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"Call it Living by Numbers—the ability to gather and analyze data about yourself, setting up a feedback loop that we can use to upgrade our lives, from better health to better habits to better performance."

The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics

article writing up the success & simplicity of nike+. Part of a bigger piece on improving our lives through tracking and managing personal data. Features my friend Michael Tchao who leads Nike TechLab.

Veronica Noone attached a small sensor to her running shoes and headed out the door. She pressed start on her iPod and began keeping track of every step she took. It wasn't a long run—just 1.67 miles in 18 minutes and 36 seconds, but it was the start of something very big for her.

As an iPhone owner who runs for exercise, my biggest disappointment at Apple's recent iPod event was the lack of Nike+ support for the GPS-sporting 3G iPhone. Instead, the second generation iPod touch has Nike+ built-in, and the iPhone still has nothing. I would be disappointed, but the power of the iPhone App Store pulls out a big win on this front, as several free Nike+ alternatives are already leveraging your 3G iPhone's GPS capabilities to provide you with much of the same functionality as you can already get from Nike+ and then some. Keep reading for a look at some of the best free Nike+ alternatives.

The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

RT @draenews: Del Write The Future on Vimeo: http://vimeo.com/11896489

Watch Write The Future on Vimeo! http://vimeo.com/11896489

Increible video sobre el mundial de futbol, sobre el futbol en si y sobre lo que le rodea. Nike. http://j.mp/dDA4g4

Great video / commercial: Write the Future by Nike http://bit.ly/adpLLe via @zen_habits

"Write The Future" on Vimeo ( http://bit.ly/ckyrYN )

Get the song, Hocus Pocus by Focus, at http://itunes.apple.com/us/album/hocu... The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

@KarlNova I was wow-d by the Nike advert ---> http://bit.ly/9xcTuo [from http://twitter.com/sciculturist/statuses/14484919395]

Additional content available after clicking the "like" button on Facebook http://www.facebook.com/nikefootball#!/nikefootball?v=app_10442206389 "Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for ""The Chance"" ?an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game." See full article here: http://www.thefinalthird.com/2010/05/20/exclusive-nike-write-the-future-campaign/

Alejandro Gonzalez Iñarritu zine zuzendari mexikarrak egin duen Nikeren spot-a:

Get the song, Hocus Pocus by Focus, at http://itunes.apple.com/us/album/hocu... The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

@KarlNova I was wow-d by the Nike advert ---> http://bit.ly/9xcTuo [from http://twitter.com/sciculturist/statuses/14484919395]

Additional content available after clicking the "like" button on Facebook http://www.facebook.com/nikefootball#!/nikefootball?v=app_10442206389 "Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for ""The Chance"" ?an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game." See full article here: http://www.thefinalthird.com/2010/05/20/exclusive-nike-write-the-future-campaign/

Alejandro Gonzalez Iñarritu zine zuzendari mexikarrak egin duen Nikeren spot-a:

Get the song, Hocus Pocus by Focus, at http://itunes.apple.com/us/album/hocu... The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

@KarlNova I was wow-d by the Nike advert ---> http://bit.ly/9xcTuo [from http://twitter.com/sciculturist/statuses/14484919395]

Additional content available after clicking the "like" button on Facebook http://www.facebook.com/nikefootball#!/nikefootball?v=app_10442206389 "Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for ""The Chance"" ?an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game." See full article here: http://www.thefinalthird.com/2010/05/20/exclusive-nike-write-the-future-campaign/

Alejandro Gonzalez Iñarritu zine zuzendari mexikarrak egin duen Nikeren spot-a: