Every day, we’re bombarded by thousands of adverts, most of which are boring, thoroughly irritating or both. Every now and again, however, an advert comes along that’s so powerful, due to the originality of its content or the way that it conveys its message, that it inspires us to change our behaviour: it might make us find out some more information about a product, donate money to charity or even cut down on drinking alcohol! With in excess of $385 billion spent annually on ads, it’s unsurprising that admen give life to veritable masterpieces of visual communication from time to time. These truly brilliant ads can be found on TV, on the internet and on billboards too. But the most engaging ads of all appear in traditional print media, as people reading newspapers and magazines have time to absorb lots of information as well as creative subtleties. Below, you’ll find 30 examples representing the crème de la crème of recent print advertisements