Coke Pushes Value-Based Agency Compensation Model - Advertising Age - News
http://adage.com/article?article_id=136266

Coca-Cola Co. is trying to start an industrywide movement toward a "value-based" compensation model like one it's adopted that promises agencies nothing more than recouped costs if they don't perform -- but profit margins as high as 30% if their work hits top targets.

how coke rewards advertising agencies, value/performance based compensation