Despite Debate, Brands Find Value on Twitter - ClickZ
http://www.clickz.com/3632210

Brands on Twitter. @TheHomeDepot mentioned

Twitter, as used by some big brands. Marketing? Relation building? Who cares.

another good roundup of brands on twitter

50 Awesome Online Lectures for Social Media Masters | MatchACollege.com

Video on Mashable to watch later... looks like it could be funny.

We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it's much easier to talk about

Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers&mdas

Everything you learned about Web analytics three years ago is now wrong. What to measure in social media.

Web analytics, like much of the marketing world, has tended to focus on the short term, measuring marketing to do better marketing. But social media is different than transaction, and it calls for a different approach to measurement

"It's great to monitor online activity, better to develop reporting around online activity, and better yet to engage customers in their native online habitats."

via jay goulart