How to Perfect an Elevator Pitch About Yourself - Daisy Wademan Dowling - HarvardBusiness.org
http://blogs.harvardbusiness.org/dowling/2009/05/how-to-perfect-an-elevator-pit.html

You're in the elevator with the hiring manager of Dream-Job Corporation. As the door slides shut, you feel a combination of adrenaline and slight nausea: you've got 15 seconds, if that, to communicate your value as a potential employee in a compelling way — just 15 seconds to cram in a whole resume's worth of work and accomplishments and late nights and successes. There's so much you want to say, but your message has got to be crisp, tailored, to-the-point. Handle this one right, and you'll be the newest member of the Dream-Job team. Flub it up, and you're back to scanning listings on Monster.com. What are you supposed to say?