Gems of Unnoticed Problems | UI and us
http://www.uiandus.com/2009/02/19/video/gems-of-unnoticed-problems/

Oxo

How to make a useful measuring cup

alex lee of smart design (oxo's external design firm) on their work. highlights: recognizing pet peeves and making obvious solutions for unnoticed problems. helping people without the stigma of letting them know they're being helped. simply needing keen observation to solve some types of problems.

Oxo measuring cup

A conversation on the design of OXO's measuring cups, plus a link to GEL conference.