P&G Gives Its Marketers a Crash Course in Social Media - Advertising Age - Digital
http://adage.com/digital/article?article_id=135196

RT @TomL Fancy Social Media experiment by Procter & Gamble - http://tinyurl.com/djmf67 [from http://twitter.com/theholodeck/statuses/1317128065]

now what?

social media PPT

BATAVIA, Ohio (AdAge.com) -- ­Procter & Gamble Co. paired 40 digital media and agency executives with 100 of its North American marketing directors in a contest to sell Tide T-shirts for charity last night as its much-awaited "Digital Hack Night" became a four-hour reality show aired largely in social media.