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From Web Strategy by Jeremiah Owyang

Future of PR? When agencies represent communities, not brands: http://twurl.nl/p1js6t [from http://twitter.com/markivey/statuses/1418258374]

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

Communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands? With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

Some platforms claim to increase your user engagement, get you more comments, increase your traffic, and more, through means that I consider short-sighted and harmful. This guide tells you how to increase the number of comments you get by 400-1,000% and ruin whatever shred of community you had on your site.

Three sources of friction: Power, Disillusionment, Lack of Appreciation; Five ways to reduce friction. This reminds me of what our new country director is doing right where the last one was doing wrong.

An article by Roland Legrand on Mediashift relating to social media community managers.

Intentionally building communities (More hallway!) /Seth's Blog/ - If you think about the tribes you belong ... http://tinyurl.com/couqja [from http://twitter.com/jorgefsb/statuses/1482623217]

The challenge is to look at the rituals and events in your organization (freshman orientation or weekly status meetings or online forums) and figure out how amplify the real reason they exist even if it means abandoning some of the time-honored tasks you've embraced. Going around in a circle saying everyone's name doesn't build a tribe. But neither does sitting through a boring powerpoint. Working side by side doing something that matters under adverse conditions... that's what we need.

Working side by side doing something that matters under adverse conditions... that's what we need.

Have you ever given serious thought as to why marketers are so infatuated with the idea of "viral"? Think about it

Let Content, Context, Connectivity and Continuity Guide Your Efforts| David Armano

Nielsen-Zahlen zur Internet-Nutzung.

Social Networks wie Facebook, MySpace oder Wer-kennt-wen? gehören zu den populärsten Anwendungen des Web. Jetzt aber explodiert ihre Nutzung geradezu, sagen die Marktforscher von Nielsen. Zugleich wird ihre Nutzerschaft älter - was den Medien- und Werbemarkt erschüttern könnte.