Three Instantly Effective Social Media Strategies - Conversation Starter - HarvardBusiness.org
http://blogs.harvardbusiness.org/cs/2009/07/three_instant_social_media_sol.html

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I saved this because everything is about business. Do I sabotage myself over that, or practice my craft?

If you've got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. But many organizations lack the time, budget or experience to start from scratch. That doesn't limit your social media options to a generic corporate news blog or a standard-issue Facebook page. Here are three great options for robust social media presences that let you manage cost and risk by building on existing tools and established best practices.