Rethinking the Long Tail Theory: How to Define 'Hits' and 'Niches' - Knowledge@Wharton
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2338

Using data on movie-rating patterns, new Wharton research challenges current thinking on the Long Tail effect

Using data on movie-rating patterns, new Wharton research challenges current thinking on the Long Tail effect ...

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Controversy about the long tail theory

Knowledge@Wharton

One side effect of $1mil Netflix prize was the treasure of data that was made public. Researches at Wharton use it to find out how valid is the Long Tail theory.