Health Check: How Trusted Is Your Corporate Blog?
http://www.web-strategist.com/blog/2008/12/10/health-check-how-trusted-is-your-corporate-blog/

This is a quick and dirty scorecard, if I was going one for a real Forrester report, it would be far more conclusive, weighted , detailed, quantitative, and scientific, but today, this is just a quick example, to illustrate a point we already know, let’s get to it, please, turn your head and cough:

Post by Jeremiah Owyang, social media consultant at Forrester Research.

The basics of a company blog