Official Google Blog: Eye-tracking studies: more than meets the eye
http://googleblog.blogspot.com/2009/02/eye-tracking-studies-more-than-meets.html

googleblog

An eye tracking study from Google. However, please note that none of the searches are overly commercial in nature (no top position ads). In almost all G heatmap studies, they only show mostly information searches. Interesting data, but don't assume your ad will not get nice visibility for more commercial based searches.

A link's first 11 characters are the most important, their impact should not be squandered with bland, generic words.

... shows whether sites write for users, who typically scan rather than read lists of items.

This kind of information is useful to me as background to my understanding of digital literacy. Soon I can note it via Diigo, but not yet.

»Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.«

Provides 10 guidelines for web forms, based on eye tracking research

Guidelines 5 - Don’t use asterisks, make clear optional fields Guideline 6 - Use single field for numbers or postcode

Estudo sobre formulários online

It’s no surprise that marketers use faces to draw people into their websites. They know that, from birth, humans are naturally attracted to, and engaged by, faces. In fact, one of our studies showed that people perceived websites as more “professional” when they had images of people on the site. Be careful! Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As marketers, we worry about the gender, style and overall quality of the picture relating to our message. There’s another crucial factor for marketers to consider: The direction in which the model’s eyes are facing. Generally, it’s best when the model faces the content you want visitors to engage with first. Take a look at the landing page below (I’ve blurred the text to protect the guilty innocent): landing page face away full What happens is that you are naturally drawn to the image of the attractive model and our

The EyeWriter is an ongoing collaborative research effort to empower people, who are suffering from ALS, with creative technologies. It is a low-cost eye-tracking apparatus & custom software that allows graffiti writers and artists with paralysis resulting from Amyotrophic lateral sclerosis to draw using only their eyes.

The EyeWriter project is an ongoing collaborative research effort to empower people, who are suffering from ALS, with creative technologies.

Tetraplégicos também podem participar da arte urbana grafitando com os olhos.

RT @kevinmarks:»@tomcoates: Nielsen on the fold: http://bit.ly/90qKYr « tl;dr? 'Scrolling beats paging' 'nice morsel at the very bottom'

Guideline/Ru;e of Thumb: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.