OPEN Forum by American Express OPEN | | 10 Tips for Building Brand Communities
http://blogs.openforum.com/2009/05/18/10-tips-for-building-brand-communities/

Building Brand communities - promoted by Guy Kawasaki

In the days of old: circa 2007, social-media marketing meant monitoring the blogosphere and managing forums, but today marketers are jumping in by actively creating and managing brand communities. Dave Balter is the founder and CEO of BzzAgent, a word-of-mouth media network headquartered in Boston. I asked him what it takes to create a truly exceptional brand community, and these are his top ten tips

Three sources of friction: Power, Disillusionment, Lack of Appreciation; Five ways to reduce friction. This reminds me of what our new country director is doing right where the last one was doing wrong.

An article by Roland Legrand on Mediashift relating to social media community managers.