Social Advertising Best Practices
http://www.iab.net/socialads

Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance:

Social Advertising Best Practices PDF from IAB http://www.iab.net/socialads [from http://twitter.com/teedubya/statuses/2222208877]

Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18.

by IAB

Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance: * Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18. (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.) * Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time. * Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.

Very important document

Statistik der Werbeausgaben

IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV