Zappos Blogs: CEO and COO Blog: How Twitter Can Make You A Better (and Happier) Person
http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person

excellent post on power of twitter and transparency

You don't have to believe in my values. But if you want to attract an audience in the competitive online information market, I think you need to choose some values to believe in, and to express them, defend them, and practice them before your audience. Readers, now that they have more choices, want to know whose side you are on.

Established journalists and newsrooms making the transition to online publishing should not do so with the assumption that editorial content provides their strength in a competitive online information market. Often, the editorial content established journalists provide is not what online readers want, or even what they need.

steven johnson, valores do jornalismo

Established journalists and newsrooms making the transition to online publishing should not do so with the assumption that editorial content provides their strength in a competitive online information market. Often, the editorial content established journalists provide is not what online readers want, or even what they need. That's a harsh realization for many journalists, who have worked intensely to cover their communities for years. But effort and will don't deliver readers. Information that engages and rewards them does. Journalists, and their managers, need to take a hard look at how they are producing information, so that they don't repeat the same editorial mistakes that have driven so many readers to online competition.

Good argument: with journalists as experts, why do we need editors?

Something to chew on