30+ Apps for Doing Business on Facebook
http://mashable.com/2009/01/22/business-facebook-apps/

30 facebook apps for businesses

Here are over 30 Facebook applications to help promote, network, communicate, collaborate and accomplish more with your business.

"Like drugs, social media can be a good thing in the right hands. But there are too many people out there who don’t know what they’re doing and just get carried away. Sadly most people just lack the good old fashioned discipline to keep their worse instincts in check." (Via Danny Sanchez)

Os especialistas em mídias sociais são zumbis. E estão estragando o twitter. Porém, eles só falam com eles mesmos. Acho que vou apagar uns feeds, unfollow algumas pessoas, e ganhar tempo este ano.

There is something deely ironic about this, possibly the fact that he is a Dr Who / Battlestar Galactica fan - however, despite me being an "SEO" bloke - I would say he might have a point ?

Nearly a day goes by on Twitter without yet another social media “expert” choosing to stalk me. At first it started innocently — back in the day (about a year ago) various techie friends started to declare themselves social media gurus because they decided to hang out on Twitter and Facebook all day.

Horribly true and I'm one of the people it targets...

totally.

Sometimes the social media and SEO zombies can mate to produce a marketing strategy monster: http://is.gd/gCyv

This is quite funny. But sadly true.

RT @JesseNewhart: Why 'Social Media Experts' are The Cancer of Twitter and Need to Be Stopped: http://bit.ly/1xsDza

"Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge I learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quiet like Twitter."

A good overview of what's effective on Twitter, and how some brands are managing to have authentic conversations with the community.

We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter.

Some really good examples

"How then do you create an effective call to action? Here are 10 techniques which help achieve just that."

Every website should have a call to action, a response you want users to complete.

Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action.

Interactive Video. Check it out.

cool use of flash and video

advertising integrated into videocontent. interactivity with the user.

Getting people to say yes is the goal for any sales message. It's what psychologists call “compliance. However, my ...

Track Twitter Clicks and Get Conversion Data

good tags

Check out our list of 10 ways to watch your competitors below, and share other methods or tools that you use in the comments.

10 Ways to Spy on Your Competitors

Check out our list of 10 ways to watch your competitors below, and share other methods or tools that you use in the comments.

SitePoint.com - » 10 Ways to Spy on Your Competitors

news

Persecuting " Torture " is a Moral Obligation for Lawyers

trabajo de your majesty para nyt

new york times video interview, promotie ding

A couple weeks ago we launched the new Highrise marketing site. We’re still iterating that design post-launch, and we have a big post brewing about that design process, but today I wanted to share some of the iterations we explored for the new signup chart.

A couple weeks ago we launched the new Highrise marketing site. We’re still iterating that design post-launch, and we have a big post brewing about that design process, but today I wanted to share some of the iterations we explored for the new signup chart.

Walks through a few iterations of the Highrise conversion page, with interesting discussion illustrating some of the design decisions made.

Как и почему сделали новую версию.

Social Network User Demographics JANUARY 27, 2009 Adults constitute the bulk of social networkers, but use still skews young. The share of adult Internet users who have a profile on an online social network site has more than quadrupled since 2005, from 8% to 35%, according to a November–December 2008 Pew Internet & American Life Project survey.

Good short read; success strategies

Good info from copyblogger

Muhammad Saleem discusses the recent Hulu crisis and how to survive a social media revolt.

Easy come, easy go - that is how these 2.0 services should be perceived.

Here's a great post written by my friend Beth Kanter. Must read.

social media engagement methodology

A comprehensive guide to creating a social media strategy that incorporates a deep dive into the tactics and tools of social media. Check the links

Name # of Fans Daily Growth Rate Weekly Growth Rate 1. Barack Obama 4,798,664 1.56% 18.82% 2. Coca-Cola 2,372,474 1.23% 9.18% 3. Homer J Simpson 2,230,644 0.00% 0.00%

Mr Bean marginally less popular than pizza

If you want to track the most popular fan pages on Facebook, AllFacebook pushed out a new Facebook Pages Tracker last night that keeps stats on 611,213 fan pages on the social network. Only about 57,000 of those pages have more than 1,000 fans.

Facebook stats

In a battered economy, free goods and services online are more attractive than ever. So how can the suppliers make a business model out of nothing?

Free is not enough. It also has to be matched with Paid.

「どんなユーザーが」「どう見ているか」を低コストに調べることができる、まったく新しい Web アクセス解析ツール

「なかのひと」企業版。

BuzzGain is an online service for discovering and engaging with the people who will help your business thrive in today's social economy - where attention is a precious commodity. It empowers businesses to identify the previously hidden communities who are actively defining and shaping its future, including blogs, Flickr, youtube, Twitter, and traditional media. Much more than a Social Media monitoring solution, BuzzGain reveals influential voices and corresponding conversations so that companies can listen, learn, and engage in the connection of mutually beneficial relationships. BuzzGain provides socially networked suite that connects companies to the conversations that will help foster valuable relationships, increase customer acquisition and loyalty, and garner invaluable market intelligence. It is ideal DIY solution for marketing, public relations, advertising, sales, and customer service.

nu ştiu ce contine

Difference between Content and Process

career marketing

As you consider marketing yourself for your next gig, consider the difference between process and content.

As you consider marketing yourself for your next gig, consider the difference between process and content. Content is domain knowledge. People you know or skills you've developed. Playing the piano or writing copy about furniture sales. A rolodex of movers in a given industry, or your ability to compute stress ratios in your head. Domain knowledge is important, but it's (often) easily learnable. Process, on the other hand, refers to the emotional intelligence skills you have about managing projects, visualizing success, persuading other people of your point of view, dealing with multiple priorities, etc. This stuff is insanely valuable and hard to learn. Unfortunately, it's usually overlooked by headhunters and HR folks, partly because it's hard to accredit or check off in a database.

At the conference, Facebook asked a range of questions to its users around the world, before feeding the answers back to delegates within minutes. It selectively-targeted users in Palestine and then Israel with the same question about global peace, before debating the results at a discussion forum. It also asked 120,000 US members whether US President Barack Obama's economic stimulus package would be enough to save the US economy. Almost 60pc said it would not.

Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases. In an attempt to finally monetise the social networking site... it will soon allow multinational companies to selectively target its members in order to research the appeal of new products. Companies will be able to pose questions to specially selected members based on such intimate details as whether they are single or married and even whether they are gay or straight.

Market research company eMarketer recently cut its estimate of advertising spending on the social networking sites, including Facebook, MySpace and Bebo, this year by £351m to £912m. It said US advertising spending on Facebook will fall by 20pc to £147m

...und bitte warum regt sich darüber keiner auf?

Social media professional John Jantsch goes through what his daily routine is. It's more intense than you'd think.

At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my

Intressant om affärsmodeller i gratisekonomin.

save

Dear Sellers! Below you'll find a handy index of all the useful How-Tos about Selling on Etsy. We're calling it the Seller Handbook. We'll be adding all new how-tos for sellers to this index. You can also search the Storque tags for "Seller Handbook"...

Facebook News, Facebook Games and analysis of Facebook.

k and have developed the following tool to make it easier for you to find interesting demographic data and sh

A series of professional observations about package design practices within specific product categories

Consumer product/placement/positioning patterns via http://www.37signals.com/svn/posts/1546-patterns-great-self-promotion

Gotta love these lists

We're a full-service interactive agency in Nashville with happy and successful clients all across America.

Interactive Advertising and Web Development Agency in Nashville, Tennessee

from Mashable

As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.

millions of blog entries: that no one will read apart from five people

Ding! Correct! This, right here, is why I have never played an ARG. And why I would love to get paid to write one.

a hilarious, soul-searching talk by Dan Hon of ARG development company Six to Start at the Let's Change The Game conference held in December 2008.

Brands on Twitter. @TheHomeDepot mentioned

Twitter, as used by some big brands. Marketing? Relation building? Who cares.

another good roundup of brands on twitter

Gary Vaynerchuk (Wine Library)

Inspirational Gary V in NY Web 2.0 Expo

The creator of Wine Library on Building Personal Brand Within the Social Media Landscape

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape; Oreilley

Building Personal Brand Within the Social Media Landscape. Note: This presentation contains adult language.

You can have the most beautiful website in the world, and without traffic, it might as well be a billboard in the middle of a cornfield in Iowa.

Social marketing is the new search engine optimization. Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity.

Using caution when depending on Facebook or Twitter for business.

You've probably heard how much the micro-blogging service Twitter can help your business, or that being on social networking site Facebook can boost your company's profile. But what you might not have considered is the potential danger in over-relying on these startups that could go out of business, get bought out, or close your account if you aren't familiar with their Terms of Service.

Don't rely on third-party venture-funded companies to build a business model on. That's just stupid. (But fun!)

Create Twitter Coupons! Enhance your social media marketing by offering discounted coupons to the Twitter-sphere!

Enhance your social media marketing by offering discounted coupons to the Twitter-sphere

create twitter coupons for your business

save

why twitter

test

These Twitter commandments will help you live a long, happy and successful Twitter life if you follow them exactly. Just kidding. These are only

"The third idea, the one that I think is really available to a large number of people now without a lot of resources, is this idea of finding and connecting like-minded people and leading them to a place they want to go"

You can't have insiders unless you have outsiders. All tribes have outsiders. That's what makes them a tribe. If everyone is a member, it's not a tribe anymore.... So I don't think there's any problem at all for Apple with people saying they're elitist.

An interesting article on social networking and viral marketing concepts.

s like Hadoop. All of these are mature, high capable, and new ways of tackling the enormous challenges that large-scale co

business for the economic

While some might look at the social aspects of things like Web 2.0 as marginal subjects when things get tough, nothing could be further from the truth when it comes to the deeper implications of Web 2.0 in the enterprise. Many of the more transformational aspects of the 2.0 era now have extensive groundwork laid for them, are available in genuinely enterprise-ready solutions/pilots, and many have just been waiting for the right situation; the driving need for businesses to change and transform in the face of radically different business conditions.

Business, it's a different story, some (harsh) points made about corporate websites.

More money was spent on e-mail advertising last year than was spent on blog advertising—yet you don't see anyone touting e-mail as the next big billion-dollar media business. Technorati, a blog researcher, estimates that bloggers who run ads earn an average of $5,060 per year. Don't call the Ferrari dealer just yet.

To be sure, some blogs are little goldmines. Gizmodo, a gadget blog run by Gawker Media, had record traffic last month, with 98 million page views, and is "fantastically profitable," Gawker CEO Nick Denton says. Dooce, a personal-diary blog run by a husband-and-wife team, does between $500,000 to $1 million a year, according to Federated Media, which sells ads for the site. Arrington says TechCrunch did $3 million in 2007 and even more in 2008. He says he could sell the company today, albeit for a lower price than it would have fetched a year ago.

While it's easy to add social features to your site with Google Friend Connect, you may have been wondering where to put all of the great gadgets. You need your users to sign in, to interact with your site, and to find those like-minded strangers... but pixels are precious, and you're not sure how to make more space alongside the wonderful content that brought people to your site in the first place.

"95% of web users do not read 80% of your content. With these statistics already working against you, how can you improve your content to ensure that readers are getting the best user experience from your site?"

あなたのコンテンツを価値あるものにする11箇条

LoL fight! fight ! My nerves. Twitter nerves run amok Reminds me of a few altercations on TBD!

Evidence that drama transcends character limits.

Take it easy dude!

Via @jdlasica - this is going to come in handy for some presentation or other

The quintessential "what not to do" for Twitter.

"sirdavid: @aprildunford hey april - fuck you. seriously. fuck you." Sometimes people just don't think

Business Resource

Personal Branding 102: How to Communicate & Maintain Your Brand Personal Branding PersonalBranding brand brandbrand

Personal Branding 102

Put on your personal PR hat and start to promote your materials. Before you go crazy with self-promotion, realize that the most successful people are able and trained to promote the work of others as well. Here are some proven personal PR tactics:

در مصاحبه‌ای یکی از بینیانگذاران تویتر (بیز استون) به صورت ضمنی به این موضوع اشاره کرده

Companies using Twitter for commercial purposes may soon start getting charged for that activity, according to an interview British trade magazine Marketing (part ...

Twitter might start charging companies for advertising using tweets.

近々、Twitter が法人アカウントに課金を開始するという噂

Twitter beginners need to understand the rules of etiquette for the service. So before you stick a foot measuring 140-characters-or-less in your mouth, check out our advice on how to follow and un-follow, share politely, direct message appropriately, and more.

Social media is hot, just take a look at Google Trends and to see the comparison between topics like search marketing being eclipsed by social media in

Good guide to corporate social media marketing Do's and Don'ts

More of Twitter.

Guy1Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing (Doubleday, 2009). Prior to writing these books, he was vice-president of marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product, EndNote. He holds an MBA from the University of San Francisco. In this interview he brings us up to speed on the techniques to generate buzz that every small business owner must master.

Listen Better. Innovate Faster.A powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.

t’

There are so many Tweets and so little time. What’s a “Tweeple” to do? Twitter aggregator and trend websites use a variety of tactics to filter out what’s up and coming and of interest to the Twittersphere in contrast to the mass of mundane Tweets.

12 Twitter Stream Aggregators To Make You Smarter | Online Marketing Blog

I DO ALL 15 WRONG :-)

Yahoo Local & More | GetListed.org

See how your business is listed at Google, Yahoo, and other top local search engines

CloudContacts takes your business cards and puts them to work for you. Instead of storing your business cards in a pile on your desk or in one physical location, CloudContacts allows you to access your contacts at any time. You can import your business cards into many email applications and connect on most business social networks. Connect your contacts today with CloudContacts!

名刺を郵送するとデータベース化してくれるサービス

Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free

Business week tells us what to watch not to expect from social media.

For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. But before you take the plunge, bear in mind the many myths that surround social media.

via: http://twitter.com/NameCheap/status/1231825827

"So what about the actual business numbers? Namecheap's site traffic increased more than 10 percent in December, driving a 20 percent increase in domain registrations. In addition, Michelle says, "The increase in Twitter followers allowed us to see a 30 percent increase in traffic when we ran a Super Bowl promo on Twitter [in February]."

Twitter Drives Traffic, Sales: A Case Study http://bit.ly/L2fEm

facebook

Presidend Obama used it to get elected. Dell will recruit new hires with it. Microsoft's new operating system borrows from it. No question, Facebook has friends in high places. Can CEO Mark Zuckerberg make those connections pay off?

baby boomers and social media

Baby Boomers and Social Networking stats

apparently Baby Boomers aren't exactly the technology Luddites that people think they are.

We're not as active as the Millennials in creating content, especially blog writing, but neither are we Luddites.

A podcast for those who design, develop and run websites.

Info in library format on Web Design

Library Journal.com

library web design and sites

10 top features of a library website according to Library Journal

"Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in " thats what i need to say to myself more

This has also been cross-posted on the Edelman Digital blog. In my role as Director of Insights for Edelman Digital I am writing monthly white papers for clients on key trends. Sometimes we will release these broadly. For the first...

Micro Persuasion: Five Digital Trends to Watch for 2009

The Tao of Marketing from zenhabits.com

Building PhotoKast: Creating an iPhone app in one month

How to build an iphone app in one month. This is a full document on the initial idea all the way to the development, marketing, and minimization considerations.

: Creating an iPhone app in one month - Home & Garden, How-To Guides & DIY, and software

Step-by-step guide to iPhone app development

*Note: This is the first part of our series to highlight Twitterers who have achieved significant professional and personal success via Twitter. They share their unique approach towards building great networks here!

save

nt”. 3. Ask for a discount for paying upfront vs. net-30 or ask for the standard 2% discount for paying net-10 instead of net-30. This can often be negotiated with

Negotiation Skills

From tweeting about the artistic process to sharing upcoming gallery news, here are 10 ways artists can better connect with their followers on Twitter.

y

How to get Retweeted

Forget imitation as the sincerest form of flattery—it’s as twentieth century as ripping off interfaces, songs, photos, and books. Today, the sincerest form of flattery is retweeting—the process of forwarding someone else’s tweet to your followers on Twitter. (I assume that you know about Twitter. If you don’t, take a minute and read this description at Answers.com.)

The reason that retweeting is so flattering is that every time people do it, they are putting their reputation on the line. If their followers don’t like the retweet, their reputation is reduced. So whenever someone retweets your tweet, they are expressing confidence that what you’ve tweeted is interesting and good. Thus, the best measure of someone’s quality as a Twitter user is not the number of followers but the amount of retweets.

How to Attract and Influence People on Twitter — The Ultimate Twitter Resource by Derek on February 24, 2009

There are hundreds of excellent Twitter resources all over the internet, but until now, they were hard to find and implement. This Twitter Resource Book introduces you to the best Twitter Tips and Twitter How tos… period. Each chapter contains several links to hand-picked blog posts that help you improve your Twitter skills and attract more Twitter followers today.

serious mega resource of anything & everything you could ever want to know about twitter - seo, business marketing, twitter's influence on blogging, etc

Cool Lego Businesscard

business card ever

乐高的名片

Three things you need if you want more customers Seth Godin I går, 12:26 PM If you want to grow, you need new customers. And if you want new customers, you need three things: 1. A group of possible customers you can identify and reach. 2. A group with a problem they want to solve using your solution. 3. A group with the desire and ability to spend money to solve that problem.

You'd be amazed at how often new businesses or new ventures have none of these. The first one is critical, because if you don't have permission, or knowledge, or word of mouth, you're invisible.

interesting perspective

"The country is famous for being ahead of its time when it comes to technology, and the iPhone just doesn't cut it. For example, Japanese handset users are extremely into video and photos — and the iPhone has neither a video camera nor multimedia text messaging. And a highlight feature many in Japan enjoy on their handset is a TV tuner" YEAH IT'S ANCIENT TECHNOLOGY

海外メディアは日本でiPhoneが嫌われてるような印象の記事が目立つな

Why the Japanese Hate the iPhone | Gadget Lab from Wired.comhttp://blog.wired.com/gadgets/2009/02/why-the-iphone.htm iPhone iphoneiphone iPhone iphoneiphone

why should I care about making new friends, and why FriendFeed? There are more things to do than just find cool websites and pictures; people are forging important friendships and using their relationships to do things like find jobs. FriendFeed is more community-based than almost any other social media website, so if you’re looking for another tool to expand your network in a meaningful way, don’t ignore FriendFeed.

the natural media company

for steve

Green advertising promotion

http://mashable.com

Josh Freese has a special offer to his fans for his new album.

An interesting look at the daunting task of connecting/mining the interwebs.

Search engines are starting to penetrate databases that are set up to respond to typed queries.

how to search databases, semantic seb

Since Twitter’s focus is on saying a lot with very little, it makes sense that the Twitter profile space is very brief and the default settings leave little room to present yourself in detail.

a few tips to customize your profile so that potential followers will be convinced they can’t miss your Tweets

no til

That means Google most likely really, really wants to buy Twitter. (So does Facebook, but we'll get to that in a second). The great twist: Evan and Biz, two of the key co founders of Twitter, have already sold a company to Google (Blogger) and most likely are not keen to do it again. Nor do they have to, given their recent funding and the money they made from pre-IPO Google options.

Battele funderar kring kombinationer av sociala media.

Google is a permanent record

"Google doesn't forget." Could be useful in further discussing (with kids) the implications of this...

Seth's Blog: Personal

A quick lesson on dirt laundry

Seth makes some great points about life in these modern times. Great to share with students, very concise.

"Google never forgets."/ "Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are."

家政婦で面接者をGoogleで検索。ひどい3人

people would be wise to recognize that there is no privacy in the online world - be aware that what you say and write in facebook or the like will be 'googlable' for years - operate accordingly - this is a version of big brother that george orwell didn't necessarily think of but certainly exists - in fact, there is no 'one big brother' - everyone can be big brother with google and the death of privacy due to social computing

Last fall, Facebook launched a major site redesign that primarily impacted the profile page, home page, and application developers. With the redesign, the Facebook profile page changed from a “box-oriented” design to a “Wall and tabs” design to make sharing more prominent and viral. Now, Facebook is preparing advertisers and brand managers for a similar redesign to its Pages product for businesses that could launch as soon as sometime in the next few weeks.

Redesigned Pages for Businesses

Released Submission Websites

As requested I created this article and tried to select the most appropriate logos based on LogoOrange equitable prognosis, which I think is very appropriate. However these are just prognosis and suggestions, where to go and inspire You to new designs, we’ll see however where those logo trends will lead us this year. I invite You to critique my picks and justify them, so we both can learn. Just read whole article and be sure to return here and check out examples of each trend. I picked logos from LogoPond and FaveUp logo showcase sites, where You can by the way get excellent inspiration sparks.

Confessions of an Aca/Fan: If It Doesn't Spread, It's Dead (Part One): Media Viruses and Memes virus virusvirus

Confessions of an Aca/Fan: If It Doesn't Spread, It's Dead (Part One):

See more Popular bookmarks

Taste the Rainbow

Skittles goes full twitter

TwitterBot: twaddington: RT @johnbattelle Skittles has a really interesting homepage. Mashup of user-generated content (such as Twitter): (TwitterFox)

vellly intelllesting

Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a Swicki, posed a question on LinkedIn about how one

Social media comes in a variety of flavors, each with a very different end result. Networking campaigns occur on social sites like Twitter, Facebook and LinkedIn where users or companies interact with others in the community. Social media news campaigns push content out onto larger social news networking sites like Digg and Reddit. While both of these are types of social media marketing, the results are anything but similar. The main concept behind social media networking is that users can connect and communicate with each other. Usually a successful social media networking campaign isn’t judged by the traffic sent, but by the relationships built.

What Results Can I Expect From My Social Media Campaign? http://bit.ly/APk8y

Social media comes in a variety of flavors, each with a very different end result. Networking campaigns occur on social sites like Twitter, Facebook and

Social Media Networking campaigns article.

EC 参考サイト。

ECサイトのメディア事業戦略の資料を作った

* リスティング広告はやがてパフォーマンスに限界が来る* アフィリエイト経由の売上構成比が高まると原価率を圧迫する* 専門メディアの価値が高まり、ECサイト自ら運営するケースも増える

great article here! Google, twitter, social networking, and of course my favorite topic- entrepreneurship

1. Launch a scaled-back version 2. Notice sluggish competitors 3. You don’t need virality if your product is good 4. Follow your passion 5. Sometimes you have to go off on your own

SocialMediaMonitoring

This may be a 101 level post for some, but I think it still bears putting out there. One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming. With so many different services, blogs, and sites out there, small business owners and other marketers who are usually already stretched thin often figure that monitoring and participating in social media will require a time commitment and technical savvy that they just don’t have. Not true. It’s better to participate at a level you can manage than to ignore social media altogether. So here is a quick and dirty guide to setting up basic social media monitoring, using free tools and only a half hour or less per day.

Social Media Explorer explores social media, public relations and marketing through commentary and analysis.

Suggestions on whether to use Group or Pages as well as discussion of posted policies for comments therein.

KONGEARTIKKEL!

Obama experience, paso a paso

Winning In A World Transformed By Social Technologies

Social media usage for B2B

great checklist of what is and isn't possible in social media

Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free.

Social Media Marketing, non gratis non facile, non tanti esperti! L'articolo menziona BackType, un servizio molto interessante per tracciare i commenti

What's the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes? It's both.

more

Some info on iPhone app dev.

Some good insight on building a branded iPhone app...

iFood Assistant is now one iPhone's 100 most popular paid apps, and No. 2 in the lifestyle category. With its endeavor, Kraft is pulling off a rare trick: getting consumers to pay a one-time 99-cent fee for the app and also sit through ads on it. And in the process, it's collecting useful data for targeting them more closely. The lesson: When a marketer creates something that's actually useful, consumers don't really see it as straight marketing, or they're at least willing to accept advertising as the payoff. Kraft's app, which launched in December, is a helpful tool for consumers looking to make dinners faster, easier and more convenient. "When we look at consumers, we think that they're busy and they're looking for food-planning tools that can make their lives easier," said Ed Kaczmarek, director-innovation, new services at Kraft. "We developed iFood Assistant as a downloadable app so they can use it anytime and anywhere."

nice case study

Free Alerts about Your Library's Newest Books, Movies & Music!

Free service using RSS or email that issues weekly updates on a nearby library's new acquisitions.

Subscribe via e-mail or RSS to new arrivals at your local library.

A nonprofit service that sends the public free weekly emails and RSS feeds about their local library’s most recent acquisitions.

Statistiques 2009 très intéressantes sur le comportement des gens sur Internet selon les groupes d'âge. Vous pourriez être surpris! À lire et conserver (PDF).

• Create their own virtual store with an unlimited number of downloads, ringtones, CDs and merchandise items. • Sell directly to fans on any website, blog or social network on the web. • Have one central place to design custom products and manage all e-commerce. • Easily buy high quality, affordable CDs and merchandise with no minimums for live shows and events. • Focus on making music while Audiolife handles all on-demand manufacturing, distribution, customer service and accounting.

online music service

"Of 13 million tracks available, 52,000 - just 0.4 per cent - accounted for 80 per cent of downloads."

awesome read on the sociology of shopping

The long tail

do I agree? does this matter?

nt us towards more mainstream

Para Atenas

Generation Y, aka the "Net Generation," does not dominate every aspect of online life. That revealing statistic and many others like it come from Pew Internet and American Life's recent "Generations Online" report which takes a look at how the different generations of users - from Millennials to the G.I. Generation - use the internet.

http://24ways.org/2008/charm-clients-win-pitches 24ways.org 24ways.org24ways.org

Over the years I have picked up a number of sales techniques that have lead to us doing pretty well in the pitches we go for. Of course, up until now, these top secret practices have remained firmly locked in the company vault but now I am going to share them with you. They are cunningly hidden within the following paragraphs so I’m afraid you’re going to have to read the whole thing. Ok, so where to start? I guess a good place would be getting invited to pitch for work in the first place.

Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list after posting free clips on YouTube

Interesting post about Monty Python putting up free, high quality content from their archives onto YouTube, and then seeing a 23,000 percent increase in sales of their DVDs and merchandise. When you have a huge body of work, this is a great way to "prime the pump." Unfortunately, it's a tough way for new artists/producers/musicians to make a living.

Despite the entertainment industry’s constant cries about how bad they’re doing, it works. As we wrote yesterday, Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent.

Las ventas de dvds de Monty Python aumentan un 23.000% gracias al material gratuito posteado en YouTube. Chupate esa mandarina...

"And you know what? Despite the entertainment industry’s constant cries about how bad they’re doing, it works. As we wrote yesterday, Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent."

Per Manisha: "Jeremiah Oqyang discusses the power word of mouth marketing has in his article about WOM marketing and Twitter- "ReTweet: The Infectious Power of Word of Mouth". The repaid speed at which information is shared on Twitter makes it a powerful source for marketing- especially WOM marketing. If someone takes the time to "ReTweet" this means not only did they take it as a source of information, but that they also wanted to share this information with their friends by copying the original tweet and sending it on. He states "we trust the opinions of people we know more than anyone else", so how does this influence companies?"

LeadVine finds you new qualified sales leads and new customers to increase your sales and revenue. We crowdsource lead generation by having the community find you sales leads.

LeadVine is where you post sales leads you are searching for, list a referral fee, and have the community act as your sales force. * Increase sales * Outsource your sales process * Lower marketing, advertising, and recruiting costs * Did we mention all of this is free? Make money by giving referrals Do you come across information that is not valuable to you but valuable to someone else? Get paid for information that is at your finger tips. * Earn easy money * Leverage your existing network to help companies increase sales * Make money for information you have at your fingertips * Spend a minimal amount of time earning extra cash

Examples of how and how not to conduct email campaigns.

"Are you gagging to monetize the wisdom of the crowd with your sticky strategy? I bet you are, you saucy minx. So next time you’re networking with your social media strategist pals or attending a hot Enterprise 2.0 conference, take along a Social Marketing Bullshit Bingo card. If you get a bingo, you know you’re among thought leaders who really know how to strategize in the attention economy."

Google Analytics IQ Lessons

tracking the popularity ranking of brands, celebrities, news organizations on Twitter

I want to a Track on Twitter

Good info

効果的なSEOのポイントをまとめたものや、ユーザビリティのチェックポイント、検索エンジンのクエリ、Apacheのmod_rewrite、htaccessなどのチートシート。

Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? Here are a few factors to consider.

A first approach ...

Interesting article

Over the past few years Facebook has witnessed a dramatic rise in new user adoption and with that rise has come the opportunity for brands to interact directly with exis ...

There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?

searching twitter

Collaborating with clients you never meet face-to-face has become normal for most web workers. Ours is an industry where working remotely poses very few real

10 Tips for Working With Clients Remotely: Part 1

Facebook's new pages have gone live. The following is a guide for social media marketers.

Discusses Implications of changes in new Facebook layout for business profiles.

Look at the bright side of the new facebook changes.

tLater lets you schedule your tweets for a later date/time, saving you from being glued to Twitter. Also emails you keyword alerts, sends “thank you” notes to new followers and handles multiple Twitter accounts e

Les outils de twitter

10 Twitter Tools that Help You Work Smarter - http://www.twitip.com/10-twitter-tools-that-help-you-work-smarter/

Getting started ideas

^^

Internet Business Search

When I was working as a stand-up comic, I was always warned about the rules of performing. In general, the advice was good (e.g. “Don’t be dirty.” “Talk about yourself.” “Play to the crowd.”), adhering to it made one look and sound like everybody else. It didn’t take long to quickly learn that for every guideline and rule of successful stand-up comedy, somebody has broken that rule and made a fortune off of it (e.g. Sam Kinison, Andy Kaufman). When I left stand-up, I learned that stand-up’s “rule breaking” successes transcended everything, even social media. And like in stand-up, I watched the masses collectively form “the rules,” which manifested itself as an endless stream of top tips, best practices, and expert advice. It all became mind numbing.

1. Social media drives complete transparency 2. Social media drives quality product 3. Social media can be a great customer service channel 4. Social Media creates products that we want 5. You control the relationship 7. Big brands have interesting stories to tell 8. Users drive the content and conversation

See My Starbucks Idea Community Manager respond in the blog comments

i've had this tab open for a week now. i WILL eventually read this.

Great insights into the difference between getting your name in the news, and getting people excited about your products/company.

Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used.

Social networking has clearly reached a tipping point. Sites like MySpace and Facebook boast hundreds of millions of members. Barack Obama's presidential victory demonstrated that platforms like YouTube and Twitter could transform electoral politics. Yet in corporations where such tools have been expected to bring profound transformations, there has been strong resistance to change.

Here's a common question I get from startups, especially in the early stages: when should we launch? My answer is almost always the same: don't. First off, what does it mean to launch? Generally, we conflate two unrelated concepts into the term, which is important to clarify right up front. 1. Announce a new product, start its PR campaign, and engage in buzz marketing activities. (Marketing launch) 2. Make a new product available to customers in the general public. (Product launch) In today's world, there is no reason you have to do these two things at the same time. In fact, in most situations it's a bad idea for startups to synchronize these events.

Seth Godin's Blog

Current is a global television network that gives you the opportunity to create and influence what airs on TV

Une petite vidéo qui tourne Twitter en dérison :-))

AdSense

cardboard office

nice website, great illustration of Fiodor Sumkin

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries

Article du 14 mars 09

coca cola ♥ ..

Il mistero del successo di una delle innumerevoli pagine spontanee della Coca-Cola

Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer

Web Design, Development, and Business

6 Fool-Proof Steps to Make More Money With Your Website

Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a reliable source of immediate and future income. But they’re not just ‘money’ because they bring in revenue: they are one of the easiest ways to grow your audience without much work. If you learn how to optimize these money pages (its not hard to do), you’ll really improve your website in so many ways. More revenue, more members, more influence and authority. Doesn’t that sound good?

Important: worldwide scope.

Interesting take on social media marketing spend in downturn

Eagle ($250/month) – Users get 500 character limit, 1000 extra random followers, 3 celebrity followers of their choice, 5 hours on recommended list each month, Twitter Concierge for Tweeting while user is asleep or busy (and more), auto-spell check, "Fail Whale" tuxedo, custom "Fail Whale" page when service is down.

Twitter co-founder and CEO Evan Williams today announced part of the company's long-awaited business model: Twitter Premium accounts.

HA!

… the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” …

tutorial works great for any company to explain any product or service. Think about all the crappy, long-winded, take-forever-to-load, seemingly-last-forever start videos you’ve seen a

The Art of the Tutorial

Examples of effective video product descriptions.

Inkd is more than a place to buy great design. It’s a real marketplace that brings together print designers and businesses. Our hope is to build the most important print portal for browsing AND buying. Thousands of professional print designs and brochure templates for download. That’s Inkd.

Buy and sell brochure template designs that include layouts, photos and vector artwork. Get graphic design ideas, download print templates, edit and print custom brochure designs in Adobe InDesign, Illustrator and more.

Templates para Nesletter

Twitter has multiple business models to choose from I get asked over and over: “How do you think Twitter will monetize? What’s their business model?” While it’s clear their already experimenting with ‘house’ ads, ads that promote features of their service, I’m not sure that’s going to be the right direction for them. We already know that click through rates on social networks are low, why? because people are there to communicate with each other –not search for information like Google or on a media site. It’s possible they could turn on ads in the search tool, as people are seeking information. Yet all of these tactics have been done on other social sites, I think that Twitter has a unique opportunity to tap into the lucrative CRM space. Manually tracking a large brand within Twitter isn’t scalable It’s important to first realize that managing a large brand on Twitter isn’t scalable, with hundreds –maybe thousands of tweets about a marketplace a day, individuals will have a very diffic

This is a great article about where Twitter is going. It says they have a lot of thing going for them right now (like customers) but are lacking many things too. If they find the right tools Twitter could be big.

Twitter

Facebook's redesign, and why customer feedback shouldn't be the only driver of a product's development....

My former boss, Jim Fawcette, used to say that if you asked a group of Porsche owners what they wanted they’d tell you things like “smoother ride, more trunk space, more leg room, etc.” He’d then say “well, they just designed a Volvo.

"Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that – an illusion." (Via @bentforkz)

Fin mikroguide til hvordan man skal agere som brand i sociale medier.

Twitter is growing in popularity by leaps and bounds lately. It seams like everyone is talking about Twitter. The neat thing is that everyone seems to use Twitter in their own unique way. Hundreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter. If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful. Feel free to suggest other Twitter apps, for business owners, below in the comments.

Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way. Some are tweeting, some are just listening, and some really savvy companies are doing both.

Seth on meetings, with some innovative ideas

Getting serious about your meeting problem Do you have one? Some folks are going to eight hours of meeting a day. At Ford, they used to have meetings to prepare for meetings, just to be sure everyone had their story straight. If you're serious about solving your meeting problem, getting things done and saving time, try this for one week. If it doesn't work, I'll be happy to give you a full refund. 1. Understand that all problems are not the same. So why are your meetings? Does every issue deserve an hour? Why is there a default length? 2. Schedule meetings in increments of five minutes. Require that the meeting organizer have a truly great reason to need more than four increments of realtime face time. 3. Require preparation. Give people things to read or do before the meeting, and if they don't, kick them out. 4. Remove all the chairs from the conference room. I'm serious. 5. If someone is more than two minutes later than the last person to the meeting, they have...

Do you have one? Some folks are going to eight hours of meeting a day. At Ford, they used to have meetings to prepare for meetings, just to be sure everyone had their story straight.

Article about what OpenSource software generally lacks, and how to compete with them.

ever, users like know that there is someone who will be happy to help them out if they need it. That is the main purpose of offering customer support — decreasing the perceived risk of using your software by demonstrating that there is a safety net. (This is one reason you should write your support page with an eye to it being seen by someone who isn’t even using your software.)

2) Design OSS projects, particularly the 99% that are relevant to this discussion, routinely do not allocate resources to creating attractive designs. For whatever reason, opened source graphical work is still rather rare, most developers (myself included) have the artistic skill of inept mole rats, and the obvious pay-somebody-who-does-it-better solution runs into the problem that the typical OSS project has no budget and no patience to deal with “unfree” licenses, which are the only kind commercially available stock icons have.

" However, users like know that there is someone who will be happy to help them out if they need it. That is the main purpose of offering customer support — decreasing the perceived risk of using your software by demonstrating that there is a safety net."

Some good points, particularly on how OSS focuses on the software pitch too much (most folk don't think of their problem as a software issue)

Web design hints

But Not Until At Least 2011

I had a surprisingly candid lunch conversation last week with a big music label executive, and part of our talk focused on the future of music. I asked the usual question: Why are you guys so damned clueless? Your business is disintegrating before your eyes, and all you do is go for short term cash gains (lawsuits, mafia-style collection rackets from venture backed music startups, etc.). The long term costs are horrendous - an entire generation or two of young music lovers feel no remorse at outright stealing music. Particularly since most online streaming is now free, it’s hard to understand why downloading or sharing songs should be a crime. His response: It’s all part of a master plan. The labels fully understand that recorded music, streamed or downloaded, is going to be free in the future (we’ve argued this relentlessly). CD sales continue to decline by 20% per year, and the only thing that’ll stop that trend is when those sales reach zero. Nothing will replace those revenues.

I had a surprisingly candid lunch conversation last week with a big music label executive, and a good part of our talk focused on the future of music. I asked the usual question: Why are you guys so damned clueless? Your business is disintegrating before your eyes, and all you do is go for short term cash gains (lawsuits, mafia-style collection rackets from venture backed music startups, etc.). The long term costs are horrendous - an entire generation or two of young music lovers feel no remorse at outright stealing music. Particularly since most online streaming is now free, it’s hard to understand why downloading or sharing songs should be a crime.

"a search of "what's happening -- right now," and in Twitter's small but growing world, it is. While being a searchable database of what is being said at a particular time is unique, it doesn't take Twitter too far afield from Google, which is a catalog of the world's recorded knowledge. Google looks back at what documents have been produced and can be surfaced, while Twitter looks back at what was said on a given topic. "

"While being a searchable database of what is being said at a particular time is unique, it doesn't take Twitter too far afield from Google, which is a catalog of the world's recorded knowledge. Google looks back at what documents have been produced and can be surfaced, while Twitter looks back at what was said on a given topic. "Certainly there's an AdWords-like business there, but, as Mr. Chaffee told us, Twitter has another "wild card." "In the future, searches won't only query what's being said at the moment, but will go out to the Twitter audience in the form of a question, like a faster and less-filtered Yahoo Answers or Wiki Answers. Users would be able to tap the collective knowledge of the 6 million or so members of the Twitterverse."

from BF

Twitter sees lucrative opportunities in search, albeit a different kind of search than what Google offers, and, as co-founder Biz Stone told Ad Age recently, "we'll certainly be exploring those."

1. Learn something. Become an expert. 2. Earn a following and reputation. Use social networking tools to connect to people for no good reason.

A lot of corporations have seen dramatic decreases in revenue and have cut back projects as well. In many cases, this is accompanied by layoffs, and so everyone is working far harder. But in other organizations, and for a lot...

1. Learn something. Become an expert. For free, using nothing but time, you can become a master of CSS or HTML or learn Python. You can hit the library and read the entire works of important authors, or you can borrow some books from a friend and master Analytics or discover case studies and corporate histories that will be invaluable in a year. You could learn to become fluent in Spanish...

What can you build over the next year that will take time now and pay off later? How can you invest the slack to build a marketing asset that you'll own forever?

Weil Papageien teure Geheimnisse haben.

Optimising for Twitter search

consigli seo per twitte

I think this article means "How to optimize your tweets for search results"

I'd pay for analytics for the company

As expected, money to get corporations "more features" on Twitter -- no launch date yet.

Media Content for tutorial

The challenges facing Traditional and Online media

A great writeup on what's been going on with various media. Who will monetize the internet beyond advertising first?

There is no longer a need to warn of a gathering Chaos Scenario, in which the yin of media and yang of marketing fly apart, symbiotic no more. Doom has arrived.

Required reading

Ultimately, though, every business needs revenues—and advertising, it transpires, is not going to provide enough. Free content and services were a beguiling idea. But the lesson of two internet bubbles is that somebody somewhere is going to have to pick up the tab for lunch.

the lack of any business model describes the Web 2.0 era

"Ultimately, though, every business needs revenues—and advertising, it transpires, is not going to provide enough. Free content and services were a beguiling idea. But the lesson of two internet bubbles is that somebody somewhere is going to have to pick up the tab for lunch."

"Now reality is reasserting itself once more, with familiar results. The number of companies that can be sustained by revenues from internet advertising turns out to be much smaller than many people thought, and Silicon Valley seems to be entering another “nuclear winter”"

How to price an iPhone app, or whether to charge at all and use ads instead.

iphone app developer

Focus on the mobile user, and all else will follow Simpler data, better browsers, and a smoother experience

This guest post is written by Vic Gundotra, Vice President of Engineering for Google's mobile and developer products. (Prior to Google, he spent ...

in 2009, for the first time 50% of all new internet connections will come from a PHONE!

Today's consumer seems to have an insatiable appetite for information, but until recently making sense of all of that raw data was too daunting for most. Enter the new "visual scientists" who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age.

Short blog post offers several different examples, not all from news organizations.

東京各地で出会った1,000人の皆さんに、カラフルなUNIQLOのPARKAをその場でコーディネートしちゃいました。UNIQLOのパーカでつなぐリアルな東京のスタイルをご覧ください。

mashable

For many companies a Facebook (Facebook reviews) fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.

The challenge of building your product around breakthrough design is that the design has to in fact be a breakthrough. And that means spending far more time or money than your competitors who are merely seeking a positive return.

Return on design

be clear with mission/goals/objective and scaled down ecommerce donation (when using 3rd-party payment, integrate it or users may get stumped)

Key factors: The organization's mission, goals, objectives, and work. How it uses donations and contributions.

"Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals — which are key factors in their decisions about whether to give money."

Jacob Nielson, online donations. See methodology notes.

very thorough cutting edge report, all 170+ pages...

analysis and future of digital marketing applications including tv, mobile, and social

Onderzoek met vooruitzichten ontwikkeling media en internet in 2009 van Razorfish (US)

Razorfish outlook on the digital space - version 09

AIDA

In this post we’re going to look at a simple template you can follow if you need to create a design that “sells” - that is, creating a website landing page that intends to turn a viewer / user into a customer.

5 Tips for Optimizing Your Brand’s Facebook Presence

ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.

How to optimise facebook

1. Know your audience -------------------------------------------------------------------------------- Too many people are sharing information to the wrong audiences. Your manager doesn’t want to know if you just went to the bathroom and, although your parents would love to eavesdrop on your relationship with your girlfriend or boyfriend, you might not want to share those details. Since our lives are starting to converge more and more every day, you need to decide what audiences you want to connect with on Facebook. 2. Decide on your branding strategy 3. Set your privacy settings 4. Fill out your profile completely 5. Import contacts and grow your network 6. Update your status 7. Start a group or a page 8. Join or start an event in your area 9. Link out to your Facebook profile 10. Feed your social networks

How Chris Hughes, 25, Helped Launch Facebook and the Barack Obama Campaign http://is.gd/nQZW [from http://twitter.com/suPEARLative5/statuses/1443010417]

Great article on building and working with online communities

Interesting

good tips by Seth Godin

start a business by finding ten people who are interested in what you're doing. They will find other people they can interest in your work

This, in two words, is the secret of the new marketing. Find ten people. Ten people who trust you/respect you/need you/listen to you... Those ten people need what you have to sell, or want it. And if they love it,...

very good rules

Small, good intentions can bring about great leaps.

Sort of quest/points/prestige based site for encouraging and coordinating social activism. Seems to have no ethos except facilitating action (and making a profit).

chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic

erful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter (Twitter reviews) data for better measurement of brand activity.

9 Reasons Japanese Interactive Work Is Awesome | crackunit.com dica do Savone

Great digital creative. esp the addias running app.

he primary challenge of successful social media is being able to listen and communicate with the broader community. This requires knowing who your community is, and where to find them online. To do this, engaging top influencers is essential, but how do you find them?

Think about how the community likely identifies itself online. To do so, do: General search; explore Top blogs and bloggers; Visit the blogs; read Message boards and forums; Search social media sites.

finding influencers, finding top blogs/bloggers

Generous sharing of revenue numbers of a $5 game. Got slashdotted. Some interesting comments if you can wade through all the bile.

Dapple has sold 131 copies worldwide in the 24 days since it launched. I realise that I’m dealing with a very limited amount of data here, so I’m not going to pretend like I can make any kind of long term projections about how sales will be in a month, six months, or a year. However, what you can see is how far from my goal of 9,150 I remain. So…

Indie sales figures on iPhone

However, I haven’t had reviews yet from any of the “Big 3″ iPhone review sites (Touch Arcade, 148Apps, and AppVee). Those are the ones that I think might really affect sales.

How can we measure success and returns from social media campaigns?

teen sex analogy

Solid presentation on how to approach social media marketing from a quantitative perspective. Most interesting are the examples of different types of social media campaigns to drive different business goals. There is no one-size-fits all social media marketing campaign.

"While each customer on average experiences more unique products in Internet World, the recommender system generates a correlation among the customers. To use a geographical analogy, in Internet World the customers see further, but they are all looking out from the same tall hilltop. In Offline World individual customers are standing on different, lower, hilltops. They may not see as far individually, but more of the ground is visible to someone. In Internet World, a lot of the ground cannot be seen by anyone because they are all standing on the same big hilltop. ... Individual diversity and cultural homogeneity coexisting in what we might call monopoly populism. A "niche", remember, is a protected and hidden recess or cranny, not just another row in a big database." + http://www.noahbrier.com/archives/2009/04/diverselessness.php

"A "niche", remember, is a protected and hidden recess or cranny, not just another row in a big database. Ecological niches need protection from the surrounding harsh environment if they are to thrive. Simply putting lots of music into a single online iTunes store is no recipe for a broad, niche-friendly culture."

<cite>Online merchants such as Amazon, iTunes and Netflix may stock more items than your local book, CD, or video store, but they are no friend to "niche culture". Internet sharing mechanisms such as YouTube and Google PageRank, which distil the clicks of millions of people into recommendations, may also be promoting an online monoculture. Even word of mouth recommendations such as blogging links may exert a homogenizing pressure and lead to an online culture that is less democratic and less equitable, than offline culture.</cite>

is online culture lest diverse

Explorar en Twitter

So I set out to create a list of the people and organizations to consider following on Twitter if you want to keep your finger on the pulse of small businesses. In other words, who are the people on Twitter who regularly provide information by, about and for small businesses?

As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises

design usability !!

you. HAVE. to be kidding me.

BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven.

Tweeting when bread is fresh...

Saiba quando o pão está fresco pelo Twitter.

gregorylent - April 5th, 2009 at 9:12 am PDT

Chinese Social Networks ‘Virtually’ Out-Earn Facebook And MySpace: A Market Analysis

Social networks are taking off in China. The following guest post by George Godula. David Li, and Richard Yu explores how Chinese social networks are pursuing different business models than their American counterparts, relying more on micropayments and the sale of virtual goods.

Editor’s Note: Social networks are taking off in China. The following guest post by George Godula. David Li, and Richard Yu explores how Chinese social networks are pursuing different business models than their American counterparts, relying more on micropayments and the sale of virtual goods. George Godula is the co-founder of Web2Asia, an East Asian incubator and also a consultancy for Western startups trying to enter markets in China, Japan and Korea. David Li is a developer of social networking applications such as Growing Gifts, and he also was the developer of OnChat, an early in-browser graphical avatar chat system. Richard Yu is a Seattle native living in China, where he consults for Shanghai-based web startups while writing his blog.

George Godula. David Li, and Richard Yu

great site for logo design inspiration, one color logo design inspiration

Nine Inch Nails iPhone App Extends Reznor's Innovative Run

"My quest in life now is to surround myself with smart, innovative people," he says, "instead of the gangster types who have exploited artists over the years."

If it's important enough for you to spend your time finding and connecting with new people online, it's important enough to get the first impression right. If you use any online social network tool, the single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny picture. In the social group I run, part of my job is to pick the featured members. As a result, I spend a lot of time looking at little pictures. Here's one person's take on the things you can do to avoid wrecking that first impression:

your social network face is important

1. every Tweet has to be approved by legal - CLASSIC 9. you plan to track Twitter with Google Analytics - OMFG ;)

Mainstream media is in an orgiastic frenzy of coverage about Twitter. Everyone's Tweeting, from celebrities to CEOs according to CNN, The View, Today, the NY Times, the Wall St Journal and just about everyone else. Each of them covers Twitter like it's an overnight phenomenon that came out of nowhere, although Twitter has been gaining traction for three years and now has 9 14 million members. Should your company be on Twitter? Not necessarily. Top 10 reasons not to join Twitter: 1. every Tweet has to be approved by legal. Twitter is a social network where conversation is fast and interconnected. If you have to wait a day, or even a few hours for your 140 character Tweet to gain legal approval, Twitter will be the wrong platform for you. 2. you plan to use Twitter like a giant RSS feed, broadcasting nothing but headlines, deals. People follow people they find interesting. If all your Tweets are a one-way street: Block! 3. you think using Twitter is a social media strategy

"It's a tactic, a tool, not a strategy. It works if you already have an online following who'll view your Tweets as a way to interact with your company on a human level."

You’re NOT a social media expert, you idiot

@JitterbugBoy #followfriday = recommend other people to follow, on a Friday. For origins, see http://tinyurl.com/b3crrz [from http://twitter.com/stevegreer/statuses/1322087659]

March 6th, 2009 | by Micah Baldwin

What if you didn’t know who to follow on Twitter? Would you randomly start following people? Would you follow people you see mentioned by those you already follow? Most likely you would ask your friends for recommendations since you can trust that your friends will suggest people who are worth following. Which is exactly how FollowFriday began.

How to monitor your social media presence on Twitter, Facebook, LinkedIn, Flickr and more in 10 minutes a day.

Social Media Presence

Most Important Website

Discusses how the author uses Twitter to get information on buying a car, etc.

week 2 discussion

twitter resource

Search Engine Optimization (SEO) Tips

"tagged seo"

Fred Wilson says Earned media is the future, not paid media. Let's see my PR brethren run with that one, and the ad people get all pouty

At the Ad Age Digital Conference, Union Square Ventures partner Fred Wilson has seen the future of marketing, and it's in earned, not paid media.

Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media but 'Earn' It

If you look over the above list you will see the main things your site needs to convey is: Natural, organic growth based on sound promotion behavior Valuable and unique content tailored towards people rather than search A solid foundation and human-centered design

What matters to Google.

Good for google info

airly lengthy process of weeding through hundreds upon hundreds of examples of social media marketing done by companies to find the best for a client presentation. It was tedious beyond belief because there’s actually quite a lot of crap. I’m guessing there’s probably a similar search or two going on out there at the moment, so I thought I’d share our best of list, You may not agree but at least it might save you some time.

Interesting review of a range of sites which utilise social networking - often for marketing

アフィリエイトサイトやニッチキーワードサイトを作成してアクセスを集めるためにやるべき事のリスト…というかほぼマニュアル

これは自分自身のためのTo-DOリストとして作成しました。 ぼくがアフィリエイトサイトを作ったり、ネットショップのサテライトサイトを作ったりする場合に行っている事です。つまりぼくがやっていることはここに書いた程度のことです。ノウハウ的にはたいしたことありません。みなさんの参考になればと思いアップします。 アフィリエイトサイトを作ったり、ネットショップのサテライトサイトを作ったりする場合には、ニッチキーワードをメインキーワードとしてサイトを作成

Educators would be wise to examine if these are some of the reasons email, admin blogging and other forms of social media (twitter) are failing to work/catch on in the public school systems. Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.readwriteweb.com%2Farchives%2Fwhen_to_not_use_social_media.php

http://www.readwriteweb.com/archives/when_to_not_use_social_media.php

The ROI for Social Media is Zero http://www.clickz.com/3633341

People's conversations are not media; they can't be purchased as such by advertisers. In other words, people don't talk whenever advertisers want them to and they won't say whatever advertisers tell them to -- so it isn't "media" like TV, print, and radio.

from SocialComputingJournal.com

new and hot bookmarks

mashable

It's been a long time since I've covered blogging strategies, and my recent panel with one of the world's foremost authorities got me thinking that given our success, both with the SEOmoz blog and with blogs for clients, it's time to share a bit more. Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list:

blogging tips,good one

Från SeoMoz

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.readwriteweb.com%2Farchives%2Fhow_to_sell_your_soul_on_twitter_and_whos_buying.php

"... We were disappointed when a browser script showed us a Magpie redirect behind a shortened link in a Skype testimonial today. Then we used a search on the service BackTweets to find out who else is buying fake Tweets on the service. It's so revolting and pitiful that it's kind of sad. ..." [Accessed Sunday, 12th April, 2009]

ReadWriteWeb

What are you doing? No what are you doing Apple, Skype, Flip, StubHub and Box.net?? These popular companies just couldn't resist paying off Twitter users to put advertisements into their Twitter streams using the new pay-per-tweet service Magpie. So there's the Twitter-sphere for you! Bring on "real time search," bring on a globally connected community, bring on vapid, vile, stupid shilling. It all seems pretty sad to me. And to the advertisers out there - is this cynical scheme the best you can do to engage with all the new ways people are communicating online? That's pretty bad.

Categories: Animals, Art, Blogging, Books, Business, Crafts, Design, eCommerce, Education, Email, Employment, Entertainment, Environment, Exercise, Family,

With its recent redesign and a slew of new features, Facebook has been moving to make Pages a focal point of the site. Personally, I recently described these changes as “the business model that moves [the company] from a successful social network to a highly profitable business.

With its recent redesign and a slew of new features, Facebook has been moving to make Pages a focal point of the site. Personally, I recently described these

Need to build a presskit? This guide is fantastic

This article presents further principles and rules that will help your site convert. Among other things, we cover A/B testing, footnotes, testimonials, feature lists, the sign-up process and typography.

7 useful tips the help your site convert. A great article from Smashing Magazine.

Great article from Advertising Age re: Social Media/Networking ROI, real $$ and campaign discussed

Good Article!

What do you do if it's your job promote toilet paper or minivans on the web? Find a great social media gimmick. Here are ten gimmick-building rules of thumb.

Now more than ever, company marketers are charged with improving performance with fewer resources and shifting marketing budgets from traditional to digital tactics like SEO and social media. There are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO.

OMG I'm such a failure because I don't have a "cool" business card.

Love this guy. He adds a third dimension to the discussion on business cards and make the arguments in the book (and film) American Psycho look... eggshell white.

Cue music. I took me 25 years to make this card. What do you do guaranteed?

"It doesn't belong in a Rolodex, because it doesn't FIT in a Rolodex!"

Rather than give you a review of the book, which you can find on Amazon, I thought it would be useful to share some ideas and take aways that apply to content creation - the new business of marketing and communications.

Entrepreneur

The following 35 sites are broken down into 8 different categories and each site has an active community and can help you get exposure. These sites aren’t going to send you 50,000 visitors but they will send you targeted traffic & links (if you’re content is good).

Chris Winfield - Niche sites that will send traffic with good content

Last week I gave a presentation at SES NY and included a list of 35 niche social media sites that we participate in regularly. Lots of people have asked me for

Last week I gave a presentation at SES NY and included a list of 35 niche social media sites that we participate in regularly. Lots of people have asked me for this list so I decided to put it here. The following 35 sites are broken down into 8 different categories and each site has an active community and can help you get exposure. These sites aren’t going to send you 50,000 visitors but they will send you targeted traffic & links (if you’re content is good).

The Future of Social Media Monitoring

Marshall Kirkpatrick's analysis of where the future of social media monitoring may lead. 4/15/09

バナー広告をクラウドソーシング。

これはすごいね、使ってみようかな

Share with students (and administrators and teachers....)

A presentation is a precious opportunity. It's a powerful arrangement... one speaker, an attentive audience, all in their seats, all paying attention (at least at first). Don't waste it. The purpose of a presentation is to change minds. That's the only reason I can think of to spend the time and resources. If your goal isn't to change minds, perhaps you should consider a different approach.

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.

forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.”

The Rainbow company makes awesome stuff, has a great website (pretty damn slick all-CSS one at that), and helpful catalog materials (both online and off). They got on my radar when a friend dug up their details for a blog post, in a way no marketing budget could influence.

Clever words. Web Crisis Management 101

Thanks to Twitter, Facebook and YouTube, the voices of all sorts of critics are amplified online. So what's a marketer to do when an online firestorm erupts?

Six tips for future amazons and domino's

brad callen twitter follower giveaway service script

"Do you want the people visiting this site to notice it?"

Great example of what sort of site a client would need.

De eerste vraag die een designer aan een klant moet stellen is, volgens Seth, "Wil je dat je site opvalt?" En dat is, hoe vreemd het ook klinkt een goede vraag die verschillend beantwoord kan worden.

Not for nothing, but I've been saying this for years.

"Ever wanted to see the entire conversation surrounding a post? Now you can! This simple bookmarklet will load comments from Twitter, FriendFeed, Digg, Reddit, HackerNews and any blog mentioning the article and will load it in a handy sidebar."

Ever wanted to see the entire conversation surrounding a post? Now you can! This simple bookmarklet will load comments from Twitter, FriendFeed, Digg, Reddit, HackerNews and any blog mentioning the article and will load it in a handy sidebar.

bookmarklet will load comments from Twitter, FriendFeed, Digg, Reddit, HackerNews and any blog mentioning the article and will load it in a handy sidebar.

From David @armano's Logic+Emotion

ner at Dachis Corp. This my

Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet.

"at what point does the echo chamber of social media drown out the real opinions of the people who buy your brand?"

If the social-media sphere attacks your brand, do "real people" hear the screams? Not likely, according to surveys that indicate marketers shouldn't rush to quiet every micro-outrage that sweeps across the web.

Motrin offended twittering moms-so what?

Reading: Using Social Media to Listen to Consumers http://adage.com/digital/article?article_id=135605

HOW TO: Track Social Media Analytics

Show this to Danny at work.

Design To Sell Useful Tips To Help Your Website Convert

1. Subliminal Suggestion; 2. Prevent Choice Paralysis; 3. Show The Product; 4. Let People Try It; 5. AIDA; 6. Guide attention; 7. Always Provide Next Actions; 8. The Gutenberg rule

How to make money with a blog

How I replaced my day-job with earnings from this blog In less than 2 years I went from not knowing what a blog was to making more with one than my corporate desk job.

coolll

Thrust enhancers, roll bars, microchips...the $20 billion running - shoe industry wants us to believe that the latest technologies will cushion every stride. Yet in this extract from his controversial new book, Christopher McDougall claims that injury rates for runners are actually on the rise, that everything we've been told about running shoes is wrong - and that it might even be better to go barefoot...

An interesting article that (almost) concludes: running shoes (Nikes, Reeboks, etc) are a self-sustaining industry that don't improve performance or prevent injuries, and running shoes could actually be hurting. Now I know why I suck at my Saturday morning runs - I need to go barefoot :-)

slide show about designing interaction.

You know you want to...

Whether you’re traveling to another city,.

Invite only ad network

pretty good targeted advertising for early adopters

Another good article on Mashable for companies trying to figure out how to leverage twitter

for online business

The 10 Secrets of Selling Online

We're often asked, what is the secret of selling online? We're happy to tell you. We make tools that help you sell online. So we don't want these secrets to stay secret. We want you to succeed.

Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and ...

How to make a story work for you

Why is the gang-initiation tale so irresistible to pass on? Notice a few things about the idea. It's emotional -- in fact, if you believe it, it's terrifying. The French psychologist Bernard Rimé has found that people almost compulsively share emotional experiences (both positive and negative), and the more intense the emotion, the more likely they are to talk about it. There's another emotional angle: When someone shares this legend with you, they feel like they're doing a public service. They might believe they're saving your life. And that's the second trait of viral ideas. It's often a small favor: "Hey, it's Free Breakfast Day at Denny's!" or "Dude, have you seen the video of that David kid who was drugged up after his dentist visit?" It feels good to save our friends money, or del

You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.

Twitter

Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent. Socialized media didn't invent "conversations," it simply organized and amplified them.

Gitig: Blog site about social networks and such. He did that cool petal graphic of the social media landscape.

This is a blog version of a book of mine first published in 1998. I am re-issuing it (two posts per week) unaltered on its 10th anniversary. Comments welcomed. ... The thesis of New Rules for the New Economy is that we are now living in an economy based on ideas and communication rather than energy and atoms. Further, this "new" economy has distinct laws or rules so it behaves differently than the previous industrial economy. To do well in the new regime, we need to grasp the new dynamics of information. I reduce the emerging principles to 10 guidelines, and suggest a few strategies for businesses based on each principle.

Kevin Kelly - Blog ver of book.

かなり釣りエントリーっぽいタイトルですが、企画を作る際に使っているツールについて...

Better by Adobe.

The desert hosts an unexpected light show in the latest television commercial for the Honda Insight

動画再生するとフルスクリーンになるんだけど、そこから朝になっていく感じがたまらない！！

おお〜　vimeoのhtmlごとハック！

The desert hosts an unexpected light show in the latest television commercial for the Honda Insight. Find out how it was done: http://vimeo.com/4295148

there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post provides specific advice from in-house social media marketers

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

Startups, small business, marketing, and useful geekery from someone who's been there: Jason Cohen, founder of Smart Bear Software

It's not just a passing thing, it's not just for kids, and it's not OK to sit idly by, even though we don't understand it yet.

Duh.

Pirated Music is actually...good?

According to research, those who download 'free' music are also the industry's largest audience for digital sales

Pretty obvious: the more you get to listen, the more you eventually buy.

Piracy may be the bane of the music industry but according to a new study, it may also be its engine. A report from the BI Norwegian School of Management has found that those who download music illegally are also 10 times more likely to pay for songs than those who don't. Everybody knows that music sales have continued to fall in recent years, and that filesharing is usually blamed. We are made to imagine legions of internet criminals, their fingers on track-pads, downloading songs via BitTorrent and never paying for anything. One of the only bits of good news amid this doom and gloom is the steady rise in digital music sales. Millions of internet do-gooders, their fingers on track-pads, who pay for songs they like – purchasing them from Amazon or iTunes Music Store. And yet according to Professor Anne-Britt Gran's new research, these two groups may be the same.

Growing your social network

What follows are ten successful network growing techniques and the 12 inspiring stories of the people who made them happen.

Creative Ways You Can Profit From Content Marketing

Maybe you think “content marketing” means having a blog that makes money. Or that it’s about producing content for sites ...

With the right approach and resources, a downturn can actually provide real opportunities for a savvy marketer. We've compiled a list of recommended strategies and Google tools that can help you reveal opportunity and achieve your marketing goals. Even better? Many of these tools are free, so they can also help you do more with less.

us

Marketers need to really embrace the fact that it's peers and their data, rather than brand, that will become the primary way we make decisions. The greatest rewards will go to those who embrace and participate in as many communities as they possibly can in credible ways.

Today online shopping

Second Life was digital marketing's Vietnam. Communities come and go. Hubs seem to lose their innovation edge just as consumers grow more fickle, new venues emerge and viable monetization options remain scarce. If history repeats itself, Facebook and Twitter will one day be replaced by something else. However, this time it will be the open web.

Twitter tips

About your personal brand.

Five easy and initial steps you can take to start building your brand today. These will help you control your online identity, protect your future, centralize your digital assets, safeguard your brand from threats and more.

With a bad economy, more pressure at work and overwhelming competition, investing in yourself and your future is crucial. There are a lot of new trends and tricks that you can take advantage of now. Below are five easy and initial steps you can take to start building your brand today. These will help you control your online identity, protect your future, centralize your digital assets, safeguard your brand from threats and more. Tell us how you’ve taken control of your personal brand in the comments below.

This is a quick and dirty scorecard, if I was going one for a real Forrester report, it would be far more conclusive, weighted , detailed, quantitative, and scientific, but today, this is just a quick example, to illustrate a point we already know, let’s get to it, please, turn your head and cough:

Post by Jeremiah Owyang, social media consultant at Forrester Research.

Earlier this week, we posed the question “Where has the old Facebook gone?” to address the frustrating experience that many users are having with the latest homepage design. The post attracted tons of feedback, most of which agreed with the sentiment that the new homepage is less personal, less informative, and less attractive to application users and developers.

YOU might not love the new Facebook, but brands should ~via @mashable http://bit.ly/gQdt [from http://twitter.com/sbeckham/statuses/1355500301]

brands should love new facebook

Earlier this week, we posed the question “Where has the old Facebook gone?” to address the frustrating experience that many users are having with the latest

Users aside though, there is one audience that appears to be benefitting greatly from Facebook’s new design: brands. Not only are Facebook Pages – the network’s competitive play against celebrity Twitter (Twitter reviews) users – revamped and more social, but their updates are taking up space on member’s homepages, and in turn, as our data shows, driving lots of traffic and engagement for brands.

comScore, Inc. reports that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

There have been many chapters in the book of my life, some sad but most really happy. I’m now at the end of another chapter and it is bittersweet. I’m leaving H&R Block to become the General Manager of a new online shopping site that will be launching this fall. I’m excited to start this new chapter as it is fulfilling one of my dreams, but, sad to leave behind a great brand and wonderful colleagues.

WSJ: Firms Seek Profit in Twitter's Chatter &lt;paying users for right to sell ads in their tweets,Magpie&Friends,GlamMedia http://bit.ly/WoI7b [from http://twitter.com/frankhellwig/statuses/1406214635]

Companies are trying to profit from Twitter's users by experimenting with business models that incorporate parts of the free messaging service.

Companies are trying to profit from Twitter's popularity by experimenting with business models that incorporate parts of the free messaging service. So far no companies on Twitter have reaped a windfall.

Twitter business models...

Companies are trying to profit from Twitter's popularity by experimenting with business models that incorporate parts of the free messaging service.

effective-strategy-for-choosing-right-domain-names

Naming is linguistic design, and a good domain name is an important part of the overall design of a website. A name plays a prominent role when people discover, remember, think about, talk about, search for, or navigate to a website. It establishes a theme for the branding of a website before people even visit it for the first time. Coming up with a good domain name requires a combination of strategy, imagination and good linguistic design practice. You’ll find some basic pieces of advice all over the Web, and it’s worth mentioning those right away. Ideally, your domain name should be: * Short * Catchy and memorable, * Easy to pronounce, * Easy to spell, * Not too similar to competing domain names, * Not a violation of someone else’s trademark.

Googleが提供する「ウェブサイトオプティマイザー」を使って、複数の仮説から最適解を導き出し、最大の効果を獲得する方法をご案内する。

seo, social networking, online marketing resources

Great set of resources on social media!

Twitter isn't just about finding out about plane crashes and what your best friend ate for lunch. Its uses are evolving, and big corporations are joining the fun. Some corporate accounts serve as a boring PR tool that spews press releases and follows everyone who tweets about their company. But others have found interesting, inventive ways to engage customers on Twitter. Some corporations, namely @Palm_Inc and @WholeFoods, have used the service to release news and answer questions. Others, such as @DellOutlet and @MotoDeals, have become a hot place to go to find great deals on merchandise. And not to be outdone, companies like @ComcastCares, and @HRBlock, have used Twitter as a new extension to customer service, allowing near real-time responses to difficult questions. We've compiled a list of 10 corporate Twitter accounts that can either help you in a jam or allow you to give instant product and service feedback to someone who will actually get the message. @Palm_Inc 1. @Palm_Inc –

conturi de companii

A place for creating, sharing and searching for imaginations and the people who imagine. In this bank, saving is sharing. Investing is liberation. Winning is squandering. And imagining is, as always, free.

הגדלת גדלי הבאנרים

Tror Oliver IA skrev om idén för ett år sedan.

A strategic approach for organizations which are using Twitter to connect with their audiences, developed by Ogilvy's 360 Degree Digital Influence group.

As businesses struggle to consider the uses of microblogging platforms such as Twitter in the workplace, Gartner, Inc. has highlighted the four ways in which organizations are using Twitter.

As businesses struggle to consider the uses of microblogging platforms such as Twitter in the workplace, Gartner, Inc. has highlighted the four ways in which organizations are using Twitter. "Despite the fact that Twitter is primarily aimed at individual users in the consumer market, many of those individuals work for companies and 'tweet' about business issues, leading businesses to explore how they could best use it," said Jeffrey Mann, research vice president at Gartner.

The three kinds of online connections. Marketers need to be aware of the different types of personal networks emerging through social media.

It's Not Just What's on a Page or Who Links to It; It's How It Relates to Users' Personal Networks

Because I've been thinking about business models.

-

1) What compelling reason exists for people to give you money? (or votes or donations) 2) How do you acquire what you're selling for less than it costs to sell it? 3) What structural insulation do you have from relentless commoditization and a price war? 4) How will strangers find out about the business and decide to become customers?

Here's how to strike the right balance when using this popular service to promote your business. (Hint: don't use it to spam everyone you know.)

James, I know how much you love Twitter. I think you should check this article out. It might give you more direction on how you should use your account.

A few neat tips on how businesses, not individuals, can use Twitter

advertising revenue from free iPhone apps, not bad.

Cool!

Design de embalagem

Fantastic tool for killing Twitter follow spammers (and you don't need to give them your twitter name or password as long as you're logged in to the website).

List of ways to change/think outside the box.

via @chaffey

Hi Lyle, this is a post you may have seen, but I want to suggest that you keep this note in the back of your mind for when you get stuck - and in business one often get's stuck. Cheers, Ian

various Twitter tip articles here -- see under RELATED on right side

CIO Magazine: How and Why to Launch a Business Presence on Twitter http://tinyurl.com/d54xbh (quoted) (via Twitter) http://ff.im/1vv44 [from http://twitter.com/FredericMartin/statuses/1326127701]

From an upstart airline to the cable company some people love to hate, organizations big and small have reaped success in improving customer service, receiving R&D tips, and marketing their products on Twitter. Here's expert advice on how and why your business should tap into Twitter.

Customer service can evoke some serious misgivings or negative emotions. Although customer support is designed to help the consumer, the pain of waiting for a phone representative and the impersonal emails can cause more damage than good for a brand. People are turned off by the term and companies have begun to use different terminology to describe their efforts.

On the power of the internet: "People on the fringes can find each other, connect and go somewhere." On marketers' new challenge: "What we do for a living is find something worth changing, then finding tribes who spread the idea and create a movement." "You don't need everyone - you just need a 1,000 people who care enough that they will get you the next round and the next round...It's about finding the true believers."

Great presentation of Seth Godin on the third wave called tribes.

10 maneras de poner el contenido de un web site o Blog frente a tu audiencia

The panhandler's secret /Seth's Blog/ - When there were old-school parking meters in New York, quarters were ... http://tinyurl.com/dcm4ub [from http://twitter.com/jorgefsb/statuses/1257713242]

I love this story. Brief, worthwhile.

Great way to solicit donations. http://is.gd/l5kT [from http://twitter.com/davidwees/statuses/1303875101]

The panhandler's secret: "Do you have a dollar for four quarters?" and then "Can you spare a quarter?" Smart man.

info on how to launch a new blog with a BANG!

Apple's Twitter case study

Great video & slides from Davie McClure's talk at 'Presentation Camp SF' -

a little tour through the history of information - or more specifically where to focus efforts if you want get in touch with other people.

brilliant visualization of media habits

Very nice piece on SM. One more reason I want to work for PJA.

selling social media to brands

In eCommerce usability improvements usually have a huge impact on conversion reates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.

Brilliant Statistically proven ways that work.

Devil’s advocate example works with large organizations. Leaders who consistently seek out dissenting opinions earn more respect, and generally have better agreement with people in the room than those who rule by lying the law and persecuting dissenters.

Pizza joint uses exclusive Twitter promo to bring in 15% of the day's business -- now that's effective ROI!

Small business uses Twitter to increase sales, create awareness and start conversations.

New Orleans Pizza Joint, Chicago Yogurt Chain See Results From Promos on Microblogging Service

Naked Pizza, a New Orleans healthful-pizza shop that's hoping to go national -- Mark Cuban is a backer -- has been marketing itself via the microblogging service. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day's business.

branding web design tips

Viral growth resolves at least part of the expensive and complicated headache of actually marketing your application, by getting the application to grow all by itself.

Everyone wants their application to “spread virally”. And why shouldn’t they? Viral growth resolves at least part of the expensive and complicated headache of actually marketing your application, by getting the application to grow all by itself. So, then, the question that forms on the lips of any entrepreneur is: “How can I make my application viral?”

A reminder to use to the good old A/B split testing with a control group to not be fooled so easily by numbers and variation.

"The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions."

Well, here it is... the Social Media Blogs Top 200. Forget the AdAge Power 150, forget BlogRank's Top 100 Blogs, forget eCairn's Top 150 Blogs, and forget WinningTheWeb IM Top Blogs. This is the real thing. The best list of...

Building Brand communities - promoted by Guy Kawasaki

In the days of old: circa 2007, social-media marketing meant monitoring the blogosphere and managing forums, but today marketers are jumping in by actively creating and managing brand communities. Dave Balter is the founder and CEO of BzzAgent, a word-of-mouth media network headquartered in Boston. I asked him what it takes to create a truly exceptional brand community, and these are his top ten tips

business cards

'While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website.'

Some surprising results from eyetracking studies

Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website.

Profitable boot strap Mock Up application

Regator.com

Startup Marketing Advice from Balsamiq Studio by Peldi Guilizzoni. August 5th, 2008 under Branding / Marketing, Company / Business — 12 Comments First off, the title of this post is a bit pretentious for my taste, but I wanted to pay homage to Mike Speiser’s excellent post on A/B testing using AdWords, and take advantage of his $10.87 investment while I was at it! ;). Mike is one of the brightest people I have ever met, and I highly encourage everyone to read his Laserlike blog. I say that the post is pretentious for my taste because I hardly feel like I am a marketing expert, in fact I consider myself a beginner at most things. Still, I can’t deny that Balsamiq has received a very good amount of coverage in the blogosphere: I am timing this post to coincide with the 100th review of Balsamiq Mockups (the full list is here), the website has received over 32,000 unique visitors and sales are exceeding all my expectations. For 6 weeks of operation, I can’t complain. ;)

Good advice and links for marketing a startup such as Balsamiq

Last October, Gartner unveiled a study that stated that by 2010, 60 percent of the Fortune 1000 companies with a web site will be involved in some form of online community that is utilized for customer relationship purposes. What the research also goes on to state is that 50 percent of those that set out and establish or become involved in these communities will fail in their efforts. That's about 300 Fortune 1000 companies that will fail at social media: a striking number, especially in light of recent economic pitfalls.

a prediction -- focused on failure. based on a study released in October 2008, the prediction was that by 2010, 60 percent of the Fortune 1000 companies with a web site will be involved in some form of online community that is utilized for customer relationship purposes. What the research also goes on to state is that 50 percent of those that set out and establish or become involved in these communities will fail in their efforts.

ces, and companies listeni

Advice to marketers on choosing social media consultants.

by Beth Harte (cross-posted on the Harte of Marketing) and Geoff Livingston Our original post Top 25 Ways to Tell ...

1) Believes in the generous web and practices cross-linking in their blog (example: Kami Huyse) 2) Highlights others’ work in their blog (example: Chris Brogan) 3) Integrates social media as part of larger marketing strategy(example: Razorfish) 4) Doesn’t pretend to be an expert in all things digital; instead simply focuses on what he/she/they do best (example: Common Craft) 5) Gives away best practices in an effort to educate, grow social media in general (example: Todd Defren/SHIFT Communications) 7) Will tell you that there is no magic bullet for determining social media ROI and that you need to go further to accurately monitor, measure and determine the effectiveness of social media. (example: K.D. Paine). 8) Understands that social media is an important part of the larger word of mouth marketing principles (example: Ogilvy’s John Bell) etc...

We received a great response to our readers when we showcase the 60+ Most Beautiful and Creative Business Cards Design a months ago. And today, we made a new list to inspire you and this time its all about Brochure. A Brochure is a small booklet or pamphlet, mostly containing promotional material or product information. Here is a showcase of 22 Beautiful Brochure Designs for another list of inspiration.In this post you will see some example of a good brochure designs.

Facebook Pages, which let people become “fans” of their favorite brands, people, and places - have become an important piece of the social media strategy for lots of companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing.

Tool to measure fan growth

MUST READ THIS

RT @mashable: What Are the Top Performing Brands on Facebook? ( http://zz.gd/bc3ff4 ) [from http://twitter.com/jcookaz/statuses/1152520266]

Mashable social media marketing budgets

sweet for a slide

this bookmark brought from the different place.

"According to a new study released by Aberdeen Group (published today by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the current weakness in the economy. Digging deeper into the numbers, 21 percent of those surveyed plan to increase social media spending by 25 percent or more, while a mere 3 percent plan to shrink their budgets (34 percent responded “no change”)."

Nice blog post about social media marketing budgets - ups and downs

social media marketing budgets rise

"According to a new study released by Aberdeen Group, 63 percent of companies plan to increase their social media marketing budgets in 2009,"

The is a balanced look at social marketing. Addressing positives and negatives

Inexpensive, fast, viral, unmeasurable, optional.

ポータルサイト、公正値とGoogle調査値との比較TOOL

早く，インチキ広告代理店は廃業しますよーに．

Google Ad Planner

There was a time when having a dotcom was key to your brand. The URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that the right strategy?

VitaminWater Facebook campaign

social media making corp website irrelevant

There once was a time when our Facebook (Facebook reviews) friends wanted nothing to do with our Twitter (Twitter reviews) updates. Now that Twitter is growing at an astounding rate and rounding the mainstream bend, more of our Facebook friends have developed a fancy for Twitter themselves, and it’s becoming commonplace to highlight our tweets on our Facebook walls.

twitter and facebook

I've been asked about why/how I'm active in many socialmedia at once. here are 5 tools that expedite distribution across your socialnets.

Premium goods, on the other hand, are expensive variants of commodity goods.

An important concept to hold onto in marketing--is your deliverable psychologically or intrinsically more valuable than the competition's?

Cool article on luxury vs premium. Doesn't reference Microsoft's recent ad campaigns indicating that apple is a luxury brand, but its definitely interesting with those ads in mind.

sí que es cierto que lo que ve la gran masa del planeta no es lo que yo veo.

RT @guykawasaki The top 18 most watched videos of all time:http://adjix.com/4f7w See also http://video.alltop.com/ Los 18 vídeos mas vistos. [from http://twitter.com/FelipeMorales/statuses/1673747924]

See below for the result: the 100 Million Views Club is a first-of-its-kind listing (as far as we know!) of the online video campaigns that have accumulated a 9 figure (!!) total viewership. These 18 campaigns are measured on True Reach basis and collectively span more than 21,000 unique video placements (!!) and over 3.0 billion total views (

Social Media: The Five-Year Forecast

The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today. "The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped -- and will continue to impact -- how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers -- and more important, their influencers. "The community will take charge," Owyang tells CRM magazine in a one-on-one interview, "and that's going to happen whether or not marketers or brands participate." Social networking, he adds, will only continue to facilitate the power shift toward the consumer.

Not a lot of new info, just reiterates our stance: Pages for brands, groups for organzing on a personal or small issue basis

This is a very good link. A must have for social networking geeks.

One of the great things about the current web landscape is that the barrier to entry for entrepreneurs to create great new social media sites is very low. Open source, falling hardware and bandwidth costs, and social media itself (which can be used as a viral marketing vehicle), mean that enterprising developers can more easily than ever create amazing new services. That’s great for consumers because it facilitates a lot of competition that leads to the best possible products.

We might use one site for sharing photos, another for sharing videos, and a couple more for sharing links. The content we create on those sites makes up our social media identity, and as we use more sites, it becomes increasingly difficult to share it all from one place. Yesterday, I received an email from a friend whose signature had links to no less than eight social media profiles. Thankfully, there are better ways to share your social media identity. Below are five sites that offer social media badges you can share and embed.

Some helpful links to different types of social media badges.

The first place to buy and sell twitter names or exchange them for things

Buy and sell twitter names

Micro-blogging platform Twitter has 32 million users, which is an increase from about 2 million a year ago, according to research mentioned in The Wall Street Journal. Some Internet measurement services show that figure increasing 50% to 100% month-over-month.

Twitter

full article

Everyday great ideas come along and this is one of them

windows

Many people think that to achieve all of the above, they need to build a large list of Twitter followers and broadcast links to get free traffic. It’s a simple strategy. The more followers you have, the more people listen to you, and the easier it is to spread your messages. But do you really need a large number of followers to promote yourself successfully on Twitter? The answer is no. Not at all. But many people still persist in mass following users. Let’s look at some of the reasons why you don’t need to use this marketing tactic.

marketing

Many people are mass following Twitter users as a marketing strategy. Let's look at the reasons why you don't need to use this Twitter marketing tactic.

RT @doshdosh: Why You Don't Need to Mass Follow Twitter Users (New Dosh Dosh post) - share if you like! http://bit.ly/bQGlx [from http://twitter.com/lekahe/statuses/1606777218]

RT @DanHaneveer: RT @JetSetCitizen: Why You Don’t Need to Mass Follow Users from @doshdosh http://bit.ly/kAvfw [from http://twitter.com/AdamPieniazek/statuses/1768200431]

Yahoo! アクセス解析

無料で使えるリアルタイム解析。Yahoo!アクセス解析が、あなたのサイト効率化を高機能でサポートします。

Companies are working fast to figure out how to make money from the wealth of data they're beginning to have about our online friendships

Practically every hand we shake and every business card we exchange can lead to an invitation, sometimes within minutes, for a "friendship" on LinkedIn or Facebook. What do these relationships say about us and the people in our networks? Companies armed with rich new data and powerful computers are beginning to explore these questions. They're finding that digital friendships speak volumes about us as consumers and workers, and decoding the data can lead to profitable insights.

Complete Brand Marketing on Facebook | Involver - http://involver.com/pages/index.html

"Complete Brand Marketing on Facebook"

これは大事。

Web サイトを作った後に行うこと. Web サイトをより多くの人に見てもらうための工夫.

"this is our website."

Depois do criativo site da agência Modernista!, a agência BooneOakley lançou o seu site no YouTube. Se você gostou dos caras, acompanhe também o Twitter deles.

This is our website.

Amazing idea on how to represent yourself on the Internet.

youtube-videos as homepage/website - very cool

This is ad agency Boone Oakley's website. That's right, it's a YouTube video!

Interesting look at the different elements of a web startup.

The popularity of the social web is growing rapidly and has already changed the way we discover, consume and share information online. Consumers and businesses alike will continue to publish digital media that can be searched on, giving marketers opportunities to make it easier for search engines and consumers to discover and interact with content. The challenge is to figure out where social media and SEO fit within an overall online marketing and content strategy and implementing a plan that aligns realistic tactics with business goals.

5 Essential Steps to Make Your Site Search & Social Media Friendly

The increasing demand for fresh, live web content as well as the expectation of consumers to interact with what they find in the search results requires that website owners and content publishers make their websites both search and social media friendly.

เว็บเก็บรูป แชร์รูป โหวตรูป

A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: “Okay, but what should it say?” There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.” Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It’s a great policy, though rather long. Whether you’re writing your social media policy from the get-go, or letting it develop organically in reaction to situations as they arise, here are 10 things you should definitely consider. These

10 Must-Haves for Your Social Media Policy

My favorite social media tool is social bookmarking service Delicious. I’ve always been an avid researcher and Delicious allows me to discover, save, organize and share information that I find online like no other service. It’s the engine of many of the blog posts I put together. Delicious is an especially good tool for marketers. Not only are is it an excellent tool for research and data mining, but it can also be a great vehicle for driving website traffic- articles that make it to the popular page(s) of Delicious can deliver large amounts of traffic to a website. The bookmarking feature of Delicious when compared to social news sites such as Digg and Stumbleupon can also lead to a steadier flow of traffic and repeat traffic over time as people return to pages they have bookmarked on Delicious. In this post, I’ve pulled together a very comprehensive collection of tutorials, advice, resources, tips and tools to help you use Delicious to enhance your marketing, research and other

One thing is becoming apparent: The brands that achieve long-term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. Here are some of the standout brands that have created a strong position on YouTube by understanding the zeitgeist of collective content generation and some of the clever marketing tactics they are using to build their presence on the site.

Great commentary on why social media is a double-edged sword for businesses.

Excellent survey information re: social media and business

Online conduct

ReadWriteWeb: Poll: Business People Say Twitter More Important Than LinkedIn. Poll conducted by LinkedIn. http://bit.ly/sMQbG [from http://twitter.com/dcouturepdx/statuses/1993300652]

Qu'est-ce qui a de l'importance dans les médias sociaux?

A LinkedIn poll of more than 3,000 business people showed that Twitter was deemed "more important" than LinkedIn.

Trying to figure out the best way to brand yourself or establish your company’s brand identity on social media sites?

Blogs and Twitter have almost eliminated any barrier to publishing. You have an idea and in a few minutes your thoughts can be online. Think about it – with every person thinking about more than 50,000 thoughts a day, producing online content can be simple. Maybe. But simply churning out meaningless content does not guarantee that others will read what you write. Make this mistake and people will read what you write and write you off. What’s the alternative? Use your creativity to generate content that will inspire and transform the lives of the audience in a positive way. Remember that it costs time (and indirectly – money) for your audience to read what you write. And, they expect a good return for that investment. You will know whether you are succeeding in influencing your audience in a positive way because the audience will tell you. No, maybe not directly but by the way they respond to your content. So here are the nine ways your audience will respond to your online content:

Advertising Age

social media

How Twitter Will Change the Way We Live

Fantastic article by Steven Johnson on Time.com

6/05/09

great manifesto for selling development projects and building an IT shop

Win without pitching

Read about using comments

How to Build a Strong Reputation With Comments

This is one of Dennis' long held ideas, having even done this for some time on usability and web dev blogs and articles, giving tips when possible (and not giving away too much IP) and always linking back to the IE site. Combine this with the social media cheatsheet idea and comments can be left on the most popular blogs and articles of any topic.

Seth does a great job reminding us that what's posted on YouTube shouldn't be the same as what goes on TV. Great list of tips, too.

TV advertisers are finally discovering that YouTube + viral imagination = free media.

Making commercials for the web /Seth's Blog/ - TV advertisers are finally discovering that YouTube viral ... http://tinyurl.com/chcl94 [from http://twitter.com/jorgefsb/statuses/1627779796]

So, if concepts from books are easy, what’s hard? Doing it. Picking up the phone, making the plan, signing the deal. Pushing ‘publish.’ Announcing. Shipping. We spent a lot of time on this area. Every morning, each person came in prepared to push someone in the group to overcome the next hurdle. This is what growth looks like, and it was energizing to be part of. We didn’t do this at all at when I was at Stanford. We spent a lot of time reading irrelevant case studies and even more time building complex financial models. The thing is, you can now hire someone to build a complex financial model for you for $60 an hour. And a week’s worth of that is just about all the typical entrepreneur is going to need. The rest of the time, it’s about shipping, motivating, leading, connecting, envisioning and engaging. So that’s what we worked on. It amazes me that MBA students around the world aren’t up in arms. How can schools justify taking $100,000 in cash and teaching exactly the wrong stuff?

http://web-tan.forum.impressrd.jp/e/2009/05/26/5709

Google Ad Plannerは、広告主が出稿先を検討するツール。URLを指定すると、そのサイトのページビュー（PV）、ユニークユーザー（UU）などの数や、そのサイトを見ているユーザーの性別・年代・学歴・年収などの属性が表示されるもの。

Google調べ、年代別・収入別サイトアクセス状況。こりゃ知っとかないとヤバめ？

Google Ad Planner（アドプランナー）で“あのサイトのPVやUU”を調べてみよう！ | Web担当者Forum

The future of social business: http://bit.ly/QqvFU It's all about dis(x2)intermediation. [from http://twitter.com/dhinchcliffe/statuses/2078680801]

talks about the social networking phenomenon mentions an interesting new google program coming about soon

walls come tumbling down - how to take social networking to the next level

Google wave- how it will let you build the next facebook, twitter, whatever...

What Charlie meant by that is that news journalism works best when it’s simple and direct, at least in the story’s lead sentences. And simplicity (and other tenets of good journalism — like brevity, and clarity, and immediacy) are now cornerstones of how many businesses, brands and individuals communicate on Twitter.

While there may be commercial value for using Twitter to communicate with customers, the danger is that the Twitter community could turn against a marketer viewed as being too crass by being relentlessly self-promoting.

Inbound Marketing & the Next Phase of Marketing on the Web

From Hubspot Blog

blog article from May 2008 HubSpot materials

Are you posting links to your products on social media sites? Peashoot is a campaign manager made for people just like you :) Peashoot creates special short URLs, tracks your campaign progress and listens for people on the web talking about your campaign.

Peashoot is a tool for measuring the ROI of your online marketing campaigns. It helps you set goals, success metrics and generate reports.

Peashoot is the easy way to start your next social media campaign.

If you have a business that is involved with social media, then you need to check this service out.

Always useful to know how best to co-erce money out of loved ones.

f a sign imploring people not to steal pieces of petrified forest from the park. One mentioned large amounts of petrified forest taken away on an annual basis, the other one simply asked the visitors not to remove petrified wood. The first one actually tripled t

v smashing

I am in the minority on practically everything.

"We wanted to take an extensive snapshot of Twitter that goes far beyond anything done to document Twitter's use, growth and demographics," said Nick Koudas, Sysomos' co-founder and chief executive. "While Twitter's growth has been well documented, we wanted to put the spotlight on how people use Twitter, as well as identify many of the key trends in their backgrounds, demographics and activity. Our study, based on the most comprehensive dataset of Twitter users, provides a wealth of information for anyone interested in getting in-depth details about Twitter."

Estudio sobre Twitter

something you might want to check out if you haven't found this already

collection of marketing campaigns and other stuff curated by the facbook folks.

Sosiaalisen median ohjeita johtajille

Twitter article

Executives that have mastered Twitter have pioneered a new way for people to connect with the companies that want their business. Here are 5 habits of successful execs on Twitter.

ユーザーがどこを見ているか、その視線を追うことができるアイトラッキングシステムですが、それを使った実験の結果がまとめられていました。ウェブを作る際にどこに気をつければ良いかがわかって参考になりますね。

アイトラッキングシステム。それを使った実験結果のまとめ。

"It took nearly two years to reach $2 million in Twitter-based revenue, and only six months to go from $1 million to $2 million." Can you make some twitter-exclusive offers?

t took nearly two years to reach $2 million in Twitter-based revenue, and only six months to go from $1 million to $2 million. Dell has since embraced social media on multiple accounts (http://www.dell.com/twitter). And as one of the first companies to successfully utilize Twitter as a business platform, it has been a trendsetter for other companies on Twitter like @JetBlue and @Zappos. We think it’s important to note that while $2 million is a lot of money, it still pales in comparison to the $61 billion in revenue that the entire company generated in 2008. Regardless, @DellOutlet still is fundamental proof that Twitter can be a lucrative platform for companies big and small. It’s a win-win for both the consumer (who get a great deal) and the company (who makes more money).

took 18 months to reap $1 million in revenue, then only 6 months to go from $1 million to $2 million

"Nice content - awesome presentation! What did you use to make it?!" That's what everyone who sees my BRITE presentation asks me. It's a new service called Prezi. And it's insanely great — the minute I saw it I had to have it, no questions asked. So, for the first time in half a decade, I found myself doing the unthinkable: paying for software.

"Yet, the best business model in the world is also the simplest: make stuff that's insanely great. Stuff that's insanely great does what Prezi does — amazes, enriches, and inspires. That kind of stuff doesn't need a hard sell, a new market, or a convoluted product range. It just needs to be."

Autoren lesen 10 Seiten aus ihrem Werk

Auszüge aus interessanten Büchern vorgelesen;

Seth Godin telling it like it is when it comes to the type of thing students are learning in marketing classes from outdated, overpriced, and misguided textbooks. I've seen this firsthand at so many interviews with business school students. A-frickin-men, Seth!

This industry deserves to die. It has extracted too much time and too much money and wasted too much potential. We can do better. A lot better.

Twitter

Here are five important Twitter trends to keep your eye on right now

Remember Guy # 3 for the future.

The Internet landscape has changed over the past few years, and the rules of online marketing have changed with it. In this excerpt from his latest book, Brandon spells out how to create and distribute an effective press release.

In my case, [chrisbrogan.com] is my home base. The goals of this base are fourfold:

Great blog post by Chris Brogan summing up a basic strategy for social media presence/engagement

Has good business areas Twitter can address

rules of twitpitching

Slideshare presentation

Reputations are created and destroyed online in the speed of 140 characters. Seven tools to earn you a thumbs-up.

Focus.com article on social marketing strategy.

Ad Management plugins

Almost everyone out there who runs a website has toyed with the idea of selling ads on their website. So many options are available. Dozens of ad and affiliate networks exist, and you have different ad formats to consider. Should you sell text ads or banner ads? Should you allow Flash ads? What about ads with sound, pop-ups or floating ads? People have so many decisions to make that they often just end up slapping on some AdSense code and calling it a day. And that’s fine.

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly ...

The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

Jump to: Page Content, Site Navigation, Site Search, Site Map

the "IE8: Get the facts" link is damn funny. Comments and tags for this link on delicious is just as entertaining.

THEY NEED TO ADD DRINKABILITY

HA!

Oh this really helps my life

www.theconversationprism.com

The Eloquence of the Conversation Prism and Social Science

updated version Mar 2009

great art

Twitter search engine with graphs.

A Real Time Social Search Engine tat produces quick results.

1. Results pages include a graph of tweet volume over time (limited to the last 72 hours, which the company says is the “most actionable and interesting” data), which allows searchers to see the recent history of certain trends. 2. CrowdEye also includes a list of related categories, hashtags, and common words from tweets about your search term (displayed as a tag cloud). Clicking on any related term or category adds it as a filter and further refines your search, which makes diving more in depth into that topic easier. 3. Popular links being tweeted about your search term are highlighted, making CrowdEye a competitor to link-centric real-time search engines like Tweetmeme. 4. Of course, CrowdEye also displays recent tweets about the topic.

10 steps to setting up a free listening station on the web

He purchased a Mail Boxes, Etc. mail box and paid a little extra to have it not show a P.O. box number. By keeping one mailing address (and consistent phone numbers through Google Voice) Jagger doesn’t have to reprint company stationary every time they move.

Want to get Internet users to visit your Website or follow your brand? The best way to accomplish those tasks, according to ARAnet, based on polling by Opinion Research Corporation, may not be advertising. Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act.

Content rules.

Business Intelligence for Social Media

Could compete with Radian6?

Seth's Blog: What kind of open are you looking for? http://bit.ly/5uFRE [from http://twitter.com/dcouturepdx/statuses/2254080263]

Writing exercise for Writing for the Web

Tee blogi artikkeli!

1. Create a Facebook Page Your Facebook Page should be the “hub” of your Facebook marketing presence. With a Facebook Page, Facebook users can become a “fan” of your company or product; when that happens, your name and logo will appear on their profile page and your name will appear in their profile feed. fbmarketingpages1In turn, more users will be able to discover your Facebook Page through their friends’ profiles and Facebook searches, and your Page can grow “virally” without you even having to do much work. Finally, Pages rank very highly in Google search results, boosting your SEO rankings.

100 Tips, Tools, and Resources for Twitter Research

Idées pour impliquer sa marque sur les réseaux sociaux

With social media, the cost of media has in effect been eliminated. This elimination of cost means that brands can now share much more of themselves, of their story, than ever before.

Here are 10 best practices for brands on Twitter.

Era al top de dlicious.. i sembla interessant.

Dresden Dolls - "why not tell people and do this in a warehouse instead of a hotel lobby or a blank studio? so i did. it cost me almost nothing. the fans were psyched." - prior exposure note the comments

Musicians making money really cool site

These are some of the best and forward thinking packaging designs I have seen in a while, definitely worth checking out.

36 diseño de packaging para inspirarse

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?” With this in mind, I asked for help from the TPE community and here is what I got… 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may take your business to a whole new level!

Concept Feedback | Free Concept Reviews for Marketers, Designers and Developers

Great ad concept

This is the first time I click on ads purposefully.

ignore the article. click the banner ad. There's a reason it won an award. Shear awesomeness.

The best ad ever.

The Art of Branding | Small Business Marketing Guide - Brought to you by HP

In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just

In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just because something can be done doesn’t mean it should be done. All branding, no matter whether it’s on a billboard, blog, website, or Twitter, should adhere to these simple principles. Here are nine keys to the art of branding

In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just because something can be done doesn’t mean it

TWEETED 6/29

Video of Tim Ferriss of Four Hour Workweek fame discussing how he built tests and changes his blog to grow readership. 50 minutes

blogs, blogging

Marketing ideas

People will not pay for by-the-book rewrites of news that belongs to all of us. People will not pay for yesterday's news, driven to our house, delivered a day late, static, without connection or comments or relevance. Why should we? A good book review on Amazon is more reliable and easier to find than a paid-for professional review that used to run in your local newspaper, isn't it? Like all dying industries, the old perfect businesses will whine, criticize, demonize and most of all, lobby for relief. It won't work. The big reason is simple: In a world of free, everyone can play. This is huge.

I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go. Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about.

"By refusing to build new digital assets that matter, traditional publishers are forfeiting their future."

In a world of free, everyone can play. This is huge. When there are thousands of people writing about something, many will be willing to do it for free (like poets) and some of them might even be really good (like some poets). There is no poetry shortage. The reason that we needed paid contributors before was that there was only economic room for a few magazines, a few TV channels, a few pottery stores, a few of everything. In world where there is room for anyone to present their work, anyone will present their work. Editors become ever more powerful and valued, while the need for attention grows so acute that free may even be considered expensive. Of course, it's ironic that sometimes people pay money for my books (I view them as souvenirs of content you could get less conveniently and less organized for free online if you chose to). And it's ironic that I read Malcolm's review for free. And ironic that you can read Chris's arguments the most cogently by paying for them.

People will pay for content if it is so unique they can't get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people. We'll always be willing to pay for souvenirs of news, as well, things to go on a shelf or badges of honor to share.

"by refusing to build new digital assets that matter, traditional publishers are forfeiting their future. ... People will pay for content if it is so unique they can't get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people."

for web 2.0

If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? Obviously, the question is a bit ridiculous (given that there's no additional detail provided), but it's designed to elicit an "off-the-cuff" response to a challenging scenario. The answer, of course, is "it depends" - and therein lies the rub. On what does it depend? Well... That's what I hope to answer with this blog post. My goal is not to solve the issue for an individual campaign, but from a very strategic level - asking questions like "where is the company today and where does it want to get to?" then applying those answers to the selection of marketing opportunities. Let's start by defining the macro-level channels themselves, then examine how we'd reach the right conclusions.

Most advice to entrepreneurs focuses on what they should do: build a great product, assemble a great team, provide great service. All are “duhisms.” Unfortunately, many entrepreneurs don’t realize that there are things they should specifically avoid doing too. These are also duhisms, but somehow no one ever talks about them. Here is my list of the twelve most important things that entrepreneurs should not do.

HT: Chuck Smith

FUN!

website supporting library support, demonstrating the value of libraries

i support the library :)

Mashable review Tweetboard, for website owners who want to display threaded Twitter conversations on their own site and create an instant Twitter-powered forum, where all tweets from the Tweetboard link back to the publisher.

This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a web site. Not all of the items listed below will apply to you and your business, but they are, at the very least, a source for inspiration.

With the recent update to Facebook Pages, many brands and businesses will be left wondering how they can best take advantage of this upgrade. The Advance Guard has collected some ideas and tips into a white paper that can now be freely downloaded and shared under a Creative Commons license.

Central to the notion of effective social media participation is the ability to create, publish and share content. The sheer volume of information on the topic

Jak používat twitter

we’ll look at 100 tips and tools that are great for web designers on Twitter.

kewls twitter tips and tools for web devs!

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in

This week viral marketing scientist Dan Zarrella dug into the data on retweets and published some interesting stats about retweet behavior. These help us understand why people retweet things, and might help you too.

NEW YORK (AdAge.com) -- As Twitter moves into the business mainstream -- nearing some 35 million unique global visitors, according to ComScore -- it's increasingly clear that one community has yet to fully embrace the social-networking tool du jour: agencies. The irony is that the same people clients hire to erect communications and social-media strategies often appear uncomfortable using Twitter themselves. One stark example: A couple of months back, Volvo struck a landmark ad-placement deal with YouTube to promote the Twitter feed for its XC60 model (@VolvoXC60). But the agency that created the innovative rich-media ad for Volvo, Havas' Euro RSCG, has an account (@Euro_RSCG) that's never been used.

Agencies are struggling to get their heads around Twitter

The irony is that the same people clients hire to erect communications and social-media strategies often appear uncomfortable using Twitter themselves. SO TRUE

Learning Twitter? Don't Take Your Cue From These Ad Agencies - Agency News - Advertising Age

y's brand, but don't hit people over the head with a litany of press releases. Be human. Attach a personality -- a name, a photo -- to your Twitter feed and balance promoting your brand with some personal updates so followers can get a sense of your company culture. Remember, Twitter is public! A client probably won't appreciate your tweeting "Ouch, got a nasty hangover" when you're late to the meeting. Keep clients looped. Be sure to share your agency's Twitter strategy with your clients. Get permission if you want to mention one by name, and don't forget that a lot of your work is proprietary. Don't let a careless misstep to cost you the relationship. Listen. Know what people are saying about you on Twitter. Use search.twitter.com or an application such as TweetDeck to monitor the chatter. Respond. The point of being on Twitter is to engage wi

Over-promotion is a big problem on Twitter. At the same time, an agency's Twitter feed should share relevant information -- not only press releases -- so the balance can be hard to find.

wow

Twitter

Interesting Stats about Twitter!

Covers 'freemium' business model and more...

the web, twitter, viral video measured by your topic, in realtime, at one amazing price

From everyone's favourite magazine editor...

The Alltop “advertising” justifies and pays for my tweeting—you can think of my tweets as PBS content and the accompanying Alltop promotion as the fundraising telethon. Question: Okay, but what if I don’t want to see Alltop promotions?

Habla de los ghostwriters, que es el equipo de personas que tweetean por él.

“AC, “GR,” “NC,” and “LF”

So what? I thought ... smart older people have to learn about this social networking stuff somewhere ... so why not on the world's biggest social app, Facebook.

Analytics company iStrategyLabs has examined the demographics stats from FacebookFacebook's Social Ads platform, and they've reached some very interesting

Once you get past the “should my company be blogging” hurdle and into the “okay, so now what?” part of the race, the next question you might find yourself facing is, “What should I be doing to marry my blogging to my business goals?” If you’re in charge of making blogs deliver a business value to your organization, here’s some thoughts to consider. (Note: this is a business-minded post. You can use blogs however you like.)

RT @chrisbrogan Strategic Blogging and Some Tactics to Nail It http://ow.ly/15Gukv [from http://twitter.com/ploked/statuses/2402798902]

l

TO READ

amazing story

Please notice that we published the first part of the Google AdSense round-up a couple of months ago (100% Google AdSense); this post presents further useful resources that can help you maximize your ads revenue.

useful resources that can help you maximize your ads revenue

see http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Tips on SEO and link to PDF of Google's SEO guide.

Today 110 million Americans, or 60% of the online population, use social networks, and that number is fairly conservative, because instead of counting unique users or everyone who has an account, as many estimates do, the Anderson study counted only people who have used a social network at least once in the past month.

what does the social networking site you use say about you?

CoTweet is a platform that helps companies reach and engage customers using Twitter.

Why you should use wordpress too!

Wordpress is popular than you think it is. These brands include ebay, wired, sony, wsj and many more.

short but sweet bit of advice from Trent Reznor, applicable to all sorts of fields not just music.

Great thoughts by Trent Reznor from Nine Inch Nails.

e-business becoming social, new trend in marketing, web 2.0 marketing

Most Mashable readers have probably heard of the online retail company, Zappos. You may have learned of them via TwitterTwitterTwitter and count yourself among the 400,000+ people that follow the CEO, Tony Hsieh (pronounced Shay but who people refer to as Tony), or from a friend after she had one of the best customer experiences in her life. No matter how you heard of them, we wager to guess that you did so through word-of-mouth. And word about Zappos has been spreading. . . . They did $3 million dollars in gross sales the day before our recent visit, and surpassed $1 billion last year. They are one of the companies forging a new era of business that emphasizes, in their words, “making personal and emotional connections.”

Worth checking out -- they TRAIN their employees in Twitter?

For example, Facebook users tend to be old, white, and rich. MySpace users are young...and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets.

A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today.

Before you begin tuning your specific key words and phrases, you need to discover what key words and phrases Internet readers are using in search engines to find content like yours'. Google's various keyword tools can help you do that. The AdWords tool will show you the approximate number of searches conducted on Google for words and phrases that you enter, or for phrases associated with a URL of your choosing.

Danny Sullivan, the editor of Search Engine Land and blogger at http://daggle.com, speaks on the importance of SEO to any boot-strapped online start-up.

With few resources to draw readers to a new website, SEO provides start-ups a low-cost opportunity to get their site's links in front of an interested audience. The only cost is the time to learn these tips, and the effort required to implement them. Effective SEO not only causes your website's pages to rise in the search engine's results pages, it can help you make money, as SEO can help search engines tailor better targeted and more lucrative ads on your pages, should you participate in their advertising syndicates, such as Google AdSense.

A lire avant de lancer son business sur internet

RT @Altaide_JF: RT @sebmaster: Les 103 conseils que j’aurais aimé qu’on me donne quand j’ai débuté sur Internet… http://ff.im/-4FpoW [from http://twitter.com/hvaudaux/statuses/2420866769]

great article on mashable.com

Great article on luxury consumers and social media.

Attività sui media sociali con marchi di lusso

found on ClickZ via twitter (@rrabago)

Social Influence Marketing is about employing social media and social influencers to achieve the marketing and business needs of an organization.

There would be 100+ Social Media Presentations on SlideShare but this is just about the Top 10 Presentations you’d actually want to spend the time reading! Some of the social media presentations loose their punch with out the speaker actually talking you through it, but I’m sure you’ll all find every side valuable. Note: Some are a little basic while others are much more advanced so there is something for everyone here!

I’m addicted to slideshare and after reading a bunch of re-tweets about the Top 10 Social Media Presentations I thought it might be useful to post them on Digital Buzz! There would be 100+ Social Media Presentations on SlideShare but this is just about the Top 10 Presentations you’d actually want to spend the time reading!

realtime yay or nay. I'd like to see it produce more than 2 results for Adebayor, for example

for Writing for the Web discussion starter

Describes how several non-profits are successfully using social media. Author: Alexandra Samuel, HR Business Publishing, June 16, 2009.

Before you launch your startup, you should be thinking about how you're going to make money. Here are 5 ways social media startups can bring in some cash.

Hey RIA and web vendors: how can your tools let people do this kind of experimenting?

You should follow me on Twitter

Experiment on increasing CTR to your twitter page

Experimenting with different phrases.

Far from being interesting (unless you enjoy following mutually referencing bloggers who blog about blogging), social media is just an excuse. It is... the old marketing industry's latest excuse to waste more money on bad ideas and lazy thinking.

Artigo de Matt Jones no Advertising Age

it's the third one, you can probably dispense with the graph altogether. And the fourth isn't really a presentation, it's a working session. Which means you're trying to light a fire, make a point, highlight a trend, cause action to be taken. Your gra

How to make graphs that work

Good results should go up on the Y axis. This means that if you&#039;re charting weight loss, don&#039;t chart &quot;how much I weigh&quot; because good results would go down. Instead, chart &quot;percentage of goal&quot; or &quot;how much I lost.&quot;

good article about graphs

Six Month Alternative MBA

The 6months MBA diary from the students of Seth Godin

Blog of Seth Godin's 'Six Month Alternative MBA' - some interesting thoughts on entrepreneurship and marketing.

** Posted using Viigo: Mobile RSS, Sports, Current Events and more **

The following post was written by a well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous - not for dramatic effect, but because of the backlash he would receive from the SEO industry and possibly Google itself. He also doesn’t want his company associated with the post.

The Barack Obama Strategy

In August 2008 we reported on 18 chief executives who use the microblogging application Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public. Not even a year later, we bring you nearly 50 CEOs who find tweeting a personal and professional delight. Twitter's growth has been astounding. As of August, for example, Digg founder Kevin Rose had only 61,000 "followers"— people who sign up to view a certain Twitter user's tweets—but now he has more than 600,000. So read on to learn how Virgin Group's Richard Branson, Zappos.com's Tony Hsieh, and dozens more CEOs harness the simple powers of Twitter.

Dozens of CEOs who find Twitter to be a personal and professional delight. Here's how they use the service, and who they like to follow

In August 2008 we reported on 18 chief executives who use the microblogging application Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public. Not even a year later, we bring you nearly 50 CEOs who find tweeting a personal and professional delight. Twitter's growth has been astounding. As of August, for example, Digg founder Kevin Rose had only 61,000 "followers"— people who sign up to view a certain Twitter user's tweets—but now he has more than 600,000.

The Nielsen Company, News, Press Releases, Nielsen Media Research, Nielsen Online, Nielsen Mobile

Online reviews -- here we come.

Some keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny on your keywords, I'd recommend having each of these data points.

Hi Rand, Great article very informative, I will work through and some times try www.norden44.de Jürgen

"I thought the idea of being a futurist was cool, so I ended up working in marketing in new york city as a "strategist" at an agency, but now I like to call myself a creative engineer. I have a huge crush on culture, an interest in people, and a love for social media. While eating a burger today (7.8.11) , I started to laugh at the idea of urban scavenger hunts. I mean, really? For what? Then I was like, you know what, marketing people LOVEEE that shit! - Heron Preston"

Hee hee.

I thought the idea of being a futurist was cool, so I ended up working in marketing in new york city as a "strategist" at an agency, but now I like to call myself a creative engineer. I have a huge crush on culture, an interest in people, and a love for social media. While eating a burger today (7.8.11) , I started to laugh at the idea of urban scavenger hunts. I mean, really? For what? Then I was like, you know what, marketing people LOVEEE that shit! - Heron Preston

What big brands do the best job with social media? A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ...

What big brands do the best job with social media? A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement. You can find the report embedded below or on ENGAGEMENTdb, which was presumably created with Wetpaint’s site-creation software.

Ranks the top 100 brands by social media engagement - claims level is tied to revenue growth (correlation does not mean causation?)

A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement. Contains report

"Facebook now dominates sharing, with 24 percent of shares from the widget consisting of users posting items to the social network. That handily beats out email (11.1 percent) and Twitter (Twitter) (10.8 percent), making the world’s most popular social network also the most popular service for sharing content."

How do you know which social sites are most popular? Aside from looking at the raw traffic numbers, a good indicator is data about which sites are seeing the

Facebook - 24% Email -11% Twitter - 11%

"According to AddToAny, Facebook now dominates sharing, with 24 percent of shares from the widget consisting of users posting items to the social network. That handily beats out email (11.1 percent) and Twitter (10.8 percent), making the world’s most popular social network also the most popular service for sharing content. This is undoubtedly welcome news at Facebook, as the site continues to emphasize sharing and readies its own real-time search engine."

krapet přehnané, ale stejnak krapet zajímací :)

World's first report ranking the top brands' use of and engagment with social media tools.

Social media database showing customer engagement by brand.

interesting chart might have more info

ts containing links can automatically be encoded with Awe.sm, for users of that service.

A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums. Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

La première étude qui montre qu'il y a un lien entre l'utilisation des social medias et les résultats financiers des entreprises. A montrer aux marques pour les motiver à s'impliquer dans la plateforme

He believes it’s because people are afraid if they click a link that says “Free Trial” then they’ll somehow automatically signup for something and be trapped. However, “See Plans and Pricing” encouraged them to explore, without the fear of commitment.

See Plans and Pricing

ThinkVitamin - Carsonified's blog about the web

Marketing Tips from a Six-Year Old’s Lemonade Stand | Webdesigner Depot

Don’t just offer lemonade. Put in that extra sprig of mint

By the end of the day, Sophia had made a whopping eight dollars at her “free” lemonade stand. When it was all said and done, I realized that although my original business lessons didn’t stick with my daughter, I learned a lot about marketing.

The other day my daughter, Sophia, announced that she wanted to set up a lemonade stand. Seeing as how I didn’t really want to spend the better part of my

reading the Facebook rules regarding business accounts.

first bookmark

Facebookをビジネスで利用する32の手順

and that stroke of luck propelled them to the top. Not to take anything away from their hard work, but lots of devs out there are working just as hard on games that are reviewed as well or better.

Zappos email to customers & Amazon video about Amazon & acquisition. WOW!

Free shipping BOTH ways, 365-day return policy, 24/7 customer service. Millions of men's shoes, women's shoes, girl's shoes, boy's shoes, handbags, men's clothing, women's clothing, Uggs, Nike shoes!

business

A long but meaningful letter! I am so proud of them!

harvard business - social strategy / harvard biznes

It’s no surprise that marketers use faces to draw people into their websites. They know that, from birth, humans are naturally attracted to, and engaged by, faces. In fact, one of our studies showed that people perceived websites as more “professional” when they had images of people on the site. Be careful! Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As marketers, we worry about the gender, style and overall quality of the picture relating to our message. There’s another crucial factor for marketers to consider: The direction in which the model’s eyes are facing. Generally, it’s best when the model faces the content you want visitors to engage with first. Take a look at the landing page below (I’ve blurred the text to protect the guilty innocent): landing page face away full What happens is that you are naturally drawn to the image of the attractive model and our

A mini site from Twitter explaining what Twitter is and why individuals and organizations may want to use it.

This is a great guide for twitters and business twitters!

Great ideas for packages.

Musicians on Twitter

Musician's that Tweet - from Mashable

As the industry changes, so have the methods by which music is promoted. Traditional marketing is being replaced by artists and bands using social media sites like Twitter (Twitter) to engage fans, promote their work, and connect with others. The modern web and the future of the music industry seem almost inextricably intertwined in terms of marketing, listening, communicating, and purchasing. Twitter is one of the many ways for people to instantly and quickly communicate, and artists are taking advantage of its vast potential. Is your favorite artist tweeting? Here are over 100 musicians who tweet to keep fans and friends informed. Tell us about additional musicians you’re following in the comments.

a technique that uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers.

特定キーワード、宛先、ハッシュタグのtweetをモニタリングできるtwitter公式ブログパーツ。

add this search widget to any website

Successful interactions have become genuine communication with near-instantaneous feedback. For example, PayScale allows users to retrieve real-time salary reports based on their job title, location, education, and experience-but only after they have contributed their own data. As the expectations of users change, firms must spend more time developing incentive systems that will entice more users to participate. Consequently, the online world is beginning to be ruled by the expectations of the users. No longer is it sufficient for a search engine to cough up some hotels across the world when a weary traveler is looking for a good deal in Bangkok! As these consumer expectations shift, companies that want to stay relevant have no choice but to accept the ideas of the consumer revolution as swiftly as possible. For users, switching costs are cheap

Successful interactions have become genuine communication with near-instantaneous feedback. For example, PayScale allows users to retrieve real-time salary reports based on their job title, location, education, and experience-but only after they have contributed their own data. As the expectations of users change, firms must spend more time developing incentive systems that will entice more users to participate. Consequently, the online world is beginning to be ruled by the expectations of the users. No longer is it sufficient for a search engine to cough up some hotels across the world when a weary traveler is looking for a good deal in Bangkok! As these consumer expectations shift, companies that want to stay relevant have no choice but to accept the ideas of the consumer revolution as swiftly as possible. For users, switching costs are cheap

In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. What are the implications for marketing?

People trust people not advertising in product choices

In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.

Supposedly humans will create more data in 2009 than in all time up to 2008. Not sure where that data comes from

You're in the elevator with the hiring manager of Dream-Job Corporation. As the door slides shut, you feel a combination of adrenaline and slight nausea: you've got 15 seconds, if that, to communicate your value as a potential employee in a compelling way — just 15 seconds to cram in a whole resume's worth of work and accomplishments and late nights and successes. There's so much you want to say, but your message has got to be crisp, tailored, to-the-point. Handle this one right, and you'll be the newest member of the Dream-Job team. Flub it up, and you're back to scanning listings on Monster.com. What are you supposed to say?

Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's Looking [Advertising] : Amnesty International has instal.. http://bit.ly/1azXiw [from http://twitter.com/StoneCS/statuses/2344200091]

who said the poster was dead?

Best point is #5, which observes that giving a personal touch vastly increases the chances of raising significant amounts of money.

Retweeting @TEDchris: I saw Seth Godin give the GEL talk just posted on his blog "This is broken". Funny, insightful. http://is.gd/tDwb [from http://twitter.com/nextyunus/statuses/1573958589]

This is broken /Seth's Blog/ - I did this talk about three years ago. I have to admit that very little in ... http://tinyurl.com/clhjvp [from http://twitter.com/jorgefsb/statuses/1573738938]

Define broken, categorize broken, and note that some things are broken on purpose as a filtering system.

Choosing a domain name for a new client is a difficult task. Domain names are the crux of a website’s existence. A bad name can create a negative impact on branding and the ability to strengthen the domain value. A good domain name is essentially priceless (tacky but true) in name, branding, ease of understanding, and catchiness.

Get Creative With Your Domain Name

Setting up an A/B testing environment using Google's Website Optimizer and Wordpress

A digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.

advertising

free vintage ad video archive!

>socialseek by sensidea

outil veille en ligne. appli adobe air

All the real-time social goodness in your city or anywhere. Stay in the scene with socialseek!

Haven't tried yet but looks like it's a good social tool.

A comprehensive guide to help you build your personal brand on LinkedIn.

Dan Schwabel/mashable

follow us @BGChamber - we will keep you updated with ribbon cuttings, ground breakings and news around the South Central Kentucky area.

Great site called Mashable - Social Media Guide with blogs and much more.

cups bags napkins with witty text

A list of not-officially-stated reasons for iPhone app rejection.

Unpublished rules and clarifications from Apple's App Review team that can cause your iPhone app to be rejected.

things that have gotten other people rejected from the app store

SOem tips on how to use youtube

http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/ business socialmedia 11 youtube marketing entrepreneurship enpresa onlinemarketing social-media social 30

Social Media Best Practices - eMarketer

"In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic."

Federated Media - Rep Agency

Excerpt: "Fortunately, just as you can DIY and create a website, you can also DIY and craft your own SEO strategy. To help you get your website to the top of the Search Engine Results Pages (SERPs), we take a look at 101 Free SEO tools, techniques and resources (available for either download or online usage)"

Nowadays, anyone can build a website. Free online services make it easy for even the non-technical user to create one. But, what do you do after building and launching a website? How do you get it noticed? How do you distinguish your site from another?

ehhhhhhh some of these look redundant/dead/not useful. Still it is a list of seo resources.

グTips - かちびと.net

1・サイトマップ送信 2･本来の相互リンク 3・無料ブログを使って人柄をアピール 4・Yahoo!のサービスを利用する

個人店等がWebサイトを使って収益を上げる為に行うブランディングTips

roll up analytic info from different _app stores_ for your app.

Distimo produces in-depth, analytical reports for companies interested in the mobile application ecosystem, and gives valuable insight into important trends happening within application stores including Apple's App Store, Google's Android Market and RIM's Blackberry App World. Distimo also offers a free analytics tool for mobile developers to monitor their applications and competitive applications across all app stores.

With all the mobile app stores that have sprung up in the past year, developers and brands have a raft of new ways to reach mobile users. As is so often true, however, opportunity brings new challenges, and in this case it's monitoring sales and performance across all those platforms. Enter Distimo, a Dutch startup that tracks prices and download activity on all the major app stores. description from Springwise.com

Just as in Wall-e, "try blue, it's the new red" or is it?

This traffic is also very engaged — the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.

So. When you actually try to monetize free, high quality, content, it works.

Great talk about how to market your product.

Seth Godin on why marketing is too important to be left to the marketing department At last year's conference, Seth gave an inspiring talk on the title of "Why marketing is too important to be left to the marketing department". Make sure you watch it until the end, where he gives a preview of his (then upcoming) Tribes talk.

via dst

There’s a new phenomena of people declaring themselves social media experts. We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate industry leaders from bandwagon opportunists. Social media is a hot topic. We get it. And we don’t want to see people getting scammed by self-touting experts ready to make a quick buck. There are very few people who could, or should in all honesty, be called social media experts. We’re sharing this list with our networks, including those not yet involved in the social media world to give them a helpful guide.

Funny list of what NOT to look for in a social media expert. My fav: "#11. Any use of the term “MySpace” unless you’re only targeting 14-year-old males, or independent bands."

http://blogs.harvardbusiness.org/cs/2009/07/three_instant_social_media_sol.htmlc social marketing socialmedia social-media socialmediastrategy Ideas business internet web2.0 web webdesign twitter network Networks strategy

I saved this because everything is about business. Do I sabotage myself over that, or practice my craft?

If you've got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. But many organizations lack the time, budget or experience to start from scratch. That doesn't limit your social media options to a generic corporate news blog or a standard-issue Facebook page. Here are three great options for robust social media presences that let you manage cost and risk by building on existing tools and established best practices.

Using Twitter for Business

Twitter may not be the sole driving source (no pun intended) behind the growth of street food vendors. But a growing number of street vendors have been leveraging Twitter in innovative and interesting ways.

Google for Advertisers

9 sites that offer information for the conscious consumer about the companies and products we buy every day.

the twitter dynasty

"Ever since I’ve started blogging about technology a couple of years ago, I’ve been consistently growing an immense feeling of hate towards press releases, and it’s not getting any better. - It’s not that I dislike the PR industry in general, although I often wonder how so many of these firms continue to be in business when the large majority of them have been doing it exactly the same way for the past few decades, instead of evolving."

Ingen ansvarlig voksen ville idag bruge nogle af de ti ord in the first place.

He's so on point, it's ridiculous.

Trent Reznor of NIN tells indie musicians what to do in the new world of music.

Tent's got it

trent reznor's advice for new artists. interesting read

do i pass?

Excerpt: "If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone's claim of expertise is legit? Here's my quick quiz."

ROI

"We're getting to a point if you're not responding, you're not being seen as an authentic type of brand," says Mr. Brown.

A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They're also assigning senior leaders to craft corporate strategies for social media.

FOR BLOG POST: Les cas d'une veille réussie

wing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.

que es social media, un año despues... buenos consejos para posicionar tu producto.

Presentation on Social Media

A great primer on why social media is essential.s

The next time you need to explain the benefits of social media to someone, just send them this post and make sure they flip through the entire presentation.

What the F**k is social media? This presentation provides some answers.

Twitter - das dürfte sich herumgesprochen haben, ist nicht nur das, was man darin sehen will, sondern auch das, was man daraus macht. Was für die Gegner Beschäftigungstherapie für Loser, ist für geschickte Kommunikatoren eine echte Perspektive für Networking und Marketing. Eine Liste auf den Punkt, was Twitter alles ist. vom Web Worker Daily, Meryl Evans.

Some suggestions on how to use Twitter for business.

Most of you know that Twitter can be used for much more than just announcing what you ate for breakfast. ...

LinkedIn can be an enormously valuable way to attract top talent to your company, especially if you use all of the options available to you.

The Ultimate List of Basic SEO Resources for a Kick-Ass Start

I have plenty of people contacting me to ask to refer to some SEO basics tutorials and guides. So I ...

Nice article by Rand Fishkin about how the SEO landscape may change with the new Bing/Yahoo deal.

The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes based on what we already know and interpret what's going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do.

In this 30 minute video from the FOWA Tour, you’ll learn the key points you need to consider when deciding on the business model for your product or service.

Carsonified on thinking about models for your online business - when to, and when not to, consider freemium models and building up a viable paying customer base.

How to Choose a Business Model

very nice mapping of network & platform

Here are a dozen or so forms of communication, arranged on two axes.

Reason why webinars are so valued

nice way to understand why Broadband is key.

copyblogger eBook with links to dig deeper on developing online authority.

When it comes to online marketing… Authority is what works.

16 Rules For Social Media Optimization Revisited: http://bit.ly/3sAWrk Good piece that stands out from the noise. [from http://twitter.com/dhinchcliffe/statuses/3153279367]

"Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix."

16 Rules For Social Media Optimization Revisited

Saw this in a tweet the other day, subsequently brought it up in a conversation last night. Coca-cola is alien good.

An interesting historical look at the branding for competing brands - coke and pepsi.

Twitter is no longer a little known platform for bloggers to communicate on. These days, even large corporations are realizing something many smaller businesses have known for a while . . . Twitter is a powerful PR tool.

Prissättning

Hvordan øke trafikken på bloggen din

Seth Godin sums up the sentiment that when it comes to the brand you work for, the buck always stops with you...even if the true responsibility for your brand's shortcomings arise from a different team/divison/location/etc.

Advice for both employees and employers

Tien vuistregels voor bloggende bedrijven. De voornaamste is: ga uit van een langetermijn verbintenis en wees eerlijk.

I've been doodling a lot lately (see, for example, the whiteboard illustrations I turned into a slide deck for a presentation this Wednesday) and thought it would be fun to share a set of infographics - some humorous, some serious - about the field of search engine optimization. If you're uninspired by these...

#1 - Pie Chart of SEO Time Expenditure #2 - Hat Color vs. Value Scatterplot of SEO Tactics #3 - Flowchart of SEO-Friendliness #4 - Venn Diagram of Internet Marketing Professions

buildabrand.com is an online branding system that allows entrepreneurs, businesses and individuals to create, manage and apply instant and personalised branding to their business.

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually

Google Website Optimizer

very good article on testing web page design, etc. using google analytics and google web optimizer

From Web Strategy by Jeremiah Owyang

Future of PR? When agencies represent communities, not brands: http://twurl.nl/p1js6t [from http://twitter.com/markivey/statuses/1418258374]

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

Communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands? With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

email marketing ideas

great presentation slides.. very valuable!

Presentation by Joshua Porter. "each part focusing on a specific problem in software. Each problem is a major hurdle in what I call the usage lifecycle, or the stages people go through as they use and adopt software over time."

Social Web Design by Joshua Porter

twitter socialmedia

Building a Twitter book

Social Web Design by Joshua Porter

Make the very best products. Business will follow.

Less B.S.

'Have someone cursing about your product? Talk to them and find out why they’re so frustrated. In the past we used to pay for focus groups, now we get real-world feedback for free. Quite a bargain, isn’t it?'

Companies should prepare now for the day when Web 2.0 morphs into Web 3.0.

New study: Deep brand engagement correlates with financial performance

Social Media is not going away anytime soon!

social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums.

Forrester estimates that $716 million will be spent on social media marketing in 2009, growing to $3.1 billion in 2014.

foresight into advertising revenue for online venturess

Social Media Marketing Spend to Hit $3.1 Billion by 2014

Here are 10 things you must do to earn the trust of your online audience. While written from a crowdfunding perspective, this advice applies to anyone working in social media.

Lincoln once said, “With the public trust, anything is possible. Without it, nothing is possible”. Social media is now a daily activity that millions of people around the world consume and participate in. This is the first time in human history that anyone, no matter who you are or where you are has an opportunity to create, share, and prosper, and if you’re going to succeed and stand out in a heavily crowded social media ocean, you need to earn your audience’s trust.

ネットの手法があまりにも違うため、あまりいいサービスを提供できないことの多い総合代理店。彼らの「カンチガイ」を見事に象徴するお話です。数年前、Google大先生の下に、電通さんから打診が・・・

http://www.fallinstar.org/2009/07/google_6.html

何億あるかしらないキーワードごとのリスティング広告の1位に全部広告を出すつもりだったんでしょうか、電通さん。 でも、これこそがネットと総合の食い違いの象徴なのかも

これガチ？

電通はセカンドライフだけもちあげていればよいものを...

There are plenty of ways to make money online, here we'll take a look at 5 unique ways to start making money online, easily and right away!

Eso

Great example of how gorgeous web graphics can be and impactful telling of story

entrepreneurs on twitter

Treat your fan page like an online ad and optimize

11 Lessons I Learned Earning $119,725.45 from Amazon Associates Program

Phew! This article ended up being much longer than I expected (I banged it out in one sitting, as I do most articles). I’m still not sure I ans

ubstantial cost to you. This problem is made even more acute by the fact that in a fair numb

Excellent advice for startups for pricing their Enterprise Software!

Discussion of Costs and Benefits of Companies Having a Social Networking Presence

A few ways to discover where your customers are on the social web include: * Participation * Social Media Monitoring * Logging existing traffic and behaviors to your web site from social media web sites. * Surveys of your existing customers * Referencing demographic information supplied by social media sites that offer advertising. * Third party data sources

In the course of providing consulting services and conducting training programs for companies on social media marketing & PR or a combination of SEO and

Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance:

Social Advertising Best Practices PDF from IAB http://www.iab.net/socialads [from http://twitter.com/teedubya/statuses/2222208877]

Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18.

by IAB

Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance: * Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18. (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.) * Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time. * Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.

** Posted using Viigo: Mobile RSS, Sports, Current Events and more **

Great Twitter Applications for Small Business http://bit.ly/grAkS [from http://twitter.com/inti/statuses/3228223886]

Details the top ten Twitter applications for small business.

Okay, here’s a teaser for you. What kind of word can you come up with that incorporates some or all of the word “Twitter” to describe a useful business application, tool or service?

if your business is involved in affiliate marketing in any way, then you should check out Twist. See which trends are hot right now within a variety of searchable topics and niches.

r, when a URL gets retweeted, you’re adding the retweeting user’s followers to the mix. So the ret

YouTube

For social media marketers, an important question has remained unanswered, what sort of click-through rate can you expect on Twitter?

From Mashable.com - As much as anything, we use Twitter to share links. Most active Twitter users, from those that just joined to seasoned vets with thousands of followers, use Twitter to share the things they come across during the day. In fact, Twitter has become such a popular link sharing medium, that over the past year, my firm has seen Twitter climb the rankings of referral traffic for a number of client sites. Particularly in the tech space, we frequently see Twitter among the top ten traffic sources in Google Analytics. But for social media marketers, an important question has remained unanswered, what sort of click-through rate can you expect on Twitter?

Awesome!

Altitude Branding | Brand Elevation through Social Media Community management

Amber Naslund on community management. Longish but good stuff.

Site do maior evento de mídias sociais do Brasil.

はてなブックマーク「コンピュータ・IT」カテゴリーの人気エントリーの中には、海外のデザイン系ブログを少し翻訳して転載しただけのものが多く含まれています。そこで、このような記事を1ヶ月書き続けたら、どれだけサイトのアクセス数が増えるのかという実験をしてみました。

はてブと Twitter を使って、1ヶ月で約3万 PV を稼いだ顛末

俺もTwitterで更新通知しよっかなあ

see Gartner group figure 2009

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.readwriteweb.com%2Farchives%2Fprepare_yourselves_augmented_reality_hype_on_the_r.php

By 2020 (or perhaps earlier), I suspect augmented reality may be as unremarkable on mobile devices as (say) always-connected e-mail is in 2009. Or for all I know, it may be yet another flash in the pan. This is why I'm glad I'm not a 'futurologist'.

Prepare Yourselves: Augmented Reality Hype on the Rise

Dell revenues from Twitter surpass $3m Ebay found in 2006 that participants in online communities spend 54% more than non-community users.

Telling your reluctant boss that social media is worth using because Dell made $3 million on Twitter, however, runs the risk of encouraging e-commerce broadcast as the model for engagement in conversation. Other, more conversational, examples of ROI make important additions to conversations about Dell and social media. (They also concern a lot more money.)

GReader share: Social Media ROI: Dell's $3m on Twitter and Four Better Examples http://ow.ly/dMKH [from http://twitter.com/webbstrategi/statuses/2136446718]

More on Dell's Twitter profitability

Bad: We lost the sense of news that "announcing" implied in the previous version. Because many companies molest their poor followers with repeat postings about the same event, users have become somewhat hardened against event promotions.

A really awesome post about iterating a punchy, credible, and viral TWEET announcement.

NN Group on iterative design of Twitter posts. "The shorter [the text] is, the more important... to design text for usability."

Building brand equity is the most important concept !!! Veery nice article about finding work, building brand equity and charging more money :)

reglas de marketing para free lance

Freelancers have it hard. I mean, really hard. In theory, the idea of working for yourself, of being able to choose who you work with

Eine Übersicht über Sentiment-Analyse-Anbieter (mit Link auf einen NYT-Artikel mit noch mehr Anbietern).

The New York Times has an article today about sentiment analysis, a trend which has been accelerating on the back of the Real-time Web - and Twitter in ...

reading Real-Time Conversations Hasten Social CRM - In the world of business, social media, led by Twitter, is forc... http://ow.ly/15HvW5 [from http://twitter.com/ploked/statuses/2596380995]

Social CRM is no longer an option. It necessitates brand involvement to proactively share answers, solve problems, establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a time.

Google Website Optimizer seems a bit dirty - this looks like a cleaner way

Once registered, tweeting Best Buy employees from across all operations can send messages from the @Twelpforce account, and if they add the hash-tag #twelpforce, their messages will automatically show up under the twelpforce handle with a credit to their proper Twitter account. This is similar to how we handle the auto-posting of TechCrunch posts on our Twitter account.

Best Buy employees can use their company and Twitter ID to register for the service here, after which tweets from the lot of them will be displayed in a single stream on the same page. Once registered, tweeting Best Buy employees from across all operations can send messages from the @Twelpforce account, and if they add the hash-tag #twelpforce, their messages will automatically show up under the twelpforce handle with a credit to their proper Twitter account. This is similar to how we handle the auto-posting of TechCrunch posts on our Twitter account.

Brilliant: Best Buy transforms army of employees into helpful customer service Twits w/ @twelpforce http://bit.ly/VaxMa [from http://twitter.com/markivey/statuses/2804744718]

Calculated using 6 criteria including quantity sold and amazon rating

RT @geechee_girl: our @dummies is #23 on this list of best social media books http://bit.ly/bCram [from http://twitter.com/WayneNH/statuses/3363041048]

If I were to tell you that Apple’s app economy was worth more than $2.5 $2.4 billion a year, you would laugh hysterically, shake your head and walk out of the room, yes? Surf on over to some other web site? But here I am telling you exactly that!

According to mobile advertising startup AdMob, there are some $200 million worth of applications sold in Apple’s iPhone store every month, or about $2.4 billion a year.

If I were to tell you that Apple’s app economy was worth more than $2.5 $2.4 billion a year, you would laugh hysterically, shake your head and walk out of the room, yes? Surf on over to some other web site? But here I am telling you exactly that! According to mobile advertising startup AdMob, there are some $200 million worth of applications sold in Apple’s iPhone store every month, or about $2.4 billion a year. Just to put that in context, Apple says about 1.5 billion apps have been downloaded from the App Store. In comparison, the Android marketplace brings in about $5 million a month or on a run rate to do $60 million in a year, AdMob says. I bet that number rises up sharply once more handsets come to market. As you know, Motorola is announcing its new Android handsets at our Mobilize 09 conference on September 10.

TIPs

Forbes canvassed scads of businesses and pricey social-networking gurus looking for honest answers.

An excellent article that @brendanhughes could have written.

great business article on Twitter from Forbes.

theKbuzz

Good advice on non-profit behavior using social media

Here are five essential tips for charities to get the most out of social media when promoting their cause.

From Andrew

If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI).

Quelques outils pour monitorer son activité sur Twitter. Je ne les ai pas encore essayés, mais ça à l'air pas mal.

A wealth of resources for business owners — videos, articles, blogs, and expert advice to boost your business, sponsored by American Express OPEN.

Lots Twitter measurement ideas here!

Yes, Twitter will start earning some income this year.

RT @PRNewswire: Twitter to roll out commercial accounts this year | VentureBeat http://ow.ly/l8bU [from http://twitter.com/WayneNH/statuses/3516508953]

That social media marketing is big business isn't news, but how do you stand out in an increasingly crowded field? Here are five fresh ideas.

!!! 090828 Should you find yourself in a social media marketing lull, we think you can take inspiration from these five innovative and fresh ideas currently making their mark on both the online and offline worlds. The important thing to keep in mind is that whether you’re trying to engage a unique audience, tailor deals using location, advertise in new ways, go bold, or tackle your Twitter (Twitter) fear head on, you’re likely to find the most success if you can shake things up a bit.

Social media may be for narcissists, but it’s also proving to be a business utility. Retailers are shifting their marketing dollars such that social media budgets are swelling, and creative contests are popping up all over the web. In case you haven’t noticed, social media marketing is big business.

Useful tips on Search Engine Optimisation

What Is SEO? Learn Google Search Engine Optimisation Basics at Hobo UK.

Introduction - Search engine optimisation is many things, it's an art and it's a a science. SEO is creative and it's technical. It's logical, parasitic and opportunistic. The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS. T

Found about hobo-web.co.uk from OzDomainer

Contains facts and numbers on Twitter users; demographics, followers, average number of tweets, and other interesting notes. However, I feel that this study if focused on asia, will have a different result.

Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5% of all Twitter users joined the service in the first five months of this year. Who are they? More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29.

More women than men. A few loudmouths and a lot of wallflowers. And some very busy marketers

twiiter stats as of August 2009

Pricing is a task a lot of designers struggle with. I receive questions on a weekly basis to prove it. As much as I want to, I can’t tell you what you should be charging. The design pricing formula explains why.

Entire markets have been transformed by products that trade power or fidelity for low price, flexibility, and convenience.

But the experience taught Kaplan and Braunstein a lesson: Customers would sacrifice lots of quality for a cheap, convenient device. To keep the price down, Pure Digital had made significant trade-offs. It used inexpensive lenses and other components and limited the number of image-processing chips. The pictures were OK but not great. Yet Pure Digital sold 3 million cameras anyway.

The low end has never been riding higher.

A wealth of resources for business owners — videos, articles, blogs, and expert advice to boost your business, sponsored by American Express OPEN.

It's quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can't afford to miss out on the newest business innovations. That's why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some shared nuggets of wisdom, others gave us actionable tips you can use right away. Here's your crib sheet to the best business advice the blogosphere has to offer.

Great roundup of tips for small business by successful bloggers.

In doing so we discovered Customer Development, a product development methodology formulated by veteran entrepreneur Steve Blank. Based on the premise that start-ups tend to fail through lack of customers rather than lack of technology or product features, customer development is a systematic way of identifying who the customer is, what it is they need and whether that need is sufficient to build a business on. One of my co-founders describes it as ‘an algorithm for building products users want and are willing to pay for’.

The crucial question in the survey is “How would you feel if you could no longer use [product]?” Sean has benchmarked the results of that survey and found that if less than 40% of respondents say “Very disappointed” then your product doesn’t yet have sufficient traction to scale.

Hey- thought this might be useful to you as well, as a consultant/contractor.

There are plenty of Twitter tools out there designed to help you understand TwitterTwitter metrics. These tools come in handy for measuring change in tweet

There are plenty of Twitter tools out there designed to help you understand Twitter metrics. These tools come in handy for measuring change in tweet fluctuations, charting follower count numbers, finding out hashtag frequency, and quantifying Twitter activity.

Could a journalist use this info?

Suggests that high production values, high quality products are not where the mainstream market is. Looks at digital video cameras, legal services, health care, and Web content. Made me think about legal publishing, where increased costs are justified by "value added" content, which gets very little use. At some point the "good enough" plateau will be reached so that lawyers and librarians will not continue to pay for improvements that go beyond what is valued.

Interesting article on how goods are increasingly becoming just good enough as opposed to high quality

Interesting article but sorely mistaken about the novelty of 'good enough'. This is an old phychological framework.

After some trial and error, Pure Digital released what it called the Flip Ultra in 2007. The stripped-down camcorder had lots of downsides. It captured relatively low-quality 640 x 480 footage at a time when Sony, Panasonic, and Canon were launching camcorders capable of recording in 1080 hi-def. It had a minuscule viewing screen, no color-adjustment features, and only the most rudimentary controls. It didn't even have an optical zoom. But it was small (slightly bigger than a pack of smokes), inexpensive ($150, compared with $800 for a midpriced Sony), and so simple to operate—from recording to uploading—that pretty much anyone could figure it out in roughly 6.7 seconds.

A few months ago I was tipped off to world of Steve Blank and customer development. Simply put, if you’re an entrepreneur understanding these concepts will likely mean the difference between success and failure. Steve personally has taken five companies through this process to IPO. Not a bad track record. While there’s a ton of great stuff about customer development on the Web I wanted to gather up all of the resources and put them together in one place. I’ll update this post over time as I come across stuff (please add any additional resources you find in the comments so I can add them to the post) so bookmark it and check back from time to time (or just subscribe to the RSS feed).

Customer Development: The Definitive Resource w/tons of links

Marketers who closely follow social media can find some enticing statistics to justify their online strategies: Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook friends. About 30 million Facebook members access it through mobile devices. Twitter Twitter users spend 66% more dollars on the Internet than non-Twitter users, says market researcher ComScore. LinkedIn LinkedIn has more than 365,000 company profiles. More than 12 million small-business professionals are members of LinkedIn. MySpace More than 1 million small businesses and individuals promote their goods and services on MySpace.

"Social-networking services increasingly are indispensable business tools, says Forrester Research. According to its survey of 1,217 business decision makers worldwide late last year, 95% use social networks to some extent. And 53% of more than 300 marketers planned to increase social-media marketing spending this year, according to a Forrester presentation in April."

Continued growth in social media and social networking use by big companies - Ford, Lenovo, Starbucks, etc.

"Social-networking services increasingly are indispensable business tools, says Forrester Research. According to its survey of 1,217 business decision makers worldwide late last year, 95% use social networks to some extent."

A great article that will make you reconsider your Twitter etiquette.

Good tips for twitter users to ensure they are staying relevant to their audiences and getting noticed.

nice round up of twitter misbehavior if you use it for business

Social Media Today is a moderated business community for the web's best thinkers on Social Media and Web 2.0

Some GREAT things to note when trying to Twitter successfully

Even before I had a single customer, I "knew" it was important to look professional. My website would need to look and feel like a "real company." I need culture-neutral language complimenting culturally-diverse clip-art photos of frighteningly chipper co-workers huddled around a laptop, awash with the thrill and delight of configuring a JDBC connection to SQL Server 2008.

Why small companies should look and act like small companies instead of fluffing their feathers

ade $800,000 in their first year of operations, so don't tell me "big companies" need to hear garbage PR/marketing language. Balsamiq got 100 product reviews during their first six weeks of operation, so don't tell me "a couple of guys in a studio" isn't a good public persona.

- Blog - Startups + Marketing + Geekery

Chris Brogan tries (and succeeds) in offering a general primer on social media for business. A solid read

Recommendations from Chris Brogan on how businesses can and should engage in social media

review of a book

also contains info about the Thesis Theme for WordPress

TO READ

Creative Billboard Advertisement

cool ads.

Outdoors Interessantes!

Out dorr referência

Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer lo

May 2009 survey—52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).

Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).

4. Pitch it to another Twitter User. This is similar to pitching another blogger but can have a great impact as well. In fact I recently had a link from a blogger who both posted on his blog and tweeted the link and the Tweet converted much better for me in terms of traffic.

I do most of these things, but still, I confess that my mom often comprises 100% of my readers :P

Algo que todos los blogueros deberíamos saber

With all that noise on the Web how’s a reader supposed to find your latest blog post? Luck? Serendipity? Jedi mind control? Forget it. ProBlogger has nine ways to ensure your mom isn’t your blog’s only reader.

Reading: 9 Things to Do To Make Sure Your Next Blog Post is Read by More than Your Mom http://bit.ly/JG1QO [from http://twitter.com/nickdaws/statuses/3717834267]

5 Tips on How to Write a Killer Slogan (with Interactive Examples)

corporate social media policy

Nice suggestions for twitter use

good post- applies to us all

Muy completo

The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.

"The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business."

heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.

Information about how blogging can affect your business

Companies that blog have far better marketing results. Specifically, the average company that blogs has: * 55% more visitors * 97% more inbound links * 434% more indexed pages

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has: 55% more visitors 97% more inbound links 434% more indexed pages

If you blog, you know that it's good for your business. But how -- and how much? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.

blogging increases visitors.. write about this for VAnetworking. say it on John Jantzch's blog.

"Companies that blog have far better marketing results."

Companies that blog have far better marketing results

Twitter is a tool that all small business owners should use as part of their overall efforts to build a distributed social media footprint.

A good description of how twitter is being used in business.

20 Must Read Beginner Twitter Tips for Small Business Owners

5. Respond. This is the single biggest advantage you have over the big guys. Not only are you in charge, you also answer the phone and read your email and man the desk and set the prices. So, don't pretend you have a policy. Just be human.

2 1. Go where your customers are. Jacquelyne runs a tiny juice company called Chakwave. I met her in Los An

Just like the daily prophet? Video appears in magazines in NY and LA. Love to see that!

The first-ever video advertisement will be published in a traditional paper magazine in September.

The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries

RT @timbuckteeth: Video adverts appear in paper based magazines http://bit.ly/1H2nav - indeed interesting [from http://twitter.com/mebner/statuses/3425294251]

Daily Prophet (like Harry Potter) video

The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries. The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.

The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.

"The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries."

Werbeanzeige auf Facebook gestalten

If you’ve used Twitter (Twitter) for more than a couple of hours, you’ve probably already seen a tweet or two containing a word with the hash symbol (”#”) attached to it. That’s what Twitter users call a “hashtag,” and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword. Hashtags are also often used by conference and event organizers as a method of keeping all tweets about the event in a single stream, and they’ve even been used to coordinate updates during emergencies. In fact, hashtags were first popularized during the 2007 San Diego wildfire, when the tag #sandiegofires was used to identify tweets about the natural disaster.

twitter hastags explained

Great HashTag Article

Basic advice on measuring social media

Big Mistake No. 1: Assuming Your Fans/Followers Will See a Post

Attention world: It is now time to take social media seriously.

operating

"...the idea that software should be priced low enough to pass the average user's "why not" threshold is a powerful one."

codinghorror application software pricing price discount appstore apple iphone coding horror

What I think isn't well understood here is that low prices can be a force multiplier all out of proportion to the absolute reduction in price. Valve software has been aggressively experimenting in this area; consider the example of the game Left 4 Dead: Valve co-founder Gabe Newell announced during a DICE keynote today that last weekend's half-price sale of Left 4 Dead resulted in a 3000% increase in sales of the game, posting overall sales (in dollar amount) that beat the title's original launch performance. It's sobering to think that cutting the price in half, months later, made more money for Valve in total than launching the game at its original $49.95 price point. (And, incidentally, that's the price I paid for it. No worries, I got my fifty bucks worth of gameplay out of this excellent game months ago.) The experiments didn't end there. Observe the utterly non-linear scale at work as the price of software is experimentally reduced even further on their Steam network: The mass

One of the side effects of using the iPhone App store so much is that it's started to fundamentally alter my perception of software pricing. So many excellent iPhone applications are either free, or no more than a few bucks at most. That's below the threshold of impulse purchase and squarely in no-brainer territory for anything decent that I happen to be interested in.

"This pattern — “success” based on forecasted future success instead of current success — shows up all over the tech-business press. Instead of metrics like “they make more money than they spend” we see stuff like “user count growth” and “followers” and “impressions” and “friends” and “visits” qualify success. Whenever you see someone piling big numbers into made up metrics, it’s a diversion."

This pattern — “success” based on forecasted future success instead of current success — shows up all over the tech-business press. Instead of metrics like “they make more money than they spend” we see stuff like “user count growth” and “followers” and “impressions” and “friends” and “visits” qualify success. Whenever you see someone piling big numbers into made up metrics, it’s a diversion.

This pattern — “success” based on forecasted future success instead of current success — shows up all over the tech-business press. Instead of metrics like “they make more money than they spend” we see stuff like “user count growth” and “followers” and “impressions” and “friends” and “visits” qualify success.

Creating your own products used to mean a significant up-front investment — purchasing a minimum amount of the product as dictated by the manufacturer, paying for warehousing, packaging, point-of-sale systems, and other overhead costs. And that was all before you even took a single order! Thankfully, for many types of products, print-on-demand technologies have made it possible for anyone to create and sell goods over the Internet with little or no up-front costs. Below is a roundup of 15 great print-on-demand sites that will help you create and sell everything from t-shirts to clocks, from books to skateboards, from board games to fabric. If you know of additional print-on-demand sites to make and sell your own products, let us know in the comments.

Web video can be an especially effective way for charities to get the word out about their cause. Moving pictures are compelling because they represent a very visual and visceral way to both inform and entertain. Web video in particular can be a boon to non-profit organizations because it is both cost effective (uploading a video to YouTubeYouTubeYouTube is free), and potentially viral. Of course, standing out among the tens of thousands of videos on the web isn’t easy. In general, the most creative videos tend to be the most memorable and leave a more lasting impression. Below are our picks for the top 10 YouTube videos for social good and why they’re awesome. Please let us know your favorite social good videos in the comments.

Web video can be an especially effective way for charities to get the word out about their cause. Moving pictures are compelling because they represent a very visual and visceral way to both inform and entertain. Web video in particular can be a boon to non-profit organizations because it is both cost effective (uploading a video to YouTube (YouTube) is free), and potentially viral.

Why this developer switched his bingo calculator from a desktop app to a web app and increased conversion; Why I’m Done Making Desktop Applications

a world of property empire building on an unimaginable scale will be launched! A live worldwide game of MONOPOLY using Google Maps as the game board. The goal is simple. Play to beat your friends and the world to become the richest property magnate in existence. Own any street in the world. Build humble houses, crazy castles and stupendous skyscrapers to collect rent. Use MONOPOLY Chance Cards to sabotage your mates by building Hazards on their streets.

Monopoly City Streets, you versus the world in the biggest live game of MONOPOLY in history!

Do you know the environmental or social policies of the places you shop? Do you know where your products come from? These 10 sites will help you find out.

9/6/09

8 Brilliant Freelance Job Boards to Help You Get More Clients | Freelance Apple - http://www.freelanceapple.com/8-brilliant-freelance-job-boards-to-help-you-get-more-clients/

8 Brilliant Freelance Job Boards to Help You Get More Clients

views of one teenager on how he uses media. not statistically valid, but useful

Morgan Stanley Europe Resaerch on how teenagers consume media. There are several issues that immediately jump out from the piece. Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it. They resent intrusive advertising on billboards, TV and the Internet. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). Print media (newspapers, directories) are viewed as irrelevant but events (cinema, concerts etc.) remain popular and one of the few beneficiaries of payment. The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV.

That brings us to the $2.4 billion question: how do you succeed on the App Store? We’ve spent the last few weeks trying to answer that question and have come up with a list of tips and tricks that’ll help you edge your way into App Store glory. Now, none of these will replace making a good product or compensate for a million-dollar advertising and PR budget, but they’ll likely help you get noticed or keep your current momentum.

Unresolvable

이커머스를 위한 웹2.0 소셜 기능

by Linda Bustos. [August 17, 2009]

Some good ideas for utilising Web 2.0 tools with examples.

Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.

A great review of Predictably Irrational - the hidden forces that shape our decisions by Dan Ariely. Why we act the way we do when we buy and how we are constantly manipulated by companies and advertisers. The question we have is will this change because of social media?

"7. Capitalize on our Aversion to Loss" - : - A good reason for subscriptions to have multiple levels

# f what you've spent so far on a service, product, or relationship -- in effort or money -- is probably far less than you think. Be willing to walk away. # Once you've bought something, never rely on your internal judgment to assess its value, because you're too close to it now. A

It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest. This isn't just a "gee-whiz" observation; understanding how and why we behave irrationally is important. If you don't understand how these irrational behaviors are triggered, the marketing weasels will use them against you.

productivity insights

Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation.

Stunningly Awful Demos: Five Things Not To Do in a Demo

The importance of focusing on the bigger picture.

3 Most of us are afraid of strategy, because we don't feel confident outlining one unless we're sure it's going to work. And the 'work' part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, "I'm going to post this." If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)

"Building a permission asset so we can grow our influence with our best customers over time" is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy... and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you'll understand what's going on.

All of this has potentially massive repercussions for how marketers view Facebook chatter. By really digging deep into how Facebook is searching internal content, you’ll be tapping into the next level of the web’s development, uncovering a gold mine of data about what people are talking about, what they like and dislike, and how they are influencing the opinions of others. This is clearly an important search frontier.

a simple social media tool for small businesses

一ヶ月間、57都市間、6万円で飛行機乗り放題！

Alll-You-Can-Jet Pass informational page

wish I had time to do this...

'$599 for a month of unlimited travel'

putting some absurdly expensive item on the menu. Rapp doesn’t expect many consumers to buy it, but having it there makes expensive items appear cheap by comparison

Have you ever gone to a restaurant and found some ridiculously priced item on the menu? Of course you didn’t buy it — you’re no sucker. Or are you? This Today Show piece on Gregg Rapp may surprise you. Rapp is a menu engineer. He helps restaurants maximize revenue by hacking common flaws in human decision-making. For example, by simply removing “$” signs from prices, people are less intimidated by them. And he advises against listing items from least to most expensive, because that focuses the consumer on price. Instead he mixes up items, making it hard to find their price — thereby encouraging the customer to emotionally commit to something before finding out what it costs. But my favorite strategy of his is that of putting some absurdly expensive item on the menu. Rapp doesn’t expect many consumers to buy it, but having it there makes expensive items appear cheap by comparison. Think about it: How many times have you ordered a bottle of wine in the middle of the price range?

Interesting Article on the human mind and price from a "Menu Engineer"

Yes! Yes! A thousand times, yes! Tactics are almost the cherry on top, but that's what people want: tips-'n'-tactics. Ugh. I can spot the ones who don't get it a mile away now that I've been speaking about marketing for a while. "TELL ME ABOUT TWITTER!!" Um, no. How about we talk about right behavior, and goals? And how about you get those squared away before I put you behind the controls of this howitzer. Which will be outdated, most likely, before you learn how to operate it properly.

The hierarchy of success I think it looks like this: Attitude Approach Goals Strategy Tactics Execution

"Most everyone has a style, and if you pick the wrong one, then all the strategy, tactics and execution in the world won't work nearly as well." "As far as I'm concerned, the most important of all, the top of the hierarchy is attitude. Why are you doing this at all? What's your bias in dealing with people and problems?"

The Evolution of Apple Ads http://bit.ly/45FwRp [from http://twitter.com/inti/statuses/4005419829]

Webdesigner Depot

Apple first started advertising their products in the late 1970s. The 80s showed a wide variety of ads, some of which served to convince consumers that they

Yep. This is why change management is important to understand.

Non-profits failing to engage with social media at their cost

A great post by Seth Godin

Basically, be open to change.

Discussing non-profits resistance to change and embracing new technology

Some issues about management and marketing for the non-profit: how do non profits organizations face changes? How do they use new technologies for their marketing purposes? How do they evolve?

wonderfully written social media strategy checklist

Ten steps to building a social media strategy that delivers.

Outlines the basics of engaging with and getting the most of social media.

Run through this check list when I talk with Paul tomorrow

Sponsored Tweets is a new Twitter advertising platform that connects advertisers with tweeters. Advertisers can create sponsored conversations on Twitter. Tweeters can earn money for spreading the word. remember me Here's How It Works

Sponsored Tweets is marketplace that provides twitter advertising through twitter based sponsored conversations.

Razorfish Blog über Content Strategy.

Até a música é gostosa

Rammstein: Pussy music video premiere worldwide on VISIT-X.net

clipe polemico do rammstein

Innovation: it's the ultimate source of advantage, the undisputed heavyweight champion of the economic ring. Innovation is what every organization should be ruthlessly pursuing, right? Wrong. I'd like to advance a hypothesis: awesomeness is the new innovation.

"Let's summarize. What is awesomeness? Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off. That's a better kind of innovation, built for 21st century economics. I've talked to many boardrooms about awesomeness. Beancounters feel challenged and threatened by it, because it feels fuzzy and imprecise. Yet, it's anything but. Gen M knows "awesomeness" when we see it — that's why its part of our vernacular. It's a precise concept, with meaning, depth, and resonance."

Let's face it. "Innovation" feels like a relic of the industrial era. And it just might be the case that instead of chasing innovation, we should be innovating innovation — that innovation needs innovation. Why? When we examine the economics of innovation, three reasons emerge.

Fazendo uma Sala de Notícias para a empresa

Info to ask before creating a website

Unresolvable

Great list to use before designing a website.

# How many times a month would we like people to come by? For how long? # Who needs to update this site? How often?

The core structure of the goals and challenges of a Web Strategist

Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the responsibilities are the same, they need to balance all three of these spheres, and make sure their efforts are in the middle of all three.

I hope this is one of those resources you print out pin to your desk, and share with others. This is the core theme of this blog, the balance needed for successful web endeavors in organizations. I originally posted this diagram in 2006, the

ial

As social media has grown and evolved over the past few years, it has become a new avenue for marketers and webmasters to execute link building campaigns. This blog post is an attempt to list the social media sites that allow “do follow” links; which should have the potential to contribute to the search rank of the page being linked.

true. I have been very lazy about grouping on the various social services that I use.

Social interaction online is not very sophisticated. The news feed model of conversation has taken over the social web, from Facebook to Twitter to FriendFeed to MySpace, but by itself it doesn't serve us very well.

Groups: The Secret Weapon of the Social Web http://bit.ly/UlWGP [from http://twitter.com/FredericMartin/statuses/1664171234]

@vindugoel on folowing thousands of people but getting value from it: http://bit.ly/9Nlho [from http://twitter.com/marshallk/statuses/1700230046]

Various services have different ways for users to separate their "friends" into different groups, viewable by topic, category or type of connection. By better understanding the value that groups can deliver, we can better strategise our creation of groups.

love… the traffic and the money will follow suit. While that’s partially true, there is also things that you can do to: * Index your newly launched blog fast by major Search Engines * Increase traffic to your blog * Improve your SERPs (Search Engine Result Positions) Why wait right? Content can be king but waiting around for traffic to come by itself is not a good way to start blogging. So let’s start… Getting Indexed Let’s say you launched a blog today and want it on Google’s results tomorrow. Can this b

google acquisisce DOUBLE CLICK e mo cambia tutto

Evony, thanks for showing us what it means to take advertising on the internet to the absolute rock bottom ... then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth. I've always wondered what that would be like. I guess now I know.

Advertising how bad can it go? How not to do advertising

Coding Horror progression of breast presence in Evony's internet ads boobs.

Gods, I remember seeing these a while back. Protip: If you ads make me feel like I need a shower after viewing them, YOU'RE DOING IT WRONG.

Apparently that ad didn't perform up to expectations at Evony world HQ, because the ads got progressively ... well, take a look for yourself. These are presented in chronological order of appearance on the internet.

クリックレートを追求いった結果のバナー

The (d)evolution of Evony.com's godawful, ridiculously sexist ad campaign.

10 mejores libros, interesantes posts luego para complementar

from Kristina Halvorson, list of adage's best books about media and marketing

I'd really like to see Fred's comments about this list!

Cool half-life-inspired short sci fi film

RT @featureBlend: Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter http://j.mp/6E0oj [from http://twitter.com/cyberdad/statuses/4173172887]

A very good article on how to be a social-media-friendly business

Trends in social media and how savvy businesses are adapting to the new era - circa Sept 2009

Read later

philosophically, advertising and social media are very different. Creatives, client services folks, account planners and the like are being asked to undertake a new method of communications that runs counter to everything they’ve ever been taught.

Also, some editing would help.

100+ Search Marketing Resources to Learn SEO & PPC

Email Newsletter Designs

Writing an outline: 30 minutes First draft of content: 4 hours Adding some graphics: 1 hour 30 mins (mostly my boyfriend’s work!) Redrafting and editing, inserting all links: 3 hours Appendix of resources: 1 hour Creating a cover: 1 hour 30 mins Converting to pdf: almost instant! Final proof-read and link-checking: 15 minutes Launching and spreading the word: 1 hour 15 minutes

Another breakthrough idea from Seth Godin. Brands In Public should be huge. I'll keep an eye on it, that's for sure. Hopefully I'll have a business/organization/something that will need to use it.

You can't control what people are saying about you. What you can do is organize that speech. You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff. You can organize it by embracing the people who love your brand and challenging them to speak up and share the good word. And you can respond to it in a thoughtful way, leaving a trail that stands up over time.

"Squidoo has built several hundred pages, each one about a major brand. Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. If your brand wants to be in charge of developing this page, it will cost you $400 a month. And once you take the page over, the left hand column belongs to you. You can post responses, highlight blog posts, run contests or quizzes."

h saying tha

twitterstorm. An idea (one that's negative to the brand)

Leave it beh

"I've been having great success with a hybrid of the yellow legal pad and a printed presentation from Keynote (or Powerpoint). I use it during small meetings where more interactivity is useful, and where the group is too small for a laptop to be the best way to present slides (I think running a presentation says, "I talk, you listen...")"

Thinking of my almost unused Muji Chronotebook..

I love how Seth's brain works... while so many people are thinking of how complicated and hi tech they need to become in order to make points and get through to people, Seth works in the opposite direction in order to simplify things and challenge the status quo. I never would have thought of this had he not posted it.

That's a good idea! A new way to do presentations

"The best time to do great customer service is when a customer is upset. The moment you earn your keep as a public speaker is when the room isn't just right or the plane is late or the projector doesn't work or the audience is tired or distracted. The best time to engage with an employee is when everything falls apart, not when you're hitting every milestone. And everyone now knows that the best time to start a project is when the economy is lousy."

Seth Godin: "it´s difficult to improve your performance in the downhills", lección aprendida andando en bicicleta. http://bit.ly/YL30f [from http://twitter.com/dariuus/statuses/2761368400]

Automates the trademark registration process.

Free Trademark Search Online | Protect Business Name | Interesting Name Ideas | Trademarkia

More than a year into the age of the iPhone app, brands are starting to get on board -- and best practices are emerging. Here are 12 lessons.

Pesquisa feita em agosto/09, divulgada em setembro/09

According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly triple the time spent a year ago.

Una gran idea

Online advertising pros-and-cons and blog debate

Yes. Yes. Yes. Been talking about this idea with my friends for a couple years now. Traditional online ads are dead. Eye tracking shows they are largely invisible. Online ad people object, saying "they still work," "just depends on the creative." No. They're a distraction, an ask for attention that pays back very little to the consumer. Banners are the equivalent to flashing LED billboards on the side of the freeway: they're all about the advertiser, not the consumer. Next.

Just differentiate b/w the content writer & the content publisher. The publisher is stuck in the CPM/CPA world as it is now, trying to cover costs & make a return in an ever increasing universe of sites & pages. The writer is spreading his content/meme, in this case a reformer meme.

OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking?

your site is chosen, it will be featured on the homepage and announced to their email list of over 150,000 subscribers.

tracking comment

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in

It’s no secret that American car companies are in trouble these days. With those troubles comes a huge spike in buzz for each respective company. Some would argue, despite the bad news, this increased public focus is an opportunity for auto brands to reposition in the market. Here is a quick look at how the bad news out of Detroit is playing out and who is making strides.

http://audio.sxsw.com/2009/podcasts/D2%20SXSW_PODCASTS/031409_PM1_BallA_OpeningRemarks_Simul.mp3

I'm into Tony now.

Great presentation about brand values, customer service, and motivation. Audio is available too in a link provided in the comments section

Logos with Hidden Symbolisms

skryte symboly ve znamych logach

from Julianne

From 10Steps.SG

Some of these billboards are really excellent. Am I the only one who's never actually seen one in real life? Are they actually implemented or are many of them lifted from Ad Agency pitches?

“Writing Wednesdays” Future “Writing Wednesdays” articles will be inspired by quotes from The War of Art.

Nobody wants to read your shit. There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too. What’s your answer to that? 1) Reduce your message to its simplest, clearest, easiest-to-understand form. 2) Make it fun. Or sexy or interesting or informative. 3) Apply that to all forms of writing or art or commerce. You acquire that skill which is indispensable to all artists and entrepreneurs: the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your imagined reader/gallery-goer/customer.

Nobody wants to read your shit.

すごい！！！！！

Slideshow from PC Magazine

RT @mashable: Make Phone Calls on Twitter With @Call - http://bit.ly/IvGRM - Definitely pushing the envelope! [from http://twitter.com/sspohnjr/statuses/4043562130]

Web-based phone service JAJAH has just released their Twitter calling feature JAJAH@Call in beta, giving participating members the ability to call each other,

Web-based phone service JAJAH has just released their TwitterTwitter calling feature JAJAH@Call in beta, giving participating members the ability to call each

Hmmm...2min free "tweet call" on #Twitter - What do you think? http://ow.ly/pNlF [from http://twitter.com/LauraleeGuthrie/statuses/4082452663]

Quarkbase est dedans ??

Great collection of links

1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typic

reasons why companies are scared of social media

Comscore (US): 50% minder banner clickers in 2 jaar. 8% van de online populatie zorgt voor 85% van banner clicks, vooral arme lager opgeleiden. Banners zijn echter wel succesvol, want zien van banners leidt tot site bezoek en search. Dus nieuwe metrics nodig om succes te meten.

But ComScore, Starcom Study Shows Banners Are Still Effective -- Especially When Paired With Paid Search

The percentage of people who click on a Display ad are down, but that doesn't mean that banner ads are effective means of advertising. AdAge discusses that we need to use different metrics to measure engagement and branding.

50% of clicks come from low-income young adults...but the good news is that digital banners are still a branding tool

Look at display view-through rates.

The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

this is for when you have to write your own policy

A compendium of nine proven money-making techniques for podcasters. All are successful to varying degrees and some podcasters use a combination of methods. This summary provides an explanation of all the techniques, and tips from the podcasters who have pulled them off.

What follows is a compendium of nine proven money-making techniques for podcasters. All are successful to varying degrees and some podcasters use a combination of methods. This summary provides an explanation of all the techniques, and tips from the podcasters who have pulled them off. For more tips, advice, and to hear the full money making podcast story, make sure to read and listen to each the interviews linked throughout this article.

Many people podcast because they love of it, but at some point, you may need to think about paying the bills. Here are 9 tips for making money from podcasting.

For many, creating a podcast is something that’s done solely out of passion. But even among those who do it strictly for the love of podcasting, after awhile, once you’ve built up an audience, there comes a time when you think to yourself, “I can’t keep doing this for free.”

It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter.

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.

Future forecast is pretty positive for social media

Graphs on marketing spending projections for social media

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of ...

Must read -

"What really happens in crowdsourcing as it is practiced in wide variety of contexts, from Wikipedia to open source to scientific research, is that a problem is broadcast to a large number of people with varying forms of expertise. Then individuals motivated by obsession, competition, money or all three apply their individual talent to creating a solution."

Does crowdsourcing exist as it is popularly conceived? Yes, it does, but it doesn't have anything to do with innovation. Jigsaw, the community-created database of 16 million business contacts, is crowdsourcing. Tens of thousands of people have added business contacts to Jigsaw's database so they can earn points and get access to business contacts entered by others. Jigsaw sells this data to companies, generating millions in revenue. Jigsaw is the only true crowdsourced business I know of. The other businesses mentioned in the crowdsourcing category, Innocentive, Threadless, Spreadshirt, iStockPhoto, are really versions of Wikipedia, that is, aggregations of the inventions of individual virtuosos. Other large projects, like Linux, Apache ( APA - news - people ) and GIMP, are virtuoso creations around which consortiums of experts have gathered.

What really happens in crowdsourcing as it is practiced in wide variety of contexts, from Wikipedia to open source to scientific research, is that a problem is broadcast to a large number of people with varying forms of expertise. Then individuals motivated by obsession, competition, money or all three apply their individual talent to creating a solution.

great article that most crowdsourcing is about broadcasting to people with training. however, this is challenged by pitting 100 semitrained folk against individual virtuosos. the 100 semitrained folk win.

"... in the popular press, and in the minds of millions of people, the word crowdsourcing has created an illusion that there is a crowd that solves problems better than individuals. ... There is no crowd in crowdsourcing. There are only virtuosos, usually uniquely talented, highly trained people who have worked for decades in a field. Frequently, these innovators have been funded through failure after failure. From their fervent brains spring new ideas. The crowd has nothing to do with it. The crowd solves nothing, creates nothing. What really happens in crowdsourcing ... is that a problem is broadcast to a large number of people with varying forms of expertise. Then individuals motivated by obsession, competition, money or all three apply their individual talent to creating a solution." Author: Dan Woods, Forbes.com, Sept. 29, 2009.

bun pt wks - demo prin exemple, similar pt cirip

This is the set of links that were used to demo Twitter to the Surfing Industry Manufacturers Association. The purpose was to show consumer brands like Reef, Sector 9, and Sanuk how they could use Twitter as a tool.

In this video from The Future of Web Apps London (FOWA), Kevin Rose, founder of Digg, WeFollow and Revision3, shares 9 things he did to increase his users to 1,000,000 and beyond.

by Kevin Rose

***

Despite their reputation as early adopters, young people are not flocking to Twitter. But their parents are.

The public nature of Twitter is particularly sensitive for the under-18 set, whether because they want to hide what they are doing from their parents or, more often, because their parents restrict their interaction with strangers on the Web... Many young people use the Web not to keep up with the issues of the day but to form and express their identities, said Andrea Forte, who studied how high school students use social media for her dissertation. (She will be an assistant professor at Drexel University in the spring.)

After seeing Chris' post on convincing people about social media I thought it would be worthwhile bookmarking his case studies bookmarks as a useful resource (blog post referred to: http://www.chrisbrogan.com/starting-your-social-media-case/)

via jdodds

awesome

chrisbrogan's casestudy Bookmarks on Delicious Tagged as casestudy socialmedia casestudies marketing socialnetworking strategy web2.0 study reference social list Use case studies. Need some to start with? Here, take mine. Find the ones that best align with what you want to do, and/or that best match your company’s verticals. Case studies are nature’s way of saying, “Hey, here’s an ass-covering for you.”

"acebook Pages may be taking the social network by storm, but they can take time and technical skill to set up. When you need to promote something quickly, or are looking to foster a stronger sense of community, the more traditional Facebook Group is often the way to go. While not as fancy as Pages, Groups offer many of the same features, with a slightly more streamlined look. This makes it easy for virtually anyone to create a Group, for any number of purposes, and get them live quickly—an important benefit in the time-sensitive social media sphere. However, the ease and speed with which a Group can be set up has created a lot of spammy or messy Groups that are slapped together in minutes and abandoned soon after. In order to break through the clutter and gain members, you need to take the time to set up a Group correctly. Here are a few tips:

its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.

Research report w/ PDF download by IBM Research on the future of ad models

Based on IBM global surveys there are four change drivers shifting control within the ad industry: 1. Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world. 2. Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content. 3. Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model. 4. Advertising inventories – Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.

# Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world. # Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content. # Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model. # Advertising inventories – Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.

and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Between search engines and social media, there are a lot of different ways that people can get to your website. But which of these sources provides loyal users that come back to your site multiple times? That’s the subject of a new study by ad network Chitika, who analyzed the browsing habits of 33 million unique users over the course of September. According to their findings, FacebookFacebookFacebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty. In the realm of search engines, YahooYahoo!Yahoo! provides the most loyal visitors at 15%, followed by GoogleGoogleGoogle and BingBingBing with around 12% each.

bing, digg, facebook, Google, statistics, twitter, Yahoo

Facebook Is the Most Valuable Source of Traffic [Stats]: Between search engines and social media, there are a l.. http://bit.ly/2lr3ER [from http://twitter.com/GoodMillwork/statuses/4659544733]

...und Feedburner

Create a Free Email Newsletter Service using WordPress

In this tutorial, we will be using WordPress and Feedburner with a few plugins to create a simple Email Newsletter Service for your WordPress blog. You can track the performance of your newsletter by checking how many subscribers you have, how many clicks each link gets and much more.

As participation marketing continues to gain traction as the most effective way to market a website, niche social networks are emerging as a crucial part of that strategy. While Facebook and Twitter can play an integral part in social media campaigns, they don’t always have the best targeted users and groups. Whereas, niche social networks, like cork’d and Social Workout, provide highly targeted communities for marketers.

Quick explanation for those not familiar with Facebook Connect. It is a service developed by Facebook that lets Facebook users login into partner sites using

As of this writing, there are more than 15,000 registered implementations (websites, devices and applications) of Facebook Connect since its general availability in December 2008. According to Nick O’Neil from Allfacebook.com, the most recent statistics show that Facebook Connect is close to 1 million users. Impressive numbers given this initiative isn’t even a year old yet. Implementing this can be trivial, and offers immediate benefits to companies willing to experiment. Already we’re seeing these benefits on Connect enabled sites:

The case for integrating Facebook Connect into your site to improve communication and traffic.

Quick explanation for those not familiar with Facebook Connect. It is a service developed by Facebook that lets Facebook users login into partner sites using their Facebook account and share information with Facebook friends. Basically, a single sign

Sales and Opportunity Management Software for Small Businesses: Win more deals. Track your opportunities and deals in an effective and intuitive way so you can focus on winning more deals!

Summary: In Four Steps to the Epiphany, Steve Blank lays out a customer development process that complements a startup’s product development process. This post includes video and slides where Steve explains the ideas in his book.

Off-Site Content Distribution is rapidly growing, I’m talking RSS Feeds, Twitter, YouTube Channels, Facebook Fan pages and so on… All the best brands and websites now actively push their content (the same stuff you use to get from their website and still want to access) to as many various “off-site” sources and platforms as possible.So naturally this removes unique visitors from their main sites, channeling them into a maze of various networks, feeds and tweets…Oh, and ofcourse, widgets/apps – we’ve only just seen the start of these.

charts - are microsites dead

A brands website has been the single biggest "online" focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up

Brand specific sites losing traffic, social sites gaining.

I don’t think websites & microsites are dead yet. There are still years and years of usefulness ahead for them, we’ll just need to come up with better ways to connect them and their content into the social lives of customers online…

★感動した。最後のオチもｗ

お客様本意のサービス設計をするときに重要なのは、お客様が本当に得をするかどうかではなく、どう感じるか、どう行動するかを想像することが重要だ。そのとき想像が具体的なほど、全員がそうじゃないので、対象となるお客様の人数も想像すべき。

via @neilperkin

Entrepreneurship video. Presentation by Digg founder, Kevin Rose on how to take your site from one to one million. Interesting strategies to attract traffic to youu website

The difference between an audience and a community is which direction the chairs are pointing

The difference between an audience and a community is which direction the chairs are pointing.

Brogan defines his views on audience and community

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.

"Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals." A practical primer on going about this

Author: Socialbrite website

E-mail is dead. Long live e-mail.

Someone faxed this to me. I made photocopies and sent it to several friends via USPS: "Email, stuck in the era of attachments, seems boring compared to services like Google Wave..."

Why Email No Longer Rules…

Правила продажных блоггеров в оригинале

Ab Dezember gelten neue Regeln, die die US-Wettbewerbsbehörde jetzt erlassen hat. Danach müssen Blogger oder Nutzer, wenn sie ein Produkt bewerten, "die materiellen Beziehungen, die sie zu den Anbietern des Produktes oder der Dienstleistung haben, offen legen". Sonst droht eine Geldstrafe in Höhe von 11.000 US-Dollar - ganz gleich ob Geld gezahlt oder Test-Produkte bereitgestellt wurden.

la legge

ROI

Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.

Measuring the success of social media marketing can be difficult, but using a variety of hard and soft ROI metrics is one solution. For example, distributing a coupon via a social network and monitoring its redemption can put a concrete number on social success. And marketers can also assign a dollar value to soft metrics, such as number of fans or followers, to measure ROI.

"Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities."

America's Best Young Entrepreneurs 2009--via Yahoo! Finance (Congrats to @Shama!!!) http://ow.ly/uad5 [from http://twitter.com/allenmireles/statuses/4844559545]

Could it be? A viral video that actually works? Hard to tell actually. The experiments are cool and people are watching, but the numbers on ROI? The world may never know…

"The Fun Theory" a series of experiments, can being fun can improve people’s behavior? http://ow.ly/u6br - these are pretty cool.... [from http://twitter.com/gideonking/statuses/4830916520]

Videos "the fun theory" Stiegen mit Tönen, the World's deepest bin

"There are four basic components to a successful web page design: Research; Design; Copy and Testing and Modification."

RT @phaoloo: How To Manage Twitter http://bit.ly/3vbuJS [from http://twitter.com/KeithDriscoll/statuses/3344500619]

Chris Brogan: "At the time of this writing, I have over 91,000 Twitter followers. No, I don’t read every word they type. No, I don’t recommend that you try to get 10s of thousands of followers. But I’m frequently asked how I keep up with everyone, and so, I’m going to update something I wrote once before in November of 2008. I hope this is useful to you. "

How to Manage Twitter

8 consigli su come rendere visibile la tua pagina su facebook

Have a Facebook page or creating a new one? Do yourself a favor and be proactive in setting your page up, so users can find you when they are looking. Too

Whether you are setting up your first page, or tweaking an old one, the following tips can help you rise to the top of the search results.

Might be useful in helping Holly get known

A list of 8 tips for optimizing one's Facebook Fan Page for Facebook Search. As featured on Search Engine Land.

ניתוח מצויין של חווית הקניה באמאזון: http://bit.ly/KRjk6 [from http://twitter.com/talgalili/statuses/4883868116]

Análise da página da Amazon. Bom roteiro para projetar uma loja virtual

Great for client develpoment

Tipos de Clientes

The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees. When I talked to him afterwards, Berry said the system was created inhouse, but he wouldn’t disclose much else about how or how often it’s done. He did say Huffington Post editors have found that placing the author’s name above a headline almost always leads to more clicks than omitting it.

From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to

So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

he Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

Some people wonder if all this social networking is really making us more social — we’re just sitting in front of our computers, after all. But Facebook, the web’s largest social network, plays host to 3 million event listings each month. And these are offline events, ranging in size from small, friendly get-togethers, to company picnics, to enormous political protests.

great talk about value of perception...

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you.

Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case studies (yes, too many of them mentioned Comcast and Zappos) on how organizations have embraced social media to connect with and built trust and affection among customers. None of the examples required hyper-specialized knowledge or technology for a company to connect with people.

Companies that can't talk about anything other than their products, or don't respond to their customers online are hurting their social-media efforts, Amy Mengel writes. Companies also need to make sure that their internal processes are in line with the technology and that the company culture is cut out for social media

“It’s not rocket surgery.” That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit. Social media isn’t complicated. When you boil it down it’s about listening to your custo

20 Social Networking Sites for Business Professionals - http://www.sitepoint.com/blogs/2009/07/28/social-networking-sites-for-business/

Many of us actively use sites like Twitter and Facebook to promote our businesses. And those of us looking to connect with more business-related contacts may turn to sites like LinkedIn to develop relationships with people we have worked with or may want to work with. With the growing use of social networking by business professionals, there is a growing number of social networking sites focused on business users and meeting their needs. Here is a list of 20 social networking sites for entrepreneurs, business owners and professionals that are worth a look.

A book representing the art & design from the campaign for change.

This post is a little different than what you might be used to. Instead of talking at you, I would like to talk with you. I would like to propose a blogging outline, not actually blog on the given subject (yet!). First, allow me to explain myself. I have been under-utilizing my blogging privileges the last three months and I would like to try to make this up to you. I have made the ...

The music industry is really focused on the ‘industry’ part and not so much on the ‘music’ part. This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician. There’s never been a time like this before. So if your focus is on music, it’s great. If your focus is on the industry part and the limos, the advances, the lawyers, polycarbonate and vinyl, it’s horrible.

funny cos it's true

The New Yorker

Why make one big website when you can create 100 little digital experiences?

I want to see a new digital agency model that sells a package of 100 small digital experiences, that can each be executed quickly and cheaply, instead of selling the 1 big digital experience

thoughts about how to behave as the a new model digital agency

A ceramics professor comes in on the first day of class and divides the students into two sections. He tells one half of the class that their final grade will be based exclusively on the volume of their production; the more they make, the better their grade. The professor tells the other half of the class that they will be graded more traditionally, based solely on the quality of their best piece. At the end of the semester, the professor discovered that the students who were focused on making as many pots as possible also ended up creating the best pots, much better than the pots made by the students who spent all semester trying to create that one perfect pot.

http://stealourideas.tumblr.com/

In this article, we'll discuss seven things that often make the job of web designers difficult when dealing with unreasonable demands from clients.

Some nice examples of subtle UI errors on big websites

ユーザビリティのありがちな間違いTop9

iPhone App Site Design Trends!!!!

Identity Guidelines for Developers

These are websites within the design community that allow user submitted content. There are a couple of larger sites / blogs with good content that allow this — a simple tagline with a link that can direct visitors to your site. This can drive traffic to popular posts, and convert some other people’s traffic to your RSS subscription.

List of popular sites to submit articles.

Great page of design resources.

The first thing that I do when I'm promoting a particularly good piece of content is to scope out the websites within the design community that allow user

Christian Muoz-Donoso is going to make this job pay, he's got to move quickly. He has a list of 10 videos to shoot on this warm June morning, for

The result is a factory stamping out moneymaking content. “I call them the Henry Ford of online video,” says Jordan Hoffner, director of content partnerships at YouTube. Media companies like The Atlanta Journal-Constitution, AOL, and USA Today have either hired Demand or studied its innovations. This year, the privately held Demand is expected to bring in about $200 million in revenue; its most recent round of financing by blue-chip investors valued the company at $1 billion. In this industrial model of content creation, Muñoz-Donoso is working the conveyor belt — being paid very little for cranking out an endless supply of material. He admits that the results are not particularly rewarding, but work is work, and Demand’s is steady and pays on time. Plus, he says, “this is the future.” He has shot more than 40,000 videos for Demand, filming yo-yo whizzes, pole dancers, and fly fishermen. But ask him to pick a favorite and he’s stumped. “I can’t really remember most of them,” he says.

First, to find out what terms users are searching for, it parses bulk data purchased from search engines, ISPs, and Internet marketing firms (as well as Demands own traffic logs). Then the algorithm crunches keyword rates to calculate how much advertisers will pay to appear on pages that include those terms. (A portion of Demands revenue comes from Google, which allows businesses to bid on phrases that they would like to advertise against.)

Demand Media has created a virtual factory that pumps out 4,000 videoclips and articles a day. It starts with an algorithm. The algorithm is fed inputs from three sources: Search terms (popular terms from more than 100 sources comprising 2 billion searches a day), the ad market (a snapshot of which keywords are sought after and how much they are fetching), and the competition (whats online already and where a term ranks in search results).

the future is mechanical, cheap, shallow

Social Media

Around 3 years ago I started blogging and have seen my business come such a long way since. It’s crazy to think that some of these people started a blog from home, less than 3 years ago and now are earning millions of dollars a year! The opportunities with blogging are endless and I hope today’s post of the fifty most influential bloggers of 2009 will inspire you to follow in their footsteps. Let us know in the comments below who has inspired you the most to build a better blog!

remarkable man, which is

twitterよりYammerのほうがよくないか？

Twitterの社内導入を検討する上で、非常に有益な記事。もう100回くらい読んでいます。

■この1ヶ月間で得られたTwitterの想定外の効果について 「飲み会で飲み過ぎて行方不明になったスタッフの捜索状況」

よく導入出来たな

How to Create a Highly Viral Blog

Viral is one of the biggest buzzwords these days in blogging world. Everyone wants to create something viral, so their blog or product will “market itself.” Despite all the buzz about creating “viral content” and a “viral blog,” not many people really understand how this is done. I’ll be honest, I’m not quite sure I’ve got it all figured out. There aren’t really any secrets. But, there are a lot of little tactics that can add up to creating something contagious.

some good advice here, if you're into that sort of thing....

designer-daily.com

30 amazing packaging designs for your inspiration

Founder diagnoses why his startup failed. Good comments on traffic business models

Who are your users and are they really useful/real users?

Note, at the end of article you’ll find also several non-SEO tools, but still which can be used seriously to optimize your site, help to choose right keywords and understand niche you are optimizing your site to! I suggest you at least visit all of these sites, so you pick your favorite tool because really all tools differentiate a little bit from each other. Enjoy this article and remember there are several more series to come soon, where I will try to explain how I do my SEO as well as link you to several more useful resources and articles you really should read!

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business - there are only 10 people on our team - so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. In this two part series (part 2 will be published in a few days), I’ll offer 10 small business social media marketing tips. For each tip, I’ll discuss the basic strategy - for those who simply want to get their toes wet, and also the advanced strategy - for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. Where possible, I’ll point you to other excellent resources to help you execute your strategy. The tips are all based on my own experience leveraging social media marketing for crowdSPRING. I recommend only tools I’ve personally used - and third party references I trust.

For those who'd like to delve a little deeper in to Twitter's statistics, there are a number of handy apps you can use to analyize data. Some uses for these apps would be to track your brand name, see the data behind trending topics.

1. Twitter Stats – keywords 2. Tweetronics – Showing negative and positive tweets.3. Twitter Digest – Ranked by popularity within a 24-hour period 4. Twittas – To find out statistics about your twitter account when you will reach 1 million followers 5. Twitter Analyzer – Statistics 6. Twitter Top Twenty 7. Tweet Buzzer – Realtime statistics on brands being mentioned on twitter 8. Klout – Klout allows you to track the impact of your opinions, links and recommendations across your social graph

tootls around twitter

Here's our list of ten cool companies or services that make use of real-time web in what they do.

AWESOME SITE for Entrepreneurial Advancement!!!!

One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. I suspect you’ve even used it liberally!! : ) Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I’m a PC ads from Microsoft (and I am a proud PC!). I loved the Wario Land: Shake It ad from Nintendo on YouTube (now that’s creative!). I love a good billboard ad, Budweiser does good ones. My absolute favorite branding campaign of all time: Think Different.

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Admit it, you've heard it. I suspect you've even used it liberally!! : ) Before we go any further I must clarify that I love bra

Brand Measurement: Analytics & Metrics for Branding Campaigns

Brand = User Experience: The Interface of a Cheeseburger

With a great PPT embedded.

Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to measure ROI the right way.

Social media is a big place, and navigating the many networks and tools can be tough. Here are 10 great ways small businesses can make the most of social media.

If we could tear into the fabric of time and look a decade into the future, what kind of experience might we find? In this article we will explore creating a timeless user experience.

What I can do!

50 Most mentioned brands on twitter

TweetedBrands - The most mentioned brands on Twitter

50 Most mentioned brands on twitter.

Anyone who's worked with OPML files before is likely to find Twitter lists frustrating so far. // Twitter Lists are exciting because curation of dynamic sources is exciting. This is a particularly accessible way to do what syndication geeks have been thrilled by for years. // We've said before that groups are the secret weapon of the social web and we're excited to see this feature go live. Hopefully it will become more awesome with time.

excellent info to be found among these lists for Writing for the Web

10 Twitter Lists You Should Follow

84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs. 106743 Even less encouraging, more than 40% of respondents said they didn’t even know whether they could track ROI from their social tools. This is worrisome because it indicates that industries and professionals are adopting technology without actually taking into account how it will impact their business and what value it will add.

It’s easy to say, “social media will improve customer retention” — and in fact that might be true for a number of businesses, but without proper ways to measure how these tools work, making them more effective and efficient becomes difficult. Moreover, without having an ROI strategy in place, businesses might be more willing to drop social technologies or treat them as a short-term fad. For social media and social technology to really work, businesses need to be able to measure its impact, positive and negative.

Part of the problem with new communciations is quantifying effectiveness. What is the cost of using new media and how do we measure return?

<iframe src="http://www.facebook.com/widgets/livefeed.php?app_id=YOUR_APPLICATION_ID&width=400&height=500" width="400" height="500" marginwidth="0" scrolling="no" frameborder="0"></iframe>

Good post from Beth Harte.

facebook users, beware

Interesting article on the spamming economics of Facebook and social media, straight from the horses mouth

Last night we wrote about the lead generation scams within social gaming networks. This is a guest post by Dennis Yu, the CEO ...

How To Spam Facebook Like A Pro: An Insider’s Confession

Want to get the right people talking about you and your business in a flattering light? Read more: http://www.interactiveinsightsgroup.com/blog1/how-to-influence-influencers-bloggers-tweeters-others/#ixzz0VinAj4AO

Perfect resource for WOM marketing, reaching influencers

How-To: Influence Influencers- Bloggers, Tweeters & Others

blogcuları etkleme ve kendin hakkında konuşturma sanatı

B.L. Ochman's blog: 10 Things Social Media Can't Do

10 Things Social Media Can't Do

Waardevolle tips over wat je kan verwachten van Sociale Media en wat niet.

As I was looking for bloggers to contact, I found some posts/articles that were extremely relevant to what I was doing. In other words, these are posts that people looking for a tool like mine would find and read.

Some useful stuff about blogger outreach

take it for what it is, a description of what I have done so far. Implement at your own risk! ;)

Startup Marketing Advice from Balsamiq Studio

Great marketing tips from Balsamiq, made much greater by the fact that his micro-startup has been awesomely successful.

There’s a classroom exercise that’s a part of the Stanford technology venture program hits its students with each year: If you had five dollars and two hours, what would you do to make as much money as possible?

Selling presentation time is clutch. Lesson Learned: Think outside the box. No, actually, there is no fucking box.

Bicycle tires pump up

Six minute video of Stanford professor describing her 'make as much money as you can with $5 and 2 hours' assignment.

Promoting a new blog can be quite daunting, but it doesn’t have to be. As you might expect, breaking down blog promotion into small, actionable tasks eliminates the mental road block you’ve probably experienced when trying to wrap you head around how to get people’s attention. You don’t have to do everything in this list, and some items will have a greater effect then others, but every tactic will at least drive some traffic, and any traffic is better than no traffic.

Interesting

A guide on how to create a custom look to your youtube page.

Use for Capstone

Excellent tools for using youtube properly

Ideas for how businesses can capitalize on the various tabs in Facebook. Different from normal Facebook usage. With examples.

I always thought that expanding my business at a steady pace was a smart move. Now I worry that it could potentially kill us

By Joel Spolsky

Interessante discussies in comments... But we do have to work closer to the limits of our abilities, we have to invest more of our profits in hiring more salespeople and software developers, and we have to focus relentlessly on winning more enterprise sales. We have to do that, because otherwise, we're going to end up being the company you've never heard of.

the answer is??

www.google.com/dashboard

Geoff Livingston posts some great Facebook Fan Page Best Practices. And thanks to Beth Kanter and Michaela Hackner who pointed out this resource #ntenthanks ;)

Eight suggestions will optimize your fan page to create the most vibrant community possible.

6 Must Read Posts about the ROI of Social Media

I've long given up on page-views as a major metric. Now I have back-up for cutting clicks down to size. Upshot: Be careful what you measure.

Stop wasting your time trying to find the right answer for your business questions. You’re not alone. We know you have business questions that need to be answered right now. That’s why we’ve put together a great team of Hosts composed of successful entrepreneurs, seasoned businesspeople, academics, advisors, and many more willing to give you a hand. Not only that, our community of users will be available to give you their best answer to any question you might have. With all these people ready to answer all your questions, it would be difficult to not find the answer to the business question that’s eating your brain. Don’t forget to give those that need help an answer, there’re plenty to go around, and more than likely you know the answer to a couple. At Startups.com you’ll find your business question answered within minutes. Useful answers, fast and free.

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fblog.scoutapp.com%2Farticles%2F2009%2F11%2F04%2Frunning-a-freemium-web-app-heres-a-big-reason-were-growing

3. Getting Your Good Work Out There

"Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens."

Although I noticed a link to a story about how Twitter is not good for business, this article from Mashable contends that social media is important for corporations, especially in adhering to Corporate Social Responsibility. I think it points out some good general tips that social technology can help with in creating a positive image for one's corporation. At the same time, it also show how helpful social media is in allowing corporations to connect to possible customers and making them feel good about their consumer choices.

Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.

A defining factor in any freelancer or agency’s success in gaining new business is their ability to market their skills effectively. In this three-part series, we will explore ways in which designers can strategically promote themselves to get new clients. Securing new business by approaching companies can be a very challenging process, full of pitfalls. Here, we will look at 10 steps to impressing potential clients and avoiding the most common mistakes.

Most established organizations put a vision statement on their website. This will give you key insight into a company’s values, history, growth and future direction. This information is invaluable because it will help you better understand how the business operates and, thus, how you can tailor your approach to it. For example, if the company has a progressive stance on sustainability and the environment, you could approach them with ideas for paperless advertising and communication.

Newsletter Gallery Inspiration

Razorfish's new report on Digital Brand Experience

11/09

Razorfish research - via Paul RO

reaosns, news etc

By http://bit.ly/Tweets2Delicious

Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers." The survey is focused on online consumer behavior. This year Facebook and ...

40% of People "Friend" Brands on Facebook

[Follow for the deals/discounts... instread of a love for them. Is that really so surprising?] This year Facebook and Twitter feature prominently. 40% of respondents "friended" brands on Facebook, while 25% reported following brands on Twitter. What's more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.

Great creativity pulled off in photo adverts...

Art of the Trench is a living celebration of the trench coat and the people who wear it, created by Burberry, some of the world's leading image makers, and you.

Love this. Great facebook connect integration.

pretty cool list.

If you can’t sell music, sell something else. From soup cans to sonic Buddhas, there is life beyond the stream. Here are 10 of our favorites.

ndustry execs may fret about declining traditional sales, but some enterprising artists and labels have devised new ways to sell music that give fans something to collect, even in an age when the music itself can be infinitely duplicated for free. Or when the cloud makes the very idea of collecting and owning music seem quaint.

For reference.

influence or manipulation?

As Social Customers Become More Empowered, Organizations Must Have A Listening Strategy As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. I originally published this matrix for client workshops and a keynote presentation on developing listening and advocacy programs, and I’m going to continue to share more and blow-out each of my slides.

RT: @shakingtree: As Social Customers Become More Empowered, Organizations Must Have A Listening Strategy http://bit.ly/j6NY1 - by @jowyang [from http://twitter.com/harro/statuses/5656284212]

Good points, but you don't need to tell designers.

"What a logo does not have to be or do" http://j.mp/14WuMy

You're the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I completely understa ...

So you want to get up to speed fast on the latest social media thinking. Maybe give your colleague, boss or friend a dose of new social strategies. But where to start? Amazon nicely suggests 44,444 titles that they would be delighted to overnight direct to your bookshelf. Ummm, no thanks. Fortunately, you’ve got your own social media fairy right here. (Hi!) We’ve already done the hard part for you, and have narrowed down those 44,444 titles to 5 killer must-reads that can get you on the road to social media stardom. Abracadabra!

A mudança de Comunicação nas Empresas. Esta história é magicamente formatado para 2 tipos de pessoas: os leitores e espectadores. Olhe para cima para o vídeo, ou desloque-se para o texto. Magic. Você vai aprender porque confiança é a nova moeda, de Chris Brogan Smith e Julien, como a revolução da mídia social "tem transformado o megafone em torno" de Tara Hunt, os dois pilares do sucesso de mídia social de Mitch Joel, porque você precisa trabalhar o seu rosto largo de Gary Vaynerchuk e, por último, os detalhes de algumas das ferramentas mais eficazes para fora lá para crescer seu negócio e marca pessoal com Tamar Weinberg. Essas idéias são 5 (quase!) Tudo que você precisa para criar e executar um poderoso jogo de meios de comunicação social-plano. Let's go

read social book must

罫線＆囲み枠

メルマガなどですぐに活用できる罫線や囲み枠を紹介していく。

メルマガ素材集 すぐに使える罫線＆囲み枠30選

problogger tips for getting more Twitter followers

How do I get more followers on Twitter? This is a question I get asked a lot - so I thought I'd put together a bit of a compilation of links to posts I've

Guía para ser un buen 'community manager

As a small business person, you can’t afford to look clueless anywhere on the Internet, but this is especially true on Twitter. Read on if you want to avoid this fate.

by Guy Kawasaki

A funny thing often happens to me: People tell me that they&rsquo;re really into technology and ask what it was like to work for Steve Jobs. But they

PLEASE READ

This article outlines how to promote and market a newly launched small-business website, in 3 months.

针对小企业的优化推广

URLs Relate to Search Engine Optimization

The Online Portfolio of Shay Howe

Your challenge is to find o

Explain SEO in just a post is impossible, so I made a list of tips, tools and suggestion for a good optimization of a web page , that every one can do although is not a SEO.

In the process of developing a web site, there are many professional profile that work on it, one of this is the SEO profile (Search Engine Optimization). If you are working in a web agency, usually there’s a professional profile that works only on search engine optimization, giving you the freedom to work with image editing, (x)html and css. But if you are a freelance, then you should spare money and do this your self.

"Useful Tips Every Web Designer Should Know About SEO" http://j.mp/4nvhoz

"Last year Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced: Breathtaking bullshit."

100 Ways To Measure Social Media - 11/17/2009

the majority of them weren’t using Twitter effectively to engage their followers, weren’t tweeting often, and didn’t display any personality in their tweets, according to the study.

E-mail writing

There is an almost overwhelming number of options on the social web for businesses to create and participate in communities. You hear a lot about Facebook Fan Pages, Twitter() communities, and even LinkedIn Groups; but businesses have another option when looking to build a community online that’s often overlooked despite having nearly 40 million users: Ning. Ning allows businesses to create their own off-site social network for their brand’s community, and participate in existing conversations with the communities they are looking to engage. Here are 6 ways businesses can put Ning to work.

สวยๆ ทั้งนั้น

As you might observe, social marketing is the new black. Tons of studies predict huge budgets for social media strategies from the top shots, so the agencies need to sharpen their interactive skills in order to separate clients from their money. Lots of big advertising and PR networks created digital marketing divisions but given the fact that this is such a fresh trend, the independent studios have almost the same chances to land a big contract if they’re creative enough. Long story short, here is a showcase of 50 outstanding websites of digital marketing agencies, interactive advertising studios and online PR bureaus. The majority follows the trends of modern web design – wide layout, projects carousel, text over images, crisp textures in the background, large headers, homepage smooth animations, and – of course – integrated Twitter & Facebook functionalities.

So in honor of Dan Kennedy, who sometimes styles himself as the “Professor of Harsh Reality,” I thought I’d talk today about some of the not-so-kumbaya aspects of social media marketing. Harsh Realities

So in honor of Dan Kennedy, who sometimes styles himself as the Professor of Harsh Reality, I thought Id talk today about some of the not-so-kumbaya aspects of social media marketing.

Good read for those considering using social media to market or those of us in the thick of it.

So in honor of Dan Kennedy, who sometimes styles himself as the “Professor of Harsh Reality,” I thought I’d talk today about some of the not-so-kumbaya aspects of social media marketing.

Sur le ciblage comportemental chez Google.

Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view.

That's why Google has worked hard to create technology that makes the advertising on our own sites, and those of our partners, as relevant as possible. To date, we have shown ads based mainly on what your interests are at a specific moment. So if you search for [digital camera] on Google, you'll get ads related to digital cameras. If you are visiting the website of one of our AdSense partners, you would see ads based on the content of the page. For example, if you're reading a sports page on a newspaper website, we might show ads for running shoes. Or we can show ads for home maintenance services alongside a YouTube video instructing you on how to perform a simple repair. There are some situations, however, where a keyword or the content of a web page simply doesn't give us enough information to serve highly relevant ads.

I write quite often from the perspective of larger company social media and business communications. That’s because most of my clients are large companies. However, these social tools allow a small business owner a lot in the way of advantages, and I want to put together a little map of steps I might take if I were running a small business and wanted more sales.

Guerrilleros...wow!

The 80 best guerrilla marketing ideas i’ve ever seen

Schönes Guerilla Marketing

Social media gets lots of attention these days. The NFL banned players from using Twitter. Bing integrated Twitter results into its search engine results pages (SERPs). When Michael Jackson died the site handled an estimated 5,000 tweets per minute and, proving Twitter's global reach, a state department official asked Twitter to postpone scheduled maintenance due to the critical role the site played in the recent Iran elections.

50 Cosy Hotel Websites and Trends

Design * Animation Tools * Beautiful Wallpapers * Black & White Graphic * Church Web Design * Collage Web Pages * Color Tools * Creative Illustrators * CSS Galleries * Designer Portfolio * Designing Wireframes

Nt sure if it is true bt if yes then Yelp better hv an explanation.. http://tinyurl.com/cmach3 [from http://twitter.com/rohitharsh/statuses/1227620373]

...interviews with dozens of business owners over a span of several months, six people told this newspaper that Yelp sales representatives promised to move or remove negative reviews if their business would advertise

Several business owners likened Yelp to the Mafia, and one said she feared its retaliation. "Every time I had a sales person call me and I said, 'Sorry, it doesn't make sense for me to do this,' ... then all of a sudden reviews start disappearing." To these mom-and-pop business owners, Yelp's sales tactics are coercive, unethical, and, possibly, illegal.

♺ @themartorana Turns out, YELP is evil. Corroborated by a local Philly establishment. I feel lied to by YELP. http://bit.ly/YelpIsEvil [from http://twitter.com/inxilpro/statuses/1231965312]

Yelp and the Business of Extortion 2.0 Local business owners say Yelp offers to hide negative customer reviews of their businesses on its web site ... for a price.

pagina widgets

h

Here are a list of seven things you can do for every web design proposal you write in order to put yourself and your capabilities in the best possible light, and increase the likelihood you'll win the contract.

SitePoint Blogs: News, opinion, and fresh thinking for web developers and designers

trovare e aggiungere applicazioni su facebook

With over 300 million

facebook and WP

Facebook can play a crucial role in your blog’s growth as it is one of the largest social media network on the web. In this article we will be sharing some of the most valuable tips and tutorials that will let you utilize the power of Facebook and WordPress to your advantage. We will organize this tutorial in the method from easiest to hardest, so bare with us.

In this article we will be sharing some of the most valuable tips and tutorials that will let you utilize the power of Facebook and WordPress to your advantage.

Guy Kawasaki on His way of using twitter

@guykawasaki

so twittert Guy Kawasaki.

Dimensions of Media Difference All media move faster these days. Compare an old TV show with a current one, and you'll see that the cuts come quicker. And, between TV and the Web, there are many differences that result in a substantially faster online media velocity:

To me, the most important element was actually testing everything as we went. By putting in a little extra work, we could quickly gauge which ad creative, landing page and advertiser was giving us the best results and react accordingly.

Video on Mashable to watch later... looks like it could be funny.

We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it's much easier to talk about

Non-consumer companies realize there are clear benefits to implementing a social media strategy, but what do they need to do to achieve success? The truth is, the social media strategy, processes, and principles, don’t really change much depending on your company type and size. Here are a few rules to live by when implementing your social media strategy.

10 Things You Must Do Before A New Site Or Blog Launch | Spyre Studios

Launching a new website can be an intense experience. Preparing yourself for the launch and making sure you’ve got all your ducks in a row will ensure that your launch is successful. Today, I want to discuss with you ten things you must do before a new site launch.

10 Things You Must Do Before A New Site Or Blog Launch

2010 is going to be an incredible year for marketing. Now, of course I don’t have a crystal ball (or do I...insert creepy music here) but the shift is unmistakable and can't be ignored. The days of hit and miss expensive marketing and advertisin

10 prediccions de Marketing pel 2010

2010 is going to be an incredible year for marketing.

When it comes down to actually choosing targets, men choose the modelesque. Someone like roomtodance above gets nearly 5 times as many messages as a typical woman and 28 times as many messages as a woman at the low end of our curve. Site-wide, two-thirds of male messages go to the best-looking third of women. So basically, guys are fighting each other 2-for-1 for the absolute best-rated females, while plenty of potentially charming, even cute, girls go unwritten. ....the most salient of which is that the average-looking woman has convinced herself that the vast majority of males aren’t good enough for her, but she then goes right out and messages them anyway.

This week we will be confronting a fact that, by definition, haunts the average online dater: no matter how much time you spend polishing your profile, honing your IM banter, and perfecting your message introductions, it’s your picture that matters most.

Posted by angela

a great list of ideas from David Berkowitz

At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That's where this cheat sheet can come in handy: a list of 100 thought-starters.

sorteios via Twitter

Scrib doc

"Social media is not a one-shot deal. It's a long-term commitment to openness, experimentation and change that requires time to bear fruit." This is just one of the 10 things social media can't do for your business.

strategy, buy-in, long term, measurement, outsource, reputation, budget, ROI, expertise, and most importantly: SM needs to complement PR, marketing etc.

10 things social media can't do: http://j.mp/nYLmN I'm not sure I agree with everything here, but it's a good list nonetheless. [from http://twitter.com/MacDivaONA/statuses/5428816098]

This is the last in our series on Social Media Time Management, but you’ll really find that these are less ideas about managing just social media and more ideas for managing online life in general. It’s a balancing act. And ultimately, you’re in the driver’s seat.

Good article on time management/social media focus.

digital

Mashable article

There are other mistakes, too; I doubt this list is exhaustive. But I think I have covered the major ones. If you can avoid these, you will be well on your way to increasing your traffic and growing your audience.

Dat kan natuurlijk wel zijn....maar... doe 't maar 's...:-)

Mistake #7: You don’t create catchy headlines. According to Brian Clark, who runs the must-read site, CopyBlogger, “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” This means your headlines are the most important thing you write. Fortunately, Brian has an entire series of posts called “How to Write Magnetic Headlines.” I suggest you read every post.

What defines an exemplary social media campaign? What are the elements necessary to capture consumers' attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign?

Marketers may be adopting social media in droves, but are consumers reciprocating by following or becoming a fan of companies and brands on social media sites?

A study published today by eMarketer, more than half of social networking users have become a fan or follower of a brand online. Moreover, users are far more likely to say something positive about a brand than something negative.

8 tips voor een betere webshop

1. Remove clutter 2. Make sure the shopping cart stands out 3. Provide visual feedback 4. The bigger the better 5. Make buttons and links obvious 6. Always be there to help 7. Handle errors gracefully 8. Communicate your value add

8 ways we increased ecommerce sales by 10,000% « Boagworld

10,000% increase in sales over 5 years. Sounds incredible doesn’t it. Just to make that an even more incredible, their average customer is in their 80s! Who said the elderly don’t use the internet. When we started working with Wiltshire Farm Foods their monthly revenue was a 100th of what it is today. Of course in reality that success was not down entirely to us. Matt Curry, our client at Wiltshire Farm Foods has put his heart and soul into that website and as I say in Chapter one of the Website Owners Manual, it is the site champion who makes or breaks a site.

A atuação de grandes empresas no Facebook.

iPhoneで録音した音声を加工できるアプリ。サイトのグラフィックがすごい。

Customize your Voice: Bored of your voice? Take your pick from a choice of 17 new ones! With Voices, you can record a quick voice memo as various characters, then share the best ones through the app with your friends and family with just a couple taps.

app de iphone que muda sua voz

tweet blast iPhone app

※湯川さんがブログで紹介した記事

Basecamp

Recently, Mashable highlighted a study that showed two-thirds of marketers now use social media in some capacity. Today, more data confirming this trend, but also pointing to what looks poised to be nearly total saturation within a year. According to a report published today by eMarketer, 59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.

RT @microgeist: 6 Gadget Trends and Their Effects on Social Media ( http://ping.fm/UP27j ) [from http://twitter.com/theholodeck/statuses/1315335005]

” But people often wonder, what sort of things should our library tweet about? Here’s a list: * Library events – Let people know what’s going on. Having a movie night in the library? Let people know. Having a chili cookoff? Get the word out! * Links to articles, videos, etc. – If you come across web content that would be relevant or helpful to your patrons, tweet it. You can even tweet things marginally related if you think your patrons would respond favorably. Twitter is great for sending links. And don’t forget to use a link shortener like bit.ly or tinyurl.

Ideas for how NCL can use twitter. What we need to do is find a good way to attract follwers.

Examples of things you should be posting to a library Twitter account.

Library events, links to articles, videos etc, solicit feedback, new additions to your collection, marketing, answer questions

http://webitect.net/xmlrpc.php

by

to read

A recession-induced need for cash, and an ever-growing infrastructure enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary consumers make money instead of just spending it.

Ads | While Google AdWords still brings in the money for bloggers, Magpie now inserts adverts into SELLSUMERS' Twitter feeds.

Practical tips for using metrics to measure results on Twitter

Compilación de ebooks gratuitos sobre social media y marketing

This was a hard chapter to write. It feels like a chapter that would work better in the final book. You have to have a mission and strategy and plan, right? So why does writing them feel like one of those make-work projects you have to do to keep investors happy? Come to think of it, you could outsource the production of your vision, mission, and strategy via Mechanical Turk?

The idea has to be one that just won't leave you alone. Such ideas often seem totally out of sync with current reality and are dismissed as crazy. That is because in the current environment they are crazy. The idea that everybody would own a PC was crazy in the 1970s, when Microsoft was starting out. People who are driven by these ideas very often feel doubt. On all sensible levels, the idea is crazy.

ed, just that it's something that you should be willing to experiment with on an ongoing basis with the knowledge that it's going to take a long time to get it exactly right.

Interesting blog abour freemium strategies

mainly 4 Twitter stuff

from Noupe

"There are a lot of misconceptions when it comes to social media. People seem to think that every day standards and decency get tossed out the window because of the anonymity of the Internet. Unfortunately for those people, that’s not always the case. First off, the Internet is getting smaller, and by that, I mean that it’s getting easier to find out who people are. You know how the saying goes “It’s a small world.” That reigns true for the Internet, especially social media sites, as well. Everyone is connected one way or another. There’s a whole “Six Degrees of Separation” thing going on. There are Ten Commandments of Social Media that you should always try to follow. They will not only make you a better person but they will make your followers that much more appreciative of what you have to say."

WTF?

Has a manifesto on how to build a platform for a best-selling book

<p>This online book marketing manifesto is being offered to you as a vehicle to:</p><p>Open your eyes to the massive change that’s happening in the world of book marketing<br />Bust a lot of myths, expose scams and stop you from throwing thousands of dollars away<br />Help you understand how to get the biggest advance possible or self-publish and [...]</p>

mostly applicable to domain specific tech books but interesting to think how this would apply to fiction and non-fiction authorsaik

<p>It’s an amazing dream…<br />You wake up at 2:00am with an idea. A story, a vision for a book. You’ve been writing, journaling, maybe even blogging for years. Pen to paper, fingers to keys…it’s in your blood. You’re genetically compelled to craft literary magic. But, now. Oh now. You’ve finally got the big idea!<br />The one that’s [...]</p>

In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”

Chris Brogan outlines interesting ideas - could help with future clients

From AllFacebook.

Reading: 10 Tips for Kicking Ass as a Freelance Writer | Copyblogger: http://bit.ly/Xk2Bc [from http://twitter.com/nickdaws/statuses/2666528238]

Google Gadgets

Today at the eMetrics Summit in Washington, D.C., after months of development and testing, Avinash Kaushik, our Analytics Evangelist, unveiled the new functionalities that represent a major upgrade to Google Analytics. With these features, gradually being released in beta in all accounts, you'll gain much richer insights into your website traffic, and it'll be even easier to discover, create, and access the metrics important to you. They are (with more details below): Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called "Motion Charts," and an updated user and administrative interface.

検索エンジン順位決定の要因ランキング。

順位決定の要因トップ5 1.外部リンクのアンカーテキスト 2.titleタグでのキーワードの使用 3.生のリンクポピュラリティ 4.リンク元ドメイン名の多様性 5.ルートドメイン名でのキーワードの使用

Hordes of marketing &quot;experts&quot; are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools

Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools

This is why claiming to be an "expert" in social media is not an option - I had a love/hate response while reading this article.

For business, the rising popularity of Facebook, Twitter, and other social media Web sites presents a tantalizing opportunity. As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations.

Their pronouncements follow a rigid gospel: Be transparent, engage with your customers, break down silos. Yet these strictures don't always make business sense.

How to get 18,000 beta users in 4 weeks

Mashable post praising the Moonfruit campaign

A few weeks ago, we wrote about a promotion from website builder SquarespaceSquareSpace, where the company offered up 30 iPhones in 30 days to be randomly

Web site builder Moonfruit made it to the top of the Twitter traffic when it gave away 10 Mac laptops as part of a 10-year anniversary campaign.

During a rebuild or development of a new site, content strategy engagement is site-level and long-term. First, the content strategist assesses, analyzes, and recommends high-level steps to create more cohesive content. In practice, this means many working sessions with business owners to define big picture objectives, the mission, and editorial program for the site based on the initial content assessment. Once the site goals are understood from a business and user point of view, the content strategist-as-curator works to reframe the collection by creating an overarching strategy that defines how content be should be organized, positioned, and made relevant (think: exhibition rooms in a museum or gallery). We then look at the spectrum of what is available and desired for publication, identify what is premium (the most unique among competitors, desirable to users, and drives high traffic) and work with the business to agree on site-wide topical areas of strength, focus and breadth.

What can we learn from museums libraries and other institutions that manage collections about effective content strategies.

Women who are core social network users expect a lot, according to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Participants in

Top Tools for monitoring social media by Marshall Spender. This was a follow up on Dave Chaffey's post on "Online brand reputation or listening software - a review of 26 tools". I did not go through the top tools, for a later time.

12/10/09

Really nice summary of where we're headed.

This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has ...

december 2009

Alan was co-founder of Fast Company magazine and former editorial director of the Harvard Business Review. More specifically related to this post, Alan developed a very interesting habit more than 20 years ago, when he began to carry a supply of 3 x 5 index cards wherever life took him. He wrote down and collected the lessons and insights he gleaned from his experiences travelling the world and in his interactions with people ranging from CEOs and spiritual leaders to basketball coaches, novelists, and stars from dozens of other worlds… His new book, Rules of Thumb, is a collection of 52 truths he’s culled from these notes specifically related to winning in business. I asked him if I could have an exclusive excerpt, and he graciously agreed.

Think outside the box. Do it different than its being done.

Start-up Strategy

RULE #24 – If you want to change the game, change the economics of how the game is played.

preeminent

Good way to advertise products online

Here's how one guy started a successful consulting service by giving away a product to produce social interest in it.

marketing medium

Good stats on actual usuage of Twitter, drop off rates, etc.

רעיונות לכרטיס ביקור

Different ideas for photographers - some will work with MOO, others are more bespoke (and expensive!)

Ideas para tarjetas de visita

To give you a preview of this post, what you will learn is that there are two key parameters that drive how viral growth happens, the Viral Coefficient, and the Viral Cycle Time. To fully illustrate the arguments, I have included two spreadsheet models (embedded) that you can play with interactively to see how viral growth works. There is a risk with this level of depth, that some readers will find this too technical, and if you find yourself reacting that way, may I recommend that you jump straight to the conclusion, which is under the heading Lessons Learned towards the bottom of the article.

The Viral Coefficient (K)

Jason Keath's social software for event planning list

Possible feature/function benchmarks for the crowd-sourced event promotion idea

Normally a formal statistical treatment would be too difficult, but I'm here to rescue you with a statistically sound yet incredibly simple formula that will tell you whether or not your A/B test results really are indicating a difference.

It is hard to moderate a conversation of 40 people and there are times when several people want to make a point but one gets the opportunity. I started to notice that the others would simply post their thought to twitter instead which allowed the rest of the room to see what they wanted to say in parallel with the point that was being made live.

If You Are Doing An Event, Bring Twitter Into The Room

I tend not to write too much about Twitter these days. God knows enough gets written about it elsewhere. But we had such a great experience with Twitter at Hacking Education on Friday that I feel compelled to share it with everyone.

Hacking Education was what we call a "Union Square Sessions" event. We've done a number of sessions events now and we use the same format for all of them. We find a nice venue here in NYC, we put together a big table where everyone faces each other, and we talk for five or six hours about a single topic. There are no presentations, no panels, just discussion that is lightly moderated by the Union Square Ventures team. We record, transcribe, and photograph the event so its easily bloggable. And there have been some terrific blog posts that have come out of these events in prior years. This year we added Twitter to the mix.

ver imagenes

Free is not a business model, it’s a marketing and distribution tactic. Don’t forget this, and don’t get distracted into thinking otherwise. Free is not an excuse to make a lesser product, in fact it forces you to make a better product or no one will ever pay. Free will expand your market size and scope instantly

Last week the BBC announced it was to start optimising its headlines in an attempt to gain greater visibility in the search engine results pages, so I thought I’d take a look at journalism and the web. Over recent years, many online news providers have had to adopt search engine optimisation (SEO) best practice into their articles in order to maintain their audience figures. Yet I often see journalists and even some bloggers bemoaning the need to optimise their work, as though it means all the quality has been drained out of the article and replaced with Google-appeasing nonsense. That’s why the first of my points is perhaps the most important. As long as it’s done well, SEO will not make your articles unreadable. SEO is not the enemy of good writing Believe it or not, the purpose of SEO is not to destroy your writing’s artistic integrity, it’s to make sure people can actually find your work to appreciate its genius. I think that SEO is often misunderstood by profe

30.nov.09

That’s why the first of my points is perhaps the most important. As long as it’s done well, SEO will not make your articles unreadable.

How to get your online stuff noticed

menus marketing tricks

principles of menu design

facebook make money

So you just built the next great web app, the launch day has finally come and .... silence. Crickets chirping. You anxiously check your Google Analytics stats

Early Adopters: 5 Ways To Get Users To Your New Website

An interesting study.

"The study found that 42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV."

Women spending more time with social media sites, less with newspaper, magazines and TV

The study found that 42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.

Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media to fundraise for charitable purposes has been questionable. A few months ago, the Washington Post reported that Causes, one of Facebook’s popular applications used by non-profits to raise money, was not netting much money for charities, despite its large amount of users (according to the application’s page, it has 26 million monthly users).

Fundraising + Twitter = Tweetraising

Viele Unternehmen öffnen sich online ihren Kunden. Das machen einige Organisationen durch ihre Social Media Newsrooms (oder Social Media Releases) deutlich. Der alte Presseraum auf einer Website hat längst ausgedient und ist wenig serviceorientiert gewesen. An die Stelle statischer Inhalte...

21 Beispiele für den Social Media Newsroom

PR Blogger

gute Beispiele für SMN + Tipps und Hinweise zur Gestaltung

Lista de melhores e piores projetos de identidade do ano de 2009 - EUA, EUROPA

good talking points for small businesses

publicidad creativa

Without an ordered approach, careful research and custom tools it can be difficult for link builders, writers and content strategists to know what content will attract links in a target market. This article provides a process and tools for developing and distributing linkable content based on the content that's proven to attract links in your target keyword space.

9 consigli per impostare il tuo metodo di marketing come freelance

*Blog

Ｆ1層（女性20～34歳）の含有率

help with setting up custom tabs on facebook

ultimate example of what’s possible for business using Pages, but it should get your started.

Some optimistic news today in a study dug up by eMarketer: lots of small businesses plan to increase their spending on social network marketing in 2009. In

Some optimistic news today in a study dug up by eMarketer: lots of small businesses plan to increase their spending on social network marketing in 2009. In fact, 25% of the small businesses surveyed by Ad-ology Research indicated that they would increase spending on the medium this year, a higher percentage than any other marketing format.

social marketing forcast for 2009

Results of eMarketer's study: Change in Online Marketing Usage/Spending in 2009 According to US Small Businesses by Tactic (% of respondents)

Article used as research towards a paper on social networking and business.

You're a marketer who's hip to the idea of social media: You have a blog for your company or client, you know Facebook inside and out, and you can Tweet with the best of them. So you've got the communicating part down pat. But the big question is, Are you listening? If you have customers, chances are they're talking about you to their friends, to their coworkers, and to anyone else who will listen. Here are some of the top tools for listening to and monitoring the online chatter about your brand:

Motivate Facebook members to promote your products or events and engage with the campaign’s focus on tying social media with offline experiences is a great way to immediately make the organization's Facebook presence relevant.

Dunkin' Donuts: Profilbilder sollen neues Produkt bekannt machen

With the Keep It Coolatta sweepstakes, fans of the brand on Facebook (Facebook) (there’s over 800,000 of them) can post a photo of themselves with any Coolatta beverage to the Fan Page wall, add the caption #CoolattaGiveaway, and subsequently update their profile with the pic, and they’ll be entered to win a daily giveaway through June 24. Dunkin’ Donuts will randomly select winners, award the prizes, and update their official profile with the winning image.

Facebook is huge, Twitter is mainstream, and social media is everywhere. It’s now not unheard of for large and traditional brands to embrace the unknown for better or worse. Remember the Skittles ordeal?

Testimonials design

First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over the next 12 months.

"In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over the next 12 months."

"The constant barrage of invites to sign up for this group or download that app are starting to wear on social-network users, presenting big challenges for the brands and marketers who are looking to use these sites to aggregate fans and cultivate relationships with customers."

The constant barrage of invites to sign up for this group or download that app are starting to wear on social-network users.

AKQA had success with a Marmite group on Facebook. The savory spread's advertising message is "Love it or hate it," so the group works well as a discussion topic for social networkers. Fans post recipes, discuss weird and wonderful ways to enjoy the sticky black spread, tell tales of conversion to the taste and share frustrations about not being able to purchase it outside the U.K. Too often, Mr. Beattie said, advertising on social networks is "still a traditional interruptive approach where brands are piggybacking on content that people value." The IAB research found that exclusive content, which appeals to 28% of social networkers, and a genuine interest in the message, which attracts 37%, are the keys to a positive response from consumers on social networks. And because only 5% say that they actively dislike messages from brands, there are big opportunities for marketers who can hit the right notes

Tips from Constance Hale.

"Trick #1: Write in English, not Jargon. ... Trick #2: Use specific, concrete nouns. ... Trick #3: Pick action-packed verbs. ... Trick #4: Avoid fluff. ... Trick #5: Find the right pitch."

Trick #2: Use specific, concrete nouns. Nouns are cornerstones of writing—they give us characters, images, and themes. Search for the most evocative and exact. Why choose “house” when the options include cottage, shack, duplex, dacha, bungalow, and bachelor’s pad? (Stay away from abstractions like abode, dwelling, domicile, or residence.) Beware clusters of abstract nouns. When a principal wrote to parents urging a “communication facilitation skills development intervention,” he should have asked them “to help kids write better.” Trick #3: Pick action-packed verbs. All verbs are either static (to be, to seem, to become) or dynamic (to whistle, to waffle, to wonder). Static verbs pour out naturally when we write—“is” clutters most first drafts. But dynamic verbs give writing action, power, drama. Do a verb brush-up on every draft, tossing out static verbs and perking up your prose.

March 2nd, 2009 | by Stan Schroeder

article about skittles site redesign

Many companies are starting to realize that whatever content they offer online still can’t match the various social media offerings out there, where the community contributes to the whole. Few, however, have taken it so far as candy maker Skittles, which replaced its entire homepage with its Twitter stream. The only thing that’s left is a widget-like navigation console in the upper left part of the screen, but lo and behold: instead of pointing you to some company PR nonsense, it sends you to the Skittles entry on other popular social destinations: WikipediaWikipedia reviewsWikipedia reviews, YouTube, Flickr.

Reading: Skittles Site Receives an Extreme Social Makeover http://bit.ly/keuQw [from http://twitter.com/sandroalberti/statuses/1270542887]

Skittles replaced its entire homepage with its Twitter stream.

STARTUP

There are three ways to get a great URL. The first is with magical inspiration: that perfect and available name comes to you in the shower. The second is with a ton of money, by buying an existing domain. The third (if inspiration and money are lacking) is with the process outlined below, which may yield a workable name. These days, you start with the URL and then check that some variation of the company name is available (for registration purposes). That part is relatively easy.

Naming your business: how to do it.

uspto.gov

Types of audits, pricing

Fifteen ideas for how to make your online community awesome. A summary of a talk by Ben Huh (of I Can Has Cheezburger) at FOWA London 08.

Ben Huh from I Can Has Cheeseburger gives you 15 top tips on how to take your community to the next level, one user at a time.

15 top tips on how to take your community to the next level, one user at a time.

Wow.

service that effectively combines the theory of natural selection with banner ads - with very impressive results.

Weebly product that optimizes ads based on genetic algorithms.

Metcalfs Law, Streisand Effect, Long Tail

Online video in the US is now as big as network TV.

"Digital WOM (...) Suddenly video was an open, consumer-driven platform, with virtually no cost of entry. As a result, online video moved from niche to mass market, and in the process became one of the fastest-growing media platforms in history. "

Words sell.

How to decide if your business should tweet http://adjix.com/g743 via @GuyKawasaki: [from http://twitter.com/markivey/statuses/2092035660]

via @koskim at LinkedIn

Ten factors to consider when deciding whether a business should tweet: 1. Domain squatting: Is there any value for you to register your business name or real name as a Twitter user name? 2. Brand mentions: Is anyone talking about your actual business already? 3. Topical mentions: Are people on Twitter discussing topics relevant to your business? 4. Location mentions: Are they in a proximity to become customers? 5. Target Audience: What is your target audience twittering about? 6. Competitiveness: How cutthroat is your business? Do you need to do anything and everything to stay ahead? Twitter could be a competitive advantage, or a necessary defensive strategy. 7. Sales cycle complexity: How involved is the purchase decision? The more complex the greater value Twitter contact can be. 8. Purchase frequency: How valuable is it to stay top of mind? 9. Acquisition vs. retention: do existing customers use Twitter or will potential customers? 10. Bandwidth and resources

Many copywriting and marketing gurus teach simplistic ideas about psychology. They insist that people can be fully understood and manipulated ...

People are highly complex and often mysterious, so we all struggle to understand our fellow humans. However, now that you’ve gotten over being afraid to sell, here are a few basic psychological tidbits that can help you write compelling copy.

Burger King does Facebook marketing wrong

usos practicos de la realidad aumentada

In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key

e lead

"Facebook is the world's leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook."

Comprehensive Facebook Guide Book.

How to Rank Well in Google Products Search & a Big List of Places to Get Reviews

Provides a list of ranking factors for Merchant Center. By far the most important is having reviews. Provides a list of 3rd party review sites, but the one with the most weight for ranking are Google Checkout reviews.

SEOmoz post that breaks down how to get the best rankings in Google Shopping (Google Base, Google Product Search).

確かに五段階評価はめんどい。iTunesのレーティングもその日の気分でころころ変わるし。

殆どのユーザーが、アプリ（またはビデオ）を気に入るか、嫌うかだ。よって、星は1つまたは5つしか使わない。

Amazonの☆はどうなってんのかな

後輩の研究者の研究が正しい事を裏付けするようなニュース。よかったね〜 > 後輩

According to a new report by Forrester Research, corporate blogs are the least trusted information source of all. Only 16% of online consumers who read corporate blogs say that they trust them.

oversikt over firmablogger

Ein Forrester-Studie besagt, dass Corporate Blogs nicht getraut wird; dies muss man allerdings so nicht stehen lassen.

Great ex of co (Target) using its Facebook Page to give $$ to charity while brand blding via @John_Bailey (thnx!) http://bit.ly/om487 [from http://twitter.com/markivey/statuses/3375105856]

Retail chain Target already gives 5 percent of its income to charity. For the next couple weeks, they are going to be allocating those funds – which come out

Retail chain Target already gives 5 percent of its income to charity. For the next couple weeks, they are going to be allocating those funds – which come out to $3 million every week – to charities selected by Facebook users. The company has launched the “Bullseye Gives” campaign on Facebook, which is essentially a voting application connected to the brand’s existing Facebook page.

総額1万ポイントで。1/12日にiPhoneアプリを出すのですが、海外でのプレスリリース先を探しています。

海外のiPhoneアプリ系につよい有力メディア、ブログのまとめ

iPhoneアプリの海外広報先リスト。しかし、この深津さんの試みに感謝。

iPhoneアプリ紹介サイト

Barbara Coll, founder of WebMama.com. recommends these tools, blogs, and sites for your SEO, SEM, Internet and pay per click marketing strategies. Keep up to date on the dynamic SEM world.

Ideas on how to use Flickr to attract links and really great content. As featured on Search Engine Land.

Using Flickr to build content isn't so hard once you get inspiration from this article which features a case study and suggested scenarios that you can use Flickr with to help.

Step 5: Start Inviting Friends Once you’ve finished adding your applications and customizing your public profile, all you need to do is invite people to get started. One thing that I highly recommend is targeting nodes of individuals. If there is a tightly connected network of individuals among your friends, invite each of them on the same day. This way you increase the likelihood of your newly created Facebook Page becoming a recommended page.

Add Static FBML

Despite a worsening economy, some bootstrapped startups are witnessing tremendous growth, both in user participation and back-end development. Case in point, Tip'd, a four month old financial news ...

Despite a worsening economy, some bootstrapped startups are witnessing tremendous growth, both in user participation and back-end development. Case in point, Tip'd, a four month old financial news site which has seen its monthly traffic double, submissions almost triple, and its user base increase by an average of 60 new members every day. But what is it about this niche vertical site that has in such a short period of time grown to become one of the leading financial news sites on the Web? According to Muhammad Saleem, Tip'd's community director, there is no secret ingredient to success. Instead, it's about maintaining focus on community and continuously delivering tools to help them sort through the noise that has become an unfortunate side effect of today's information age.

Community Building 101 for the Bootstrapped Startup - ReadWriteWeb

2009/03/06

忘れることと許すことってのは大事ですよ。

言うこととやることが違うんだなぁ…まあ他人とは違うってことなのか

Pie chart of the app distrubution and price range distribution.

With 10,000 applications and 300 million downloads in less than four months, Apple's iPhone may be the most successful software platform since the IBM personal computer. But that doesn't mean all is well in the App Store. In fact, the business model that nurtured its success now threatens to choke off the ...

With 10,000 applications and 300 million downloads in less than four months, Apple’s iPhone may be the most successful software platform since the IBM personal computer. But that doesn’t mean all is well in the App Store.

# A new graph showing different types of fan interactions with the Page over time. Here, you see that the graph combines comments, wall posts, and likes to show relative volume of interactions. # A new count of active fans this week, with full age/sex/location breakdown. # A new count of total interactions this week, broken down by type. # A new post quality rating, from 1 to 5 stars. # Graphs for Interactions, Interactions per Post, Post Quality, Stream CTR, Posts, Page views, Media Consumption, Reviews

The news media experimenters of 2009 will be upping the ante in 2010 with new storytelling and social engagement strategies. Here are the top trends to watch for.

The news media is experiencing a renaissance. As we end the year, its state in 2009 can be summarized as a year of turmoil, layoffs and cutbacks in an industry desperately seeking to reinvent its business model and content. But despite the thousands of journalism jobs lost, the future has much hope and opportunity for those that are willing to adapt to a changing industry.

Idéias para comercial Netlogos

58 of the World’s Greatest Offers — Copyblogger

What’s Working for Social Media Marketers?

A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the b

2read

What is the best way to generate sales online? While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search. Forty-e

Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.

Fostering human relationships between customers and businesses is immeasurable, but important!

Effective Analytics Measure Altitude Branding

Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community efforts, and tracking them throughout and after.

fashion retail

About 5 months ago Alison Driscoll Comments 9 Fantastic Facebook Pages for Fashion 146Share email share facebook logoAlison Driscoll is an interactive copywriter and social media consultant who specializes in Facebook. She authors a blog at alisondriscoll.com. The Internet has revolutionized the fashion world, making trends more accessible and affordable for everyone, and expanding where and when we can shop. Social media has taken fashion a step further, encouraging discourse on designers and providing real-time feedback on the looks that work, and the ones that don’t. Facebook (Facebook)’s extensive list of features lets users comment on, post and share their favorite outfits and accessories with just a few clicks, anytime, from virtually anywhere. This social network has proved itself to be popular with savvy social shoppers for its fashion-forward Facebook Pages; here are 9 that use photos, apps and fan discussions for maximum impact. For Deals 1. Rue La La Rue La La is one

my christmas community, for aging crowds and holp live

a must read

desestructuradas. Si, el muro puede ser muy valioso

tins ::: Rick Klau's weblog: Eight Lessons Learned as a Brand on Twitter

@geekygirldawn came across this article, 8 Lessons Learned as a Brand on Twitter, thought it'd be of interest 2 u http://is.gd/plLo [from http://twitter.com/eighteyes/statuses/1465882491]

Article describing how a brand has used Twitter for business.

Back in January, we set up the official Blogger account on Twitter. We had a general idea of what we hoped to accomplish - better interaction with passionate users, quick communication of known issues, bug fixes, etc. - but this was not a long planned deliberate move by us. If anything, it was a bit of an experiment.

akes monitoring Twitter much easier. This was a particularly acute problem for Blogger, since "blogger" is a pretty generic term. Setting up a persistent query for "blogger" yielded far too many hits per minute to be worthwhile... weeding through all of them to find the few that were specifically about big-B

Share this on del.icio.usDigg this!Share this on RedditBuzz up!Stumble upon something good? Share it on StumbleUponShare this on TechnoratiShare this on MixxSubmit this to DesignFloatShare this on FacebookTweet This!Submit this to Script & StyleShare this on DevmarksRelated Posts40 Promotional Sites Where To Submit Your Design Related Links10 Ways How To Track Site Traffic, Popularity, Statistics1st [...]

It started very long time ago (to be exact December 27, 2008), when I created my first promotional article with 40 promotional links in it.

mportancia de la red, de as rrpp y de escuchar al consumidor interesante la evolucionde : cotillear en la carniceria a chatear a face book lo mismo pero mas sofisticado y. cn más alcance.... ejemplo de dove y contra ejemplo de greenpeace estrategia de corporate brand

CAUSE MARKETING AS DESCRIBED BY UNILEVER CMO

Clift chides marketers for not recognizing their brands are not their own.

Dieser Beitrag betrifft nicht nur Marketing, sondern auch PR–bemerkenswert vor allem die "Five new rules of [PR]: "Listening to consumers is more important than talking at them."

BATAVIA, Ohio (AdAge.com) -- Brands aren't simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media, said Unilever Chief Marketing Officer Simon Clift, who warned that marketers who do not recognize that -- and adapt their marketing -- are in grave peril. Unilever Chief Marketing Officer Simon Clift Unilever Chief Marketing Officer Simon Clift Photo Credit: Gary He "No matter how big your advertising spending, small groups of consumers on a tiny budget might hijack the conversation," he said. "So this internet thing is much bigger and more interesting than just finding successors to TV advertising." Mr. Clift was speaking to a packed house at Ad Age's Digital Conference last week, in an address that did much to define an internet-driven sea change that's put consumers in control and at times threatened to overwhelm marketers and their agencies, who -- despite frequent protestations to the contrary -- are still rather p

great logo article

Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show. While brands as diverse as Southwest Airlines and Smirnoff vodka have been tweeting and accumulating followers for months, Land Rover attempted to use the burgeoning social-media platform in a more ambitious way, seeding so-called hashtags (words used in tweets that make it easier to follow an ongoing conversation via online searches) on billboards, taxi TVs and other out-of-home venues; spreading word of the Twitter effort through auto-obsessed blogs and online publications eager for a peek at its latest bells and whistles; and paying a fledgling Twitter ad network to spread the word among its army of compensated, heavily followed Twitter users, all of whom wallpapered their Twitter profiles with Land Rover branding.

Land Rover utilizing Twitter in some interesting ways; http://tinyurl.com/cjbdx6 [from http://twitter.com/jcookaz/statuses/1578827997]

"While brands as diverse as Southwest Airlines and Smirnoff vodka have been tweeting and accumulating followers for months, Land Rover attempted to use the burgeoning social-media platform in a more ambitious way, seeding so-called hashtags (words used in tweets that make it easier to follow an ongoing conversation via online searches) on billboards, taxi TVs and other out-of-home venues; spreading word of the Twitter effort through auto-obsessed blogs and online publications eager for a peek at its latest bells and whistles; and paying a fledgling Twitter ad network to spread the word among its army of compensated, heavily followed Twitter users, all of whom wallpapered their Twitter profiles with Land Rover branding. While it's too early to know what sort of return Land Rover will receive for its efforts, "it cost us virtually nothing," said Keith Rhodes, VP and account director at WPP-owned direct-marketing firm Wunderman, which orchestrated the effort."

Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show.

Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show

Success or failure?

LTでは使えないな。時間がない。

O departamento de Presença Digital da Bullet fez uma pesquisa com 3.268 brasileiro usuários do Twitter, para traçar o cenário do Brasil no Twitter. Ele dá um “overview geral” sobre o serviço de microblogging também.

social online research revealling brazilian presence on twitter

The web is filled with social networks: We have Twitter for meeting new people, Facebook for old college buddies, and Bebo for those of us who don’t want to hang out with the mainstream. Those social networks are rarely viewed as corporate services — they’re relaxing at the end of a long workday, not playgrounds for more business activity. But I would argue that social networks provide value to a business person on several levels, whether it be for those furiously working each day in a cubicle or for others closing big deals on the golf course.

Website optimization

Just about every aspect of a website can be split-tested. Split testing involves a single element of a page being changed at one time. A different type of split testing is sometimes used to achieve faster improvements with a shorter number of tests; multivariate testing. In this type of testing, multiple variables are changed within a single web page. So, rather than having multiple versions of the same page, multivariate testing rotates different elements on the same page, for example, the headline, the call-to-action, the image and the opening paragraph. The advantage with multivariate testing is that you can find the optimum combination of website elements in a shorter space of time and achieve significant improvements in the website’s performance; the disadvantage is that it takes a considerable amount of traffic to get accurate results. For most websites, A/B split testing will be the optimum method of improving a website’s conversion rate over time.

What matters now - commentary from thought leaders on the key challenges ahead

Big thoughts and small actions make a difference. Things to think about (and do) this year

By Cameron Chapman We've all heard of Twitter at this point, and I would be the majority of our readers are already using it. But that doesn't mean we're all using it...

This guide should give you the basics you need to get more out of Twitter, whether you use it for your business or personal life.

Brian Solis mentions PR Newswires Social Media Metrics: Employ listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words.

Simple steps to ensure the initiative doesn't lose focus.

Without further ado, I now present to you the best internet marketing posts of 2009

Find incredibly valuable articles on the subject of Internet Marketing in social media, search engine optimization, PPC, web design, small business, and more.

Social Media, SEO, PPC, Small Business, Web Design, and More.

Best Internet Marketing Posts of 2009

t

We’ve never had a lot of chargebacks (a chargeback is when a customer calls their credit card company to dispute a charge they don’t recognize), but last year we made a simple change that reduced our chargebacks by 30% as a percentage of sales. I can’t be certain the reduction is entirely due to this technique, but we didn’t change anything else related to how we deal with chargebacks.

008 I was thinking about how we could do a better job explaining a charge, but we were only allowed a limited number of characters on the customer’s billing statement. According to the merchant/card rules: Your company name/DBA section must be either 3, 7 or 12 characters and the product descriptor 4, 8 or 13 characters. That means we could do something like: 37signa*Basecamp 800.xxx.xxxx IL or even…

If you don’t use a product descriptor (“Basecamp” or “Backpack”), you get 22 characters. So I decided to register 37signals-charge.com, redirect it to 37signals.com/charge, write up a page explaining why there’s a charge on your card, and put that URL on people’s charge slips instead of “37signals, LLC” or “Basecamp” or “Highrise” etc.

This is an interesting one for all of those who are accepting credit card payments online via their website. Chargebacks are the worst and EAT UP your profit. They came up with an interesting way to prevent 'em.

A great little bit of online business advice - having your line item charge on customers' credit card statements read as a URL they can use to identify what they're being charged for.

The use of social media as a business tool is a relatively new concept, but it is one that is allowing Gen-Y entrepreneurs to challenge established norms and leave their mark on the business world.

With 22.7% of 16-19 year olds unemployed and the financial and corporate landscape contracting right in front of them, the so-called Y Generation (Gen-Y) currently has the opportunity to take a strong hold on today’s business landscape. And it seems that they intend to. Half of all new college graduates now believe that self-employment is more secure than a full-time job and 70% of today’s high schoolers plan on starting their own companies.

The 20 Best Logos from 2009

For fifteen years, I was a book packager. It has nothing to do with packaging and a bit more to do with books, but it's a great gig and there are useful lessons, because there are dozens of industries just waiting for you to do something like this. Let me explain:

ポップなイラストをつかったかわいいデザインの情報宅配サイト。 無料で情報誌を宅配ってスゴいなぁ。

You Tube Viral Ads Videos Socialmedia buzz

We're living in the YouTube generation, where not only are you consuming video at massive rates, but also uploading boat loads of it. However, only a select few

t mobile and samsung

video

Klinkt logisch maar drie vuistregels voor social media binnen een bedrijf zijn: 1 samenwerken 2 de bedrijfsleiding moet achter het idee staan 3 neem je tijd: de impact van social media ontstaat niet op 123

This is information I share with clients all the time - they are simple and seem like common sense when you read about them, but all too often overlooked by organisations when considering their social media policy.

"If the direction doesn’t come from the very top, managers, who have myriad reasons to fear change, will hang on to the status quo. Despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture."

I’ve been talking to several people recently about setting up a Facebook fan page, how to get more fans, and how to use Facebook effectively. Full disclosure: Yes, I have a Facebook page, but it’s private. I use Twitter and LinkedIn for business, but I haven’t set up a page for my copywriting business. However, I DO run a Facebook page for the same nonprofit that I mentioned in a recent post on email marketing. It’s performing well, averaging 50 new fans a day.

In today’s world of interactive web-based marketing, viral campaigns and high production television commercials, the print ad remains one very powerful and effective means for advertisers to reach their audience.

おもしろ広告集

Interessante Print-Werbung

Social media allows us to discover, connect, and engage with new people of interest.

Social Network improvement

Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don’t know, there is a fine line between reaching out and “spamming.” The challenge is to make a connection clearly and effectively without wasting people’s time.

If your company, no matter how big or small, has hired a social media consultant to augment (or God-forbid, replace) your PR team, there are some things you should probably be sniffing out and identifying as red flags

"If your company, no matter how big or small, has hired a social media consultant to augment (or God-forbid, replace) your PR team, there are some things you should probably be sniffing out and identifying as red flags:" ... good checks on the hype here.

8 Excellent Web Resources for Startups - Stepcase Lifehack - http://www.lifehack.org/articles/management/8-excellent-web-resources-for-startups.html

Various ways Starbucks uses social media to connect with their customers. Amazing!

This article gives you the information you need to plan, design and build an HTML newsletter that renders well and is actually useful to recipients. It’s a quick and dirty guide to effective email newsletters.

“We really love this new website you’ve built! Now we’d like to send out an email to all of our customers, friends and anyone, and it should look exactly like...

Internet marketing secrets for bloggers

Search as it works now. Michael Campbell is a true guru with longevity and offers good solid material to implement.

this is actually a very sound usefull technique for ranking well for a specific search term, well worth a read.

Pretty cool stuff!

Forrester's updated social technographics ladder doesn't seem right. The Conversationalist involves less work or commitment than Critics, and seems too similar to Collectors & Joiners.

An update to the Groundswell Social Technographics ladder.

"1. Convince your boss this stuff is for real, and that if you haven't jumped on it, you're late. 2. Profile your customer base, and see what they're ready for, before planning a project to reach out to them. (After all, People is the first step in the POST process.) 3. Segment your audience; build different strategies for different segments. (Social is so prevalent now that a single approach for your company is probably too broad.)"

It takes a whole bunch of people to make a website. Aquent can get you that whole bunch of people. Find out who you need at internetonlinewebsite.com

To the people of the world, from OK Go: This week we released a new album, and it’s our best yet. We also released a new video – the second for this record – for a song called This Too Shall Pass, and you can watch it here. We hope you'll like it and comment on it and pass the link along to your friends and do that wonderful thing that that you do when you’re fond of something, share it. We want you to stick it on your web page, post it on your wall, and embed it everywhere you can think of.

Awesome post by the guys whose treadmill jumping video has been viewed 40 million times on the current state of the music industry on the internet.

Their record label has made their YouTube videos unembeddable. A thoughtful look at all sides of the issue - man, I kind of love these guys.

s*ebano stanje muzičke industrije...

Notes and links on pricing your work, especially for people in creative fields

Discussions from around the web on pricing webapps

An ongoing discussion of web app pricing strategies by Paul Farnell, founder of Litmus.

Werbung auf Social Networks will weiterhin nicht so recht abheben. Sind daran die ignoranten Werbeauftraggeber schuld? Die phantasielosen Website-Betreiber? Oder liegt der Grund vielleicht doch ganz woanders? Ist Social Media vielleicht viel komplexer und neuartiger, als wir alle denken? Kein Zweifel: Social Media ist das Medienphänomen unserer Dekade. Viele Millionen von Internetusern verbringen erstaunliche Mengen von Zeit auf Facebook, Youtube, unzähligen Blogs und Diskussionsforen.

Grundlagenartikel, der die Unterschiede zwischen 1:n und n:n-Kommunikation erläutert

Werbung auf Social Networks will weiterhin nicht so recht abheben. Sind daran die ignoranten Werbeauftraggeber schuld? Die phantasielosen Website-Betreiber? Oder liegt der Grund vielleicht doch ganz woanders? Ist Social Media vielleicht viel komplexer und neuartiger, als wir alle denken? Kein Zweifel: Social Media ist das Medienphänomen unserer Dekade. Viele Millionen von Internetusern verbringen erstaunliche Mengen von Zeit auf Facebook, Youtube, unzähligen Blogs und Diskussionsforen.

I'm an idiot. Last week, someone commented on a post I wrote for SEOMOZ's YouMOZ service that they'd like a Google Analytics Cheatsheet. I wrote back "OK, I'll do it." Guess what? Google Analytics has a ton of features. And even more tricks and hacks that folks have developed over the years. So this 2-page cheat sheet, which took 3 days and nights to pull together, is a tiny sliver of the whole system. But it does cover the stuff that I'd want my staff to use. You can download it for free, no strings attached: Version with links: The Google Analytics Cheatsheet Printer-friendly version: The Google Analytics Cheatsheet, Printer Friendly

I've categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. I've suggested which type of brand works best in each channel.

wondering if makes sense to look at social sites in terms of G2C (government to citizen) or G2B (government to business) lens?

If yesterday’s blogs were about personal expression, today’s are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream m

RT @MackCollier: 14% of the US internet population blogs, and 48.5% read blogs - http://is.gd/tT57 [from http://twitter.com/ErikNYC/statuses/1594495515]

The numbers tell the tale—or lo

If yesterday’s blogs were about personal expression, today’s are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream media sites; and microblogging platforms such as Twitter.

Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers&mdas

More and more small business folks are giving in to what seems like an insurmountable mountain of hype and jumping on the twitter bandwagon. Lke all social media and marketing tactics, before you can determine if something makes sense you need to analyze your objectives. So, instead of asking why you would use it, ask how it might help you achieve some other already stated objectives.

In my journey through these systems, I’ve been seeing how each gives incentives to their users. For instance, on Foursquare every time I check in it gives me points. If I check in a new place that it didn’t know about, it gives me a ton of points. It is rewarding my behavior. This “reward” turns very addictive. Twitter, on the other hand, has its own incentive system. It puts all sorts of things in your face, like how many Tweets you’ve done, how many people you’re following, how many followers you have, and how many lists you are on. Things that are measured become games and increase addiction. But Twitter has other games going on as well. Anytime someone uses your @name in a Tweet you see it. Remember that Dale Carnegie said in his book about how to win friends and influence people that your name is the sweetest and most important sound in any language.

I’m an addict. You already knew that, didn’t you? After all, I’m just about to pass my 30,000th Tweet and on Facebook I have more than 10,000 friends and on Foursquare I follow more than 3,000 people (about 1% of their user base as just reported). I’m not the only addict, though. On Google there are 402,000 results for “social media addiction.” Someone even made a rap video about social media addiction. In my journey through these systems, I’ve been seeing how each gives incentives to their users. For instance, on Foursquare every time I check in it gives me points. If I check in a new place that it didn’t know about, it gives me a ton of points. It is rewarding my behavior. This “reward” turns very addictive. Twitter, on the other hand, has its own incentive system. It puts all sorts of things in your face, like how many Tweets you’ve done, how many people you’re following, how many followers you have, and how many lists you are on. Things that are measured become games and incre

Twitter, on the other hand, has its own incentive system. It puts all sorts of things in your face, like how many Tweets you’ve done, how many people you’re following, how many followers you have, and how many lists you are on.

OK, hvis nogen ved disse ting så er det nok Scoble

This guy works for aaron wall >>>>> One way I’ve found to cut down on support requests is to make sure I write publicly about any issue that keeps coming up for my customers. Other small companies contact me for advice fairly frequently, and that also tends to retread the same issues, so I’m going to blog it in depth once rather than giving fifteen people 30% of my thoughts on the same issue. One common issue is “How do I improve our SEO?”

Lots of good tips on marketing ISV and other stuff.

lots of people forget the planning phase in social media programs

Altitude Branding / 21.12.09

Great post from Amber Naslund on creating measurable objectives.

The Do's and Don'ts of Online Publicity, For Some Reason Lindsayism.com&nbsp; Bio&nbsp; Twitter NYmag.com posts

"...all eyeballs are not equal" - online PRs take note:

"There’s a question that has been bugging me for years: why are 99% of publicists and promotion/marketing people complete useless failures when it comes to blogs and online outlets?"

great notes on online publicity

the keyword-rich anchor text link isn't counted by Google because the first link is the image. You can use the brilliant First Link Checker tool to find out quickly and easily if this is a problem for your sit

For the first of my guest posts for Econsultancy I wanted to take a step beyond the generic, oft-rehashed ‘SEO tips’ (you know, things like “include keywords in your page titles” and “create great content”) and contribute something based on my experience of working across a number of e-commerce sites.

ave when you begin trying to connect with the community, you. Your unique perspective and take on the various areas that you operate in, have not been and cannot be offered by anyone other than you, so use that to your advantage. Given that this is the case, making it a point to seek out and nurture your own voice will help ensure that when you start sharing that voice with the community, that it will resonate and connect with other members in the collective.

Mashable explains that authenticity, content, control and promotion are the keys to success on Facebook.

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed. In 2010, we’re entering a new era of social media marketing — one based on information, rationalization, and resolve. Business leaders simply need clarity in a time of abundant options and scarcity of experience. As many of us can attest, we report to executives who have no desire to measure intangible credos rooted in transparency and authenticity. In the end, they simply want to calculate the return on investment and associate social media programs with real-world business performance metrics. Over the years, our exploration and experience has redefined the traditional metrics and created hybrid models that will prove critical t

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

- 15% optimistically hope for 5-10% In 2009, those companies that aligned social media investments with revenue estimates: - 5% or less revenue tied to social in 2009 foresee an increase of an additional 5% in 2010 - 6-10% of revenue stemming from social media is expected to increase more than 10% - Those with greater revenues resulting from social engagement expect an escalation of revenue derived from social at 20%

Inc.com

Inc. Magazine

"The 2010 IKEA catalog, now arriving at doorsteps around the world, reveals the company’s choice to change all typography to Verdana, the Microsoft font that every web designer has grown to hate (you can already hear the cries). Being one of the better looking ‘Core fonts for the web’—a limited selection which also includes Arial, Comic Sans, and Times New Roman—Verdana has become one of the most widely used fonts on the web (but rarely ever used in print). The font will replace IKEA Sans (a customized version of Futura by Robin Nicholas), and IKEA Serif (based on Century Schoolbook). In an interview with the Swedish design magazine Cap & Design, IKEA’s Ivana Hrdlickova says the main reason for the switch was to allow the company to use the same typeface in all countries (current IKEA typefaces do not contain Asian characters, for example). Being that Verdana was designed for the web, it also allows the company’s image to remain consistent online and in print."

Yikes. Via Tom Waddington

Uma aula sobre análise de relatórios de acesso (Bounce Rate, Conversion Rate, etc)

Med hjälp av statistik går det att bevisa vadsomhelst brukar man ju säga, men faktum är att statistik för din webbsida också kan hjälpa dig att förbättra den. Det förutsätter att du vet hur du ska tolka statistiken och hur du ska ta till dig av den. I den här artikeln får du hjälp med tips på olika statistikverktyg att använda dig av och hur du genom statistiken kan analysera vad du ska förbättra på din sajt för att

Analytics

Having a Twitter account may be all the rage, however there is something to be said for the power of focus.

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

It is a little hard to talk hard numbers here since this will vary wildly from agency to agency, firm to firm, freelancer to freelancer. But let’s just throw some out there just for fun. $75 / hour. That’s a fair rate, I think, for a reasonably skillful freelance web designer.

This question was sent in by Tom Nowell. Tom said he was a university student and has been building websites for people lately. He says that he does it on

Reading The State of PR, Marketing, and Communications: You are the Future: This post is long. If you pre.. http://cli.gs/93z14P [from http://twitter.com/ploked/statuses/2077952723]

While some are already predicting the death of PR, I fundamentally believe that it's simply the death of PR as we know it. As long as communications professionals want to learn and improve their craft, then we are positioned for evolution. No matter how much we think we know, we're now equalized as an industry in order to reset, learn, and define and earn an invaluable role within the business cycle – again.

Brian Solis on where PR is headed.

The State of PR, Marketing, and Communications: You are the Future

SHARED USING: http://www.tagle.it

use social media share buttons in e-zines & eDMs

I've done a lot of other lists, for a variety of industries, verticals, age groups, but need to spend some time on women. Agencies and brands get to showcase their work (I've got great SEO in front of a social media audience) and it's easy for women

How women are quickly becoming a dominating demographic in social media.

Revista The Economista dedica seu dossiê às redes sociais.

Economist weighs in on web2.0

Online social networks are changing the way people communicate, work and play, and mostly for the better, says Martin Giles (interviewed here)

Although Controversial, Sponsored Conversations are Here to Stay Sponsored conversations, although controversial, aren't going away. In fact during recession, they will likely increase. Update: See this growing list of bloggers and brands that have

Billets sponsorisés

The Sponsored Conversation phenomenon

300+ helpful tips on using social media : http://bit.ly/EmsQT [from http://twitter.com/modeling22/statuses/2733585907]

"Users come for the content." True.

Users do not commonly browse the internet looking for a good design or decent user experience. Users browse the web in search of good content. When it comes to designing a website, content is often overlooked, but why? Very rarely do users browse the web looking for a good design or decent experience. Users come for the content. Not giving them what they want with poorly written content will frustrate users. Not only does it waste their time, but your time as well.

When it comes to designing a website, content is often overlooked, but why? Very rarely do users browse the web looking for a good design or decent experience. Users come for the content. Not giving them what they want with poorly written content will frustrate users. Not only does it waste their time, but your time as well.

Tim Trefren is one of the founders of Mixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications

Seth Godin's Pearls of Wisdom. We love lists and Seth's list is impossibly insightful. It must be read and spread.

A great, short list of useful thoughts and tips for anyone who wants to grow a business or gain momentum for their new idea.

Random rules for ideas worth spreading

Don't plan on appearing on a reality show as the best way to launch your idea

MAY 18, 2009, eMarketer

In addition, 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought additional information using social media tools.

Tweet plans help businesses to brand their Twitter presence with keywords for stronger social media marketing.

Are you using Twitter and trying to figure out whether it’s doing anything for your biz?

Are you currently using Twitter and trying to figure out whether it’s doing anything at all for your biz?

tweet must be unique content because Twitter does not allow duplicate tweets. This next step of writing a series of unique tweets is simple if, for each tweet, you: * Keep your preferred audience in mind * Use one of your keywords

Do you have a strategy planned out? Or are you finding yourself haphazardly tweeting at random hrs. of the day about everything from what you had for breakfast to news in your industry?

To Increase Engagement, Brands to Allow Users To Login With Facebook, MySpace, Twitter In a recent report titled the "Future of the Social Web" we found that we are entering the era of social colonization, every webpage and experience will be social

Jeremiah Owyang

A continued thought... the other part of Jeremiah's "Pollination" post. In that case, corps are putting their content out there... beyond their walls to make sure they are part of the unstructured/controlled conversation. In this case, corps are aggregating the other information onto their own site to bring the conversation closer to their home. Push/Pull at it's finest when taken together.

"・アパマンやいい部屋ネットなど主要な賃貸サイトを横断検索できる ・掲載は無料であるため、不動産屋が物件の出し惜しみをしない ・掲載条件には間取り図と外観の写真を必須としている"

・物件の横断検索ができる ・物件の間取り図、外観、ピンポイントな所在地が分かるので家でじっくり調べられる！ ・直接お問い合わせもできます

まず、7月6日付け（昨日）の日経産業新聞のうろ覚えな情報ですと、ポイントは以下の3つあたり。 ・アパマンやいい部屋ネットなど主要な賃貸サイトを横断検索できる ・掲載は無料であるため、不動産屋が物件の出し惜しみをしない ・掲載条件には間取り図と外観の写真を必須としている

「所在地正確」！！！！さて・・・と、引越し引越し・・・・・とりあえずデリシャスに「引越し」タグでもつくるかｗ

If you were to ask over 200 social media leaders which social media site they would pay for if they had to, as ...

RT @mikefilsaime "Twitter Is Better Than Facebook For Businesses" , says Survey Of Social Media Elite: http://tinyurl.com/dekmdq [from http://twitter.com/barbhd34/statuses/1226732194]

If you were to ask “over 200 social media leaders” which social media site they would pay for if they had to, as Abrams Research recently did, Facebook would come out on top, with 32.2 percent saying they would pay for it. (Yeah, right). LinkedIn was second, Twitter was third, and MySpace and Digg tied for last place (with only 1.5 percent of respondents saying they’d pay for those services). But if you ask, which one would they recommend for businesses to pay for (if they had to), Twitter beats Facebook by more than two to one (39.6 percent vs. 15.3 percent). LinkedIn again comes in second. Why did Twitter come out on top. It is seen as an efficient way for companies to get their marketing messages out there. One typical response:

Twitter vs. Facebook for businesses

read this, should be a goodie

Launch your line is a platform where you can launch your clothing line, fashion line, fragrance line, footware line, sports line. Anything you wish.

<blockquote> <font color="#595959" size="2" face="Arial">Step 4: Manage your line via the dashboard.</font></strong></td> <td rowspan="2" valign="top" width="47%"><img alt="" src="_layouts/images/Guide_4.jpg" border="1"></td> </tr> <tr> <td width="51%"> <p>From the Dashboard, you can complete every task necessary to launch your line. You can also make it as simple or as complex as you wish… your Dashboard is customized for your needs. Using the Dashboard, you have complete control of all aspects of your business. From your Dashboard you can:</font></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li>Find a manufacturer</font> </li> <li>Create packaging</font> </li> <li>Create a business entity</font> </li> <li>Create a corporate identity</font> </li> <li>Order affordable graphic design</font> </li> <li>Create a website</font> </li> <li>Create a prototype of your product</font> </li> <li>Find buyers for your line</font> </li> <li>And more!</font> </blockquote>

People around the world do trust the media, but to varying degrees. According to TNS, the good news, for Internet content producers, is that people now trust the information they get from online ne

Does Anyone Trust the Media? - Yes, but not all media http://ow.ly/4Hf3 [from http://twitter.com/barbhd34/statuses/1670958181]

“…we have a glut of people selling their expertise on how you should handle “the Twitter community” who have zero experience using the service the way most people do. They hopped on board the Consultancy Express, went straight to the head of the line, and now want to tell you how to talk to people at all of the stops they skipped.”

By Thursday Bram There's no formula for a perfect portfolio. There's no format that's guaranteed to land you clients, as long as you follow it. However, there are...

** Posted using Viigo: Mobile RSS, Sports, Current Events and more ** Last year I wrote a blog post entitled "If the news is important it will find me". The point was that we all live in so many socia

Things change. We are seeing a change in our referral logs right now. That could translate into systemic change in user behavior and business opportunity

our referral behavior is changing. hearing people from twitter, and researching there, rather than google.

RT @mashable: Reading: "How Twitter and Facebook Now Compete with Google" - http://bit.ly/EQ06o [from http://twitter.com/Bleau/statuses/1817974302]

Blog post on ideas for "socializing" the Kindle. Some good ideas here...

Using ebooks.

vídeos do superbowll

superbowl 2009

Super Bowl TV-CM

All Super Bowl spots.

Did you miss one of the Super Bowl ads? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure

Part 3 great article about online video industry. good thoughts for monetizing DER

TechCrunch - metric about video consumption on-line. (Pyramid of content / average nb of times a video is seen)

If anything, it has made us work a little harder to keep company with some of the great agencies that we admire.

The big question is how should agencies respond to Twitter as a disruptive technology? Do you give up short-term revenue from traditional marketing services that may be obsolete in several years, so that you can reinvent your business model? Do you hang on to your current business model as long as possible and run the risk of falling behind? I bet that most of us believe that we can create a hybrid model where we continue to practice traditional marketing and introduce select social-media components to our programs.

How Social Media Tools Can Complement What You Do

why agencies should use more social media / twitter

Nice! Business cards are terribly outdated, and even though I just ordered a bunch through Visaprint, I doubt I'll ever go through them.

Similar to Magnetize (sp?)

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for

Card.ly: Build a Beautiful Social Media Business Card

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration.

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration. ...

Winning In A World Transformed By Social Technologies

The key with boring brands is to get people talking about their problems, since they won’t talk about your brand

Good background for both ends of the spectrum.

Businesses should lose their inhibitions over using the microblogging tool to get closer to their customers

Twitter como canal de comunicación con los usuarios

It offered followers special discounts on rebuilt PCs. Twitter let Guerrero get to customers quicker and at lower cost than by direct mail. It let anyone interested in a deal follow him for announcements. It reduced his need to jockey for prominent space on the company's massive Web site, where refurbished products were often relegated to the online equivalent of Siberia.

SHARED USING: http://www.tagle.it

090906 part of a special section on microblogging

if you take the time to learn the ropes and experiment. Below is a graph of my return on investment from Adwords for my table planning software over 5 yea

It's a finding that strikes at the foundation of many a social-media marketing philosophy: Tapping into peer-to-peer networks is a way for marketers to tell authentic, credible stories to consumers whose confidence in corporate CEOs, news outlets, government officials and industry analysts has taken a beating. But according to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008.

Results like these suggest that feeling good about yourself may in part be a matter of having a hard time feeling bad, and that confidence and even success might be triggered by interventions that do nothing but make failure seem the more intimidating possibility. The human brain, for all its power, is suspicious of difficulty, but perhaps we can learn to use that.

Phrases that are easier on the ear aren’t just catchy and easy to remember, McGlone argues, they also feel inherently truer.

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.boston.com%2Fbostonglobe%2Fideas%2Farticles%2F2010%2F01%2F31%2Feasy__true%2F%3Fpage%3Dfull

in any situation where we weigh information. It’s a key part of the puzzle of how feelings like attraction and belief and suspicion work

"Cognitive fluency is simply a measure of how easy it is to think about something, and it turns out that people prefer things that are easy to think about to those that are hard. On the face of it, it’s a rather intuitive idea. But psychologists are only beginning to uncover the surprising extent to which fluency guides our thinking, and in situations where we have no idea it is at work."

Cognative fluency

A good newsletter campaign can be a great way to inform your subscribers of all your company's latest news, products and specials. In this post you will see

info about how to manage ads on your site: resources, sites, info and links.

Smashing Magazine article

これまた良い資料ですね。ネットビジネスに必要な要素をざざっと網羅してくれている図です。なにかのアイデアを思いついたときのチェックリストやブレストリストとして使ってみるのはいかがでしょ。

We asked the author of @thewholeworld, who has about 2,500 followers, to run a series of three tests promoting various funny videos or articles. What we found was surprising; nearly all traffic to those links was within five minutes of the tweet. After that… nothing.

A marketers view in some respects but interesting none the less. "The moral of the story is that twitter is like any social event you've ever attended. You can't expect the person you've just met to know what you told someone in a previous conversation. So get involved, have fun and make connections with your consumers."

Based on anecdotal empirical testing, the average useful lifespan of a link shared on Twitter is only ~5 min.

with 5 take aways

Fuel Interactive is a full-service web design, development and marketing agency

Weber Clients include Microsoft, Microsoft Windows, Microsoft XBox, General Motors,

Keeping up with online conversations can be a daunting task. As a freelance consultant, I not only need to keep up with what people are saying about me and my company, but I also need to monitor the latest industry trends to learn new skills and stay relevant. While wearing my blogging hat, I also have to keep up with conversations that would be interesting to web workers for this blog, or relevant for people building online communities for my own blog.

The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation.

Twitter tops the list

In the first part of this Better User Experience With Storytelling series, we explored some of the basic structures and story patterns found in myths and religions. We saw how these patterns continued into modern stories such as The Matrix and Star Wars. We also explored some of the basics of bringing storytelling into the user experience process and some places to get started. Concluding this two-part article, we hear from creative professionals who are leading the way in this relatively new world of combining the craft of storytelling with user experience. We’ll also see how storytelling can be applied to more than just interactive experiences: we find it in everything from packaging to architecture.

In the first part of this Better User Experience With Storytelling series, we explored some of the basic structures and story patterns found in myths and religions.

Please listen the following speech.

The presentation for my session at IA Summit 2009

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value. The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples. Please notice: in this post we features both good and bad examples of newsletter design, so you can get a better understanding of the problems to avoid and good design decisions to make. You may be interested in the following related posts

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.

The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them.

Programing the social web around a brand requires a consistent flow of engaging social objects. Here's why smart social content should be a major priority.

Future of Agencies - will they even exist? Ideological article.

Who says the future needs an agency, anyway?

Advertising agency of the future sounds a bit like horse drawn carriage of the future. I’m not saying for certain that there won’t be agencies in the future, only that the future doesn’t necessarily need agencies. Just like the future doesn’t need printed news but it needs journalism; the future needs commercial communications, but who creates them, the agency or the brand or someone else, is unwritten.

Om vad som driver trafik.

Marketers spend billions to attract search traffic from Google, but late last year Facebook started becoming a bigger source of traffic for some large websites, according to analytics firm Hitwise.

人の流れがsearchからじゃなく、social mediaからに変わる傾向か。

we thought it would be useful to highlight the core differences between Facebook Pages and Facebook Groups.

According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.

Is social media becoming more important than search engine ?

contagion

Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).

research papers or on conference speaker lists. "Physician 184 was self-effacing. He did not want to stand on a soap box," said Van den Bulte. "He was respected, but not in a flashy fashion. He was the opposite of a rock star."

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing

Knowledge@Wharton Marketing Research ArticleView Article on Knowledge@Wharton Mobile

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily

The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting - Convince & Convert - http://www.convinceandconvert.com/social-media-tools/the-39-social-media-tools-ill-use-today/

social media tools

The element of secrecy that's been required to maintain Apple's mystique has incurred an increasingly costly price.

Apple is justifiably revered in the worlds of technology and culture for creating one of the most powerful brands in the world based on the combination of some key elements: Great user experience and design, and an extraordinary secrecy punctuated by surprising reveals.

But the element of secrecy that's been required to maintain Apple's mystique has incurred an increasingly costly price. Apple must transform itself and leave its history of secrecy behind, not just to continue being innovative and to protect the fundamentals of its business, but because the cost of keeping these secrets has become morally and ethically untenable.

http://www.facebook.com/larry.sankey.

The Rush to Social Networks

The Rush to Social Networks FEBRUARY 9, 2009 Plenty of users, but marketers can’t yet take them to the bank. The social networking audience is growing rapidly. eMarketer estimates that in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007. By 2013, an estimated 52% of Internet users will be regular social network visitors. “The steady stream of social network updates and news is now a weekly—or even daily—habit for many online users,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Social Networks: Five Consumer Trends for 2009. “That stickiness is good news for social networks.” Good news because social networks have yet to develop viable revenue models. But there is still time. “Social network usage is not tapering off—it is growing,” Ms. Williamson says. “Not only are more consumers joining social networks, but their level of involvement is deepe

Plenty of users, but marketers can’t yet take them to the bank. The social networking audience is growing rapidly. eMarketer estimates that in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007

in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007.By 2013, an estimated 52% of Internet users will be regular social network visitors.

79.7 million people, 40% of US Internet users, will create content on social networks at least once a month in 2009, either by updating a profile or communicating publicly.

New Facebook Friend Lists filters in the design update will be interesting; http://bit.ly/PmWBc [from http://twitter.com/jcookaz/statuses/1281351685]

nueva pagina de inicio de facebook http://tinyurl.com/aqgl2n [from http://twitter.com/dmunozdiaz/statuses/1281346214]

In the new Facebook design, there are highlights and filters, and people will be 'thinking' instead of 'doing' things: http://bit.ly/PmWBc [from http://twitter.com/sandroalberti/statuses/1280436954]

Here's an example of the new Facebook homepage. http://tinyurl.com/aqgl2n [from http://twitter.com/koka_sexton/statuses/1283553578]

既然微網誌上人氣有限，企業為什麼還要經營它？此文提供了一個觀點

brands have to participate directly in these online discussions or face growing irrelevance, says Razorfish. But they have to bring credible voices that "need to be more engaging, personal, humble, authentic and participatory than traditional advertising images," advises the report.

great summary of the interesting new research from razorfish

Social media sites aren't where most people go to get recommendations on products and services. Even so, marketers must still try to reach consumers through social media since that's where conversations about brands are increasingly taking place. That's one of the key conclusions of a new study on social influence marketing by interactive agency Razorfish. The report released today also includes a new index developed by the firm which scores brands based on how they're being discussed online.

If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more.

www.linqia.com

So your biz is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You might even be interested in further distinguishing your brand by building a custom landing page for your business account.

So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You might even be interested in further distinguishing your brand by building a custom landing page for your account.

» Google Analytics for Facebook Fan Pages - PHP, Web and IT stuff

Google analytics about Facebook Fan Pages

We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators.

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Great video talking about "gaming" invading every day life and blurring the lines with reality

SEO for Startups: Top 7 Lessons + A Trip to YCombinator http://bit.ly/c4onTX

Next, since it's hard to do any slide deck justice with just the slides, a list of top advice and recommendations, not just from the slide deck, but from many years of interactions, consulting and Q+A help for startups:

RT @acarvin: rt @danzarrella: Just released a new State of the Twittersphere report: http://bit.ly/SOTblog0609 [from http://twitter.com/pabaker55/statuses/2102959075]

RT: @pabaker55 @acarvin @danzarrella: Just released a new State of the Twittersphere report: http://bit.ly/SOTblog0609 [from http://twitter.com/CircleReader/statuses/2103146004]

Revolution teamed up with i-level's social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz. Brand Mentions Followers Twitter 1 Starbucks 3.37m 120,868 @Starbucks 2 Google 1.01m 307,342 @Google 3 BBC 703,000 15.777 @bbcnews 4 Apple 512,110 None 5 AIG 455,000 None 6 Amazon 245,760 1007 @amazon 7 Microsoft 221,000 None 8 Guardian 211,000 14,913 @guardiannews 9 Dell 185,000 287,575 10 Coca-Cola 135,600 None 11 Ford 130,000 2,256 @ford 12 Sony PlayStation 117,550 20,651 @SonyPlayStation 13 eBay 107,000 1329 @ebayUK 14 Sony 107,000 None 15 Disney 106,000 7,354 @wdwnews 16 Yahoo! 94,500 9,541 @yahoo 17 Sky 74,370 10,248 @SkyNews 18 IKEA 72,300 None 19 IBM 70,400 1,180 @ibmevents 20 Nokia 68,100 None 21 Ford Scott Monty 62,600 16,562 @scottmonty 22 Guinness 59,700 None 23 HP 56,720 1,682 @hpnews 24 ComCast 50,400 14,688 @comcastcares 25 Skittles 48,600 None 26 Canon 48,200 605 @canon 27 McDonald's 45,340 234 @MON

Las 100 marcas más mencionadas en Twitter

average article but adding it for completeness

Here are five fantastic Facebook Fan Page ideas your small business can learn from.

[object Object]

Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular Facebook Games era.

The not so hidden psychological traps in social gaming. And where it could lead (if the world wasn't such a messy place).

Jesse Schell talks about future of gaming

If you’ve been formally educated in marketing, more than likely you’ve learned about a marketing model called AIDA. AIDA is an acronym that represents the different steps involved in selling a product or service. Very often, the principles of AIDA are applied naturally when a useful product or service is being marketed. Being web designers and app developers, however, our personal involvement on a technical level in our own or client projects may deter our efforts to produce a design that correctly implements AIDA.

modelo de web markwtiing

modelo AIDA en web

For the third year running (see 2008, 2009) I'm going to aggregate stats in the social networking space on a single blog post, and update it through the year.  Data fiends should bookmark this post for future reference. Stats are important –but

Social network stats collection from Owyang - updated throughout the year

16 social media ebooks van Pamorama, blog

Llibres recomanats sobre social media

Excellent demonstration of the creative process while keeping in mind user-interaction/understanding and company branding/personality.

How stuff gets designed at Basecamp. I love the thought proces design the design: http://bit.ly/jcOUj [from http://twitter.com/charanjit/statuses/2794360472]

List-building community. Ever come across a "Top 20 X" or "Worst 10 Y" list that you totally disagreed with? What if you could edit the list right on the spot and make your opinion heard? Demolistic allows you to do just that, and much more.

Sito realizzato con CakePHP

"What is the semantic web, you wonder? Don't worry, you're not alone. The term "semantic web," or "Web 3.0" as some folks have started calling it, means different things to different people. In this post, we'll clarify what it is and why we think it will play an important role in the world of marketing. Two technologies in particular (natural-language search and content enhancement) promise to bring companies much closer to their customers and deliver to consumers more relevant content than ever before."

Die Bedeutung vom semantischen Web für modernes Marketing: Natural Language Search und Content Enhancement

"Marketers Embrace #Twitter over Facebook - eMarketer" http://j.mp/16izVT

Only 54% of Fortune 100 on Twitter

Some recent study info on social media: A recent study which looked at corporate blogs, Twitter accounts and Facebook profiles, about one-fifth of Fortune 100 firms only used one of the three channels. Those companies were overwhelmingly likely to choose Twitter (76%) over Facebook (14%) or blogging (10%).

De evolutie van de logo's van pepsi en coka cola

Pepsi's logos vs. Coca Cola's

logos of the two companies over the years

Our final Georgetown U. Social Media for Social Good class post on the Groundswell deals specifically with Chapter 11, which discusses strategies on how to get social media improved inside the organization. Before I begin, a very special thanks to Charlene Li, who guest lectured last night via Skype (full photo set here).

good to do list when you are advocating social media

new media social web2.0 boss job approved obstacles

How to measure ROI from social media campaign

Great insights on Social media & ROI http://ow.ly/1a70E [from http://twitter.com/LauraleeGuthrie/statuses/9498298453]

ROI: How to Measure Return on Investment in Social Media

Return on engagement – the duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement. Return on participation – the metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of, social objects. Return on involvement – similar to participation, marketers explored touchpoints for documenting states of interaction and tying metrics and potential return of each. Return on attention – In the attention economy, we assess the means to seize attention, hold it and as such measure the responses activities that we engender. Return on trust – A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.

Inc: How Hard Could It Be? By Joel Spolsky

Good article on using blogs for marketing

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.inc.com%2Fmagazine%2F20100301%2Flets-take-this-offline.html

Joel on Software explains what makes a good blog (and why he's quitting)

I’m often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur.

How Facebook is Gunning for Google (And Killing SEO) http://is.gd/19Wx0 [from http://twitter.com/steveblamey/statuses/2291526627]

How to handle Facebook's impact on SEO

RT @DavidAKennedy: Is Facebook killing SEO? http://bit.ly/22E8oW [from http://twitter.com/DangerGranger/statuses/2295297921]

OPEN Forum by American Express OPEN | |

Something is elegant if it is two things at once: unusually simple and surprisingly powerful. One without the other leaves you short of elegant. And sometimes the “unusual simplicity” isn’t about what’s there, it’s about what isn’t. At first glance, elegant things seem to be missing something.

Measure twice, cut once. Better yet, measure thrice. Making certain that your early visitors will have the best experience possible when first arriving at your site means that everything needs to be working correctly. Check to make sure that all hyperlinks work. Make ultra-sure that contact forms, email accounts, commenting systems, and all the other things that your users will interface with, is working properly. One of the late quick fixes we had to implement just hours before Design Instruct’s launch had something to do with category pages. Users visiting a category page from the sidebar links that didn’t have an associated tutorial under it simply said that the page could not be found. It gave the impression that there was something wrong. We had to revise the message to say, "There aren’t any posts in this category yet. We’re working on it though, so please check back soon!" to let users know that the pages do work, just that there aren’t anything in them yet.

10 Simple Tips for Launching a Website

The process of launching a website can be a daunting endeavor. There are many things you want to do, but not enough time and resources to do them. However, even though it might seem like a herculean task, as long as you keep some fundamental things in mind, you can ensure a hassle-free website launch. In this article, I’ll share with you some tips for launching a website based on the experience of our own launch of Design Instruct.

It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penny-pinchers and environmentalists alike. But it turns out that approach doesn't always work

Only a tiny fraction of the 179,000 nonprofits that have turned to Causes as an inexpensive and green way to seek donations have brought in even $1,000, according to data available on the Causes developers' site. The application allows Facebook users to list themselves as supporters of a cause on their profile pages. But fewer than 1 percent of those who have joined a cause have actually donated money through that application.

It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penn...

"The Facebook application Causes, hugely popular among nonprofit organizations seeking to raise money online, has been largely ineffective in its first two years, trailing direct mail, fundraising events and other more traditional methods of soliciting contributions. "

Washington Post - articolo sulla efficacia dello strumento causes di facebook per il non profit

Companies must integrate customers behavior on social networks to their corporate website to increase relevancy, word of mouth, and trust. Social networks, which have your customers and prospects, have taken note, and have launched a variety of products that allows their thriving communities of buyers and prospects to connect with static corporate sites. The challenge? There are so many features available, it’s confusing to figure out what to do. Use this data as a roadmap and guide.

Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place off the corporate site. This piece, which still gets traffic has been translated into over a dozen languages –the market recognizes that corporate sites can no longer operate as silos when customers have left.

Finally, your corporate website can be relevant again - Over the past few weeks, I've been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece...

Finally, your corporate website can be relevant again Over the past few weeks, I've been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece

I believe this "more features = better" mindset is at the root of the misjudgment, and is also the reason why so many otherwise smart people are bad at product design (e.g. most open source projects).

Pick three key attributes or features, get those things very, very right, and then forget about everything else.

What's the right approach to new products? Pick three key attributes or features, get those things very, very right, and then forget about everything else. Those three attributes define the fundamental essence and value of the product -- the rest is noise. For example, the original iPod was: 1) small enough to fit in your pocket, 2) had enough storage to hold many hours of music and 3) easy to sync with your Mac (most hardware companies can't make software, so I bet the others got this wrong). That's it -- no wireless, no ability to edit playlists on the device, no support for Ogg -- nothing but the essentials, well executed. ...By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product.

Words that Zing

Companies who don’t have iconic brands with millions of adoring fans, often have to resort to other ways to get the attention of the market. This isn’t evil, nor is it uncommon, it’s just business, and was here before the web, and will be afterwards. Don’t get mad or emotional about it, let’s break it down to understand how it’s going to work, if you’re a concerned user, use this post to figure out how to beat it. If you’re a marketer, figure out what works –and throw away what doesn’t.

We’ve been quite busy for the past two months or so working through all the feedback we’ve received on Windows 7. It should be no surprise but the Release Candidate for Windows 7 will have quite a few changes, many under the hood so to speak but also

All of the new features of Windows 7.

App Store is a competitive environment. Against more than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight? What does it take to get good media coverage? How do you get people to talk about your app—and, ideally, how do you get them to buy it and show it to their friends?

App Store is a competitive environment. Against more than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight?

To improve your business or personal profile, you must increase you web presence.

As a marketing tool Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn&rsquo;t apply to your objectives

RT @TomL Fancy Social Media experiment by Procter & Gamble - http://tinyurl.com/djmf67 [from http://twitter.com/theholodeck/statuses/1317128065]

now what?

social media PPT

BATAVIA, Ohio (AdAge.com) -- ­Procter & Gamble Co. paired 40 digital media and agency executives with 100 of its North American marketing directors in a contest to sell Tide T-shirts for charity last night as its much-awaited "Digital Hack Night" became a four-hour reality show aired largely in social media.

The most recent report interviewed 17,000 people in 29 countries and is called “When did we start trusting strangers.” It conclusively proves that as we thought, social media is now directly impacting the way we buy products and services. The publishing of billions of thoughts, opinions and experiences online in the form of blog posts, videos, ratings, reviews and photos is fundamentally changing the way everybody online sources opinions on products, brands and services when they buy something.

Tom Smith, Head of Consumer Futures at Universal McCann, discusses how social media is transforming our influences on what to buy.

Mashable article on Universal McCann study tracking social media use among 17,000 Internet users, September 2008.

Bloggers Bible

Naomi of IttyBiz is in the middle of a great series about how her blog made $176,000 so far this year through six different types of income streams. Start with the post at the bottom of the page and move to the top… great stuff.

At least half of these resources would definitely be stuff that you guys might be interested in. Whether you’re deep into social media or just getting started, there’s a resource for you in Brian’s post.

Who are the Top 100 most influential Internet Marketers of 2008? The list voted by thousands of internet professionals. It contains “who is who” in internet marketing.

Internet Marketers - top 100 - SEO, Link building, e commerce, etc.

Social Media Marketing is Easy-

The importance of establishing a strong social media presence has been discussed to exhaustion. You know that you need to be an active user on these sites because social media can produce numerous benefits for you and your brand. Of course, as the bandwagon for social media has filled up, many myths have been spread.

24 Unforgettable Advertisements | The Best Article Every day - http://www.bspcn.com/2008/06/29/24-unforgettable-advertisements/

ameブロのPVカウントは・・・

新着エントリーをロボットでクロールしてたりとか諸々で、analyticsと比較して３倍くらい差が出るよ。という話。

すごいねwwアメブロ

バス停

EPA art

Creative Bus Stop Advertisements

まあ、外国から見たら不思議だろうな。僕だって、あれでよく儲かっているとときどき思うもの…

Bosley's recommendations (for coffee!) from Tokyo

Vending machines in Japan are as commonplace as temples, bicycles, and karaoke booths. It's not uncommon to see a street lined with a dozen or more machines selling products ranging from cold and hot drinks to flowers or rice. And almost none of these vending machines are vandalized or non-functional. According to the Vending Machine Manufacturers Association, Japan has one vending machine for every 23 people.

なるほど色ね。色とオーラと関係していると言っていたフランス人の友人もいたもの…

Twitter

People often ask, "How do I gain more Twitter followers?" Ars offers six Twitter etiquette tips to help you gain those followers without having resorting to dirty tactics or annoying habits.

9 Ways to Get Your Design Portfolio Seen

Whether it's getting instant responses or meeting people in real life via tweetup, some Twitter tips are not to be forgotten.

http://bit.ly/331kzj 8 Twitter Networking Tips: From Online to In-the-Flesh [from http://twitter.com/sahana2802/statuses/1249450959]

notes on how brands are using twitter analytics and CRM to manage cust service. Mentions Radian6 and WebTrends. Dell VP of Community has a 45 person team

use.. or misuse of social marketing

It turns out though, that far more than that was happening behind the scenes. An extensive machinery of tracking, delegation and analysis stood between Bill and my little Twe

Radian6 system and others - how social media monitoring works at large companies (with one screenshot of radian6)

もうmixiはオジサンオバサン世代ですか。そうですか。

Aさん：友だちとケンカしたときに、メールで謝まってこられても許しようがない。友だちの中には「リアル」に悪口を書きこんでいて、通称「裏リアル」と呼んでいます。「今これがむかついた」とか書いていて、特定の友だちにしか教えないんです。でも、結局は友だちが友だちに教えたりするので、みんな見ています。「裏リアル」がきっかけで、クラスみんながケンカになったこともあります。「あんたこんなふうに書かれちょったよ」「嘘やろ」「書いてる」みたいな感じで。あと、ホームページは誰が見ているかわからないのに、自分の写真を載せる友だちが多くて危ないと思います。みんなプリクラや写真を載せたりしていて、みんなに見せたい写真を載せているという感じです。

一言でうまく言えない。考えることは多い

Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?" Start with these, The Five P's of Social Media. The Five P's are

Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?" Start with these, The Five P's of Social Media. The Five P's are; Profiles, Propagate, Produce, Participate, and Progress.

Quittner, Jeremy. Twitter: Building Businesses Tweet by Tweet. BusinessWeek (April 3, 2009).

RT @c_blazquez: RT @tewfiq Twitter: Building Businesses Tweet by Tweet - BusinessWeek http://tinyurl.com/da7s4j [from http://twitter.com/hvaudaux/statuses/1456646432]

Entrepreneurs are finding the fast-rising microblogging site to be a useful tool for reaching out to customers.

fr. Business Week - Twitter: Building Businesses Tweet by Tweet - http://is.gd/qHUY [from http://twitter.com/randymatheson/statuses/1451834389]

While this exchange may seem a bit cryptic, Savage is one of a growing number of business owners to whom it makes an awful lot of sense. Savage frequently trolls Twitter looking for sales leads for his five-person, $1 million company, which makes software that facilitates video sharing through a private network.

read this

see page 2 for "frameworks-for-business" AND "jobs-hiring": Why do so many of us have that void? Because according to everything expert Malcolm Gladwell, to be satisfied with your job you need three things, and I bet most of you don't even have two of them: - Autonomy (that is, you have some say in what you do day to day); - Complexity (so it's not mind-numbing repetition); - Connection Between Effort and Reward (i.e. you actually see the awesome results of your hard work).

5 addictive mechanics explained.

Now, there's no way they can create enough exploration or story to keep you playing for thousands of hours, so they had to change the mechanics of the game, so players would instead keep doing the same actions over and over and over, whether they liked it or not. So game developers turned to Skinner's techniques. This is a big source of controversy in the world of game design right now. Braid creator Jonathan Blow said Skinnerian game mechanics are a form of "exploitation." It's not that these games can't be fun. But they're designed to keep gamers subscribing during the periods when it's not fun, locking them into a repetitive slog using Skinner's manipulative system of carefully scheduled rewards. Why would this work, when the "rewards" are just digital objects that don't actually exist? Well...

# We can articulate the company vision in 140 characters or less # We are willing to give credit to cool, innovative, or thought-provoking ideas # We are willing to challenge a potentially destructive position . # We are willing to listen to and engage with others # We will not get carried away # We will dedicate time each week to reading what others have to say and promise to retweet # We will never include in a press release, speech, or annual report # We actually have something meaningful to say. # If we don't have something to say, we'll find the person in the organization # If we cannot live up to these commandments we will reflect on whether corporate marketing is the right role for us. # We will use our Twitter channel not just to bump out cheery news, but to keep customers informed in the event of bad news.

From The Big Money

Last week, the Department of Defense issued its social-media policy, an admirably permissive guide for military personnel governing their use of Facebook, Twitter, blogs, Flickr, and YouTube. The upshot? It's all good, the Pentagon says.

Social media marketing is expected to dominate this year -- but the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and search engine optimization (SEO)? Includes a downloadable PDF version of a chart on leveraging social media options

By http://bit.ly/Tweets2Delicious

Importante Local

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.

how can we use linked in to help us connect to people in our industry

16 Facebook Applications to Boost Popularity of Facebook Fan Page http://bit.ly/ajj7jy #facebook

Do you know there are over 20 million people join as fans of Facebook Fan Pages daily? Forget about restricting Facebook as a private network. If you can get 5% of those people to land and join your fan page, the impact will be significant. Time to boost popularity of your fan page with the right Facebook applications. I setup a fan page for Social @ Blogging Tracker 5 months ago. Since then I witnessed the wonders it did to my blog traffic, proven it’s one heck of a networking site to promote our blogs and online presence. If a Ms. Nobody like me can gain some from it, you definitely can too!

Foursquare, a location-based facebook and myspace, intends to disperse a free of charge analytics application and dash panel inside the forthcoming days that will allow business people entry to an array of information and also figures regarding guests thus to their organizations.

Foursquare, a location-based myspace and facebook, intends to disperse a free stats instrument along with dash in the forthcoming weeks that could give companies usage of an array of info along with statistics about site visitors thus to their shops.

Foursquare, a location-based facebook and myspace, plans to deliver a free analytics tool and also dash panel in the arriving months that will give business owners access to an array of info as well as data regarding guests for their institutions.

Foursquare, a location-based social network, intends to deliver a free analytics device and also dash within the forthcoming days that could offer companies access to a range of information and statistics regarding site visitors recommended to their establishments.

Foursquare, a location-based myspace or facebook, plans to disperse a totally free statistics application and also instrument cluster in the forthcoming several weeks which will provide business people access to a variety of data as well as data about website visitors thus to their shops.

Foursquare, a location-based social network, intends to distribute a free stats tool and also dash inside the forthcoming several weeks that may offer business people entry to a range of information and data concerning site visitors thus to their institutions.

Foursquare, a location-based myspace or facebook, plans to send out a no cost stats device and dashboard inside arriving days which will offer business owners use of a variety of details along with statistics concerning site visitors to their establishments.

Social Media Examiner / 08.03.10

Facebook Insights, Google Analytics, Webtrends, and CoreMetrics

Gigantische selectie aan internationale case studies.

Carsten

rede-social social-network gammers

GAME ON: Top 5 Social Networks for Gamers

As per Mashable. Social networks that appeal to gamers.

Five great social networking destinations for gamers to hang out online.

Co jeszcze zrobić w Polsce

PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit.

If I had any advice to offer it's this -- get in the habit of communicating directly with the people you want to influence. Don't charge them to read it and don't let others interfere with your communication.

advertising communication effect finances money community blogging interesting technology business marketing culture web

On Twitter early this morning I said something provocative. "I've made over $2 million from my blog and Dan thinks blogs can't make money. He needs to get out of the box more often." Permalink to this paragraph I was referring to Dan Lyons, who had written a piece in Newsweek that said among other things: "While blogs can do many wonderful things, making huge amounts of money isn't one of them." Permalink to this paragraph I agree. Blogs don't make money. But people with blogs can.

radical thinking from Dave Winer on blogging with a real personal voice

価格.comを運営するカカクコムの2008年4月～9月の売上高は43億5500万円で、純利益は9億5300万円、価格.comの月間総ページビューは約5億8761万、月間利用者数は約1489万人(2008年10月31日現在)ということで、見た目の割には想像を絶する規模になっています。価格.comをぱっと見てわかるのは「広告があるな～」ということぐらいですが、それ以外に一体どうやって利益を上げているのでしょうか？

■のバナー一週間160万円

He added the company has been experimenting with analysis of user sentiment, tracking the mood of its audience through what they are doing online. Such information is potentially very interesting to large brands, which are always seeking to measure what their customers think about their own or competitors' products. Facebook's advertising technology already allows advertisers to choose which sort of customer will see their ­display adverts when they log on to the site. Advertisers can choose from such ­categories as where the user is located and their age and gender, based upon what the user has uploaded on to Facebook – which is adding about 450,000 new users a day.

An article from February

RT @alexiskold: RT @zaibatsu Facebook aims to market its user database to businesses http://bit.ly/RSUU. [from http://twitter.com/brianking/statuses/1167955676]

aditya: @artagnon Here you go: http://tinyurl.com/aau3kr

כתבה העוסקת בכוונתו של פייסבוק להשתמש בבנק נתוני הגולשים שלו לצורך מסחרי

From Jenna A: Below is a great article about how the marketing departments and CMOs should own the word of mouth marketing and social media space within their company, through a survey to some of the world's top companies (i.e. J&J, P&G, etc.). The article also discusses that many of these same companies both do not understand how either of these tactics (WOM and social media) affect their brands nor the best way to track what's being said about them. Through this article, we learn that we need to help our clients better understand what we do everyday with WOM and social media and how it can and will help them. Also, we can see that our clients will be monitoring these tactics much more closely as they continue to grow, allowing us to develop better metrics, tracking methods and impressions calculations to provide the best possible programs for their needs.

One problem for marketing executives is that they're not clearly in charge now of managing the customer experience, customer loyalty or social media today, given that public-relations, sales, consumer-affairs and research-and-development departments all have a stake in those areas now.

Who in corporate America owns the consumer relationship, the customer experience, word-of-mouth or social media? The answer appears to be nobody.

"The survey of 400 executives found that 56% said their companies have no programs to track or propagate positive word-of-mouth."

Survey by the CMO Council of 400 executives. "Survey said that 56% of respondents said that their companies have no programs to track or propagate positive word-of-mouth; 59% don't compensate any employees based on improvements in customer loyalty or satisfaction; and only 30% rated their companies highly in their ability to handle or resolve customer complaints. " "Despite all the hype about social media, only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online."

Looks at what P&G is doing to track WOM

商品を購入する最後の一押しとなる安心感を与えるため表紙周りにしか広告を出さなかった。 「大手企業と対等なキャンペーンをすることによって対等だと錯覚させる」を思い出した。

「そもそも世の中にサポートが良くてヒットする商品なんてない。こういうものは２次微分の係数として考える。同様に３次微分に相当するマーケティングの施策も考えられるが、３次以降は通常無視していい。」「日本の会社は競合会社のやることを真似するという戦略をとることが多い。これを許すと消耗戦にひきずりこまれる。そのためには、量と質を競合会社が真似することが不可能なところまでにもっていくことが重要だ」この人、たぶんBlogで見える以上に頭いいと思う。

Catch up on the resources of the past week with these 11 post you may have missed. Topics include how-tos, app lists, and business guides.

10 Essential Social Media Tips for B2B Marketers

Of course, those findings might be a bit overstated — many people actively seek out the brands they’re already fans of and follow or fan them on Twitter and Facebook

Statistics in early 2010

Great article with stats on why Internet users become Fans/Followers & what that relationship results in in terms of sales.

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followe

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.

As most search engine optimization (SEO) experts are aware, getting a first-page Google result is harder than ever. Not only do Google’s search and indexing algorithms continue to evolve in complexity, but Google has given over more and more of its search results real estate to “blended” search results, displaying vid

Editor’s note: In the following guest post, Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Fliqz is an online video platform.

In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

ちょっとやりたいことと似てる

仕事と才能を結びつける、クラウドソーシングサービスアポロン。「仕事を依頼したい人」と「仕事ができる人」をつなぐジョブマッチングサービスです。

才能を求めている方と才能を持った方のマッチングの場を提供します。企業や個人にとっての新しい働き方を提案するクラウドソーシングサービスです。

新しい会社と労働者の出会いの場．まだ未知数．

@d7y @IamSB reminds me of Seth Godin's post about making a product that people love vs making it less annoying: http://bit.ly/44qE

DATOS TWITTER

Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships with them that are long lasting, personal and relevant.

uol.

ESTUDO DE CASO SOBRE A INTERNET WEB GRANDE REDE

「Twitter」が日本でブレークするための条件　勝間和代

Clients of Ning are outraged [Link disabled by Ning] over a decision that Ning made public last week. The software maker sent out an email to all of its clients, those who have created a social network on Ning, stating that they would email all members of all websites who use the Ning software to promote the newly designed Ning.com.

If youre currently branding yourself as a social media expert, this post is mandatory reading for you. I, for one, am branded as a social media expert at EMC corporation, but thats not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, my name comes into their minds first because its my job title, but not my personal brand. Were living in a world where everyone is starting to learn best practices in social media, whether youre in school or youre in the workforce. In the US, social networking is up 83% from a year ago.

If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, my name comes into their minds first because it’s my job title, but not my personal brand. We’re living in a world where everyone is starting to learn best practices in social media, whether you’re in school or you’re in the workforce. In the US, social networking is up 83% from a year ago.

τι πρεπει να προσεξεις ασχολουμενος επαγγελματικα με τα social media ***

If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me.

Helps you find work.

Your Facebook Profile Makes Marketers’ Dreams Come True

by Eliot Van Buskirk // Generally I stay away from Wired, which often has published technological fantasies and hype that have been downright silly -- and very misleading

Your Facebook Profile Makes Marketers’ Dreams Come True http://bit.ly/4rs9Z [from http://twitter.com/AdNerds/statuses/1659055245]

Conversation and Empowerment, No one cares about your company. They’re into their journey. .....the most powerful way to do marketing in this day and age is to build ’social capital’. It’s a lot like Karma: do good and help others and it will come back to you.

directories, account mgt, blog resources, research and WordPress tools for twitter

It's the ad served while you are reading the news in the morning on an e-reader that knows you're at home and three blocks from a Starbucks. It's a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It's finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you're looking for, or that a certain grocery on the way home has the cut of meat you need.

Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers.

滞在時間が長いと広告よく見るとさ。

umu.

よく見られる広告 ・1PVあたりの滞在時間が長いページ（動画を見ている時、ネットで暇つぶしをしている時など） ・専門メディア無いでかつユーザーの関心にマッチしている

滞在時間と専門性

How to build engaging Facebook fan pages

Techcrunch article on how to personalize your facebook fan pages

Mashable site used for uni: Social media are platforms for interaction and relationships, not content and ads

maybe I should know this, but I wanted a touch up- and even though it's bias because it's not "formally" written, I think it's helpful.

"What is social media, and is social media actually media in the traditional sense of the word?"

to use and apply to fb giunti os

http://allamerican.yrals.com/size-no-bar-spray-on-snug-fit-condom-for-all-sizes/?um=79

Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp

great read RT @nickdemey @lizgannes - Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp - http://bit.ly/9w7ofE

Unlike its competitors, it’s effectively leveraging location awareness and social networking/human team building instincts to create a bit of a phenomenon. The result is a viral spread.

Smule uses location and visualization on a map to make their game viral.

You can optionally share your location information with the application, and when you light it you show up on a virtual earth-like globe. France and Japan are going absolutely crazy with users, which you can see quite clearly from the virtual globe and the screenshot to the right. The longer a person keeps the lighter going (I have mine sitting here burning while I write this), the more”KiloJoules” you burn. So why is this working? I told you loyal readers back in August. Unlike its competitors, it’s effectively leveraging location awareness and social networking/human team building instincts to create a bit of a phenomenon. The result is a viral spread.

Smule

Bizarre example of a social app leading to huge viral growth

Everyone keeps talking about Smule’s virtual lighter iPhone application called Sonic Lighter.

Smule has built in social and viral features that are helping this spread like mad, and they also give this ridiculous but effective incentive to use the app all the time. France and Japan are going absolutely crazy with users, which you can see quite clearly from the virtual globe and the screenshot to the right. With 69,000 downloads * .99 cents = US$68310 US$68310 - 30% Apple takes = $47,817

I think it’s time that we again ask ourselves the question we’ve always been asking, what is Twitter? Or more, what has Twitter become? Just like the web, twitter has undergone a profound transition.

Viral isn't everything after all... interesting. http://bit.ly/bkXehM - How Mint.com Acquired 1.5M+ Users

Bra beskrivning av hur Mint lyckades locka 1,5 miljoner användare

Our process was to query data from hundreds of our brand clients to see what testable truths emerged -- and here's what we found: 10 rules that hold up across category and time.

social media great reference for measuring success

* Haven't read yet...

10 rules that hold up across category and time.

* Tip #1: Learn how to monitor your brand * Tip #2: Learn from your brand community * Tip #3: Have a game plan * Tip #4: Promote, promote, promote * Tip #5: Allow open, yet governed access for your employees

eye on ompr

do's and don't's for Twitter

Do's and Don'ts of Using Twitter

Do’s and don’t’s of Twittering.

does and donts

Compiled by Adam Vincenzini  Late last year, I published my picks for the 99 most useful social media posts of 2009, a collection which was received really well. This year, I've been publishing 1

compilation of blog posts about social media.

Social Media ROI ? That's a weird term to many of us, right ? Many think that there is no ROI to Social Media, and while this topic is up for debate, I'm saying

social media analytics tools

nirosha

http://www.tweepme.com - the first 5,000 members receive free lifetime subscriptions #TweepMe [from http://twitter.com/maxOz/statuses/1348666331]

TweepMe - http://www.tweepme.com - the first 5,000 members receive free lifetime subscriptions #TweepMe [from http://twitter.com/LauraleeGuthrie/statuses/1341826380]

http://www.TweepMe.com/ #FAIL [from http://twitter.com/93octane/statuses/1726756745]

http://www.tweepme.com - the first 5,000 members receive free lifetime subscriptions #TweepMe http://ff.im/1zKDb [from http://twitter.com/Jagger202/statuses/1345057787]

http://www.tweepme.com - the first 5,000 members receive free lifetime subscriptions #TweepMe [from http://twitter.com/gregbond/statuses/1344451761]

RT @BertDecker RT @mashable TweepMe seems to totally misunderstand the point of Twitter. Not recommended. http://www.tweepme.com/ [from http://twitter.com/zecool/statuses/1338985420]

Gimmick or good idea? I want to find out.

This seems like an unbelievably sad effort to rapidly boost follower numbers

m. Google rates Web sites, in part, by how many lin

For years, I winced at what popped up when I Googled my name. The top result of a search on "Julia Angwin" was an article I wrote for The Wall Street Journal in 2005 after I. Lewis "Scooter" Libby was indicted for making false statements, perjuring himself and obstructing justice by lying about how and when he learned the identity of CIA operative Valerie Plame. I hated seeing the story at the top of the list for a number of reasons: It was not a topic I normally wrote about; it had an underwhelming headline, "Novak's Role is Still Largely Unknown"; and -- most horrifyingly -- the story contained an error and had a correction appended to it. Mysteriously, this article had become my hallmark online, showing up in my top-five search results for years.

コミュニティを作るときに必要なもの

女子高生の携帯事情

女子高生に聞いた10代後半のケータイ事情

料金, 端末価格, アドレスにソフトバンクダサい, 音楽は掲示板よりレコチョク(早さ、信用), 買うまでもない曲はケータイ, 日記、リアル(一言ブログ)、プロフは過去のもの

検索数予測（アクセス数比較）ツールなどの無料SEO対策ツールを公開中！

検索順位別に検索数を調べることができる、キーワード検索数調査・予測ツール

通常のアクセス解析はある程度時間が経過してからでないとその結果がわからないため、「まさに今！このページがヒットしている！」というのがわかりにくいのですが、この「Woopra」というアクセス解析サービスはとんでもないリアルタイム性がウリとなっており、誰かが訪問しに来たら即座にわかるようになっています。 リアルタイムアクセス解析を最大限活用するため、ブラウザ経由での利用だけでなく、Javaをベースとして作られたWindows・Mac・Linux対応の専用ソフトがあり、来訪者にタグ付けして個別に追跡、IPアドレスなどあらゆる条件で絞り込めるクイックフィルタ、誰がどこから来たのかすぐにわかるマップ、特定の条件のユーザーが来たらポップアップしたり音を鳴らして知らせてくれる機能などなどを搭載。そのすべてがリアルタイムに刻一刻と変化して最新の情報を教えてくれます。Google Analyticsで実現している機能はほぼすべて網羅しており、情報も非常に見やすく詳細、なおかつ使い勝手もよく、複数サイトへの設置もカンタンです。 というわけで、実際に「Woopra」のリアルタイムアクセス解析の威力がどれほどのモノなのかがよくわかるムービーや使い方の徹底解説などは以下から。

Woopraのお試し

Many Brands That Adopt Social Are 'Throwing Away' Hard Earned Traffic Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort.  In particular, many brands are putting 'social

Brands that arbitrarily adopt social tools may be unknowingly undermining their own efforts. Instead, first understand the full ramifications as you integrate social with your corporate website

al login systems that allow users to stay on site

Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting ’social chicklets’ on their homepage to “Follow us on Twitter” or “Friend us on Facebook” without considering the ramifications.

Stop Throwing Traffic Away! *Matrix* Evolution of Social Media Integration and Corporate Websites http://bit.ly/bc8Udc – Jeremiah Owyang (jowyang) http://twitter.com/jowyang/statuses/11200294735

When you are engaging with your network (online or offline) who you are AND the nature and level of conversations you have will influence your level of your engagement with the other person.

Activity is not productivity - we all know that. But why do we keep engaging in activities that are not productive? One answer: Simply because it is easy to engage in activities that are not productive. This is true especially when it comes to activities that are geared towards building engagement with the other person. Sometimes, it is easy to think you are engaged when you are not even on the other person's radar. Here is the basic rule: When you are engaging with your network (online or offline) who you are AND the nature and level of conversations you have will influence your level of your engagement with the other person. The diagram above shows ONE framework that explains this relationship. As you can see, the need for creativity goes up significantly when you need higher levels of engagement Here are the levels: A. Mindless Chatter: This is basically saying whatever comes to your mind and sometimes you might get a reply (the other person may also be bored, right?) and you might

l'infomartion va vers l'utilisateurs

@steverubel - "Micro Persuasion: The End of the Destination Web Era" http://hub.tm/?zhaNN [from http://twitter.com/carreonG/statuses/1688535188]

Very important document

Statistik der Werbeausgaben

IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV

Teaching as a marketing strategy

Interesting talk on some of the lessons that 37signals have learned from chefs. Specifically, how to market through teaching. I thought it was funny that I ended up watching this while making a balsamic reduction.

An aha moment for higher ed marketing professionals.

Jason Fried Founder and CEO, 37signals Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design for the Web.

In a unique marketing campaign to target the Internet era, BK is asking "What would you do for a free whopper?" In this case, delete 10 Facebook friends and receive a coupon. Your future ex-friends receive notification that you sacrificed them for a Whopper.

Burger King's innovative strategy to leverage Facebook for Social Media Marketing. A Facebook App that generates a coupon for free Burger King Whopper, when someone with FB profile deletes 10 friends from their profile...

Ouch...

When industry norms start to die, people panic. It's difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult. * Keep the machines in your factory, but change what they make. * Keep your customers, but change what you sell to them. * Keep your providers, but change the profit structure. * Keep your industry but change where the money comes from. * Keep your staff, but change what you do. * Keep your mission, but change your scale. * Keep your products, but change the way you market them. * Keep your customers, but change how much you sell each one. * Keep your technology, but use it to do something else. * Keep your reputation, but apply it to a different industry or problem.

Pivotal points for change - one thing at a time.

When industry norms start to die, people panic. It's difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult.

Pivots for change /Seth's Blog/ - When industry norms start to die, people panic. It's difficult to change ... http://tinyurl.com/bu4tdr [from http://twitter.com/jorgefsb/statuses/1315341354]

It's difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult.

Simple... use points from this Seth Godin blog to think about what to keep and what to change.

A real-life case of using Google as an ad broker.

RT @BBHLabs: How to run a TV ad, reaching 1.3m viewers, for only $1300, using new Google TV Ads - http://j.mp/bgdxLa (via @paryshnikov) – Ben Shaw (BenShaw) http://twitter.com/BenShaw/statuses/11419964355

TwitterBot

Examples of loca businesses using Twitter

Seznam zdrojů

A smorgasbord of ideas and executions in the world of marketing and beyond.

Guter Bericht über das Vorgehen von 37signals beim Filmen ihrer Customer-Storys. In den Comments sind ein paar der Fragen gepostet + Info über die Technik

Matt Linderman of 37Signals, 20090204.

case studies

iPodに最適化したサイト集。

Régua Heurística criada por Dualibi Simonsen.

Inútil

Facebook, Twitter, other social media help drive business for ... - Chicago Tribune http://ff.im/-2pnCO [from http://twitter.com/chrisbechtel/statuses/1634130716]

While most digital media cost little to use, they do require an investment of time, something many small-business owners are short on. That's why small businesses are turning to experts for help keeping up with blog entries, Facebook announcements and Twitter tweets. "Go where your customers already are. Social media is not about being the first one into some new technology." Businesses should avoid using the hard sell, because participating in social media is like participating in a casual conversation. "Nobody wants a salesman in the middle of their conversation." One simple technique for building relationships involves responding to positive mentions by saying "thank you" and following up on negative mentions with an apology and a solution to the problem. "If someone is unhappy and you say, 'I'm sorry. I'd like to fix it,' those things add up pretty fast."

Intentionally building communities (More hallway!) /Seth's Blog/ - If you think about the tribes you belong ... http://tinyurl.com/couqja [from http://twitter.com/jorgefsb/statuses/1482623217]

The challenge is to look at the rituals and events in your organization (freshman orientation or weekly status meetings or online forums) and figure out how amplify the real reason they exist even if it means abandoning some of the time-honored tasks you've embraced. Going around in a circle saying everyone's name doesn't build a tribe. But neither does sitting through a boring powerpoint. Working side by side doing something that matters under adverse conditions... that's what we need.

Working side by side doing something that matters under adverse conditions... that's what we need.

Great article

RT @zaibatsu: Measuring What Really Works on Twitter: Post Timing and Headlines http://bit.ly/HOeOA PLZ RT [from http://twitter.com/Underdown/statuses/1312492812]

I like data and enhancing performance through following the numbers. I use half a dozen tools to track metrics on this blog, and I have similarly used tr.im to track click-through on Twitter links, demographic and geographic splits, etc.. I find retweets interesting, but only to the extent that they attract meaningful attention (not just impressions), which can be approximated with clicks on embedded links. In the last two weeks, I’ve found bit.ly to be more reliable and robust than tr.im.

blog on twittering

"Influential Marketing Blog: 9 Ways To Make #Twitter More Useful For You" http://j.mp/cO9L39

Good ideas for twitter for business and personal use

According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ social networking tactics.

How Tim Ferriss, author of the 4 Hour Work Week, used Google Ad Words to decide on a title.

Tim and Kevin meet up/hang out & talk their talk, take 1. Interesting stuff - let's push em to do more!

Fascinating talk by the two funniest and most adventurous millionaires out there about the "behind the scenes" of some of their stories :)

Tim and Kevin talk about naming products/companies. Great story about how Tim tested how many people picked up books placed in different locations in Borders. Also talk about advising/etc. "remove dominant stuff from the front page, have one big image drive people to one signup button" that resulted in a 19% increase

Tim and Kevin meet up/hang out & talk their talk, take 1. Interesting stuff - let's push em to do more! Think the show is now temporarily being called Randomness.

Talk about startups

RT @Avinio: How to Make Your Employees the Voice of Your Brand Online http://bit.ly/hXHHV [from http://twitter.com/lekahe/statuses/2468109740]

BBQ chain created a site where employees ares hostess - facebook and myspace

Big Business should take a page from this highly effective integrated social web program playbook - great stats!

Smokey Bones, a BBQ restaurant chain, has given some of its employees second jobs -- as its social marketers.

for my non-profit idea...

TuneCore

TuneCore is poised to partner with Amazon’s on-demand CD-printing-and-distribution service, Wired.com has learned. It’s a deal that could put powerful new physical publishing options in the hands of musicians, even as the world goes increasingly digital.

"TuneCore is poised to partner with Amazon’s on-demand CD-printing-and-distribution service, Wired.com has learned. It’s a deal that could put powerful new physical publishing options in the hands of musicians, even as the world goes increasingly digital."

RT @feliciaday Go Tunecore: http://bit.ly/FcQyV Cutting out middle-man=lovely. [Less upfront risk for cash-strapped indies.] [from http://twitter.com/skipzilla/statuses/1877133840]

suprtim”

Hello @twfeed. This @tferriss post & my comment in it explain why we need su.pr support in #TwitterFeed http://su.pr/2sT6ji [from http://twitter.com/GrowMap/statuses/5076485944]

Tim Ferriss, who worked on su.pr

You could be more gracious than if you'd won the work. You could send a thank you note for the time invested, you could sing the praises of the vendor chosen in your stead and you could congratulate the buyer, "based on the criteria you set out, it's clear that you made exactly the right choice for your organization right now." That doesn't mean the criteria were right, it just means that you're not attacking the person for being an impulsive lunatic. You could even outline what you learned from the process and what you'll be changing in the future. And you can make it clear that you're in it for more than just a sale, and you'll be around if they ever need you.

Out of the 85% of users who want companies to have a presence in social media, 34% want companies to actively interact with them and 51% want companies to interact with them as needed or by request. 8% think companies should only be passively involved on social media and 7% think companies should not be involved at all.

85% of Americans using social media think companies should have an active presence in the social media environment. What's even more interesting is that those users actually want the companies to interact with them while there.

The slide deck .. is by the talented Rahaf Harfoush - I share her passion for learning, developing, testing, and executing ideas, thinking in terms of possibility, and surrounding myself with interested people. Are these some of the essential qualities of a marketer 2.0? Plus Edelman Digital and Blue State Digital.

So remember: 1. Fantastic visuals grab visitors attention 2. Great headlines encourage action 3. Float your best content to the top 4. Make important content stand out 5. WIIFM 6. Fewer questions boost conversions 7. Run usability tests 8. Test, repair, and retest

Based on the feedback of many of our customers, as well as our own experiences, we have prepared a set of 8 ‘best practices’ to help you boost conversion rates and improve site usability.

b at the top, near Help. Click on "Import Gmail Contacts" and authorize Google Docs to access your Google Contacts. Go to the Mail Merge tab again, click the "Import Gmail Contacts" again and type the name of the Gmail group that you created earlier.

How to Set Up a Mail Merge in #Gmail for Personalized Mass Emails http://j.mp/9HnMhc #marketing

My boss showed me about this by using a client example a few months back. After dealing with the page sculpting first hand, this post made a lot more sense.

Want To See Where Media Is Going? Follow The Money. http://tcrn.ch/dhMH8G #media

Among the top ten media M&A deals in 2008 were CBS’s $1.8 billion acquisition of Cnet, eBay’s $945 million purchase of Bill Me Later, and AOL’s $850 million acquisition of Bebo.

the money behind the media-- where the growth is.

Yet more evidence that the future of media is digital (in case there are still any doubters out there). In a report released ...

How 5 Brands Are Mastering the Game of Foursquare http://bit.ly/cnOgxy

We’ve already written about Foursquare’s savvy relationships with major media and entertainment brands and even talked about how it’s changing the world as we know it. In this post, we’ll delve deeper into the big brands and businesses that are experimenting with the platform and finding success with location-sharing.

Seth's Blog: Sprint!

« Learning all the time | Blog Home | Which parts are you skipping? »

Sprint! /Seth's Blog/ - The best way to overcome your fear of creativity, brainstorming, intelligent risk ... http://tinyurl.com/akjsof [from http://twitter.com/jorgefsb/statuses/1193019864]

seth godin

"Hurry, we need to write a new script for our commercial... we have fifteen minutes."

Sprinting can be helpful, but its not sustainable.

How to get a lot done (both in terms of quantity and quality) in a relative short amount of time. Not something you can do all the time, but a good idea to do periodically.

You can't sprint every day but it's probably a good idea to regularly.

Why Every Company is a Media Company

Some good examples of non-media companies producing great content - author manages *not* to quote Clay Shirky

Smart businesses like 37 Signals, Whole Foods and, to a lesser extent, Craigie on Main, are beginning to produce content that’s less about their product and more about topics that their customers gravitate to.

Smart businesses like 37 Signals and Whole Foods are producing content that's less about their product and more about topics that their customers gravitate to.

12 Social Media Secrets From World’s Top Superstars http://bit.ly/9n89vw #socialmedia

12 Social Media Secrets From World’s Top Superstars http://j.mp/9cXlUY #socialmedia #yam

Useful info for MKT571 and MKTTM571 students.

Ten Things to Demand From Design Thinkers

Design thinking starts with empathy and perception around what people actually need and do, as opposed to what they say they want. This, in turn, mandates new processes for evaluation and new metrics for measurement. It may even require the courage to make decisions that run counter to metrics. That's the decision Herman Miller designers faced when focus groups told them that people thought the first Aeron chair would be a failure.

twitter media

On Twitter, what really matters is how you play the game. It's still early in the first inning, and if you haven't already, now is the time to get off the bench. Here's how.

Quick: what was the most widely-used form of media in 2008? If you guessed Internet news sites, blogs, or social networks, you’d be way off. Network TV news

While old media is still on top, the trends in the survey, which has been conducted each of the last three years, point to a familiar story: media consumption habits are quickly changing.

What’s in a domain? When building your new website or blog - having the best possible domain is a key factor that adds to your success.

Facebook is more hierarchical: As a marketer, you can have a dialogue with people who identified themselves as fans of your brand or category. Then, you hope that they will spread the word to their friends. On Twitter, you have access not only to those who are most passionate about your brand, but to anyone who mentions it.

Ignore your critics /Seth's Blog/ - If you find 100 comments on a blog post or 100 reviews of a new book or ... http://tinyurl.com/cupjf9 [from http://twitter.com/jorgefsb/statuses/1411642918]

something to think about

So, who should you listen to? Your sneezers. You should listen to the people who tell the most people about you. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow.

Ignore your critics and fans...You should listen to the people who tell the most people about you. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow.

Ignore your critics. Ignore your fans. Listen to your sneezers. You should listen to the people who tell the most people about you. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow.

Hi Lyle, I think that's what he's getting at; Listen to your fans as they will get you more fans. He's a bit difficult to understand sometimes. There is a god point he made a while ago; Don't listen to those people that make the most noise, but those people that bring you the money. I have found that working with the 'shouters' takes up much more time than your good clients and costs you as lot more. Something to keep in mind for when you start working. Cheers, Ian All understood and agreed, i understand that its not wise to listen and take what they say to heart but what of your fans? Are they not the ones you seek to please? Can they not offer you constructive criticism?

If you want to be able to track the success of a social media campaign (and for that matter any online marketing campaign) you have to benchmark and measure

Keep in mind that there plenty of other things to measure that don’t have a specific quantifiable number, however the focus of this post is just on quantifiable metrics and the tools to measure those metrics.

Mooi overzichtelijk artikel over Womma

<3

What is Word of Mouth Marketing Why Word of Mouth Marketing is Important - Pitfalls of Advertising - During Product Creation Elements of Word of Mouth

The first thing I do when I want to cut out some words is not read the original version. I just write a new one.

DETTE er copywriting av høg klasse og teksttrimming med riktig fokus: Kort og handlingsorientert, dvs selgande.

“I didn't have time to write a short letter, so I wrote a long one instead.” - Mark Twain An example of rewriting text to be shorter and more focused.

Yelp - is it extortion?

I guess this was the first in the series of articles detailing Yelp's shiesty biddness practices...

part 1 of 2, this is the one that got picked up by the WSJ et al. The phone calls came almost daily. It started to get creepy. "Hi, this is Mike from Yelp," the voice would say. "You've had three hundred visitors to your site this month. You've had a really good response. But you have a few bad ones at the top. I could do something about those."

Local business owners say Yelp offers to hide negative customer reviews

un articulo sobre SEO

Search Engine Optimization tips made simple.

Excellent resource on all about Twitter - for businesses and individuals

From Seth Godin's blog. Discusses the phenomenon of "social clutter" and why traditional ad campaigns fail online.

"Traditional advertising is inherently selfish. It interrupts in order to generate money (part of which pays for more interruptions). That approach doesn't work at a cocktail party, or at a funeral or in a social network." Very interesting take.

Seth Godin blog post on brands needing to provide value with social media

Disclosure and the web.

Good article on corporate disclosure and social media

More blog thinking.

What an Executive Blog Editor Needs to Know-tips for blog building (Chris Brogan) http://twurl.nl/ulgrkw [from http://twitter.com/markivey/statuses/1418232817]

RT @jaybaer: "Brands Must be Social Media Selfish" What are you doing to protect your social media brand? http://budurl.com/3xld [from http://twitter.com/jcookaz/statuses/1134052291]

Jason Baer

Here are my 22 tips for dominating Linkedin. I put this presentation together for my good friends at Off Madison Ave in Arizona. Slides are available below via SlideShar

"6 Steps for Creating a Social Media Marketing Roadmap & Plan" http://j.mp/9bZujV

not only great high level tips but also great comments on where to start, prioritize and effect a social media marketing plan

なんか怖いような気がしなくもない。うーん。

あとで読む

Behind-the-scenes story about uselessness of consulting companies. But forgets to expose their value. Example: My friend who consulted for a multi-billion company...if it cost $10m and they got 1 bit of insight, it'd be totally worth it

What I could not get my head around was having to force-fit analysis to a conclusion. In one case, the question I was tasked with solving had a clear and unambiguous answer: By my estimate, the client’s plan of action had a net present discounted value of negative one billion dollars. Even after accounting for some degree of error in my reckoning, I could still be sure that theirs was a losing proposition. But the client did not want analysis that contradicted their own, and my manager told me plainly that it was not our place to question what the client wanted.

Pak vás možná zaujmou tipy na vhodné nástroje pro sociální média

media resources

Another week down, and another chance to gather all the social media wisdom from the experts and put it to good use for your personal brand, your business, or

Have you ever given serious thought as to why marketers are so infatuated with the idea of "viral"? Think about it

Let Content, Context, Connectivity and Continuity Guide Your Efforts| David Armano