HOW TO: Attract and Engage Social Media Moms
http://mashable.com/2009/02/13/social-media-moms/
Crashing Motrin-gate: a Social-Media Case Study - Advertising Age - News
http://adage.com/article?article_id=132787

Chronologie und Hintergründe zum "Motrin Moms" brouhaha

Did Motrin pull the ad too quickly?

AdAge article from 11/24/08 that highlights the Motrin crisis case study.

A social media case study - Motrin of J&J

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users. They are also one of the larger

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users.

eMarketer estimates 34 million mothers in the US go online at least once a month.

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users. They are also one of the larger user groups online. eMarketer estimates 34 million mothers in the US go online at least once a month.

study shows what they are researching and purchasing online (18% of respondents researched health/fitness)