Social Media Optimization: 16 Rules Revisited - Online Marketing Blog
http://www.toprankblog.com/2009/08/social-media-optimization-redux/

16 Rules For Social Media Optimization Revisited: http://bit.ly/3sAWrk Good piece that stands out from the noise. [from http://twitter.com/dhinchcliffe/statuses/3153279367]

"Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix."

16 Rules For Social Media Optimization Revisited

All of this has potentially massive repercussions for how marketers view Facebook chatter. By really digging deep into how Facebook is searching internal content, you’ll be tapping into the next level of the web’s development, uncovering a gold mine of data about what people are talking about, what they like and dislike, and how they are influencing the opinions of others. This is clearly an important search frontier.