Skittles.com: Interweb the rainbow. Taste the Rainbow.
http://skittles.com/

See more Popular bookmarks

Taste the Rainbow

Skittles goes full twitter

TwitterBot: twaddington: RT @johnbattelle Skittles has a really interesting homepage. Mashup of user-generated content (such as Twitter): (TwitterFox)

vellly intelllesting

March 2nd, 2009 | by Stan Schroeder

article about skittles site redesign

Many companies are starting to realize that whatever content they offer online still can’t match the various social media offerings out there, where the community contributes to the whole. Few, however, have taken it so far as candy maker Skittles, which replaced its entire homepage with its Twitter stream. The only thing that’s left is a widget-like navigation console in the upper left part of the screen, but lo and behold: instead of pointing you to some company PR nonsense, it sends you to the Skittles entry on other popular social destinations: WikipediaWikipedia reviewsWikipedia reviews, YouTube, Flickr.

Reading: Skittles Site Receives an Extreme Social Makeover http://bit.ly/keuQw [from http://twitter.com/sandroalberti/statuses/1270542887]

Skittles replaced its entire homepage with its Twitter stream.

A bold social media marketing experiment on the Mars brand's home page prompted a lively debate at the fourth annual Social Media Conference

But just two days after its launch, Skittles was forced to rethink its social media strategy after users deluged the site with inane and often profane "tweets," the messages sent by Twitter users. The Twitter feed, once prominently displayed as the home page, is now harder to find—just a small link in the corner of the screen.

Skittles decided on March 2nd that it would transfer its original homepage into it's Twitter page. This huge change shows how powerful social media has become in today's world of marketing. It is not only Skittles that is putting much of their marketing efforts into social, but thousands of other powerhouse companies are doing the same.