How to Create Inset Typography in Photoshop
http://sixrevisions.com/tutorials/photoshop-tutorials/how-to-create-inset-typography-in-photoshop/

In this beginning-level design tutorial, I'll show you how to apply a beautiful and super-easy text treatment in Photoshop: the inset text effect. It's also often called the letterpress effect because it looks similar to text created by a Letterpress printer.

Awesome Typography Tutorial - Photoshop

In this beginning-level design tutorial, I’ll show you how to apply a beautiful and super-easy text treatment in Photoshop: the inset text effect. It’s also often called the letterpress effect because it looks similar to text created by a Letterpress printer.

"Inset typography, or letterpress typography, is a type treatment trend where text is made to look impressed into a surface. When used correctly and creatively, it leads to a captivating and engaging reading experience, able to bring attention to key textual content. In this collection, you’ll see a great number of examples (23 of them to be exact) that utilize the inset typography/letterpress typography style in web design for a variety of situations."