Beth's Blog: How Nonprofits Can Use Social Media: Creating Your Organization's Social Media Strategy Map
http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html

Here's a great post written by my friend Beth Kanter. Must read.

social media engagement methodology

A comprehensive guide to creating a social media strategy that incorporates a deep dive into the tactics and tools of social media. Check the links

Links to some sites that may help us make the world better

100 social network per gente che vuole cambiare il mondo

From charitable online games to gifts, and more, here are over 50 digitally-adept ways to give back this holiday season.

And 20 examples of nicely designed charity websites

So how does a charity get the most out of its website? It needs to let users find out information about the charity, but the main objective of the site is to get people involved with the charity, usually resulting in the user donating money. In this article, we look at 8 principles that you should follow when creating a charity website.

Will help in analysing the use of social media in social causes.

be clear with mission/goals/objective and scaled down ecommerce donation (when using 3rd-party payment, integrate it or users may get stumped)

Key factors: The organization's mission, goals, objectives, and work. How it uses donations and contributions.

"Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals — which are key factors in their decisions about whether to give money."

Jacob Nielson, online donations. See methodology notes.

Small, good intentions can bring about great leaps.

Sort of quest/points/prestige based site for encouraging and coordinating social activism. Seems to have no ethos except facilitating action (and making a profit).

Just in case you didn't see my Twitip post - please RT. Thanks so much! http://tinyurl.com/cvurj2

neat twit tips for EH interest?

AWESOME RESOURCE: Non profit websites share many of the same best practices as any website. They need to be user friendly, easily navigable, and use appropriate fonts, colors, and other design elements. But often a non profit website needs to offer more than your typical corporate site.

Non profit websites share many of the same best practices as any website. They need to be user friendly, easily navigable, and use appropriate fonts,

This webinar will be a resource for non-profits and other organizations for social good. Expanding on the Non-Profits on Facebook page, we want to help you harness the power of Facebook and bring positive change to the world. Facebook empowers non-profits by enabling them to mobilize communities, organize events, increase fundraising, reduce costs with free online tools, and raise awareness through viral networks.

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam Conner from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Here's the description This...

"We want to encourage you to experiment. Let's be honest, takes an effort to build a community Just because Facebook is free doesn't mean it is easier to get a million fans. Don't start from scratch - look at the other groups that are already talking about your cause and experiment or piggy back or do cross promotion."

Non-Profit Organizations

All for Good helps you to find and share volunteer activities with friends, family and colleagues. The site brings together listings from organizations and local groups to help you find volunteer activities that fit your time and talent - from your own backyard to across the country.

Social Media

Socialbrite is a learning hub & sharing community that brings together top experts in social media, social causes and online philanthropy. We're here to share insights about the tools and best practices that drive the social Web and advance the social good

for Writing for the Web discussion starter

Describes how several non-profits are successfully using social media. Author: Alexandra Samuel, HR Business Publishing, June 16, 2009.

Best point is #5, which observes that giving a personal touch vastly increases the chances of raising significant amounts of money.

http://mashable.com/2009/07/08/community-arts-organizations/ comoascomunidadesdearteestausandoaredesocial social art arte mashable.com

As more diverse organizations dive into web marketing, for-profit organizations can learn well from their indie counterparts about experimentation and innovation online. A few notable community and arts groups have been inventive in their use of social media and truly collaborative in their outreach in ways that even the most seasoned corporate marketer can appreciate. Among the arts and community organizations using social media thoughtfully and in big ways (which aren’t necessarily representative of their limited budgets) are independent artists and companies in photography, film, modern art, radio and craft. They’ve capitalized on the audiovisual nature of the Web to showcase the storytelling and community-building aspects of their work, and the results are worth a pass-along.

site de dons

Summer of Social Good is the first large scale online charitable campaign to raise funds through the power of Social Media and the Internet.

Site of social fundraising on twitter

Summer of Social Good is the first large scale online charitable campaign to raise funds strictly online through the power of Social Media and the Internet. The goal is to use the power of "Social Influence" via Twitter, Facebook, MySpace, Blogs and other online media to raise an unprecedented amount for our fund benefiting The Humane Society, LIVESTRONG, Oxfam America and WWF from June 1st until August 28th, 2009. This is the first "Social Media for Social Good" initiative by Mashable, The Social Media Guide. Please stay tuned to Mashable.com for more information, updates, calendar and special announcements. 100% of funds raised will be donated to charity through the Summer of Social Good fund. All proceeds will be split equally between our four charities. Learn more by clicking on the logos below or clicking next.

Handbook created by Red Cross to manage social media strategy.

Good advice on non-profit behavior using social media

Here are five essential tips for charities to get the most out of social media when promoting their cause.

From Andrew

Do you know the environmental or social policies of the places you shop? Do you know where your products come from? These 10 sites will help you find out.

9/6/09

Yep. This is why change management is important to understand.

Non-profits failing to engage with social media at their cost

A great post by Seth Godin

Basically, be open to change.

Discussing non-profits resistance to change and embracing new technology

Some issues about management and marketing for the non-profit: how do non profits organizations face changes? How do they use new technologies for their marketing purposes? How do they evolve?

Here are 10 ways you can use social media to show your support for issues that are important to you.

Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. That’s one of the reasons charities can benefit so greatly from being active on social media channels. But you can also do a lot to help your favorite charity or causes you are passionate about through social media.

Methods members of the Christmas Bureau can help spread the word socially

ソーシャルメディアを使ってNPO活動をサポートする方法など。

Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media to fundraise for charitable purposes has been questionable. A few months ago, the Washington Post reported that Causes, one of Facebook’s popular applications used by non-profits to raise money, was not netting much money for charities, despite its large amount of users (according to the application’s page, it has 26 million monthly users).

Fundraising + Twitter = Tweetraising

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 ... Read more of this post, 10 Insights Gained from Spending 7,280 Hours on Social Media Websites, at Change.org.

RT @rajdey: Nonprofits: 10 Insights Gained from Spending 7,280 Hours on Social Media Websites: http://twurl.nl/seiez3 (via @marthalanefox) [from http://twitter.com/AsherJac/statuses/2894739702]

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 ...

10 top things to do and not do with nfp social media

very good observations on skillful use of social media

By allowing people from all around the world to come together and share info, stories, and knowledge, social media has become a wonderful catalyst for social change. Over the past few of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading information and calling people to action by watching how it is being put to use in Iran.

By allowing people from all over the world to join together and share info, experiences, and knowledge, social media has become a wonderful catalyst for social change. Over the past few of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading information and calling people to action by watching how it is being put to use in Iran.

By allowing people from all around the world to join together and share information, experiences, and knowledge, social media has become an amazing catalyst for social change. Over the past couple of weeks, we’ve all witnessed how important and powerful social media can be as a vehicle for spreading info and calling people to action by watching how it is being put to use in Iran.

By allowing people from all over the universe to come together and share information, experiences, and knowledge, social media has become an amazing catalyst for social change. Over the past couple of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading information and calling people to action by watching how it is being put to use in Iran.

By allowing people from all over the world to come together and share information, experiences, and knowledge, social media has become a wonderful catalyst for social change. Over the past couple of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading info and calling people to action by watching how it is being put to use in Iran.

By allowing people from all over the universe to join together and share info, stories, and knowledge, social media has become an amazing catalyst for social change. Over the past few of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading information and calling people to action by watching how it is being put to use in Iran.

By allowing people from all over the universe to come together and share info, stories, and knowledge, social media has become a wonderful catalyst for social change. Over the past few of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading info and calling people to action by watching how it is being put to use in Iran.

By allowing people from all around the world to join together and share information, experiences, and knowledge, social media has become an amazing catalyst for social change. Over the past couple of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading info and calling people to action by watching how it is being put to use in Iran.

By allowing people from all over the universe to come together and share info, experiences, and knowledge, social media has become a wonderful catalyst for social change. Over the past few of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading info and calling people to action by watching how it is being put to use in Iran.

By allowing people from all over the universe to join together and share information, experiences, and knowledge, social media has become an amazing catalyst for social change. Over the past couple of weeks, we’ve all witnessed how important and powerful social media can be as a vehicle for spreading information and calling people to action by watching how it is being put to use in Iran.

By allowing people from all around the world to come together and share information, experiences, and knowledge, social media has become a wonderful catalyst for social change. Over the past couple of weeks, we have all witnessed how important and powerful social media can be as a vehicle for spreading info and calling people to action by watching how it is being put to use in Iran.

Over the years designers have pushed themselves to create unique and inspiring designs. Companies have yearned to have websites which are innovative and make them...

It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penny-pinchers and environmentalists alike. But it turns out that approach doesn't always work

Only a tiny fraction of the 179,000 nonprofits that have turned to Causes as an inexpensive and green way to seek donations have brought in even $1,000, according to data available on the Causes developers' site. The application allows Facebook users to list themselves as supporters of a cause on their profile pages. But fewer than 1 percent of those who have joined a cause have actually donated money through that application.

It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penn...

"The Facebook application Causes, hugely popular among nonprofit organizations seeking to raise money online, has been largely ineffective in its first two years, trailing direct mail, fundraising events and other more traditional methods of soliciting contributions. "

Washington Post - articolo sulla efficacia dello strumento causes di facebook per il non profit

Twollars: An Innovative Approach to Fundraising on Twitter http://bit.ly/1ED6JM [from http://twitter.com/FredericMartin/statuses/1928736633]

. When you put all this together, what do you get? A very powerful virtual-currency-meets-micropayments economy that could be a great way for charities to raise funds, individuals to (directly or indirectly) support a good cause, and businesses to raise awareness of their brand by supporting a good cause. On the other hand, since Twollars are basically free, I see certain potential for misuse; for example, a group of people can create thousands of Twitter accounts for the pure purpose of influencing the Twollar economy.

Twollars: An Innovative Approach to Fundraising on Twitter http://bit.ly/1ED6JM [from http://twitter.com/digital_capital/statuses/1930717473]

Very interesting concept. Part fundraising, part awareness campaigning...

Sort of like the Volunteering 5to9 idea I explored after 2gether08 last year...

Use with Marnie's charity

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