How Two Coke Fans Brought the Brand to Facebook Fame - Advertising Age - Digital
http://adage.com/digital/article?article_id=135238

coca cola ♥ ..

Il mistero del successo di una delle innumerevoli pagine spontanee della Coca-Cola

Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer

Coca-Cola Co. is trying to start an industrywide movement toward a "value-based" compensation model like one it's adopted that promises agencies nothing more than recouped costs if they don't perform -- but profit margins as high as 30% if their work hits top targets.

how coke rewards advertising agencies, value/performance based compensation