2009 ReBrand 100 Global Awards Winners - Branding Strategy - Redesign - Market Repositioning
http://www.rebrand.com/2009-winners-brands
ブランドデザイン刷新アワード「ReBrand」の受賞企業一覧。刷新前後が見ることができまくりで見ごたえありまくり。Tropicana Line's Sales Plunge 20% Post-Rebranding - Advertising Age - News
Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet.