Marketers Moving to Social Media - eMarketer
http://www.emarketer.com/Article.aspx?id=1006989
Twitter Tally - eMarketer
http://www.emarketer.com/Article.aspx?R=1007059

Twitter

Celebrities, politicians, entrepreneurs, business leaders and everyday users are flocking to the service en masse, generating a frenzy of activity and attention. Everybody is talking about Twitter, but what do the numbers say? eMarketer estimates there were r

Great commentary on why social media is a double-edged sword for businesses.

Excellent survey information re: social media and business

Online conduct

An interesting research on Twitter users. It would worth to know the findings while we add ourselves into the big number.

Twitter

According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends. In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research.

Social Media Best Practices - eMarketer

"In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic."

Contains facts and numbers on Twitter users; demographics, followers, average number of tweets, and other interesting notes. However, I feel that this study if focused on asia, will have a different result.

Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5% of all Twitter users joined the service in the first five months of this year. Who are they? More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29.

More women than men. A few loudmouths and a lot of wallflowers. And some very busy marketers

twiiter stats as of August 2009

Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer lo

May 2009 survey—52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).

Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).

ROI

Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.

Measuring the success of social media marketing can be difficult, but using a variety of hard and soft ROI metrics is one solution. For example, distributing a coupon via a social network and monitoring its redemption can put a concrete number on social success. And marketers can also assign a dollar value to soft metrics, such as number of fans or followers, to measure ROI.

"Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities."

Home

Learning and fun top the list.

Women who are core social network users expect a lot, according to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Participants in

Online video in the US is now as big as network TV.

"Digital WOM (...) Suddenly video was an open, consumer-driven platform, with virtually no cost of entry. As a result, online video moved from niche to mass market, and in the process became one of the fastest-growing media platforms in history. "

What is the best way to generate sales online? While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search. Forty-e

Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.

If yesterday’s blogs were about personal expression, today’s are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream m

RT @MackCollier: 14% of the US internet population blogs, and 48.5% read blogs - http://is.gd/tT57 [from http://twitter.com/ErikNYC/statuses/1594495515]

The numbers tell the tale—or lo

If yesterday’s blogs were about personal expression, today’s are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream media sites; and microblogging platforms such as Twitter.

Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers&mdas

MAY 18, 2009, eMarketer

In addition, 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought additional information using social media tools.

People around the world do trust the media, but to varying degrees. According to TNS, the good news, for Internet content producers, is that people now trust the information they get from online ne

Does Anyone Trust the Media? - Yes, but not all media http://ow.ly/4Hf3 [from http://twitter.com/barbhd34/statuses/1670958181]

The Rush to Social Networks

The Rush to Social Networks FEBRUARY 9, 2009 Plenty of users, but marketers can’t yet take them to the bank. The social networking audience is growing rapidly. eMarketer estimates that in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007. By 2013, an estimated 52% of Internet users will be regular social network visitors. “The steady stream of social network updates and news is now a weekly—or even daily—habit for many online users,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Social Networks: Five Consumer Trends for 2009. “That stickiness is good news for social networks.” Good news because social networks have yet to develop viable revenue models. But there is still time. “Social network usage is not tapering off—it is growing,” Ms. Williamson says. “Not only are more consumers joining social networks, but their level of involvement is deepe

Plenty of users, but marketers can’t yet take them to the bank. The social networking audience is growing rapidly. eMarketer estimates that in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007

in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007.By 2013, an estimated 52% of Internet users will be regular social network visitors.

79.7 million people, 40% of US Internet users, will create content on social networks at least once a month in 2009, either by updating a profile or communicating publicly.

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display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008 Online video consultancy LiveRail estimated that overlay ads ran CPMs of $7.40 and in-stream ads were priced at $16.40 in Q4 2008. AccuStream iMedia Research put the average 2008 figure as high as $35 for premium preroll online video ads.

Ad Network Inventory = $13 For display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008.

Online ads “all over the place” says one executive. Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.

eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.

Statistics in early 2010

Great article with stats on why Internet users become Fans/Followers & what that relationship results in in terms of sales.

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followe

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.

Great stats on podcasting and purchasing behaviour.

Podcasting was born of the collision between social media and the iPod. Or, as Wired described it in a March 2005 article, “the bastard offspring of the blog and the Apple MP3 player.” Back then podc

Good stats

Podcasting was born of the collision between social media and the iPod. Or, as Wired described it in a March 2005 article, “the bastard offspring of the blog and the Apple MP3 player.” Back then podcasting was the domain of a few tech aficionados who saw it as a cheap and easy outlet to broadcast their views. All they needed was a microphone, some off-the-shelf software, and an installed base of iPod owners and Web surfers. But things have changed.

Dobrý úvod

eMarketer 2008年的报告，关于生产性用户、生产的内容等的调研与预测

This article hypothesis about the long term impacts of user generated web content on greater society, and the many professional facets within society (albeit within an American context). Stills discusses how user generated content can only increase in size and rapidity, as new media platforms continue to increase in size and rapidity. He also discusses how platforms such as the internet have allowed for a liberation of free speech and communication amongst individuals, whereas 10 years ago there were limited avenues to get your opinion heard. This article provides an interesting insight into the phenomenon of user generated content and how pervasive it has actually become.

Every day, user-generated content (UGC) is part of the online experience of millions of US Internet users. From entertainment to communications to e-commerce, consumers are taking charge of the creation, distribution and consumption of digital content. And it’s growing. Up from 83 million in 2008, eMarketer estimates the number of UGC creators will grow to 115 million in 2013.

Info on growth of UGC and creators, consumers of UGC

Statistics and predictions

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users. They are also one of the larger

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users.

eMarketer estimates 34 million mothers in the US go online at least once a month.

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users. They are also one of the larger user groups online. eMarketer estimates 34 million mothers in the US go online at least once a month.

study shows what they are researching and purchasing online (18% of respondents researched health/fitness)

good stats about users talking about brands on Twitter and Facebook

at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them. Connectés à la marque, ces taux augmentent.

TWITTER IS A GOLDMINE (STILL UNTAPPED!)

What Makes Up a Social Marketing Strategy?

It’s quickly becoming common wisdom among marketers that a strategy is needed to use social media effectively. Of course, that doesn’t mean a majority of those involved in the space have gotten on boa

52% of social marketers are operating “without a game plan”

There’s no question of Facebook’s position at the top of the social networking space, and one thing that makes the site so powerful is that when it comes to social networking, a user’s friends must be users too. But among some teens, Facebook may be losing its stickiness.

There’s no question of Facebook’s position at the top of the social networking space, and one thing that makes the site so powerful is that when it comes to social networking, a user’s friends must be users too. But among some teens, Facebook may be losing its stickiness. According to a study from OTX and virtual fashion site Roiworld, nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010. What’s more, the decreases seemed to speed up in recent months, with two-thirds of the lapsed users having turned away from the site in the past six months.

decrease apparently not related to privacy or influx of older users: it's just boring!

JULY 12, 2010, eMarketer

boredom.....really?