Social Media Leads the Future of Technology — HBS Working Knowledge
http://hbswk.hbs.edu/item/6079.html

Without a doubt we are in the middle of a game change....finding simplicity in the massive complex, finding personal utility in the aggregation of information.

A dashboard concept is very important as the key to innovation, said Decker. "Increasingly, companies will find ways to leverage whatever social networks you're in, find ways to service those in ways easy for you to access, and try to go for more simplicity," she said. "Simplicity is the single thing people really want. It's going to get faster in terms of technology. There's going to be more opportunities and interconnections. "But fundamentally, removing the complexity and adding simplicity so you can easily access in an open way everything you want, and leverage a lot of social connections rather than going to multiple ones, is how the user experience will evolve.

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology

Harvard

"Increasingly, companies will find ways to leverage whatever social networks you're in, find ways to service those in ways easy for you to access, and try to go for more simplicity," she said. "Simplicity is the single thing people really want. It's going to get faster in terms of technology. There's going to be more opportunities and interconnections. But fundamentally, removing the complexity and adding simplicity so you can easily access in an open way everything you want, and leverage a lot of social connections rather than going to multiple ones, is how the user experience will evolve."