Daring Fireball: Obsession Times Voice
http://daringfireball.net/2009/03/obsession_times_voice

Merlin Mann talk about making money to do more art

We don’t make movies to make money, we make money to make more movies

"My muse for the session was this quote from Walt Disney: “We don’t make movies to make money, we make money to make more movies.” To me, that’s it. That’s the thing. / [...] / No one gets into something like this without an obsession, but if your obsession is with the money, and your revenue is directly correlated to page views, then rather than write or produce anything with any actual merit or integrity, you’ll dance like a monkey and split your articles across multiple “pages” and spend more time ginning up sensational Digg-bait headlines than writing the articles themselves. It’s thievery — not of money, but of readers’ attention." / [...] / The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient."

"There is an easy formula for doing it wrong: publish attention-getting bullshit and pull stunts to generate mindless traffic. The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient. Obsession times voice is a pretty good stab at a simple formula for doing it right."