How Gen-Y Startups Use Social Media to Shatter the Status Quo
http://mashable.com/2009/07/29/gen-y-startups-social-media/

The use of social media as a business tool is a relatively new concept, but it is one that is allowing Gen-Y entrepreneurs to challenge established norms and leave their mark on the business world.

With 22.7% of 16-19 year olds unemployed and the financial and corporate landscape contracting right in front of them, the so-called Y Generation (Gen-Y) currently has the opportunity to take a strong hold on today’s business landscape. And it seems that they intend to. Half of all new college graduates now believe that self-employment is more secure than a full-time job and 70% of today’s high schoolers plan on starting their own companies.