Tropicana Line's Sales Plunge 20% Post-Rebranding - Advertising Age - News
http://adage.com/article?article_id=135735

Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet.

Produced in just under 76 hours by the JESS3 team, this site was built with the Twitter community in mind during the 2008 Elections. Launching on Election Day 2008, I worked with the NMS team to get some amazing coverage for it... not to mention tweets, too :)

interesting data visualisation

Twitter + Information Visualisation + Advertising