Building Sites Around Social Objects (Live from Web 2.0) - ReadWriteWeb
http://www.readwriteweb.com/archives/building_sites_around_social_objects_live_from_web.php
Building Sites Around Social Objects (Live from Web 2.0)
Some basic web marketing rules
Erklärt das Konzept des "Social Objects" sehr anschaulich - einem Design Paradigma für funktionierende soziale Anwendungen
"socialize your product online"