HOW TO: Attract and Engage Social Media Moms
http://mashable.com/2009/02/13/social-media-moms/
Social Media Brand Engagement Database - ENGAGEMENTdb
http://www.engagementdb.com/

Want to know not just what companies are doing on the social web but how well they're doing it? We have brought you just the tool to measure and monitor brand engagement: for the first time ever, ENGAGEMENTdb ranks the world's most valuable brands based on how they leverage social media to interact with customers.

World's first report ranking the top brands' use of and engagment with social media tools.

Social media database showing customer engagement by brand.

interesting chart might have more info

Twitter guide written by UK Government

Government's Twitter guidelines in 20 pages (oh the irony)

Director of Digital Engagement

New government guidance has been published urging civil servants to use the micro-blogging site Twitter. Launched on the Cabinet Office website, the 20-page document is calling on departments to "tweet" on "issues of relevance or upcoming events". The website is already used by Downing Street, the Foreign Office and many individual MPs.

New study: Deep brand engagement correlates with financial performance

Mõned head mõtted klassiruumi manageerimiseks

Ten smart ways to increase classroom participation. Article from Edutopia

When students let their minds drift off, they're losing valuable learning time. Here are ten smart ways to increase classroom participation.

@courosa

Interview from Guardian G2, Feb 2009. "People have been bamboozled with the technology for too long," he says. "The real questions are, 'What are your goals, and how can you use technology to achieve them?' "Organisations can build very quickly, if they do the messaging right. They need to be able to answer the question, 'What can someone do for me today?'

"People have been bamboozled with the technology for too long," he says. "The real questions are, 'What are your goals, and how can you use technology to achieve them?' Our biggest sales pitch is that we couple the services along with the technology. A lot of our competition just sells technology, and the types of organisation and causes that we like to work with, if I go in and sell them really powerful technology, it doesn't do them any good, because they don't have the wherewithal to make sense of it."

Newest addition to my fantasy dinner party guestlist: Thomas Gensemer. http://is.gd/jUmY [from http://twitter.com/louisedoherty/statuses/1226680797]

Thomas Gensemer Mastermind of the Democratic campaign

One tool for finding out how "influential" you are on Twitter.

list of twitter accounts

Way of "measuring" impact?

A good laundry list of potential measurements for a social media program

A list of social interaction metrics / KPIs 1. Alerts (register and response rates / by channel / CTR / post click activity) 2. Bookmarks (onsite, offsite) 3. Comments 4. Downloads 5. Email subscriptions 6. Fans (become a fan of something / someone) 7. Favourites (add an item to favourites) 8. Feedback (via the site) 9. Followers (follow something / someone) 10. Forward to a friend 11. Groups (create / join / total number of groups / group activity) 12. Install widget 13. Invite / Refer 14. Key page activity 15. Love / Like this 16. Messaging 17. Personalisation 18. Posts 19. Profile 20. Print page 21. Ratings 22. Registered users 23. Report spam / abuse 24. Reviews 25. Settings 26. Social media sharing / participation 27. Tagging 28. Testimonials 29. Time spent on key pages 30. Time spent on site 31. Total contributors 32. Uploads 33. Views 34. Widgets 35. Wishlists

measure engagement

KPIs rather than looking for ROI of social media engagement

Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities.

The Australian telecom Telstra recently released to the web the social media guide they designed for their employees. It's an animated graphic novel! I think they score points for both attributes (using visuals effectively and releasing it publicly).

Telstra - Austrian telecom - published social media guide for their employees

Telstras multimediale Schiene ... sehr gute Lösung!

average article but adding it for completeness

How Twitter in the Classroom is Boosting Student Engagement

When you are engaging with your network (online or offline) who you are AND the nature and level of conversations you have will influence your level of your engagement with the other person.

Activity is not productivity - we all know that. But why do we keep engaging in activities that are not productive? One answer: Simply because it is easy to engage in activities that are not productive. This is true especially when it comes to activities that are geared towards building engagement with the other person. Sometimes, it is easy to think you are engaged when you are not even on the other person's radar. Here is the basic rule: When you are engaging with your network (online or offline) who you are AND the nature and level of conversations you have will influence your level of your engagement with the other person. The diagram above shows ONE framework that explains this relationship. As you can see, the need for creativity goes up significantly when you need higher levels of engagement Here are the levels: A. Mindless Chatter: This is basically saying whatever comes to your mind and sometimes you might get a reply (the other person may also be bored, right?) and you might

12 Social Media Secrets From World’s Top Superstars http://bit.ly/9n89vw #socialmedia

12 Social Media Secrets From World’s Top Superstars http://j.mp/9cXlUY #socialmedia #yam

Doing a bit of thinking of how to frame up some of the differences between traditional, digital and social initiatives—each has it's own set of properties, there is some overlap and there are also distinct characteristics. Thought it might help...

One of the hallmarks of social media is content: creating it, sharing it and engaging with it. The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral? What follows are seven strategies you can employ to help your content succeed.

Among the hallmarks associated with social media will be articles: creating the idea, sharing it along with getting from it. What follows are more effective strategies it is possible to use to help your articles do well.

7 Ways to Use Psychological Influence With Social Media Content

Social media marketing with content created on the convergence of neuroscience, human psychology and group dynamics.

Most organizations already have social media guidelines and policies but do they have rules for engagement with customers ?

agenda2 signup

Rediseño de registro en twitter implicando más al usuario= aumento de nuevos usuarios

Gutes Praxisbeispiel für die Optimierung von Registrierungs-Prozessen. Besonders wichtig: Nutzer müssen so früh wie möglich einen Mehrwert für sich sehen, dann erst Daten eingeben. Twitter hat jetzt zwar mehr Formularschritte und längere Registrierungsdauer aber bessere Conversion

Twitter signup process walkthrough

Zarrella studied Facebook data for quite some time and observed that simplicity, among other interesting linguistic and timed attributes, is the key to triggering word of mouth.

The Social Media Style Guide: 8 Steps to Creating a Brand Persona

The Social Media Style Guide: 8 Steps to Creating a Brand Persona http://ow.ly/238zf – weknowmore.org (weknowmore) http://twitter.com/weknowmore/statuses/17027325488

Brian Solis ----> Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc. It is our bible and adherence to its tenets and instructions is strictly enforced. However, with the unstructured proliferation of social media within many organizations, the brand style guide is seemingly disregarded or not considered in favor of expediting the creation of profiles in social networks and the participatory engagement that immediately ensues.

Interssante #socialgaming insights uit #Farmville “@ProximityWW: Insights on social gaming provided by Zynga http://bit.ly/dePTnk”

Every web experience designer can learn from the tactics deployed in FarmVille to engage members over the long term. Here are 8 tactics you should include...

Designing compelling user experiences

RT @philmichaelson 8 Ways FarmVille Designs for Engagement | Making sense of good and bad content http://bit.ly/bqa9BM

Increase Your User Activity with Points, Badges and Status