Why Apple is great at interfaces when others are not | TechRadar Team | TechRadar UK
http://www.techradar.com/blogs/article/why-apple-is-great-at-interfaces-when-others-are-not-485979?src=rss&attr=all

It's all right here: "Rather than survey a bunch of users on every decision, the Mac team decided each issue among themselves, invariably going for the option that might amuse a user the most, that would give a user the most pleasure, and therefore imbue the Mac with personality."

How something as simple as a shaking password box helps technology have a personality.