit.ly/bKplhq

In today’s showcase, I’m going to show off some newsletter designs from 30 websites who really took the time to create an amazing layout for their newsletter content. I don’t know about you, but if I get an email like this, I tend to think a bit more highly of the site compared to a regular text email.

10 Fresh Tips for Community Managers http://bit.ly/alWdXc – Christophe AMALRIC (TiKris) http://twitter.com/TiKris/statuses/12827200506

10 Fresh Tips for Community Managers http://bit.ly/alWdXc

RT @KOttavio: 10 Dos and Don’ts for Brands on Twitter from @mashable: http://bit.ly/aBZBEI

This could apply to libraries & other organizations too.

In short: be professional, use grammar, be content oriented, don't get too personal, engage users who say positive things about your brand, make it a conversation

corporate Twitter how-to

ilustras bem bacanas e simples

Social Media Monitoring Funnel

Logo design, web,

Shift

A bold social media marketing experiment on the Mars brand's home page prompted a lively debate at the fourth annual Social Media Conference

But just two days after its launch, Skittles was forced to rethink its social media strategy after users deluged the site with inane and often profane "tweets," the messages sent by Twitter users. The Twitter feed, once prominently displayed as the home page, is now harder to find—just a small link in the corner of the screen.

Skittles decided on March 2nd that it would transfer its original homepage into it's Twitter page. This huge change shows how powerful social media has become in today's world of marketing. It is not only Skittles that is putting much of their marketing efforts into social, but thousands of other powerhouse companies are doing the same.

Created products, signage, etc for the ace hotel

Company in USA

everything beautiful

By helping each other we can make more informed buying decisions, influence business behavior and, with enough of us involved, make the world a better place - one brand at a time. Social media with a motive and it makes every1 an activist with a small "a". We believe in action – we're what we do

Sito dove le persone possono dare un rating al "karma" dei brand in ambito: planet, customers, employees, suppliers, investors

Brandkarma’s mission – ‘to help everyone make better brand choices and influence brand behavior for good’. Make the world better, one brand at a time.

let the collective speak out and make a difference. stand up and speak out!

Красивый сайт

tom crabtree

A B2B target audience is usually narrower in scope than a B2C audience. So your use of social media needs to be narrower and more focused. People buy expertise. If I had to choose a core difference between how most B2B business operate versus B2C companies, this would be it. While you might buy a box of cookies or even a digital camera because of features or taste, most B2B sales are based on demonstrating some type of expertise either in a type of service or in the category of a product that you are providing. Once you realize this fact, the lesson for using social media effectively is clear: if you can demonstrate your expertise through social media, you can have a measurable impact on your sales efforts.

With 450 million users globally (and millions more being added each week) Facebook is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but remarkable history, many brands have remained on the sidelines of the social media revolution. Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction.

"Change happens. To survive it, you must anticipate it; and to be successful, you must embrace it." - http://krz.ch/vx1E – Lars Neumann (lupmac) http://twitter.com/lupmac/statuses/12171530699

possible campaigns

This is clearly the direction where social media campaigns are headed – going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand.

Voorbeeld SM-website

Discover the new GM today, we are committed to reinventing the automobile and our company. Share your thoughts and ideas with CEO Fritz Henderson.

Your window into the reinvention of General Motors.

Lo spazio di incontro tra azienda GM e clienti con la possibilità di fare domande al ceo!

Barbican Identity Guides

Flickr set of Barbican print identity guidlines

a set on Flickr

done by north studio uk

"We can make a market or we can take share from a market."

That's the choice most of us make when we launch a product or service. We can make a market or we can take share from a market. "This is just like the Gillette razor, but cheaper." "This has a touch screen, too, but you can get it from Verizon." "I'm a shiatsu massage therapist, the only one on this block." Those are 'taking' statements. They break a larger market into smaller bits. Compare to: "This is a sugared cereal for adults." "Our software enables you to find data and trends that no one else can find." "By combining protein and chocolate, we've developed a new food that's both dessert and dinner." These are 'making' statements. Riskier, sure, but they stand for something, they don't just steal share. The Dummies guides made a market, the Idiot's guides took from that market. You need to be clear with yourself and your team about which one you're after, because they bring different costs, different benefits and different time frames.

That's the choice most of us make when we launch a product or service. We can make a market or we can take share from a market. "This is just like the Gillette razor, but cheaper." "This has a touch screen, too, but you can get it from Verizon." "I'm a shiatsu massage therapist, the only one on this block." Those are 'taking' statements. They break a larger market into smaller bits. Compare to: "This is a sugared cereal for adults." "Our software enables you to find data and trends that no one else can find." "By combining protein and chocolate, we've developed a new food that's both dessert and dinner." These are 'making' statements. Riskier, sure, but they stand for something, they don't just steal share. The Dummies guides made a market, the Idiot's guides took from that market. You need to be clear with yourself and your team about which one you're after, because they bring different costs, different benefits and different time frames.

making markets v. taking markets

Seth's Blog:

These are 'making' statements. Riskier, sure, but they stand for something, they don't just steal share. The Dummies guides made a market, the Idiot's guides took from that market.

Brand Identity - Logo Design

It's exactly what it sounds like.

Google has conducted internal tests, according to people familiar with them, in which the company put its logo and treatment on another engine's search results. Users still prefer the results with the Google logo, even if they're not Google results.

Consider that Google has conducted internal tests, according to people familiar with them, in which the company put its logo and treatment on another engine's search results. Users still prefer the results with the Google logo, even if they're not Google results. Or consider that a revamped Ask.com made its debut in 2007 to a glowing review from The Wall Street Journal's Walt Mossberg, who said it "holds its own with Google, and even beats the champ on some searches." Two years later? Ask's share of search is down 28%.

Unique Logos

30 Unique Logo Designs That Actually Say Something http://bit.ly/9et73v #Design – Dan Martell (danmartell) http://twitter.com/danmartell/statuses/15943421235

"The point of this story is that if someone is terrorizing your neighborhood, sometimes it’s alright to grab a stick and take a swing. Social media, and in this particular case Twitter, has given average people like me the ability to use and invent all sorts of brand new sticks. I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements. No solutions, no urgency, no sincerity, no nothing. That’s why I decided to relate to the public for them. I started off just making jokes at their expense with a few friends, but now it has turned into something of a movement. As I write this, we have 100,000 followers and counting. People are sharing billboards, music, graphic art, videos and most importantly information. I think.. people can smell the bullshit and sometimes laughing at it feels better than getting angry or depressed over it. At the very least, it’s a welcome break from that routine. "

My name is Leroy Stick and I am the man behind @BPGlobalPR. First, let me begin by explaining my name.

Leroy Stick – the man behind @BPGlobalPR http://bit.ly/dzOIKS

Effing fantastic: Street Giant » Leroy Stick – the man behind @BPGlobalPR http://j.mp/cZh24t [from http://twitter.com/brianbreslin/statuses/15344024949]

good stuff

social media management/measurement

A starting place for those that are looking for how to measure social media

looks relatively understandable

cuanto cuesta un fan en facebook

Calculan que el fan en Facebook vale 136,38 dólares (Gigaom) http://micurl.com/Etfcus – Evento Blog España (eventoblog) http://twitter.com/eventoblog/statuses/16370768524

Five Steps for Consumer Brands to Earn Social Currency

HOW TO: Pick the Perfect Name for Your Startup

ow to create a custom WordPress login, and explain how to fit it to y

Coupons remain a leading driver of brand interactions in social networks

“Those who still think that social network users are too busy engaging with friends to notice marketers must change their viewpoint,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report “Brand Interactions on Social Networks.” “Brand interactions are real, valuable and growing. “ According to a February 2010 survey by Chadwick Martin Bailey, a market research firm, 33% of Facebook users have become fans of brands on the network.

5 Ways to Build a Loyal Audience on YouTube http://bit.ly/biO2wg #socialmedia #PR #Journalismus

The Social Media Style Guide: 8 Steps to Creating a Brand Persona

The Social Media Style Guide: 8 Steps to Creating a Brand Persona http://ow.ly/238zf – weknowmore.org (weknowmore) http://twitter.com/weknowmore/statuses/17027325488

Brian Solis ----> Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc. It is our bible and adherence to its tenets and instructions is strictly enforced. However, with the unstructured proliferation of social media within many organizations, the brand style guide is seemingly disregarded or not considered in favor of expediting the creation of profiles in social networks and the participatory engagement that immediately ensues.

damn, son -- look at that fucken grid

ret

it takes time, effort, and resources before this new media will have an impact on you brand

POST - 4 Proven Steps to #Facebook Page Success - http://ow.ly/26wSe

http://www.stevenlittledesign.com/

via Lisa Bledsoe

Smashing magazine on the evolution and future of the logo in a post-brand era. Very interesting. http://ow.ly/280jL – Simon Mainwaring (simonmainwaring) http://twitter.com/simonmainwaring/statuses/17971112135

Although it covers the history of logo development, the final paragraphs cover the future of brands and branding

Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is not that hard to do and another said that logos are dead; some rebutted while others concurred. Why all the fuss?

here are six reasons social media might not be working for you—along with ways to overcome these problems.

Top 6 Social Media Mistakes And How to Fix Them (#SocialMedia Examiner) - http://is.gd/dkdez

"Top 6 Social Media Mistakes And How to Fix Them | Social Media Examiner" http://j.mp/bZU4Hy

While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off. Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems.

Top 6 social media mistakes and how to fix them http://dld.bz/k9Vs

Social Media Identity Management

Social Media Identity Management

Social Media Identity Management

Social Media Identity Management

Social Media Identity Management

STILL NEED TO READ

"She was certainly not the first person I’d heard this from. I hear this almost everywhere I go where there are people talking about social media, and I feel that it is time that I rise up against it. In fact, I did, right there and then. I grabbed the microphone from her grasp and said, 'I am not a brand' ... Some people don’t get it. They don’t get that the internet is a conversation."

Some people don’t get it. They don’t get that the internet is a conversation. They think the message only goes one way—out. Things must be shouted. Things must be thrust in your face. Things must be sold.

The Internet is about conversation, not about branding or selling.

RT @peteashton The most important thing you will read about Social Media this week: http://bit.ly/ckRInQ – Andrew Dubber (dubber) http://twitter.com/dubber/statuses/16814698958

Author on social media.

The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone.

anti-branding manifesto

// I am not saying that it is a bad or dishonest thing to try to sell your work. It is not. What I am saying is that I am tired of the rush to *commodify* everything, to turn everything into products, including people. I don’t want a brand, because a brand limits me. A brand says I will churn out the same thing over and over. Which I won’t, because I am weird. // i cry with laughter and i love her ♥♥♥

Designing Style Guidelines For Brands And Websites

Designing Style Guidelines For Brands And Websites - Smashing Magazine - http://goo.gl/Ww8d

top 50 pages

Pepp

30 Cool One-letter Logo Designs - http://www.bestfreewebresources.com/2010/06/30-cool-one-letter-logo-designs.html